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Simi Nwogugu, the executive director of Junior Achievement Nigeria (JAN), has been appointed as the new Chief Executive Officer of JA Africa, effective November 2020.

As a regional CEO, Simi will provide leadership and strategic execution for JA’s youth development agenda in Africa. She will drive JA’s regional initiatives and programs, including the organisation’s expansion into new markets while securing the partnerships and resources needed for JA’s education and digital skills development programs on the continent.

Simi will also join the JA Worldwide Senior Leadership Team and the Board of Governors.

Acknowledging her new appointment, Simi said in JA Worldwide’s official announcement:

This offers an exciting opportunity for me to work with my colleagues across the continent to expand JA’s mission to empower young Africans for a successful future. It is my goal to increase the impact of our work to significantly reduce youth unemployment and poverty across the continent.

I’m grateful to the board of JA Africa and JA Worldwide, for entrusting me with this responsibility and look forward to working with our stakeholders and partners to make it a reality.

“JA operates in Nigeria because of Simi’s vision”, the official announcement states. “Today, JA Nigeria has grown to become one of the strongest JA offices in Africa, reaching 1 million out-of-school youth across 36 states in Nigeria”.

Simi embodies the values of JA, showing the boundless potential of young people. When she founded JA Nigeria in 1999, dictator Sani Abacha had just died, leaving a damaged education system and an economy in recession. Simi believed JA was exactly what the country needed to inspire and educate young people to become change agents for Nigeria’s future. For three years, she set to work building JA operations in Nigeria, while also building a culture of philanthropy among organization partners and a culture of volunteering among individuals.

8 things to know about Simi Nwogugu:

  • She was born and raised in Nigeria.
  • A graduate of Mount Holyoke College in Massachusetts.
  • She’s a Goldman Sachs alum.
  • She also holds a professional certificate in Organizational and Executive Coaching from New York University.
  • Simi was first introduced to JA during her time working at Goldman Sachs in New York City.
  • She quit her lucrative private-sector job at age 24 to move home to start-up JA operations in 1999.
  • Simi went back to the U.S. in 2002 to attend Harvard Business School, but she continued to serve as a board member for JA Nigeria, bringing programs from Harvard to JA, including the Venture in Management Program.
  • In 2016, she returned to the role of Executive Director

Read more about Simi’s career and JAN’s impact at jaworldwide.org

Congratulations, Simi. We wish you all the best!

Nigerian thespian Lala Akindoju is the cover star for TW Magazine‘s September 2020 Issue.

On their Instagram they shared:

New Cover Alert!!!🙌🏾

To get you ripe & ready for episode 2 of @thesmartmoneywomantv 💵 (airing Episode 2 on @africamagic showcase Ch. 151 at 9 PM … reruns on Sunday 6pm!) we have a juicy cover for you!

@lalaakindoju is TSMW’s ‘Adesuwa’ as she graces our Special Issue for September 2020!

We dive into her role, wearing the hats of Actress & Producer on the project and being ready for more! We also have some pretty Smart Money Saving Tips from @smartmoneyarese herself and more!!!😍

The full magazine is available at www.twmagazine.net

Credits

Look 1: Floral Dress, Moofa Designs @moofadesigns

Look 2: Floral Suit, Wild Kulture @wildkulture

Look 3: Yellow Gold Playsuit, Moofa Designs @moofadesigns

Look 4: Pink Tulle Dress, 3and4Fashion @3and4fashion via @experiencezazaii

Photography:  @emmanueloyeleke

Hair @hairbybeesroots.

Makeup @prospottedmakeover

Hair Styled: @vaavavoom .

The President of the United States of America, Donald Trump announced that he and his wife, Melania both tested positive for the coronavirus.

This is coming months into a global pandemic and in the final stretch of his re-election campaign.

At 74 years old, Trump falls into the highest risk category for serious complications from the disease, which has killed more than 200,000 Americans and more than 1 million people worldwide. His infection with the disease could prove to destabilize in an already fraught political climate, and stock market futures tumbled on news of Trump’s infection.

“Tonight, @FLOTUS and I tested positive for COVID-19. We will begin our quarantine and recovery process immediately. We will get through this TOGETHER!” Trump tweeted shortly before 1 a.m. Friday. Later, the first lady wrote on Twitter that she and her husband were “feeling good.”

 

 

In a memo seen by CNN, the President’s physician, Sean Conley wrote that he received confirmation of the positive tests on Thursday evening.

The President and First Lady are both well at this time, and they plan to remain at home within the White House during their convalescence. The White House medical team and I will maintain a vigilant watch, and I appreciate the support provided by some of our country’s greatest medical professionals and institutions.

Rest assured I expect the President to continue carrying out his duties without disruption while recovering, and I will keep you updated on any further developments.

