Career Gems Archives - Page 2 of 167

In Career Gems July 15, 2025 By Women of Rubies

What’s In and What’s Out: Personal Branding Trends Women Should Know in 2025

In a world driven by digital visibility and connection, personal branding is more than just a buzzword, it’s how women share their stories, build influence, and create impact. As 2025 unfolds, the rules of personal branding are shifting. Authenticity, strategy, and storytelling are leading the way, while performative content and over-curation are fading fast.

Whether you’re a founder, thought leader, creative, or advocate, here’s what’s in and what’s out when it comes to personal branding trends for women in 2025.

What’s IN: Personal Branding Done Right

1. Authenticity Over Aesthetic

More women are ditching the “perfect” feed for content that feels real and relatable. Authenticity builds trust—and audiences are paying attention to how aligned your words and actions are.

Tip: Show your behind-the-scenes moments, lessons learned, or even a vulnerable truth. People connect with you, not your polish.

2. Storytelling as Strategy

In 2025, facts don’t win hearts, stories do. Women who share their journey, values, and mission through intentional storytelling build deeper connections and attract aligned opportunities.

Tip: Use your origin story, turning points, or client success stories to position yourself as both relatable and credible.

3. Voice-First Platforms Are Rising

With the rise of podcasts, audio content, and even LinkedIn Audio, women are finding new ways to be heard—literally.

Tip: Start that podcast, share short audio insights, or host live discussions. Let people hear your passion and expertise.

4. Micro-Communities > Mass Following

A shift is happening: niche audiences are more valuable than vanity metrics. Curated, engaged communities offer better visibility, deeper loyalty, and more aligned collaborations.

🔥 Tip: Focus on serving rather than selling. Whether it’s a newsletter or a private group, nurture your tribe.

5. Values-Driven PR and Visibility

PR isn’t just about being seen—it’s about what you’re seen for. In 2025, values-aligned media exposure is key. Women are owning their narratives and choosing platforms that reflect their purpose.

Tip: Pitch stories that align with your mission, not just your milestones.

❌ What’s OUT: Outdated Personal Branding Habits

1. Curated Perfection

Heavily filtered photos, overproduced videos, and “highlight reels only” content are losing relevance. People crave connection, not comparison.

2. Generic Messaging

“Helping you live your best life” won’t cut it anymore. If your brand statement sounds like everyone else’s, it’s time for a refresh.

3. Content Without Strategy

Random posting = random results. In 2025, intentional content planning aligned with your goals is a must.

4. Hustle Culture Bragging

The old “booked and busy” narrative is giving way to balanced, values-led success. Women want to be fulfilled, not just tired and visible.

5. Silent Expertise

Having expertise but no digital presence is now a liability. Women are learning to use visibility as a tool, not vanity.

Your Brand Is a Living Story

Your personal brand is more than a bio or color palette, it’s how people feel when they interact with you. As trends evolve, the one thing that stays timeless is alignment. When your message, mission, and media presence work together, you not only stand out, you lead with purpose.

In 2025, visibility isn’t about showing off. It’s about showing up authentically and intentionally.

Ready to Elevate Your Brand?

Women of Rubies offers storytelling platforms, visibility support, and media features to help you amplify your voice. Get Featured or Join the Rubies Collective to start building your digital legacy today.

In Career Gems June 4, 2025 By Women of Rubies

Top 7 Skills Women Need to Thrive in the Future of Work

As technology reshapes industries and remote work becomes the norm, the future of work is evolving faster than ever. For women looking to lead, adapt, and grow in their careers, mastering the right skills is essential. This guide highlights the top 7 skills women need for the future of work to stay ahead in any industry.

1. Digital Literacy

Why it matters: Every industry is now digital. Whether you’re in marketing, finance, or healthcare, understanding digital platforms, tools, and data is crucial.

Tip: Learn tools like Google Workspace, data dashboards, social media analytics, or project management apps like Trello and Asana.

2. Emotional Intelligence (EQ)

Why it matters: EQ helps you manage stress, build relationships, and lead with empathy—key traits for leadership roles.

Tip: Practice active listening, develop self-awareness, and seek feedback to strengthen your emotional intelligence.

3. Adaptability and Agility

Why it matters: The ability to embrace change and adjust quickly is a competitive edge in a fast-changing world.

Tip: Stay open to new roles, technologies, and trends. Be willing to pivot and reskill when needed.

4. Critical Thinking and Problem Solving

Why it matters: Employers value women who can assess situations, make strategic decisions, and offer innovative solutions.

