Sacredmotherhood and Women of Rubies are thrilled to announce their partnership to present the prestigious Shining Star Award at the upcoming “Mom On Mission: Your Light Has Come, M.O.M. 3.0” Conference. This collaborative effort aims to honor and celebrate the exceptional contributions of mothers and their unwavering commitment to nurturing families and communities.
Scheduled to take place on Saturday, May 11, 2024, from 10 am to 1 pm, at C Banquets, located at 300 City Centre Dr, 12th floor, Mississauga, ON L5B 3C1, the M.O.M 3.0 Conference promises to be an inspiring and empowering event for mothers from all walks of life.
The conference will feature insightful workshops, inspirational keynotes, and moments of reflection and worship, led by esteemed speakers Oyin Isaac, founder of Sacredmotherhood; Tolulope Adejumo, Dere Akindoju, Dammy Aromiwura, Ally Yao, Elmien de Wet, and Adeola Abiodun. Attendees can expect thought-provoking discussions, uplifting messages, and opportunities for spiritual growth and empowerment.
In addition to the enriching sessions, Sacredmotherhood and Women of Rubies will jointly present the Shining Star Award to a deserving mother who exemplifies resilience, compassion, and dedication. The award recipient will receive extensive publicity over a three-month period, including a feature on Women of Rubies’ blogpost, pinned to the Inspiration segment for two weeks, a pinned post of the feature on their social media pages for one week, event/product promotion on their Facebook page monthly for three months, and a live interview session with Women of Rubies’ founder Esther Ijewere on Facebook.
“This partnership with Women of Rubies underscores our shared commitment to uplifting and honoring mothers,” says Oyin Isaac, founder of Sacredmotherhood. “We believe that every mother deserves recognition for her selfless love and devotion.”
Esther Ijewere, founder of Women of Rubies, adds, “We are excited to collaborate with Sacredmotherhood to celebrate the strength and resilience of mothers. The Shining Star Award is our way of honoring their invaluable contributions to society.”
Registration for the M.O.M 3.0 Conference is now open, and attendees can reserve their spot on the official event website. Join us as we come together to celebrate the divine essence of motherhood and honor the shining stars among us.
To nominate yourself or someone you know for the Shining Star Award, send an email to oyin@sacredmotherhood.com
For inquiries or further information, please, contact Oyin Isaac at 6477046804 or via Instgaram: @_sacredmotherhood
On April 6th and 7th, a dynamic two-day event packed with inspiration and insights unfolded as the Women of Rubies Media Visibility BootCamp took participants on a journey of empowerment and education. Hosted via Zoom, this virtual gathering brought together women from diverse backgrounds, eager to elevate their brands and amplify their voices in the media landscape.
Day 1: Setting the Stage for Success
Patricia Bebia Mawa, Vice President, Afroglobal TV
The excitement was palpable on April 6th as Patricia Bebeia Mawa, the keynote speaker, shared her remarkable journey of building the largest Black-owned media outfit in Canada. With Afroglobal and Silvertrust Media, she charted a path of consistency, clear goals, and unwavering focus. Her message resonated deeply with attendees, setting the tone for the transformative day ahead.
Ruth Aliu, Founder, Techity Consulting
Ruth Aliu, founder of Techity Consulting, delved into the critical realm of cybersecurity and digital presence. She emphasized the importance of safeguarding one’s online assets and leveraging the right platforms to enhance brand visibility.
Councillor Cheraldean Duhaney, Ward 1, Town of Bradford West Gwillimbury
Councillor Cheraldean Duhaney, the first Black woman to hold her position in the Town of West Gwillimbury, inspired participants to claim their seats at the table and persevere in the face of challenges.
Career coach Chekwube Uchea captivated the audience with her personal narrative of career transition, offering a roadmap for those seeking to navigate their professional journeys. Through candid reflections and practical advice, Uchea underscored the transformative power of self-investment, urging participants to prioritize their personal and professional development.
Erica Effah, Founder, Erica Tiwaa
In another enlightening session, Erica Effah, a Toronto-based content marketing guru, shared her expertise on crafting effective content strategies and fostering community engagement. With a wealth of industry experience, Effah offered invaluable insights into the nuances of content creation and distribution, highlighting the importance of authenticity and audience engagement. Her actionable tips and strategies provided attendees with the tools they need to leverage content as a powerful tool for brand growth and community building.
