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Adefunke Anurukem is the Managing Director of Auto Dome Limited, one of the very few female entrepreneurs operating in the male-dominated Nigerian automotive industry. She talks about the challenges and motivation in a business majorly run by menA

Let’s meet you please
My name is Adefunke Anurukem, an alumnus of Olabisi Onabanjo University (OOU) and Fate Foundation and Education Development Centre (EDC). I am the Managing Director of Auto Dome Limited. Auto Dome is a one-stop shop for all automotive needs. Our services include automobile sales, provision of after sales services, fleet management, logistics and sale of car care products. I am also the current president of the Women in Automotive Sector Association (WASA), our aim is to bring together all women in the automotive business and discuss our challenges, fears, future aspirations, and proffer solutions. We provide assistance and empowerment to new women entrepreneurs in the automotive business.

How many years have you been into this business?
I have over 17 years experience working in the automotive industry in Nigeria. I worked with several Nigerian automotive franchises before branching out and starting Auto Dome in 2010.

How has the exchange rate affected the automobile business?
Our business is solely dependent on foreign exchange, since most of the cars are produced and assembled outside the country, as a result, exchange rate fluctuations over the past few years have significantly affected the Automobile industry, with the 2015 devaluation of the Naira being the worst hit. Another challenge faced by the automotive industry is the increase in Custom duties, which has significantly increased the cost of doing business. In the face of these challenges, we at Auto Dome have had to re-strategise and optimise our business processes in order to stay afloat.

How has your experience been like in relation to the number of years you’ve been in the industry?
The business climate in Nigeria is ever evolving. When we started Auto Dome in 2010, we had our own fair share of challenges. We made some mistakes, because we were naïve in some areas of our operations. Initially, our focus was solely on car sales, but after careful analysis of clients’ demands over the years, we have added a range of services and products.

Now that we are over eight years in the business, we are looking at opening more branches nationwide and signing a franchise deal to represent a reputable international brand here in Nigeria. One key factor in setting up a business in any industry is to have first-hand industry knowledge, product knowledge, and understanding of government policies and how it affects your industry. In my experience, business has been challenging, interesting, tasking, but very fulfilling, in spite of all the odds against business owners in Nigeria. Everyday comes with its own unique challenges that you must device a unique ways to solve. However, solving tasking problems in business expands your capacity to face more and get good results

How did you grow the business and what were the challenges?
Growing the business has been solely by the grace of God and passion for what I do. Whether it’s car sales, servicing, leasing, fleet management or selling care products, were solving problems and adding value. As an ambassador of my brand, the most important thing has been to identify customer needs and provide solutions that best suit them. By doing these we have been able to grow the business over the years. Challenges growing up were majorly pressure from the society seeing you as a woman and setting limits on how far you can reach. Moreover, I have always loved to challenge myself and tread where others are afraid to tread. I try to not see any limit to what I can achieve, and that has continued to give me the energy to conquer challenges.

What are your inspiring feedbacks?
Oh! I’ve had some interesting feedbacks in my time.
You hear things like, “Wow! A woman selling cars? “You behave like a man!’ At first I used to feel offended but as I grew in the business I began to see it as a compliment. Also some clients have come back and said “I find you very professional in your dealings.” Some of the most important customer feedbacks, however, are expressions of satisfaction with products and services, repeat purchases from clients and good referrals. These are key for us and we get loads of such.

Where do you see your business in the next five years?
In five years, we would have opened more branches, in at least three more Nigerian cities and have become a franchise holder for Nigerian-assembled automobiles with specifications cutting across the board, thereby adding to economy growth in the country.

What’s your advice to younger ones?
Keep your eyes on the ball. There are a lot of distractions out there, but remain focused and have a plan. Don’t go into business because you want to outdo the other person. Develop a passion for what you do, because when the tough times come that’s what will sustain you. Lastly, always have a CAN DO spirit and believe in yourself because the sky is just the starting point.

What is your motivation?
Firstly, God, because without him I am nothing. I also have a solid family support, without their constant love and affection, I would have been much more affected by the highs and lows of business life. Thirdly, myself, I am a self-starter, you are the only one who can pull yourself from your inner strength genuinely. Finally, I have other mentors, accountability partners and colleagues in the industry that I look up to. I also read articles, books and reviews of selected role to stay motivated.