The President had said late Thursday night that he planned to quarantine after one of his closest aides, Hope Hicks, tested positive for the infection, bringing the disease into his innermost circle.

Ikanna Okim is a phenomenal young woman who believes that she is equipped with everything needed for a new Africa.Ikanna is the movement leader of the No-FGM campaign against female genital mutilation in communities in Akwa Ibom state where the practice is rampant. A student leader, she is currently the President of the LAWSAN Bar Association, University of Uyo Chapter.

Ikanna Okim is also the Teennation Country Lead for Nigeria and Head of Legals. Ikanna is a prolific writer and has authored five books which have reached over 1,400 young people in Nigeria.

As a result of her commitment to correcting social ills, she was conferred the honour of a Fellow of the African Young Leadership Fellowship in 2018 and in 2020 made it to the nominee list of Community servants in Akwa Ibom State.

Ikanna, the academic aficionado, has also acquired certifications from different institutions around the world including University of Sheffield, United Kingdom, Negotiation studies certificates from University of California, Irvine Extension; and Yale University.
She is a child of God and a preacher of the gospel of Jesus. Her life principles are integrity, responsibility and transparency.

 

She shares her RUBY GIRL story with the team .

 

1. Let’s meet you. Who is Ikanna?

Ikanna is a young woman eternally saved by Jesus Christ. I believe that because of Christ’s permanent residence in me, I have all it takes to change the world, Africa in particular.

I am a final year Law undergraduate. I work closely with teenagers, women and girls to ensure teen inclusion in global and national development as well as create a voice for women and girls in Africa.

2. What inspired your writing at such an early age?

My dad! My dad is an ace writer and veteran journalist. I grew up reading his works (although by force, initially). Some privileges were attached to reading what daddy says you should read. So we read a lot and were inspired to write too. My younger brother is even a better writer than me. So, we all write. Good writers should also be good readers. Reading influenced my writing.
Then I began to look around me, my society and I found ills. I started infusing a voice against those ills into my writing. I’m someone who doesn’t see wrong and let it pass. So I began to speak through my writing all at a very young age. I wrote my first story book at 10 and I was encouraged to keep writing then I published when I was 19.

3. Your recently published a book (Black Syrma) what is the inspiration behind it and what does it entail?

Black Syrma is my voice against Female Genital Mutilation and Child Marriage. Black Syrma is a story of Kepuaolisa, a young African girl, tied in the complicated ropes of obnoxious African practices. I am an Africanist but I do not accept all practices just because I am an Africanist. As a matter of fact, I believe that we should do all we can to make the African tribe enjoyable so that we can have more people appreciate their heritage. Moving for the abrogation of ill practices is not the same as denying your heritage.
So, as African as I am, I consider ill customs unacceptable. Actually, there has been tremendous progress regarding eradicating Child marriage and female genital mutilation. They are now crimes where I come from but implementation is poor. Law enforcement agents will not go into the bedrooms of people to check whether girls have been mutilated or not. So I decided to take the approach of a mentality shift by publishing a book on that and leading a campaign in the local languages people understand. 

   “I began to look around me, my society and I found ills. I started infusingvoice against those ills into my writing”.

 

4. You led a Female Genital Mutilation (FGM) campaign, what was the response gotten from the outreach?

That campaign! We flooded the streets and a major market in Uyo, Akwa Ibom state, my Local Government Area. A lot of people said we were wasting our time because Uyo is a civilised town and nobody practices such culture but that’s a big lie! While we campaigned, people sent us out of their shops. They almost drenched us in water for preaching against what they have been practising. A woman told us that girls who are not mutilated end up becoming prostitutes. In Uyo town! I sent out message on social media for people to stop thinking FGM was not in Uyo town. It was and still is!
However, we had some positive reponses. Many people told us that they never knew that FGM had long term effects so they promised never to mutilate their children again. The high point for us was when a girl who was supposed to be mutilated the next day was saved from it because we spoke to her mother and she changed her mind about it.
Girls and women have a right to their sexual and reproductive health. Removing the clitoris or any form of mutilation deadens her organ, leads to complications and may ultimately lead to death. No woman deserves that.

5. As the LAWSAN President of UNIUYO, what has been your achievement so far in office?

Being a female President itself is one of my achievements because by that, I broke a jinx of women in my faculty always contesting for Vice-Presidential seats and reserving the 001 positions to the males.
Asides that, I have spent the majority of my tenure out of school because of the pandemic. Nevertheless, I have achieved all my manifestoes save for two of them which I will do by God’s grace when school resumes.
I carried out an internal restructuring by creating departments which never existed in LAWSAN Bar to make students feel closer to the government and carry out activities which they have interests in.
We also had a street campaign against Child Labour in Uyo before the lockdown. This campaign was informed by children selling purewater and drinks to us during school hours. It didn’t sit well with us when there are free/ low budget schools in Akwa Ibom state. So we carried out that campaign as our voice against it. We spoke to the guardians of these kids and they promised us to adjust.
During the lockdown, we have had 3 major virtual events including our Law and Social Change event which lasted all through the month of July, for 31 good days.
We also acquired slots for some of our members who have interest in Alternative Dispute Resolution to take a course on Commercial Mediation free of charge with Mediation Academy.
The pandemic lockdown didn’t deter us. We have done so much that I can’t tell all. Thank God.