Chiddie Anyasodo, Co-founder, Chotayah
Furthermore, relationship coach Chiddie Anyasododelved into the critical role of nurturing healthy relationships for both personal and professional growth. Through her engaging presentation, Anyasodo emphasized the interconnectedness of relationships and success, underscoring the importance of fostering meaningful connections in both professional and personal spheres. Her insights served as a reminder that cultivating strong relationships is not only essential for professional advancement but also integral to overall well-being and fulfillment. Attendees left the session equipped with practical strategies for cultivating and maintaining healthy relationships, poised to thrive in both their personal and professional lives.
Nike-Kay Okunubi of Niki Kay Clothing shared her expertise in fashion and encouraged women to embrace their unique style.
The day concluded on April 6th with heartfelt gratitude from Esther Ijewere, the founder of Women of Rubies, who expressed appreciation for the speakers and sponsors who made the event possible.
Day 2: Empowering Through Storytelling and Financial Education
Damilola Ajibade, Founder, The Journey Amplified
Day 2, which unfolded on April 7th, began with an inspiring session led by Damilola Ajibade, who shared her compelling immigrant experience. Through the lens of her own journey, Ajibade illuminated the transformative power of storytelling, particularly through the medium of photography. Her narrative underscored the importance of embracing one’s unique background and experiences as a catalyst for personal and professional growth.
Katrice Bent, Founder, Katrice Justice
Following Ajibade’s impactful session, financial educator Katrice Justicetook the virtual stage to impart crucial insights on financial literacy for business owners. With a focus on practical financial management techniques, Justice emphasized the importance of understanding cash flow, budgeting, and strategic financial planning. Her guidance provided attendees with actionable steps to strengthen their financial foundations and support long-term business success.
Fola Adegoke, Founder, Winfinite Consulting
As the day progressed, cybersecurity expert Fola Adegoke delivered a compelling message urging women to break barriers and explore opportunities in traditionally male-dominated sectors. Drawing from her own expertise, Adegoke highlighted the critical need for gender diversity in fields such as cybersecurity. She emphasized the value of women’s perspectives and contributions in shaping innovative solutions and driving industry progress. Through her empowering words, Adegoke encouraged women to embrace their potential as trailblazers and catalysts for change in traditionally underrepresented domains.
Esther Ijewere urged participants to leverage the knowledge gained to propel their brands forward and invited them to join the Rubies Collective community for continued support and resources. Emcees Ejiro Osakede and Oluwatoyn Ogunade kept the energy high throughout the sessions on April 7th, ensuring an engaging and empowering experience for all.
Participant Feedback:
Attendees raved about the wealth of knowledge and inspiration gained from the BootCamp. Many praised the diverse lineup of speakers and the practical advice shared, expressing eagerness to implement newfound strategies in their professional endeavors. The sense of community and support fostered throughout the event left a lasting impact, empowering women to strive for success and visibility in the media industry.
In conclusion, the Women of Rubies Media Visibility BootCamp on April 6th and 7th proved to be a transformative experience, equipping women with the tools and confidence to make their mark in the media landscape.
As we celebrate the achievements of these trailblazing women, let us continue to support and uplift one another on the journey toward gender equality and empowerment.
Stay Tuned:
For those who missed out or want to revisit the enlightening sessions, the BootCamp replay will soon be made available via womenofrubies.com/mvbc3.
Women of Rubies, a renowned platform dedicated to celebrating and empowering women, is excited to unveil the lineup of distinguished speakers for its highly anticipated Media Visibility BootCamp 3.0. Scheduled for April 6th and 7th, this transformative event promises invaluable insights to all attendees.
Among the esteemed speakers for the BootCamp are; TV Host and Wealth Creation Coach, Tope Mark-Odigie; Financial Educator, Katrice Justice; Fashion Creative Director, Nike Kay-Okunubi, and Career and Transition Coach; Chekwube Uchea, among other industry experts. Each speaker brings expertise in media visibility, offering strategies to elevate personal and professional brands.