To what extent have you leveraged on technology in growing your business:
I cannot over emphasize how much technology has helped in growing our business. In the early years sales were made mostly by personal contact. In that regard, a lot of staff were required to go out and look for prospective clients, which in itself proved quite difficult, because information was not readily available. However, with the improvements in digital technology, business can be done faster and at lower operational costs. The advent of interconnectivity and globalization (the early days of the fourth industrial revolution) has been phenomenal! We have been able to transact business successfully with numerous customers all around the world, thereby growing our clientele base. It is so amazing that we have even made major sales off of WhatsApp Status updates!

I am sure there are still a lot of positive technological advancements to come and we at AutoDome will continue to strategically position ourselves in order to harness its power to achieve our aims and objectives in this business.

Source: Maria Diamond for Guardian

I picked fault with everything my husband did that pertained to money. If he dropped money on the table for me when going out because I was asleep, I would attribute it to the fact that it was because I wasn’t making money. If I asked for money for XYZ and he didn’t have (genuinely), I would find a way and reason to vex, and even phone a friend to discuss the matter, trade stories and vex even more.

I was out with my husband at our weekend date night, and because I am blessed with the spiritual gift of talking, I didn’t stop catching him up on my whole life. I also wanted to know if, were it an option, he would choose to be at home, get paid for it, and then spend all that time with his family. He said, No. He would rather have shorter work hours, instead of staying home full time.

Spoken like most men, I would say.

Flip it to a recent meeting I had with domestic queens. The speaker mentioned that the reason a lot of us were sad about being stay-at-home moms was money. If someone decided to pay us to stay home and care for the kids, most of us would jump at that offer.

I know I would, but I’m also aware that some women wouldn’t. This is not for those women, and, in fact, I am not oblivious to the fact that, beyond money, you also want to make a difference in the world, which would most likely require you leave your home.

Permit me to filter my audience today to that stay-at-home mom who may have sacrificed a career, or didn’t even get an opportunity to have one, as a result of marriage and pregnancy. The stay-at-home mum who is not making any money due to reasons beyond her control.

A mum like my friend O, who left her job to be with her husband and three kids in a foreign land where any kind of help costs an arm, a leg, and a uterus.

A domestic queen like my neighbor L, whose husband works in a different town. With twins to care for and limited cash, there is barely time for anything else.

Oh, or that stay-at-home mom I met recently, with her four kids and inability to keep any domestic help longer than two months, making it virtually impossible to even process the thought of engaging in any conventional money-making venture.

Yes, you want to make your own money and possibly make an impact, too, no matter how small, but the odds are heavily stacked against you.

How do you navigate this season, where you are absolutely dependent on your husband for everything, right down to your sanitary towel?

If only you had your own money, this staying at home gig would be easier and happier.

I hear you, mum. I really do.

However, here are two things that helped me. Yes, I run a couple of thriving businesses from home, but there was a season – and I can never forget that season – when all I needed had to come directly from Bolaji Olojo.

Oh, at first, I hated that season. I picked fault with everything my husband did that pertained to money. If he dropped money on the table for me when going out because I was asleep, I would attribute it to the fact that it was because I wasn’t making money. If I asked for money for XYZ and he didn’t have (genuinely), I would find a way and reason to vex, and even phone a friend to discuss the matter, trade stories and vex even more.

And that is the first thing I would ask that you don’t do: Stop discussing your offenses with people who would only make you feel worse, who don’t help the situation. It is useless. I had to completely stop it.

I also had to sit down and have a conversation with myself. I wanted to go back to work and make my own money, but the way my life and home was set up, I couldn’t afford it. This was my whole life and reality in this season, so instead of wishing it away and wasting precious time, how about I found ways to maximize the season and keep my joy?

Let me tell you, sis, the state of your mind is so powerful. If your mind is unsettled and constantly coveting the next season, you will see no good at all in what you have now. But when you put your eyes down, like my mother would say, you will find fruit in what you hitherto thought was a dry place

I don’t know what ‘fruit’ looks like to you and your season, but one of mine was my writing gift. I was faithful to my blog eziaha.com and shared what I knew with the world from my home. I still cannot forget the day one of my readers who constantly was inspired by my writing sent me 30,000. I was blown away. This from someone I had never met. Then another friend sent me money for my data for five months, as she said she wanted to make sure nothing hindered me from blogging on a regular basis.

Today, I am still writing on my blog and on several platforms, and am now making regular income—gifts aside—from my writing gigs.

