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myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

myEKI Market place

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

myEKI Market place

Erica Ayisi is an accomplished international freelance journalist dedicated to uncovering human-interest stories from around the world. Her work shines a light on unique narratives often overlooked by mainstream media, particularly those within the African diaspora and other communities of color. Her insightful reporting has appeared in major publications, including NBCNEWS.com, Mongabay, Rhode Island PBS Weekly, The Root, ESSENCE, Lonely Planet, Afroelle Magazine, and xoNecole, among others.

A Diverse Reporting Portfolio

Erica’s journalistic reach spans an impressive array of topics and regions, capturing complex stories that celebrate culture, identity, and resilience. Some highlights include:

  • Profiling Bose Ogulu – the ‘momager’ to Afrobeat sensation Burna Boy.
  • Exploring Surfing Communities in Ghana – diving into the budding surf culture along Ghana’s coast.
  • Examining Black Atheism in London – a rare glimpse into an often-underrepresented community.
  • Unpacking Colorism in Jamaican Politics – addressing how skin tone affects political dynamics.
  • Ballet Dancing in Nigeria – highlighting the rise of ballet in a country where it’s gaining popularity.
  • Legacy of Civil Rights Activist Recy Taylor – a powerful story on her impact and legacy.
  • The Business of Chocolate Across Africa – investigating the ethics and economics of African chocolate production.
  • Documentary on Whaling Merchant Paul Cuffee – exploring the legacy of this historic African-American entrepreneur.

Erica’s diverse portfolio reflects her commitment to showcasing stories of heritage, culture, and identity with depth and authenticity.

Bringing Journalism to the Classroom

In addition to her journalism career, Erica has an extensive background as an educator. She’s taught media literacy, television production, and English Language Arts at both the middle and high school levels in the United States. Erica’s work in education highlights her dedication to helping young people understand media’s role in society and empowering them to tell their own stories.

Award-Winning Investigative Work

Erica has been recognized for her dedication to impactful journalism through multiple awards and fellowships. She is a two-time Pulitzer Center on Crisis Reporting Grantee, with two significant investigative projects:

  • “Swallowed by Sea” – an exploration of climate change’s impact on Ghana’s coastal communities.
  • “If This Hair Could Talk” – a detailed examination of ethical sourcing in the human hair trade, focusing on Cambodia and the U.S.

Her passion for capturing critical issues earned her accolades, including a Distinguished Alumni & Friends of the Worcester Public Schools Achievement Award, the Ceremonial Key to the City of Worcester, Massachusetts, the 2021 Ethel Payne African Reporting Fellowship, and the Salute to Excellence Award for International Reporting from the National Association of Black Journalists. Erica was also selected as a 2024 Diversity Fellow for the Society of Environmental Journalists Annual Conference.

Educational Background and Entrepreneurial Ventures

A graduate of the New York Institute of Technology (NYIT), Erica holds both a master’s and bachelor’s degree in Communication Arts. She has further expanded her passion for cultural storytelling by founding Akosua’s Closet, an online boutique featuring African-sourced goods that celebrate the beauty and craftsmanship of the continent.

Championing Global Stories

Through her work, Erica Ayisi is not only an ambassador of compelling storytelling but also an advocate for the voices of diverse communities worldwide. Her commitment to revealing unique stories continues to inspire audiences and amplify voices that deserve to be heard.

In the evolving narrative of society, the impact of media and storytelling in shaping women’s empowerment is profound and undeniable. Once confined to the margins, women’s stories have moved to the forefront, painting a canvas of resilience, strength, and transformation. This shift has not been incidental but a result of concerted efforts in the media to amplify historically subdued voices. In this journey, we witness a transition from traditional portrayals to dynamic and multifaceted representations of women.

As we explore this landscape, we’ll uncover how media has evolved from a passive conveyor to an active advocate of women’s rights and how storytelling, in its myriad forms, has become a powerful tool for gender equality. This journey is not just about changing narratives; it’s about reshaping the very fabric of society to be more inclusive and equitable.