Tip: Take online courses in decision-making or join strategy discussions at work to sharpen your thinking skills.

5. Communication Skills

Why it matters: Whether you’re leading a virtual team or pitching a project, clear and effective communication builds trust and drives results.

Tip: Improve your public speaking, email writing, and digital presentation skills.

6. Creativity and Innovation

Why it matters: As automation handles repetitive tasks, creativity becomes a uniquely human asset.

Tip: Join brainstorming sessions, think outside the box, and stay curious. Creativity is a skill you can develop.

7. Leadership and Collaboration

Why it matters: Great leaders know how to inspire others and work effectively in teams—even without a title.

Tip: Volunteer for leadership tasks, lead a project, or mentor others. Leadership starts with initiative.

Conclusion

The future of work is digital, dynamic, and driven by soft skills. Women who develop these 7 key skills—digital literacy, EQ, adaptability, problem solving, communication, creativity, and leadership—will not only survive but thrive. Prepare now, and you’ll be ready to lead in any industry tomorrow.

In Career Gems June 4, 2025 By Women of Rubies

10 Career Mistakes Women Make in Their 30s and How to Avoid Them

Your 30s are a pivotal time for career growth. But many women in their 30s make common career mistakes that can impact long-term success. In this post, we break down 10 key pitfalls and how to avoid them, so you can build a career that aligns with your goals, values, and lifestyle.

1. Staying Too Long in the Wrong Job

Being loyal is admirable, but staying in a role that no longer serves your goals or challenges your skills can stall your growth. Evaluate your career trajectory every year.

2. Not Negotiating Salary or Raises

Failing to negotiate your salary can result in a significant income gap over time. Research market rates and practice negotiating with confidence.

3. Ignoring Financial Literacy

Understanding investments, retirement plans, and emergency funds is critical. Financial independence empowers better career choices.

4. Avoiding Leadership Opportunities

Don’t wait to be asked. Step up for leadership roles even if you feel underqualified. Growth happens outside your comfort zone.

5. Letting Impostor Syndrome Hold You Back

Self-doubt is common but shouldn’t define your career. Keep a wins journal and seek mentorship to boost your confidence.

6. Failing to Build a Personal Brand

Your personal brand matters as much as your resume. Be visible online, speak at events, and share your expertise.

7. Not Seeking Out Mentors or Sponsors

Guidance from those ahead of you can provide clarity, connections, and opportunities you wouldn’t find alone.

8. Overlooking Work-Life Balance

Burnout can sabotage long-term goals. Set boundaries, prioritize self-care, and make time for what recharges you.

9. Not Updating Skills Regularly

The job market evolves quickly. Stay competitive by taking courses, learning new tools, and adapting to trends.

10. Avoiding Risk and Playing It Too Safe

Sometimes the biggest risk is not taking one. Whether it’s starting a business or changing industries, believe in your ability to succeed.

Conclusion: Your 30s are a prime time to shape the career and life you want. Avoiding these common mistakes can set the foundation for a more empowered, successful future.

In Career Gems June 4, 2025 By Women of Rubies

How to Transition From 9–5 to Entrepreneurship Successfully

Many women dream of leaving their 9–5 jobs to pursue entrepreneurship, but few know where to begin. Making this shift requires careful planning, financial readiness, and the courage to embrace change. If you’re ready to take the leap into self-employment, here’s how to transition from 9–5 to entrepreneurship successfully.

1. Define Your Why

Why it matters: Knowing your core reason for becoming an entrepreneur—freedom, flexibility, purpose, or impact—will keep you motivated during tough times.

Pro Tip: Write a mission statement for your business journey. It’ll act as your compass.

2. Start as a Side Hustle

Why it matters: Building your business on the side while employed allows you to test your idea, build an audience, and gain traction with less risk.

Pro Tip: Dedicate evenings or weekends to your side hustle and track early performance.

3. Save for the Leap

Why it matters: A financial cushion gives you breathing room as your business grows. It reduces the pressure of immediate income replacement.

Pro Tip: Aim for 6–9 months of living expenses in your emergency fund before quitting your job.

4. Build a Support Network

Why it matters: Community is key. Surrounding yourself with like-minded individuals helps you stay accountable, inspired, and resourceful.

Pro Tip: Join business groups, mastermind circles, or online communities of women entrepreneurs.

5. Invest in Learning

Why it matters: Running a business requires skills in marketing, finance, operations, and leadership. Continuous learning gives you an edge.

Pro Tip: Sign up for online courses or attend workshops relevant to your business niche.

6. Craft a Business Plan

Why it matters: A business plan serves as your roadmap. It outlines your goals, target audience, marketing strategy, revenue streams, and projections.