Oh, but I didn’t just sell you a formula. No, ma, there are really no formulas or rules. However, one thing I know for sure is this: Dear Domestic Queen, there is fruit everywhere around us, but first, embrace your season and portion.

 

About Eziaha

Eziaha Bolaji-Olojo (CoachE’) is a Food and Fitness Coach and CEO at CoachE’Squad Ltd, a thriving home-based business where she serves Jesus and Fitness to the world. Asides helping women live optimized lives through a healthy food and fitness routine, she runs a personal Faith-based blog www.eziaha.com where she chronicles her Christian walk, and holds regular meetings called POWWOW with E’ for Stay at home moms.She is a First-Class Graduate of Sociology, holds a UK degree in Personal Nutrition and a Pre-natal and Postnatal Fitness Specialist Certification endorsed by the American Fitness Professionals Association (AFPA). She is also an Alumnus of Daystar Leadership Academy (DLA). Above all these, she is a proud wife and mom to two boys and takes that assignment very seriously. She is a product of many teachers and mentors, constantly going for knowledge, regularly pours into mentoring younger folks, loves stir-fry eggs and home-made zobo, and is a proud member of Daystar Christian Centre.Eziaha can be found on Instagram @stayhomemoms.ng and on Twitter as @eziahaa, and you can email her on eziaha@eziaha.com

Your voice can be described in different ways, the most common definition is the sound the is being produced when you speak or sing, however, your voice could also be what your opinions are and how you are perceived. It isn’t just the sound but the message embedded in the sound of your voice.

In the corporate world, a career or professional voice may be described as how this message being conveyed in the sound of your voice can be of benefit to its owner.

This article will therefore highlight what you need to know about your professional voice and it’s applications.

The professional voice

Finding a professional voice is the first step in categorising your voice for the workplace. It provides you with the ability to have your personal voice which you use in informal meetings, gatherings or places and still be able to switch to your business or professional voice when necessary. (This improves your social and professional identity). The importance of having a professional voice is that it makes you credible, authentic, organized and it gets you coordinated for a presentation, job interview, business meeting, as well as impromptu meetings. It could be developed by using appropriate words or sentences, having a stable and comfortable pitch or speaking with a comfortable pace. Developing a Professional Voice will improve your ability to engage, connect & persuade when communicating to internal & external audiences. The Professional Voice gives you the confidence, techniques & skills to deliver your message effectively & achieve results. Based on my experience and research in social identity complexity (as related to the work place especially when an individual has various roles) one of the ways to categorize your identity is to develop these professional voices;

The unapologetic voice

The unapologetic voice enables you stand your ground against all odds in a meaningful yet respectful manner. The unapologetic voice make you voice out your values and beliefs in order to set boundaries. Finding this voice gives you confidence in your beliefs and helps you communicate in effectively. This does not mean you have to be rude, it is just being able to know what your values are, what you can and can’t do and being able to say it out and not keep it within you because if you do, you will be able to tolerate anything which may not be healthy.

The appealing voice

When it comes to finding the right tone to ask for a favour, we may all seem to have it but have you ever thought of that tone being misleading? The best way to go about it is by being straightforward about what favour you need and also concentrate on asking for the favour with more percentage of your voice rather than your body language. So, how is that done? With a softer tone and pleasant words (please, can you, I will be grateful, thank you, I’d really appreciate if you could.. ) these words help in conveying a direct message.

The approachable voice

Many people struggle to maintain a good first impression but what about a lasting impression? Your approachable voice should make others feel comfortable to have a discussion with you without having to think of how they might need to please you first. Using words like Hello, it is a pleasure meeting you, how may I help you,  lastly, having your concentration on the person you are communicating with and not being distracted by your PHONE.

Leadership voice:

As a leader, your major goal will be to get your followers to work together to achieve a common goal. Over the years, leaders have adopted various styles that can enable them achieve this fundamental goal. These leadership styles therefore can be seen as either an active voice or a passive voice.

Active voice: participating and coaching style is when a leader is actively engaging in the duties of the team either by joining in working with the team or helping the followers overcome the obstacles and challenges they are faced with by coaching them.

Passive voice: directing and delegating style. This style involves the leader assigning duties to each of the team members. Usually, leaders start by being actively involved in the teamwork and when the leader feels they are ready to work on their own, the passive voice is used to direct and delegate.

Remember, your voice is most effect when the message in the sound of your voice is unambiguous, clear and concise.