Joining them are six additional speakers, including Damilola Ajibade, founder of The Journey Amplified, Fola Adegoke, founder of Winfinite Consulting, Chiddie Anyasodo, Relationship Coach, Dr. Kelechi Okoro, Health Influencer and Medical Doctor, Checkwube Uchea, Career and transition coach, Ruth Aliu, Founder of Techity Consulting, and Erica Tiwaa, digital marketer and content creator.
The two-day event will feature insightful sessions and fireside chats conducted via Zoom, covering personal branding, storytelling, and leveraging digital platforms. Early bird tickets are available until March 14th, with Rubies Collective members receiving an extra 15 percent off. Membership details can be found at womenofrubies.com/RubiesCommunity
“We are thrilled to bring together such an exceptional lineup of speakers for our Media Visibility BootCamp 3.0,” says Esther Ijewere, Founder of Women of Rubies. “Our goal is to empower women with the knowledge and skills they need to thrive in today’s media-driven world. With the expertise and guidance of our speakers, attendees will leave feeling inspired, informed, and ready to take their visibility to new heights.”
Don’t miss this opportunity to learn from industry leaders and connect with like-minded professionals at the Women of Rubies Media Visibility BootCamp 3.0. Register now to secure your spot and embark on a journey toward greater visibility and impact.
Read about MVBC 1.0 here and the second edition here
Subscribe and watch MVBC videos on our YouTube channel here
Navigating the dynamic landscape of personal and professional growth, the Women of Rubies Media Visibility BootCamp emerges as a powerful force for empowerment. The reverberations of enlightening sessions, expert guidance, and transformative conversations endure, and we’re thrilled to announce that the long-awaited BootCamp recording is now available!
What to Expect:
Relive the Insights:The recording encapsulates the essence of the empowering BootCamp, featuring expert insights from industry leaders; Sola Adesakin, Esther Ijewere, Mayowa Adegoke, Adeola Osideko and Funmi Ajala on building a strong online presence, crafting a personal brand for leadership, shaping narratives, leveraging financial literacy, mastering public speaking, content creation, brand sustainability, and intentional visibility.
Diverse Perspectives: Join the Fireside Chats where Chinaza Favour, Wendy Nwajiufor,Azeezat Adejare, and Rinret Gofwan discuss content creation, building sustainable brands, and intentional visibility. Gain diverse perspectives to enhance your personal and professional journey.
Why Grab Your Copy:
On-Demand Learning: Access the invaluable sessions at your convenience. Whether you missed a masterclass or want to revisit a favorite, the recording puts the knowledge in your hands.
Practical Strategies: Each session is packed with actionable strategies that can immediately elevate your media visibility and professional impact.
Diverse Insights: Benefit from a diverse range of topics and speakers, ensuring a holistic approach to your personal and professional development.
Invest in Yourself: Your personal and professional growth is an investment. The Women of Rubies Media Visibility BootCamp recording is a valuable resource that continues to provide returns on your commitment to self-improvement.
How to Access
Visit our Selar page and unlock a treasure trove of knowledge and wisdom from industry experts. Your journey to enhanced media visibility and success starts with a click!
Don’t miss this opportunity to empower yourself. Grab your copy of the Women of Rubies Media Visibility BootCamp recording today and step into a future of limitless possibilities!
For further enquiries, reach out via info@womenofrubies.com
Grab our free PR guide E-book here for enhanced visibility!
The Women of Rubies Media Visibility BootCamp 2.0 transcended digital boundaries, hosted on Zoomon the 9th and 10th of December, 2023. This groundbreaking event featured an impressive lineup of speakers and panellists who shared their expertise on personal branding, financial empowerment, media navigation, mental health, and more. This edition brought together industry leaders like TounOkewale ( Co-founder, WFM917), thought experts, and dynamic speakers for two days of transformative learning.
Click this link to get your copy and unlock the secrets to enhancing your media visibility today.
Unlocking Key Insights:
Day 1 – Building the Foundation: The journey kicked off with Esther Ijewere’s profound insights into establishing a robust online presence, setting the stage for Adeola Osideko’s exploration of crafting a personal brand tailored for leadership in the digital era. Participants were captivated as these luminaries shared their wealth of knowledge and experience.