Pro Tip: Use tools like LivePlan or Notion to structure and track your business goals.

7. Set Clear Milestones

Why it matters: Goals like launching your website, landing your first client, or reaching your first $1,000 in sales will help you stay focused and motivated.

Pro Tip: Break big goals into weekly or monthly mini-goals for steady progress.

8. Embrace the Entrepreneurial Mindset

Why it matters: Shifting from an employee mindset to an entrepreneurial one means becoming more proactive, resilient, and solutions-oriented.

Pro Tip: Read books like The Lean Startup or Mindset by Carol Dweck to strengthen your entrepreneurial thinking.

Quitting your 9–5 to pursue entrepreneurship is a bold and rewarding step. With the right mindset, planning, and community, you can build a business that reflects your passion and purpose. Trust the process, believe in your vision, and go for it—you’ve got what it takes.

In Career Gems June 4, 2025 By Women of Rubies

5 Passive Income Ideas Every Ambitious Woman Should Explore

Financial independence is one of the most empowering goals a woman can pursue. While a full-time job provides stability, passive income offers freedom. Whether you’re climbing the corporate ladder or growing your own business, here are five passive income ideas to help you generate wealth on your terms.

1. Create and Sell a Digital Product

Design an eBook, online course, printable planner, or digital template based on your expertise. Platforms like Gumroad, Etsy, or Teachable make it easy to sell and automate delivery.

2. Invest in Dividend Stocks or ETFs

Put your money to work by investing in dividend-paying stocks or ETFs. Over time, these investments can generate consistent income while growing in value.

3. Start a Monetized Blog or YouTube Channel

If you enjoy writing or creating videos, consider launching a blog or YouTube channel. With affiliate marketing, sponsorships, and ad revenue, your content can start earning passively.

4. Build an Airbnb Side Business

Have a spare room or property? Renting it out on Airbnb can bring in recurring income, especially if located in a high-demand area.

5. License Your Expertise

Create content others can license, like stock photography, music, or templates. You can also join platforms like Thinkific or Skillshare to get paid each time someone takes your class.

Passive income isn’t just for the ultra-wealthy or tech-savvy. With creativity, consistency, and a willingness to learn, any woman can take charge of her financial future, one income stream at a time.

In Career Gems June 4, 2025 By Women of Rubies

7 Smart Ways Women Can Bounce Back After a Career Break

Taking a career break can be a necessary and fulfilling decision, whether it’s for motherhood, caregiving, relocation, or personal growth. However, returning to the workforce can feel overwhelming. The good news? It’s absolutely possible to make a strong comeback. Here are seven practical tips to help women bounce back with clarity and confidence.

1. Own Your Break, Don’t Apologize

Rather than hiding your career gap, highlight what you gained during your time off, whether it’s soft skills, certifications, or life experience. Employers appreciate transparency and self-awareness.

2. Update Your Resume and LinkedIn Profile

Modernize your resume to reflect any relevant volunteer work, freelance projects, or learning initiatives completed during your break. Refresh your LinkedIn summary with your current goals and a confident tone.

3. Take a Skills Refresher Course

Enroll in industry-specific courses to stay updated. Platforms like Coursera, LinkedIn Learning, and Udemy offer flexible programs to help sharpen your skills and boost your credibility.

4. Start with Freelance or Contract Roles

Ease back into the workforce through freelance, remote, or short-term gigs. These roles can rebuild your confidence, offer new experience, and sometimes lead to full-time opportunities.

5. Network Strategically

Reconnect with former colleagues, attend industry events, and engage in online communities. Let people know you’re re-entering the workforce referrals and opportunities often come from conversations.

6. Prepare for Confidence-Boosting Interviews

Practice common interview questions and be ready to explain your break with poise. Focus on your strengths, transferable skills, and how you’re ready to contribute now.

7. Share Your Comeback Story Authentically

Embrace your journey and speak about it openly in your cover letter or interviews. Authenticity resonates more than a picture-perfect career path.

A career break is not a setback, it’s a chapter. With the right mindset and strategy, your return to work can be the most powerful move of your career yet.

In Career Gems March 7, 2025 By Maggy Rosiji

8 Inspiring Books Every Woman Should Read This Month

March is Women’s Month—a time to celebrate, uplift, and empower women around the world. One of the best ways to fuel personal growth, spark motivation, and gain new perspectives is through reading. Whether you’re looking for stories of resilience, personal development, or groundbreaking achievements, these eight books are must-reads for every woman this month.