 

About Grace

Grace Asemota is a Business Psychologist (M.Sc) and a Certified Life Coach. She has partnered with Organizations and solopreneurs to grow their personal and professional brands and has coached students and staff in different institutions and organisations.

She continuously coaches and trains on the importance of goal setting, happiness, team management, personal development and self- confidence in a wide range of organisations (in Nigeria, UAE and US) and institutions by motivating staff to develop a collaborative culture and identify key factors that can enhance personal growth.

You can get in touch with her on

grace.orisakiya@gmail.com

LinkedIn @Grace Asemota-Orisakiya

 

Okapi Finance Founder, Gisele Mwepu, has been awarded as Africa’s Most Influential Woman Financial Services by CEO Global in Accra, Ghana.

Mwepu while receiving the award said it was “a true testimony that passion and hard work always rewards.”

CEO Global, a Business and Professional Services company, in the last 19 years, has been focusing on the identification of Africa’s leading talent and sharing their success stories throughout the continent.

The company honours excellence in the private and public sector which covers 23 economic sectors and has for close to two decades independently recognised those leaders who are at the pinnacle of their industry.

According to Annelize Wepener, Chief Executive of CEO Global, said, “nominees undergo a rigorous multi-tiered judging process.”

He noted that the programmes dispel the notion that Africa has a paucity of innovative and progressive leadership talent.

‘There are tremendously inspirational stories at the core of each winner’s professional and personal life story,” he said.

Wepener opined that the awardees “deserve the admiration and respect they are afforded, particularly Lifetime Achievers who have often been absolute pioneers in their field.”

Okapi Finance is also rolling out in Botswana, Nigeria and the Democratic Republic of Congo (DRC) by end of this year, with more countries being targeted in 2019. Okapi aims to be the pan-African solution and target to reach 145 million customers in the next 10 years.

Adefunke Adewumi, the founder of Black Diamonds Support Foundation, a non-profit organisation that supports and empower women especially widows and single mothers, she is well known in the slums giving hope, medical, wellbeing and educational support to indigents children, across the country. She speaks against domestic violence, rape, child abuse and molestation.

Her popularity soar high with her annual outreach, tagged “Project 5000”, a project she kicked off after the death of her philanthropist mum who died seven years ago. The initiative went viral on Facebook when she fed 5000 indigents children during Christmas and also supported them with basic school needs

The single mum of twins who holds a Bachelor’s degree in Guidance and Counselling from University of Ado Ekiti and Master’s of Arts in International Relations and Strategic Studies from Benue State university Makurdi also works with an oil and gas firm in Lagos, and also into Fabrics Retailing.

Defunke is passionate to see both children and adult live their potentials to maximum capabilities, she shares her story with me in this exclusive interview.

Childhood Influence

My childhood prepared me because I grew up seeing my late mother, Funmilayo Adewumi, as a philanthropist who cared for indigent children, widows, orphans; feeding them, taking them off the street by providing shelter for them and sponsoring them in school. She ensured that I parted with most of my things (food, shoes, cloths, bags, toys etc) to give to the less privilege and other children that cannot afford it. She denied me the luxury of life, it used to be painful initially but I got use to it. Christmas period is a carnival of sort because my mother will gather those street kids to organize party for them and make them feel like every other children.

Black Diamonds Support Foundation
The foundation, was a legacy foundation, that was established to continue from where my late mum stopped, however, she limited her philanthropy gestures to her local community, we took a step further to be a foundation that impact the lives of the less privileged, especially, women, children, the foundation has six active departments, namely: WATARA: Walk and Talk against Rape and Abuse, Project 5000 kids: Feeding indigent 5000 children during festive periods
Slums/Shanties Outreach, Medical Interventions/Emergencies, Pick A child Project/GirlChild Education Sensitization and Support for Teenage pregnant mums/babies

Inspiration behind “Project 5000”
Project 5000 was inspired after my mother’s death 7 years ago and for the first time in so long there was no party for the children. My family has been used to feeding and caring for the poor in our immediate community, so I decided to continue doing what she does and even more. I started small and ever since inception it has been growing yearly, the initial number was 500 kids and later 1000 kids. Last year I took a bold step to increase the number to 5000 indigent kids which includes the homeless, orphans and the vulnerable and it was a huge success.
Project 5000 kids is not just about feeding the children, though they were fed twice due to the long duration of the event. The children were given free medical care, school materials – bags, books, stationeries, cloths and even scholarships. It was a carnival atmosphere with lots of music and dancing to make it a memorable experience.