Day 2 – Diving into Expertise:The second day unfolded with a series of Fireside Chats that delved into diverse topics. Chinaza Favour, Wendy Nwajiufor,Azeezat Adejare, and Rinret Gofwan illuminated the audience with discussions on content creation, building sustainable brands, and intentional visibility.
Additionally, the day featured expert masterclasses from Funmi Ajala, exploring the art of shaping narratives and driving change, Sola Adesakin, uncovering the power of leveraging financial literacy for enhanced media visibility, and Mayowa Adegoke, providing invaluable tips for mastering the vital skill of public speaking.
Why Acquiring the Recording is a Must:
Expert Guidance: Access the insights of industry leaders and experts who have mastered the intricacies of online presence, personal branding, and strategic communication.
Practical Strategies: Each session offers actionable strategies ready for immediate implementation, empowering participants to elevate their media visibility.
Diverse Perspectives: Benefit from a diverse range of topics and speakers, ensuring a holistic approach to personal and professional development.
Invest in Yourself: The Women of Rubies Media Visibility BootCamp recording is an enduring resource, offering continual returns on the commitment to personal and professional growth.
Participants expressed their satisfaction with the event, praising the diverse range of topics covered and the high-quality insights shared by the esteemed speakers. The Women of Rubies Media Visibility BootCamp left attendees equipped with actionable strategies to enhance their personal and professional lives.
As we reflect on the success of the second edition, the Women of Rubies team extends gratitude to all participants, speakers, and partners who contributed to making this event a beacon of empowerment. For further inquiries or to share your experience, please feel free to email us at info@womenofrubies.com.
Here’s to empowerment, success, and the unwavering pursuit of visibility!
Embark on a transformative journey as Women of Rubiesproudly unveils itsMedia Visibility BootCamp, a dynamic initiative designed to empower and uplift. In this exclusive introduction, we invite you to meet the inspiring lineup of speakers, each a powerhouse in their respective fields. Join us as we delve into the expertise, insights, and stories that promise to elevate your media visibility and professional journey.
Our mission is clear: we’re here to nurture your unique talents, equip you with essential media skills, and maximize the growth of your brand.
What’s in Store for You?
This edition promises to be a one-of-a-kind experience where we’re pulling back the curtain on the secrets to harnessing the full force of media visibility. Picture this: a carefully curated lineup of exceptional speakers, each an expert in their respective fields, ready to share invaluable insights that will elevate your brand to new heights.
Save the Date
Mark your calendars for December 9th to 10th because that’s when the magic happens. And where? The comfort of your space via Zoom. Yes, it’s that easy to be a part of this transformative journey!
Why You Should Join Us
Join us in the Women of Rubies Media Visibility BootCamp as we dive deep into the world of media visibility and empower you on your self-discovery journey. Get ready to challenge the status quo, ignite your creativity, and embrace the transformative power of storytelling.
Esther Ijewereis a distinguished expert in media strategy and the visionary founder of Women of Rubies Inc. With a commitment to empowering and uplifting women, Esther has earned a prominent reputation in media and entrepreneurship. As the driving force behind Women of Rubies Inc., Esther has demonstrated her exceptional expertise in media strategy, using it as a powerful tool to amplify the voices and stories of women across various platforms. She will give comprehensive details of the essential skills and knowledge needed to thrive in today’s media-driven world. You will be inspired and equipped to leverage media visibility for personal and professional growth.
Adeola Osideko: Personal Development Coach and Branding Expert
Adeola is a triple-certified global Accountant and accomplished author with an MSc in Accounting from the University of London. She’s an international speaker, branding expert, and Personal Development Coach, having trained over 10,000 individuals.
As the Principal Partner of Crystal Edge Professional Services, Deola specializes in training and brand consultancy. She’s an Editor-in-Chief of The Crystal Magazine and leads influential events like The Global Brand Summit. Deola is a mentor and role model to many.
Diwura Oladepo: Executive Director and Co-Founder of Tech4Dev
Diwura Oladepo is the Co-Founder and Executive Director of Tech4Dev. She uses her platform to inspire and mobilize women towards greater professional and personal success. Her work shaped media-savvy women who now claim influential spaces. She will provide participants with practical skills in leveraging media exposure to amplify their voices and careers. You can expect to learn about personal branding, effective communication, and networking strategies in the digital space.