1. Becoming by Michelle Obama

Michelle Obama’s memoir is an intimate, powerful, and inspiring book that chronicles her journey from a young girl in Chicago to the First Lady of the United States. Becoming is a story of perseverance, self-discovery, and the impact of using one’s voice to create change. It’s a must-read for any woman looking to define her path and embrace her true potential.

2. The Moment of Lift by Melinda Gates

Melinda Gates sheds light on the power of empowering women and how lifting women up leads to a more equal and prosperous world. She shares personal stories and highlights the importance of investing in women’s education, healthcare, and economic independence. This book is an inspiring call to action for women everywhere.

3. Untamed by Glennon Doyle

Glennon Doyle’s Untamed is a fierce, thought-provoking book about breaking free from societal expectations and embracing your true self. With raw honesty and deep insight, Doyle encourages women to listen to their inner voice, trust their instincts, and live a life that aligns with their true desires. This book is a reminder that we all have the power to create the life we want.

4. Year of Yes by Shonda Rhimes

The creative powerhouse behind Grey’s Anatomy and Scandal, Shonda Rhimes, shares how one simple decision—saying “yes” to new opportunities—completely transformed her life. This book is full of humor, wisdom, and inspiration, making it perfect for any woman looking to step outside her comfort zone and embrace life’s possibilities.

5. Spin Sucks by Gini Dietrich

In Spin Sucks, Gini Dietrich offers an insightful guide for those in the media and public relations industries. The book provides practical advice on how to build and maintain a strong reputation, effectively manage crises, and create content that resonates with audiences. It’s a must-read for anyone seeking to navigate the evolving media landscape with integrity and skill.

6. How to Make Affirmations Work for You by Esther Ijewere

In this empowering guide, Esther Ijewere helps readers understand the transformative power of affirmations and how to use them to bring positive change into their lives. Drawing from her own experiences and insights, Esther provides practical tips and strategies to help women embrace affirmations as a tool for personal growth, confidence, and success.

7. Sister Citizen by Melissa V. Harris-Perry

Sister Citizen by political science professor Melissa V. Harris-Perry explores the political experiences of Black women in America. Harris-Perry examines how race, gender, and political disenfranchisement intersect to shape the lives and perspectives of Black women. This book is both an academic and empowering look at the unique struggles and strength of Black women in the U.S.

8. Tiny Hero, Big Heart by Tolulope Ola-Adejumo

Tiny Hero, Big Heart by Tolulope Ola Adejumo is a touching children’s book that celebrates the resilience of NICU babies and the unwavering love of their families. It beautifully illustrates the journey of a premature baby and the support system that helps them thrive.

Tiny Hero, Big Heart Journaling: Your Little Blessings in the NICU is a heartfelt companion for parents navigating the NICU experience. With reflective prompts, affirmations, and space to document their journey, this journal provides comfort, strength, and hope during a challenging time.

Both books are perfect reads this Women’s Month, highlighting maternal strength, perseverance, and the power of love.

Final Thoughts

Books have the power to transform, uplift, and inspire. This Women’s Month, take time to invest in yourself by diving into these empowering reads. Whether you’re looking for motivation, wisdom, or a fresh perspective, these books offer something invaluable—stories that remind us of our strength, resilience, and limitless potential.

Which of these books are you adding to your reading list this month? Let us know in the comments!

In Career Gems January 24, 2025 By Esther Ijewere

Trailblazing Women Shaping the Future of Real Estate

The real estate industry, long viewed as a male-dominated space, is transforming remarkably. Women are participating and emerging as leaders, innovators, and trailblazers. These phenomenal women are reshaping neighborhoods, dismantling barriers, and redefining the narrative of what it means to succeed in real estate.

Every month, we honor extraordinary women across various fields. These celebrations go beyond applause; they recognize the struggles, victories, and new opportunities created by women who dare to dream big. They remind us that women are contributors and innovators who pave the way for others.

In real estate, women across the globe are changing the landscape. From advocating for affordable housing to creating luxurious developments, these leaders combine purpose, passion, and persistence to inspire others while leaving a lasting legacy.

This article celebrates incredible women making waves in real estate. Their stories are a testament to resilience, determination, and the power of dreams. May their journeys inspire you to create your own future rather than wait for it to be handed to you.

Folorunso Alakija, Nigeria’s richest woman, is a global icon who has excelled in fashion, oil, and real estate. As Vice Chairman of Dayspring Property Development Company, she has helped expand the company globally. Known for her resilience and business acumen, she has built a legacy across multiple industries, inspiring women to thrive with vision and determination.