Who and What inspire me
The lifestyle of my late mother that I grew up to know, giving and volunteering in her philanthropic causes inspires me. Picking an homeless child inspires me, seeing an indigent child doing well in school, seeing a sick indigent child been well. Hoping that all children have equal access to quality education, free health care and total wellbeing for them to achieve their potentials without any hindrances.

WATARA -Speaking up for victims of Rape
It is an on-going project and a department under Black Diamonds Support Foundation. The meaning of WATARA is Walk And Talk Against Rape and Abuse, we are in 15 states in Nigeria at the moment. What we do basically is to speak against rape that has been in the increase in recent past, we counsel victims of rape through our counselling unit with experts and professional counselors. We also provide support for victims to get justice by facilitating arrest, detention and prosecution rapists. WATARA has since August 2017 embarked on sensitization walk all over major cities in Nigeria, this campaign has also being taking to schools to sensitize children to be aware of ways to prevent being a victim of rape and abuse. What we plan to do for year 2018 is to open up more counselling for rape vicitms, get justice for them by prosecuting more perpetrators of rape victims and bring them to book.

Challenges of running my foundation
Getting financial aid and material aid supports in ensuring success in our events, Archaic dangerous cultural norms , Patriarchy system of the indigents that forbids the girl-child education, Repeated Trainings and sensitization on health, education and general safety of themselves and children, and it seems they are adamant on their old ways of lives/mentality

Black diamonds support foundation in five years
We hope to have covered all the states in Nigeria and almost all West African countries; Benin Republic is in the pipeline at the moment. In 5 years time we hope to have our Homes for victims of rape and four skill acquisition centre for widows, the indigents, and the teenagers who used to live on the streets. We hope to have completed our home for the street babies, children and teenagers ( which include, a block of flat, a school and a well equipped clinic for them). Then the Project 5000 would have been established in the six regions of Nigeria as well as other departments the foundation is known for.

Women in advocacy and development
We are been misconstrued of our intention to meet other people’s need. People rather see us as competition meanwhile we ought to be collaborators. Some even believe we are trying to take over the responsibilities of the government. Genuine advocacy is that we are not been discourage by what people say or think but we really know what we want to achieve and we set out to achieve them. Whether we are been appreciated or not is not the main thing but ensuring that we succeed in any advocacy we set out to do.

Giving up
Yes. There are moments I feel overwhelmed, about the enormous work that is out there that we have to do, even though I know we cannot “save the world” but the fact that I consciously know there is much to do out there and little resources to get them done,, makes me cry and almost throwing in the towel, but this happens in the spur of the moment, next moment, am up again, and ensuring, gearing up our selfless volunteers, that we cannot give up now.

Being a single mom and working two jobs’

This is where I know that we carry so much strength in us, that we do not ever know, prior to my mum’s death, if I was told I can do all these things, I will scorn such a person. My inner strength came to play when I realized that all these; my job, my kids, my passion are all important to me in fulfilling purpose, I handle all with grace, and my mantra: Whatever will be be, taking each day as it comes, and making the best use of my time. To add to the list of my daily schedule, I run an online bridal asooke business as well.

Being a woman of Rubies
I am priceless, I take every challenge as a stepping stone towards greatness, I never give up. No setbacks,hurdles can stop me, once my mind is made up to do what I want to do for humanitarian purposes.

To those who are hopeless…
Never give up, pick up whatever you think you have failed, be it education, relationships, career, whatever, give it another shot. We Only fail when we accept the failure.

Winfrey’s latest investment is in True Food Kitchen, a healthy restaurant chain backed by celebrity doctor Andrew Weil. Specific terms of the deal weren’t disclosed, but the Phoenix-based chain said she’s also joining the restaurant’s board of directors and will “collaborate and consult” with True Food Kitchen’s leadership team.

“When I first dined at True Food Kitchen, I was so impressed with the team’s passion for healthy eating and, of course, the delicious food, that I knew I wanted to be part of the company’s future,” Winfrey said in a release. She was introduced to the restaurant by her trainer and a regular on her former talk show, Bob Greene.
Related: How Oprah built Oprah Inc.

True Food Kitchen has grown to 23 locations in 10 states since its founding in 2008. It plans to double its store count in the next three years with a focus on an East Coast expansion. The chain’s eclectic menu is based off Dr. Weil’s anti-inflammatory food pyramid and features dishes like quinoa burgers, a spaghetti squash casserole and kale-infused drinks.