Funmi Ajala: Corporate and Digital Communication Expert
Funmi Ajala leverages her platform to empower women by amplifying their voices in media landscapes typically dominated by male narratives. She employs storytelling and digital advocacy to challenge gender norms, offering training and resources to women seeking media careers. Through her YouTube channel, “Funmi Ajala Travels,” she engages in visual storytelling, highlighting the beautiful places, rich cultural heritage, and wonderful people of Nigeria and Africa. Learn effective communication, personal branding, and digital tools for visibility in the Media Visibility Bootcamp. She inspires confidence in women, enabling them to narrate their stories and build influential media presences that can drive social change.
Sola Smart Steward: Personal Finance Coach & TEDx Speaker
Sola Adesakin, as the Convener and Lead Coach at Smart Stewards, champions financial independence for women through the ElevateHerWealth Plan. This initiative focuses on optimizing wealth allocation for women and encourages adopting new mindsets and perspectives alongside a commitment to skills, time, and information. In the media visibility bootcamp, she will give insight into growth, empowerment, and financial freedom.
Mayowa Adegoke: Journalist and Media Entrepreneur
Mayowa Adegoke is a celebrated media personality and entrepreneur, acknowledged as one of the Elite 100 – Most Powerful Women of 2023 by Womanpreneur Middle East. She has made significant strides in Nigeria and the UAE through her compelling storytelling and development projects.Adegoke’s “Road to Success Seminar” in the UAE empowers professionals with skills in public speaking and media coaching. Her work has solidified her as an influential figure dedicated to advancing women and the African community in the diaspora. Adegoke, with her experience as a journalist and founder of the “Road to Success Seminar,” will likely provide insights into public speaking and media coaching.
These women are exemplary figures using their platforms to empower women. Through initiatives like a media visibility bootcamp, they provide women with vital skills in public engagement and digital presence. Participants can expect to learn about crafting a personal brand, effective communication strategies, and leveraging media tools for more significant impact. These leaders aim to encourage women, offering them the visibility needed to ascend in their respective fields and create influential networks.
Women of Rubies is excited to unwrap a special Black Friday deal that’s designed to empower and elevate women from all walks of life. Our Media Visibility BootCamp is a transformative journey, and this Black Friday, we’re making it even more accessible. Dive into this blog post to discover the exclusive deal that awaits you.
The Power of Visibility
In a world where visibility is key, the Women of Rubies Media Visibility BootCamp stands as a beacon for those ready to amplify their voices. Whether you’re a budding entrepreneur, a professional seeking to enhance your personal brand, or a passionate individual with a story to share, this BootCamp is your gateway to unparalleled visibility and influence.
The Black Friday Deal
his Black Friday, Women of Rubies is offering an irresistible deal for those ready to seize the spotlight. Use the code ‘MVBCBF’ during registration before November 27th to unlock a special discount. It’s not just a deal; it’s an investment in yourself, your story, and your journey towards empowerment.
What You’ll Gain:
Media Mastery: Navigate through diverse media platforms with confidence.
Strategic Storytelling: Craft narratives that resonate and captivate your audience.
Personal Brand Enhancement: Elevate your brand to new heights.
Networking Opportunities: Connect with like-minded women and industry experts.
Confidence Boost: Hone your communication skills and shine in any spotlight.
A Free Gift for You
As a token of appreciation, and to get you started on your media visibility journey, download the exclusive PR Guide eBook for free here . Packed with valuable insights and tips, this guide will be your companion on the journey to mastering the art of public relations.
How to Register
Ready to embark on this empowering journey? Simply follow womenofrubies.com/mediavisibilityto register and use the code ‘MVBCBF’ to claim your Black Friday deal. Don’t miss out on this opportunity to invest in yourself and embrace the power of visibility.
Watch the inaugural bootcamp via our YouTube channel here
This Black Friday, Women of Rubies invites you to step into the spotlight and embrace your brilliance. The Media Visibility BootCamp is not just a program; it’s a celebration of your unique voice and story. Seize this special offer, register today, and let’s embark on a journey of empowerment together. The spotlight is waiting for you!