Sandra Rinomato

Sandra Rinomato is a Canadian real estate expert and television personality whose journey into the industry began serendipitously. What started as an accidental foray quickly evolved into a fulfilling career fueled by passion and purpose.

Sandra’s authentic approach and dedication to helping clients make confident decisions have made her a trusted figure in Canada’s real estate world. Her story exemplifies how unexpected opportunities can lead to extraordinary success when embraced with the right mindset.

Stella Okengwu

Stella Okengwu is a Nigerian entrepreneur and CEO of Winhomes Global Estate, a respected name in the Nigerian real estate industry. She has led the successful development of numerous high-value properties, earning recognition for her strategic vision and dedication to excellence. Stella is also passionate about empowering women in real estate and entrepreneurship through mentorship.

Barbara Corcoran

Barbara Corcoran is a real estate mogul and investor on Shark Tank, known for building a multi-billion-dollar real estate empire. As the founder of The Corcoran Group, she is a powerful advocate for women in business and real estate, inspiring others to take bold steps toward success.

Theresa Oppong Beeko

Theresa Oppong Beeko is the founder and CEO of Magnet Group, a leading real estate firm in Ghana. With a BA in Political Science and Sociology from the University of Ghana (1985), she founded Magnet Group in 1992 and became one of the wealthiest women in Ghana, currently the country’s second richest woman. Her leadership and vision have propelled the company to prominence in the real estate sector.

Soraya Dempsey

In her five years in the industry, award-winning realtor Soroya Dempsey has quickly made a name for herself in Toronto’s real estate scene. She is the recipient of Royal LePage’s Diamond Award (awarded to the top 3% of agents in their marketplace) and is among the top 10% of individual Royal LePage agents in all of Canada. Dempsey sits on the board of the Black Realtors Association of Canada, an organization that empowers Black real estate professionals.

Tonya Lagrasta

As Head of Environmental, Social, and Governance (ESG) for Colliers Real Estate Management Services, Tonya Lagrasta applies innovative solutions to ensure that client properties remain viable long-term investments. Lagrasta works with clients to maximize their ESG performance, developing strategies that reduce operational emissions and energy-related costs and improve resiliency.

Dr. Jayne Obioma Onwumere

Dr. Jayne Obioma Onwumere co-founded Properly World Africa Network (PWAN) in 2012, revolutionizing real estate with network marketing. Under her leadership, PWAN became a major network with 62 affiliate companies and over 300,000 independent professionals. She also launched the PWAN Food Network to combat food insecurity, showing her commitment to both real estate and social impact.

Natalie Voland

For over 20 years, Natalie Voland has been transforming the heritage real estate space through Montréal-based GI Quo Vadis where she serves as president and founder. Voland prioritizes heritage conservation with a focus on uniting communities and making sure projects hit 3 targets: people, planet and profit. Voland was named as a finalist for the 2019 RBC Canadian Women Entrepreneur Awards for the TELUS Trailblazer Award.

Olajumoke Adenowo

Olajumoke Adenowo, a trailblazer in Nigerian architecture and real estate, is the founder of AD Consulting. Combining architectural expertise with property development, she has delivered impactful, high-profile projects. Known for her resilience in a male-dominated field, Olajumoke remains a leading voice in creating transformative, sustainable spaces.

Karen Yolevski

Karen is the Chief Operating Officer of Royal LePage’s corporately owned brokerages (Royal LePage Real Estate Services Ltd., Johnston & Daniel, Royal LePage Sussex, Royal LePage West Real Estate Services & Mont Tremblant Real Estate), serving 2,000 agents spanning three provinces. Karen joined the Corporate Brokerages in April 2021. Her community involvement includes the Royal LePage Shelter Foundation, Canada’s largest charity focused on eliminating domestic violence and supporting the women and children who fall victim to it. Yolevski began her career as a lawyer at Basman Smith, LLP, a Toronto-based law firm, where she became a partner in the Business and Real Estate Practice Group.

Kemi Olomola-Sijuwade (KoS)

Kemi Olomola-Sijuwade is a distinguished professional at the forefront of real estate and law, with over two decades of expertise in both Canada and Nigeria. As the Founder of Greenland Concepts Nigeria Limited, she has pioneered innovative real estate solutions, blending her legal background with a deep understanding of the property market.

KoS’s entrepreneurial vision extends beyond her successful ventures in Nigeria, with recent expansion into Canada, marking her global growth in real estate. As the Managing Director of Nigeria Police Force Property Development and Construction Company Limited, she continues to influence the legal and real estate sectors, shaping the future of property development with a commitment to excellence and community empowerment.

