Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen, not because the work isn’t good enough, but because the story isn’t landing clearly.
Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.
If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, this guide is for you.
What Does It Mean to Pitch Your Story?
A pitch is a short, clear explanation of:
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Who you are
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What you do
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Who you serve
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Why your work matters
It can be used for:
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Media opportunities
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Panels and speaking engagements
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Funding and grants
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Partnerships and collaborations
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Visibility platforms and features
A strong pitch helps others quickly understand your value, without confusion or oversharing.
Why Many Women Struggle With Pitching
Women often:
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Over-explain instead of clarifying
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Focus on credentials instead of impact
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Minimize achievements to avoid sounding “too much”
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Assume people already understand their work
The result? Missed opportunities, weak visibility, and stories that get overlooked.
Pitching is not about shrinking yourself. It’s about owning your work with intention.
The 5 Key Elements of a Strong Story Pitch
1. Start With Clarity, Not Background
Avoid long introductions about how you started.
Instead, lead with what you do now and why it matters.
Example:
“I help women-led businesses position their work for media visibility and growth.”
2. Define the Problem You Solve
People connect faster when they understand the problem.
Ask yourself:
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What challenge does my audience face?
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What gap does my work address?
This gives your story relevance.
3. Highlight Impact, Not Just Activity
Don’t just say what you do, say what changes because of it.
Instead of:
“I run workshops for women entrepreneurs.”
Say:
“I help women entrepreneurs gain the clarity and confidence needed to attract funding and visibility.”
4. Keep It Human and Relatable
Your story should feel grounded, not rehearsed.
You don’t need perfect language; you need authenticity and intention.
5. End With Purpose
Every pitch should have a direction:
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An invitation to learn more
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A call to collaborate
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A reason to follow up
Never end your pitch without a clear next step.
How Long Should Your Pitch Be?
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Written pitch: 150–250 words
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Video pitch: 1–2 minutes
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Live pitch: 60–120 seconds
Shorter is often stronger; clarity beats complexity.
Common Pitching Mistakes to Avoid
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Trying to impress instead of connecting
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Using too much jargon
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Listing every role you’ve ever had
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Apologizing for your work
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Assuming people already “get it”
Your story deserves intention and structure.
Why Pitching Matters More Than Ever
In today’s digital world, visibility is currency.
Media platforms, funders, and collaborators are not just looking for ideas — they’re looking for clear, confident storytellers who can articulate impact.
If you can pitch your story well, you open doors.
Pitch Your Story with Impact: Join the Media Pitch Challenge
Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen. Not because the work isn’t good enough, but because the story isn’t landing clearly.
Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.
If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, our Media Pitch Challenge is designed to guide you from preparation to exposure. This initiative gives women founders and creators the tools, feedback, and platform to craft a pitch that opens doors to media features, partnerships, funding, and visibility opportunities.
Through this challenge, you’ll:
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Learn to communicate your value clearly and confidently
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Connect your story to audiences that matter
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Practice pitching in a supportive environment
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Gain direct access to media, decision-makers, and collaborators
Your story deserves to be heard. The Media Pitch Challenge is your opportunity to step into visibility and ensure your work is seen, recognized, and celebrated.
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