Historical Context of Media and Storytelling in Women’s Empowerment

In the past, women’s voices in media were relegated to mere whispers in a world dominated by men’s stories. But that is changing, and it’s time to make our voices heard loud and clear. But history is not just about the past; it’s a torch guiding us forward. The journey of women’s empowerment through media and storytelling reflects a seismic shift – from stereotypical portrayals to powerful narratives of strength and resilience.

Rewind a few decades, and you’ll find women in media tucked away in the corners of domestic bliss or exaggerated femininity. Fast forward to today, and it’s a whole new narrative. The change didn’t happen overnight, though. It took the persistence of brave storytellers and media pioneers to flip the script.

Media as a Platform for Advocacy

In its multifaceted glory, media has emerged as a robust platform for championing women’s rights. It’s not just about reporting stories; it’s about weaving narratives that resonate and inspire.

 Modern Media Channels Advocating for Women’s Rights

From podcasts that pierce the soul to news channels that do more than report, modern media channels have advocated for women’s rights. They’re not just observers but active participants in the quest for gender equality. It’s heartening to see women’s empowerment stories front and center, challenging the status quo and sparking conversations that matter.

The Role of Social Media in Amplifying Women’s Voices

Then there’s the digital megaphone – social media. A realm where hashtags have the power to mobilize millions, and a single post can ignite a global movement. Social media has revolutionized the way women’s voices are heard and amplified. It’s a digital agora where stories of triumph and tribulation merge, creating a tapestry of shared experiences and collective empowerment.

In this world, every tweet, share, and like is a step towards a more equal and just society. The role of social media in women’s empowerment cannot be overstated. It’s where silence is broken, and narratives are rewritten.

Storytelling as a Tool for Empowerment

The art of storytelling, ancient yet ever-evolving, is a powerful catalyst for women’s empowerment. It’s not just about tales told around a campfire; it’s about the stories we share, the narratives we weave, and their profound impact on reshaping perceptions and breaking down barriers.

Personal Narratives and Their Impact

Let’s talk about personal narratives. These are more than just stories; they’re windows into the soul, pathways to empathy, and catalysts for change. When a woman shares her journey, overcoming adversity or shattering glass ceilings, it does something magical. It empowers, inspires, and kindles a fire in others to pursue their dreams. These stories are not just spoken or written words; they are potent echoes that resonate across communities and cultures, fostering a sense of unity and strength.

The Power of Film, Literature, and Art in Shaping Perceptions

Let’s spotlight the arts – film, literature, and art. These are not mere entertainment mediums but mirrors reflecting society and powerful tools for influencing perceptions. When women are portrayed in diverse, complex roles in films or literature, it challenges the age-old stereotypes and paves the way for a new understanding of women’s societal roles. Each character, plot, and dialogue in these mediums contributes to a larger narrative about women’s capabilities, struggles, and triumphs.

Success Stories: How Storytelling Has Changed Lives

And then, there are those success stories – authentic and genuine – that have changed lives. Stories of women who rose from obscurity to become leaders, activists, and changemakers have inspired and paved the way for future generations. These stories, whether they unfold in a bestselling novel, a blockbuster movie, or a viral social media post, carry the power to transform perspectives, motivate action, and empower women across the globe.

Challenges and Criticisms

Despite the strides in women’s empowerment through media and storytelling, the journey isn’t without its bumps. One significant challenge is the persistence of gender stereotypes in storytelling. While progress has been made, media representation of women often falls into the trap of clichéd roles or superficial characterizations. This undermines the complexity of women’s experiences and perpetuates outdated norms.

Furthermore, there’s a critical discussion around feminism and media influence. The commercialization of feminist messages, sometimes bordering on tokenism, raises questions about the authenticity and depth of these narratives. It’s essential to recognize and critique these aspects to ensure that the push for women’s empowerment remains genuine and impactful.

The Way Forward in Media and Storytelling for Women’s Empowerment

Looking ahead, the path is clear: media and storytelling must continue to evolve to reflect and amplify women’s voices genuinely. This includes increasing women’s empowerment in journalism and ensuring women in media leadership roles are not just tokens but influential decision-makers. Empowering women in film and television as creators and characters is crucial for offering diverse and realistic portrayals.