Her journey serves as an inspiration to aspiring professionals, showcasing the power of leadership, resilience, and adaptability in real estate and beyond.

Tope Mark-Odigie

Tope Mark-Odigie is a visionary entrepreneur, real estate expert, and advocate for societal transformation. With over a decade of experience as an award-winning host of Nigeria’s top breakfast show, Tope uses her platform to inspire and educate. As the CEO of REB360, she leads initiatives focused on wealth creation through real estate and is the driving force behind WIRE Africa, empowering African women in real estate.

Tope is passionate about coaching individuals to see the possibilities of business success, particularly within real estate, and in life more broadly. She believes that anyone can be multi-potential and succeed by embracing diverse talents and opportunities. Through her work, Tope inspires others to break through limitations and achieve success in multiple areas of life.

Sue Yannaccone

Sue Yannaccone, CEO of Anywhere Brands and Advisors, is a transformative leader in real estate. Known for her strategic vision and integrity, Sue has redefined leadership while inspiring industry innovation. Recognized as one of real estate’s most powerful women, she exemplifies resilience and authenticity.

Grace Ofure

Grace Ofure is a Nigerian economist, philanthropist, and businesswoman whose inspiring journey into real estate began at just 26 years old—without formal training. Driven by her passion for property and a vision to create wealth for herself and others, Grace built a thriving real estate business from the ground up.

Known for her integrity and innovative approach, Grace helps families find their dream homes and guides investors to make sound decisions. Her projects have revitalized neighborhoods, creating spaces for families and businesses to flourish. Beyond property development, she empowers women and supports education through philanthropic efforts.

Grace’s dedication to mentoring aspiring entrepreneurs underscores her commitment to creating opportunities for others. Her story is one of resilience, empowerment, and the transformative power of a bold dream.

Khushboo Jha

Armed with a background in tech from time spent working at companies like Amazon, Khushboo Jha is revolutionizing the real estate game with her company BuyProperly. The investing platform launched in 2019 and is dedicated to making real estate available to every Canadian by demystifying and simplifying the process. Thanks to a fractional investing method, the company aims to allow Canadians to invest in a property with a first deposit as low as $2,500.

Deborah Ojo

Deborah Ojo, a Nigerian-born entrepreneur and philanthropist, has become a respected name in Canada’s competitive real estate market. From her beginnings as a teacher, Deborah honed communication skills that now serve her well as the CEO of DeborahHomes.

An award-winning broker, Deborah has guided countless families and investors through the complexities of real estate. Her expertise spans residential and commercial properties, earning her a reputation for informed and trustworthy advice.

Passionate about mentoring women and underrepresented groups, Deborah also supports financial literacy programs and community initiatives. Her journey from teacher to CEO is a testament to the power of reinvention and resilience.

Nene Akintan

Nene Judy Akintan is an Entrepreneur, Mentor, Speaker, Author, Realtor, Advocate, and God’s unique creation. With degrees in Sociology & Anthropology, an MBA in Marketing, and an MSc in Management/Human Resources, she has excelled in banking, entrepreneurship, and real estate for over 20 years.

An award-winning real estate broker, Nene is part of The E Team and Oakville Living With Nene, passionately delivering exceptional real estate services with unwavering dedication, integrity, and genuine care for her clients.

Nene and her young adult children Temi, Tife, and Olympia run a family nonprofit, **I AM. I CAN. I WILL**, supporting minority women and children.

Dr. Ololade Abuta

Dr. Ololade Valentina Abuta is the CEO of Gracias Group of Companies, a leading name in Nigeria’s real estate sector. She specializes in both luxury and affordable housing, bridging gaps and making property ownership accessible.

As the founder of Real Business Network, Dr. Abuta empowers entrepreneurs and fosters innovation across industries. Her belief in Nigeria’s vibrant youth drives her efforts to promote economic growth and create opportunities. Through her leadership, she is transforming the real estate landscape while inspiring others to dream big.

Elena Saradidis

Elena Saradidis earned her real estate license at the age of 22 and in three short years, she is now the number one realtor at Brad J. Lamb Realty with $40M in sales and a $10M real estate portfolio. Without the help of her parents, she’s already managed to purchase six properties. She’s also known to demystify real estate on Instagram with her signature personable style. Her background in PR has taught her how to get in front of the right people quickly, allowing her to put clients first in today’s fast-paced real estate environment.

Dr. Funke Kehinde

Dr. Funke Kehinde is the visionary CEO of Brilliant Concept and a Harvard Business School graduate. Her career in real estate began with her passion for property development and her strategic acumen. As the Public Relations Officer of the Real Estate Developers Association of Nigeria, Lagos Chapter, she has become a trailblazer in the industry.