The investment in True Food is the latest example of Winfrey expanding her business beyond media and into food.
In 2015, she bought a 10% stake in Weight Watchers and received a seat on the board. She recently offloaded some of her shares, but her investment is still worth more than $400 million. She also has a partnership with Kraft Heinz Company for line of soups and frozen side dishes sold at grocery stores.

 

It was a mega gathering of prominent business leaders and professionals in the country at the official launch of the book, To My Younger Self, which took place at Rele Gallery in Lagos last weekend.

Compiled by Ronke Onadeko, To My Younger Self is a collection of inspiring stories and letters from 24 outstanding individuals in Nigeria, sharing lessons learnt in their career, family and business journeys.
Talking about the book during the launch, she said, “To My Younger Self features 24 authentic journeys of people who have had very rich experiences. In their letters, they shared the things they wished they had known, things they wished someone had told them, things they had learnt themselves, mistakes they had made and how they overcame the challenges. I’m hoping that this book will help young people, entrepreneurs and people transiting in their careers to gain clarity by learning from the experience of others to save time. Some young people do not have older ones or mentors to put them through and in order to help them not make the mistakes beginners make, this book is imperative as it will serve as a guide and light for them.”
Special guests present at the event include Aishah Ahmad, Gbenga Oyebode, Ibilola Amao, Foluke Abdul-Razaq, Adeola Azeez, Uzo Nwani, Chizor Malize, Foluso Gbadamosi, Chinwe Egwim, and other contributors who read portions of their letters to their younger selves to the audience.


To My Younger Self contains letters from Aishah Ahmad, Deputy Governor of the Central Bank on Nigeria; Nike Ogunlesi, Founder of Ruff ‘n’ Tumble; Betty Irabor, CEO and Editor-in-Chief of Genevieve Magazine; Ndidi Nwuneli, Founder of LEAP Africa; John Obaro, CEO of Systemspecs; Kunle Elebute, Country Managing Partner of KPMG; Akin Akinfenwa, CEO Forte Oil and many others.

“The reason why this book is important is because we want to get it into the hands of 10,000 young people before the end of the year and I want this book to mentor and guide them. I want people who read this book to understand that there is a need for a strategic, informed and intentional way to grow themselves and their businesses and to plan their lives and careers,” Onadeko added. Copies of To My Younger Self can be purchased from Laterna Bookstore. Follow @youngerselfbook on Instagram and Twitter and the hashtag #ToMyYoungerSelf for updates.

360 women Africa, a leading personal development enterprise for women in Africa, held the first edition of its personal development, mentoring and networking event called Dialogues and Cocktail in Lekki, Lagos, Nigeria.
Founded by Yvonne Chioma Ofodile a UK certified personal development coach, public speaker, and business woman, the objective of the event was to engage women in Africa by creating a platform that seeks to deliver transformational knowledge, impact and soft skills to its participants.
Dialogues and Cocktails round-table meeting gave its participants access toreal talks from expert speakers on lives success, failures, hope, clarity of vision and a total paradigm shift; access and opportunity for speed mentorship, among other things.

The event gathered great speakers and industry holders such as Ayo Mairo-Ese, a multiple award-winning broadcaster, event compere and public speaker; Felicia Odumosu, an astute HR Consultant with over 17 years work experience and Alexandra Amuche Asogwa, TV personality, dancer, writer and brand/social influencer who recently emerged fifth runner-up at the Big-Brother Naija 2018.
The first speaker Felicia Odumosu spoke on Becoming and Remaining Employable. She went further to speak on what employability skills were and desirable employability skills across all employment sector.
Alexandra spoke on The Road To Discovery: How Real Can It Get? She also went further to share her journey and tools that has helped her in this process of evolving. Ayo Mairo-Ese spoke on Been Limitless.
She started with sharing her success story and how she has emerged. She encouraged her audience to engage in a lot of personal development activities like reading, researching, affirmations, seeking mentorship and hard-work.
The dialogue session had a lot of questions and answer for the speakers and it ended with the founder speaking on The Power of Imagination.

The event was powered by 360 Woman Africa and fully supported by Veleta Sparkling Wine, Talent Bureau Limited, YMC Beauty and GuardianWoman.