Women of Rubies, a pioneering platform dedicated to celebrating and empowering women’s accomplishments, is excited to unveil the second edition of its highly anticipated Media Visibility BootCamp. This transformative event, designed to empower female business owners and emerging influencers, is set to become a quarterly occurrence, following the resounding success of the inaugural BootCamp in August.
The Women of Rubies Media Visibility BootCamp transcends conventional learning experiences. It is a transformative journey meticulously designed to equip participants with the skills required to amplify their voices, elevate their personal brands, and make a profound impact in their respective fields. The program seamlessly integrates expert-led guidance, interactive exercises, and a nurturing community to ensure attendees reach their maximum potential for growth.
Visionary Leadership
Esther Ijewere, the visionary Founder of Women of Rubies, expressed her enthusiasm about the event, stating, “We are thrilled to host the Women of Rubies Media Visibility BootCamp once again, an exceptional event aimed at empowering and uplifting women in the realm of business. Our goal is to provide participants with the knowledge and resources needed to magnify their voices and achieve their pinnacle potential. It’s time for women to shine brightly and leave their indelible mark on the media landscape!”
What to Expect
The second edition of the Women of Rubies Media Visibility BootCamp will take place virtually on December 9th and 10th, 2023, offering limited slots. Participants are encouraged to secure their spots promptly by registering at womenofrubies.com/mediavisibility. This event promises a stellar lineup of speakers, thought leaders, and experts in the media, marketing, and business sectors.
Meet the Panel
The distinguished speakers for this edition include:
Diwura Oladepo, Founder and Executive Director, Tech4Dev
Attendees will have the unique opportunity to learn directly from these accomplished professionals, gaining priceless insights and pragmatic advice to enhance their brand visibility and influence.
Fireside Chat Highlights
The BootCamp will conclude with a captivating fireside chat featuring prominent speakers:
Don’t miss this incredible opportunity to amplify your voice and enhance your media visibility. Join us at the Women of Rubies Media Visibility BootCamp and be part of a supportive community that empowers and uplifts women’s achievements. Register today at womenofrubies.com/mediavisibility.
Arlene Gordon-Hollingsworth, PhD is a licensed clinical psychologist, former Assistant Professor, and a dedicated volunteer who goes above and beyond to make a difference. In the vibrant state of Texas, Arlene is a remarkable individual who has left an indelible mark not only in the field of clinical psychology but also in the hearts of her community.
Academic Excellence
Arlene’s journey into the world of academia was nothing short of extraordinary. She once held prestigious positions as an Assistant Professor at Texas Southern Universityand Baylor College of Medicine. As an Assistant Professor, she not only shared her vast knowledge but also nurtured the next generation of healthcare professionals, leaving an enduring impact on her students.
Clinical Leadership
Beyond the walls of academia, Arlene is the driving force behind two private practices, where she serves as the Director. Her role is pivotal in ensuring that individuals seeking mental health support receive the highest quality of care. Her expertise as a licensed clinical psychologist has undoubtedly been a beacon of hope for those navigating the complexities of mental health.
Supporting Gracie’s Corner
Arlene’s commitment to her community is not limited to clinical practice and academia. She has been a steadfast pillar of support in creating and developing “Gracie’s Corner.” This heartwarming initiative, led by Graceyn and Javoris, is a YouTube channel designed for kids, offering a delightful blend of educational content, and fun, and encouraging songs. Arlene’s contributions to “Gracie’s Corner” extend beyond her professional expertise; she infuses creative insights into the project, ensuring it remains innovative and engaging.
Community Engagement
When Arlene is not immersed in her academic and business pursuits, she generously offers her time and skills as a volunteer for various community organizations in the Houston area. Her dedication to community service reflects her genuine desire to positively impact the lives of those she encounters.
About “Gracie’s Corner”
“Gracie’s Corner” is a YouTube channel tailor-made for kids, curated with love and care. It offers a wonderful mix of educational content, fun, and uplifting songs that cater to children from diverse backgrounds. Through Gracie’s adventures, young viewers embark on imaginative journeys with family and friends, exploring the beauty of learning, laughter, and togetherness.