Dr. Kehinde is also the founder of MFK School of Mentorship, empowering entrepreneurs to navigate the business world with confidence. Her relentless pursuit of excellence and her commitment to uplifting others continue to leave an indelible mark on the real estate sector.

Sherry Chris

Sherry Chris is a seasoned leader in real estate with over 27 years of experience. As the President and CEO of the Expansion Brands Portfolio at Realogy Holdings Corporation, she oversees iconic brands like Better Homes and Gardens Real Estate.

Renowned for her strategic vision and dedication to empowering agents, Sherry has built a legacy of innovation and growth. Her career highlights the importance of adaptability and the profound impact of strong leadership in shaping the future of real estate.

Nena Akua Oppong

Ghanaian architect and real estate entrepreneur, Nena Akua Oppong is the founder of a groundbreaking real estate firm that blends modern design with sustainability. Her work focuses on creating accessible, quality housing, overcoming challenges in funding and land acquisition through resilience and strong networks. Nena’s innovative approach has made her a transformative force in the industry.

Wu Yajun

Wu Yajun, co-founder of Longfor Properties, built one of China’s leading property development firms from humble beginnings. As a self-made billionaire, her vision, adaptability, and smart investments have revolutionized urban housing, making her a global icon of resilience and success.

In Career Gems January 12, 2025 By Esther Ijewere

12 Side Hustle Ideas for Women to Make Extra Money in 2025

Financial independence is key to empowerment, and having a side hustle can be a game-changer. Whether you’re a student, stay-at-home mom, or working professional, there are endless opportunities to generate extra income while pursuing your passions. Here’s a detailed guide tailored for women to explore 12 side hustle ideas in 2025, with links to help you get started.

1. Freelance Services

Turn your skills into a profitable business by offering services like writing, graphic design, programming, or social media management. Platforms like Upwork, Fiverr, and Toptal make it easy to connect with clients globally.

Tip: Highlight your expertise with a strong portfolio, and start by offering competitive prices to build credibility.

2. Online Tutoring

If you excel in subjects like math, science, or languages, consider tutoring online. Websites like VIPKid, Chegg Tutors, and Preply connect educators with eager learners.

Bonus Idea: Offer virtual coaching in areas like exam prep or professional skills to expand your reach.

3. Dropshipping and E-commerce

Start an online store without the hassle of inventory. Platforms like Shopify and Spocket make it simple to source and sell trending products.

Quick Tip: Use tools like Oberlo to streamline your product selection and fulfillment process.

4. Content Creation

Create and monetize your passion through blogging, vlogging, or podcasting. Use platforms like YouTube, Medium, or Anchor to reach your audience.

Monetization Ideas: Partner with brands for sponsorships or use platforms like Patreon for subscriptions.

5. Social Media Management

Businesses need help managing their online presence. If you’re skilled in creating content or growing social media accounts, offer your services on platforms like Indeed, LinkedIn, or Hubstaff Talent.

Pro Tip: Specialize in specific platforms (e.g., Instagram or TikTok) to stand out.

6. Virtual Assistance

Provide remote administrative support like email management, scheduling, or customer service. Sign up on platforms like Fancy Hands or Belay.

Insider Advice: Highlight your organizational skills and reliability to attract clients.7. Affiliate Marketing

Earn commissions by promoting products and services you love. Join programs like Amazon Associates, ShareASale, or ClickBank.

Tip for Women: Focus on promoting products that align with your interests, like wellness, beauty, or parenting tools.

8. Online Courses and Workshops

Share your expertise by creating online courses or hosting workshops. Use platforms like Teachable, Udemy, or Skillshare to reach a global audience.

Idea: Bundle your courses with downloadable resources for added value.

9. Pet Sitting or Dog Walking

If you love animals, offer pet-sitting or dog-walking services. Apps like Rover and Wag! connect you with pet owners in your area.

Perk: It’s a great way to earn money while enjoying time outdoors.

10. Ridesharing and Delivery Services

Use your vehicle to earn with ridesharing services like Uber or Lyft. Alternatively, consider delivery platforms like DoorDash, Uber Eats, or Instacart.

Flexible Option: Choose your hours and work on your schedule.

11. Selling Handmade Goods

Turn your creativity into cash by selling handmade products like jewelry, candles, or crafts. Set up a shop on Etsy or participate in local craft fairs.

Pro Tip: Use Instagram or Pinterest to showcase your creations and attract buyers.