Moreover, leveraging media for women’s advocacy, storytelling, and leadership should be a continued focus. This means telling stories about women and ensuring these narratives shape women, fostering a more inclusive media landscape.

 Additional Resources

To further explore and celebrate the impact of black Canadian and Nigerian Canadian women in media and storytelling, here’s a list of influential figures who have significantly contributed to women’s empowerment through their work:

1. Juliette Powell – A Canadian television host, producer, and author, Juliette Powell has been a strong voice in media, advocating for diversity and women empowerment through her work and public speaking engagements.

2. Esi Edugyan – A Canadian author of Ghanaian descent, Esi Edugyan has made significant contributions to literature with her award-winning novels that often explore the themes of race and identity, providing a powerful voice for black women in literature.

3. Dionne Brand – A renowned poet, novelist, and essayist, Dionne Brand’s work often delves into the themes of gender, race, and immigration, offering profound insights into the experiences of black women in Canada.

4. Ngozi Paul – An actress, writer, and producer of Nigerian descent, Ngozi Paul has been influential in Canadian television and theater, often focusing her work on the experience of the African Diaspora and women’s issues.

5. Yvonne Orji – Although more widely known for her role in the American TV series ‘Insecure’, Yvonne Orji, a Nigerian-Canadian actress and comedian, uses her platform to address issues faced by immigrant families and empowers women through her storytelling and stand-up comedy.

6. Celina Caesar-Chavannes – While primarily known for her political work, Celina Caesar-Chavannes, a Canadian politician of Grenadian descent, has been a vocal advocate for mental health, gender equality, and the empowerment of black women, using various media platforms to share her powerful message.

These women represent just a fraction of the many voices making a difference in media and storytelling. Their work not only empowers women but also enriches the cultural landscape of Canada, offering diverse perspectives and inspiring future generations.

Exciting news has emerged in the fashion and media industry as Marie Claire announces Nikki Ogunnaike as their incoming editor-in-chief. With her tenure commencing on August 8th, Ogunnaike will assume a pivotal role in shaping the editorial direction of Marie Claire across multiple platforms, including print, digital, events, and social media. This significant appointment has generated great enthusiasm and anticipation among industry insiders and fashion enthusiasts alike.

A Visionary Leader

In a statement, Hillary Kerr, the chief content officer of Who What Wear and Marie Claire, expressed her confidence in Ogunnaike’s exceptional talent, noting her visionary mindset, impeccable taste, and extensive experience. Kerr’s endorsement further emphasized Ogunnaike’s ability to lead the historic brand into a new era while nurturing the growth of Future’s Women’s Network.

Expanding Fashion and Luxury Coverage

As part of her new role, Ogunnaike will spearhead the expansion of fashion and luxury coverage, propelling Marie Claire’s presence across various platforms. Her mission will include driving audience diversification and enhancing the overall content strategy. This strategic focus reflects the brand’s commitment to providing women with a comprehensive destination that celebrates their careers, personal style, and their engagement with the world around them.

Expressing her enthusiasm for the opportunity, Nikki Ogunnaike conveyed her admiration for Marie Claire’s reputation as a trusted source for women seeking purpose and power in their lives. She expressed her eagerness to lead the brand into a new chapter, catering to women who are passionate about their careers, personal style, and their impact on the world. With her unique perspective and vision, Ogunnaike is poised to usher in an exciting era for Marie Claire.

Her New Role

The appointment of Nikki Ogunnaike as the incoming editor-in-chief of Marie Claire marks a significant moment in the magazine’s history. With her exceptional leadership qualities, distinct point of view, and unparalleled experience, Ogunnaike is set to guide the brand into a new era of success. Fashion enthusiasts and Marie Claire readers can anticipate a fresh and dynamic approach to fashion and luxury coverage across all platforms. As August 8th approaches, the industry eagerly awaits the commencement of this new chapter, brimming with excitement and anticipation for what the future holds under Nikki Ogunnaike’s guidance.