Arlene Gordon-Hollingsworth, PhD, is not only a beacon of hope for those seeking mental health support but also a shining example of how a multifaceted professional can enrich the lives of those around her. Her commitment to making a positive difference in her community, from nurturing young minds to supporting vital community initiatives, inspires us all. Her story reminds us that every individual has the power to create a lasting impact, no matter where life’s journey takes them.
Oluwafunmilayo Ajala, a name synonymous with expertise in Corporate and Digital Communications, has carved a remarkable path in the realm of political communication over the last decade. With an uncanny knack for stakeholder management and a flair for implementing digital, internal, and external communication strategies, Funmi, as she is affectionately known, has left an indelible mark in the field.
Oluwafunmilayo Ajala
Academic Credentials that Shine
Funmi’s journey began with a solid foundation in education. Armed with an HND in Computer Sciencefrom Yaba College of Technology, she delved into the world of journalism with a PGD (Journalism) from the Pan Atlantic University. Her quest for knowledge led her to Spain, where she earned a Master’s in Corporate and Marketing Communication from IE University, Madrid. As a testament to her commitment to excellence, she proudly bears the title of Fellow of the International Institute of Journalism (IIJ), Berlin, Germany.
The Early Steps into Journalism
Funmi’s journey started with a significant leap as she joined 234Next, a newspaper under the leadership of renowned Pulitzer Prize Winner Dele Olojede. In an unforgettable experience, she took charge of the launch of 234next.com, the online platform for the NEXT newspaper, when her editor was away. This marked the beginning of her exploration into the dynamic world of storytelling.
Training and Empowering Others
Funmi’s ascent in the newsroom was swift, and she soon found herself in leadership roles. She played a pivotal role in training and empowering a diverse team of over 90 staff members, equipping them with the skills to navigate the proprietary Content Management System (CMS). Her editorial prowess was undeniable as she actively participated in editorial meetings, shaping news content and flow.
Leading the Digital Revolution
Her tenure in the newsroom saw her lead a team of ten online desk content producers. Under her guidance, collaboration thrived, productivity soared, and results spoke volumes. 234next.com emerged as Nigeria’s premier online news platform, a testament to her dedication and vision.
A Shift into Public Policy and Governance
Funmi’s career took a significant turn when she was handpicked as the Senior Technical Assistant in Digital Media to the Governor of Ekiti State, Dr. Kayode Fayemi, in 2011. This marked the beginning of her journey in public service, where she worked closely with government officials, civil societies, grassroots communities, and the general public.
Transformative Communication Strategies
In this role, Funmi executed innovative communication strategies that propelled the State’s online presence to unprecedented heights. The State witnessed a remarkable 1,700% surge in social media followership and an engaging online community with an 80% engagement rate on the Governor’s account. Her adept use of insights and analytics facilitated informed communication for the betterment of the State.
Impactful Stints and Brand Building
Funmi’s expertise also extended to the Nigerian Governor’s Forum (NGF) and the Nigerian Federal Ministry of Mines and Steel, where she contributed to shaping their digital communication strategies. Her career came full circle as she returned to Ekiti State, serving as the Senior Special Assistant (Media and Public Affairs) to the First Lady, Erelu Bisi Fayemi, for a second term in office. Here, she orchestrated a strategic communication plan that generated a staggering 90% increase in brand awareness, organic growth of 110% in social media followership, and over 100K visits across various digital channels.
A Journey of Giving Back
Funmi’s dedication to empowering others is evident throughout her journey. She chaired Digital Communications for a gubernatorial campaign and played pivotal roles in three gubernatorial campaigns. Beyond her professional pursuits, she constantly enhances her skills through online courses and reading, staying at the forefront of digital communication trends.
A Passion for Visual Storytelling
When not immersed in developing and executing communication strategies, Funmi channels her creativity into visual storytelling through photography and videography. She is also deeply committed to giving back to the community, as evidenced by her involvement in initiatives like AIESEC and Junior Achievement Nigeria (JAN), where she imparts essential business and entrepreneurship knowledge to young minds.
Oluwafunmilayo Ajala’s journey is a testament to the power of expertise, dedication, and a passion for continuous learning. As she continues to make her mark in the world of communication, her story serves as an inspiration to all who aspire to master the art of effective communication and make a positive impact on society.