12. Real Estate Investing

Explore real estate through rental properties, REITs, or platforms like Fundrise and Roofstock.

Beginner-Friendly Advice: Start with small investments and reinvest your returns to grow your portfolio.

Final Thoughts

Side hustles are more than just extra income—they’re opportunities to explore passions, develop skills, and achieve financial independence. The key is to start small, stay consistent, and adapt as you learn what works best for you.

2025 is the perfect time to take the leap into the world of side hustles. With determination and the right resources, your side hustle can become a stepping stone to greater opportunities.

Which idea resonates with you? Let us know in the comments, or share your success stories to inspire others!

In Career Gems January 12, 2025 By Esther Ijewere

Why Insurance Is Essential for a Secure Financial Future

Life is full of uncertainties, but one thing we can control is how prepared we are for them. Whether it’s securing your family’s well-being, planning for retirement, or safeguarding your health while traveling, insurance plays a pivotal role in building a stable and secure future.

Despite its importance, many people overlook or delay getting the right coverage. Here’s why insurance is not just a financial tool but a cornerstone of a safe and prosperous future.

This article explores the key reasons why insurance is essential, highlights its various types, and offers actionable insights for building a secure financial future.

What is Insurance and Why Do You Need It?

Insurance is a financial safety net that protects you, your loved ones, and your assets from unforeseen risks. From life insurance to critical illness coverage, each type of insurance plays a unique role in reducing financial burdens during challenging times.

When you invest in insurance, you’re not just buying a policy—you’re investing in your future security and that of your family.

Key Benefits of Insurance

1. Life Insurance & Critical Illness Coverage: Protecting Your Family

Life insurance ensures that your loved ones are financially supported if the unthinkable happens. It covers everyday expenses, mortgages, and even long-term goals like education.

Critical illness coverage provides financial relief if you’re diagnosed with a severe health condition, so you can focus on recovery without worrying about medical bills.

Did You Know? Tailored life insurance policies can adapt to your family’s changing needs, ensuring continuous protection.

2. Investment Services: Securing Your Retirement

Planning for the future is a vital step toward financial independence. With tools like TFSAs (Tax-Free Savings Accounts), RRSPs (Registered Retirement Savings Plans), and RESPs (Registered Education Savings Plans), you can grow your wealth while minimizing tax burdens.

These investment options are designed to help you achieve long-term financial goals, whether that’s a comfortable retirement or funding your children’s education.

3. Children’s Plans & Estate Planning: Building a Legacy

Your children’s future is one of your greatest priorities. Education savings plans ensure they have the resources needed to succeed, while estate planning preserves your wealth for generations to come.

A well-structured estate plan is a powerful tool to protect your assets and make sure your legacy aligns with your wishes.

4. Group Benefits & Travel Insurance: Comprehensive Coverage

Health and travel insurance are critical for safeguarding your well-being.

Group Benefits: Offer your employees or yourself access to healthcare, dental, and vision coverage.
Travel Insurance: Protect yourself from unexpected expenses while exploring new destinations.
Super Visa Insurance: Tailored for parents and grandparents visiting on Super Visas, ensuring they receive adequate medical coverage.

Pro Tip: Travel insurance isn’t just for vacations—it’s essential for any trip to cover medical emergencies, cancellations, or lost belongings.

How Insurance Supports Financial Growth

Insurance isn’t just about protection; it’s a strategic financial tool. By investing in the right policies, you can:

Create wealth through structured savings plans.
Mitigate risks associated with health issues or accidents.
Free yourself from the anxiety of unexpected expenses.

Why Act Now?

Time is a critical factor in insurance and investment planning. The earlier you start, the more benefits you can unlock. Premiums are often lower when you’re younger, and investments have more time to grow.

Waiting until an emergency occurs can limit your options and cost you significantly more. Be proactive and take the first step toward building a secure future today.

Let Me Help You Secure Your Future

Are you ready to protect your family, grow your wealth, and build a legacy? As a licensed financial and insurance broker, I’m here to tailor solutions that meet your unique needs.

📩 Contact me today – eijewere@experiorfinancial.ca for a personalized consultation. Let’s explore how life insurance, investment services, and travel coverage can give you the peace of mind you deserve.

Call to Action:
Don’t wait for tomorrow—secure your future today. Together, we’ll create a financial plan that protects what matters most.

About the Author:

Esther Ijewere is an experienced media strategist and Senior Financial Associate at Experior Financial Group, Canada. With a passion for empowering individuals and families, she combines her expertise in financial services and strategic communication to help clients build secure and prosperous futures.