FORBES AFRICA has released its 2018 Under 30 list and you can be sure that there are Nigerian women on it. These women are said to be challenging conventions and rewriting the rules for the next generation of entrepreneurs, creatives and tech gurus.
Described as Africa’s most promising young change-makers, Forbes says, they could be the billionaires of tomorrow, even though they are yet unknown.
You could learn some things from these women who talked about their goals, how they started their businesses, doing business in Nigeria and their achievements.

ANITA ADETOLA ADETOYE
26-year old founder of Anita Brows Beauty, popularly known as ‘Anita Brows’, is an Irish-Nigerian professional makeup artist, beauty educator, and entrepreneur. With over seven years of experience, she has built an award-winning brand, creating jobs for young Nigerians.
“My move to Nigeria was the defining moment for me in the beauty industry. It was the moment my hobby became a livelihood and then became a business. I didn’t choose this path by faith, this path chose me. My goal is to change the face of makeup and beauty artistry.”

BIDEMI ZAKARIYAU
28-year old Bidemi is the founder of LSF|PR, a public relations agency based in Lagos. Growing up, Bidemi acquired skills in project management, sales and communications from her father, who built a taxi service and real estate company from nothing. Her father convinced her to study law and she interned in law firms but she stopped to follow her passion in media.
“Securing my first client was very difficult because I had no public relations experience; I would visit different blogs in Nigeria and look for contact numbers in the article credits and call the designers requesting to work with them for free.”

KENE RAPU
28-year old Kene Rapu launched her first product line, ‘Slippers by Kene’ in 2011. She uses locally-sourced materials to make slippers and sandals. According to her, running a business in Nigeria is hard work.
“The odds are against us, as more businesses are expected to fail than to succeed. From lack of adequate power supply, to sufficient skilled man power, to the costs and scarcity of materials, the list goes on. I remember on my hunt for property for my factory last year, I met a gentleman who made it extremely clear he would not, under any circumstances, rent his property out to women.”

GOZIE COKER
29-year old Gozie is the founder of Coker Creative, a boutique event company. She spent her holidays interning for event companies. When she graduated from school, she went on to pursue a master’s in Strategic Management.
“Planning events is something I have always done, so much so that growing up, I was nicknamed ‘the organ’, short for organizer. I derived joy planning all my family and friends’ celebrations, from vacations to birthdays, and even anniversaries. I used my graduation thesis to test my business plan for what we now know as Coker Creative.”

MAYA HORGAN FAMODU
27-year old Maya is the founder of Ingressive, a tech integration company that provides market entry services and tech research for corporates and investors.
“I launched Ingressive LLC to solve the funding pipeline, redirecting global focus and capital to the continent.”
She also founded Ingressive Capital, a multi-million dollar venture fund focused on early-stage African tech.
“We have worked with thousands of African tech-enabled youths. Our client list includes over 50 investors and technology companies. Our clients have gone on to fund more than 20 African startups. I have funded three high-growth African technology companies, and we’re continuing to invest now.”

INK EZE
28-year old Eze is the founder of Aso Ebi Bella, an online community connecting traditional fashion enthusiasts with SMEs in the fashion, beauty and wedding industry primarily in Nigeria with growing interests across Africa and beyond.
“The #AsoEbiBella journey started with a hashtag I created in 2013 while I was an employee of BellaNaija.com where I convinced my employer to launch a then bi-weekly, now weekly AsoEbiBella feature on their site as it garnered millions of website views, it became my side hustle.”

YEMI ALADE
29-year old Yemi is a singer and songwriter. She sings in English, French, Swahili, Portuguese and Pidgin English.

JOYCE JACOB
28-year old Joyce is the founder of Joyce Jacob Beauty, which launched in 2009. She has worked on the sets of many local and international music videos, magazine photoshoots and TV commercials.“The vision behind my brand is to empower women of all ages, of all backgrounds and race to feel beautiful at all times through the power of beauty and makeup. Part of that vision is to have a premium line all women can use and create a truly authentic African beauty brand.”

BEVERLY NAYA
29-year old Beverly is an actress and entrepreneur. She studied script-writing and film-making in the UK before relocating to Nigeria to join the Nigerian film industry.

SONIA IRABOR
28-year old Sonia is a writer, filmmaker and actress.

TANI;A OMOTAYO
26-year old Tania is a model and an entrepreneur. She is creative director of Ziva Lagos, a fashion brand.
“Ziva Lagos is dedicated to boosting the Nigerian trade and labor market. Hence all fabrics are locally sourced and the clothes designed and produced in Nigeria.”

Source: woman.ng