“Being a female President itself is on of my achievements because by that, I broke a jinx of women in my faculty”

6. What has the Covid-19 pandemic affected the most and what did you learn from it?

My school! I should have bagged an LLB two months ago but it was halted. That’s painful but I was able to make good use of the lockdown by taking professional courses, doing virtual internships and making sure my life is moving forward and indeed it has been my busiest year. I do not have a wasted year.
I have learnt that there are so many things one has no control over but those things one can control, one must control them well.
I can’t make the government reopen schools but I can control what I do with my time this period. At least that is within my power.

7. Aside being an author, student and leader, how do you unwind and what else do you do?

(Laughs) My friends think I am a boring person. Well, that’s their business. I watch movies for fun. My favourite genres are comedy, crime & investigation, Christian and legal procedural movies.
I also like to go out with my friends. I know a lot of people but I have a very small circle. Hanging out with them helps me unwind. Some bars of chocolate have to be present though. I love chocolate.

8. What is your highest and lowest point as a student, author and leader and how did you overcome them?

I hate feeling overwhelmed. I could get so overwhelmed that I won’t be able to do anything. I just stare at the ceiling for hours, leaving overflowing heaps of items on my to-do list.
When it gets like that, I apportion time to each activity or work I have to do. That way, I have some control over my time and it eases off anxiety. Time management is key for me.

9. What would you like to change about yourself?

I am a limited edition. There is nobody in the world like me. I appreciate all my strengths and weakness as part of the package called Ikanna. However, I subject myself to the leadership of the Holy Spirit. He is in charge of my life. Whatever He doesn’t consider cool enough, He brings it to my notice and we work together to get better.

10. What are the challenges young writers and author face in Nigeria? Which improvement do suggest?

Money! Money is a serious challenge. Young writers, please don’t wait for funding before you manifest your gifts. Don’t wait for a competition with prize money attached. Don’t also wait for platforms! Create your platform. I private-published my first book when I was 19. I had already gathered an audience on Facebook. My cover design was sponsored by a fan. My editing was done for free by a professional editor who had seen my work and believed in me. I didn’t spend a dime.
Create your platform.

11. If you were the Chief Justice of Nigeria for a day, what would you do and change?

(Laughs) Rome was not built in a day so will the justice system in Nigeria not be built in a day. It’s a whole long process but we can take one step at a time. Our justice system requires a near revamp.
If I were to be given that position for a day however, I will communicate my vision to the stakeholders in that system. From there, work can begin.

12. Mention 3 women who inspire you and why?

Mmanti Umoh, An erudite management consultant, the woman with the highest Intelligence Quotient I know. Molested at an early age, Mmanti drove her way to becoming one of the most influential women in Africa. Her story and her life inspire me to never allow circumstances of life dictate what I become.

Indra Nooyi, former CEO of Pepsi Co. A friend of mine told me to look up one of her videos one day and I was wowed. That was the beginning of my admiration for her. She inspires me big time. She is a role model for real.

Dr. Utibe Alex- Okoro, my elder sister and a medic. This woman is an embodiment of the word ‘complete’. A complete woman. She inspires me daily to live my best life and supports me heavily. What’s more? I love her so much!

13. Where do you see yourself in the next 5 years?

This pandemic has halted many things but nevertheless I hope to be pursuing a PhD in Law, living out purpose and enjoying the grace of God.

 

14. If you were given the opportunity to address a group of girls five years younger than you, what will be your advice to them?

Hey girls, be intentional! Stop wasting time sleeping, chatting away or allowing boys exploit you. Girl, you’re more! There’s a lot in you than you can see right now. God is just at your door. Open the door for Him and let Him handle you.
Be more!.

 

Tope Mark-Odigie, a renowned transformational speaker and award-winning television host, is making waves not only in the world of entrepreneurship but also through her impactful initiatives in the beauty industry.

With over a decade of experience as a television host, Tope has seamlessly transitioned her passion for societal growth into innovative solutions that address unemployment, behavioral transformation, and mindset reforms.

Makeup empowerment

Tope Mark-Odigie is the driving force behind “ewabela,” an outfit of professional makeup artists. Through Ewabela, Tope has empowered and trained over 500 women in the art of makeup artistry.

Tope’s love for makeup is a personal indulgence and a profound mission to uplift and empower women. In her own words, she expresses, “I love makeup, I sleep, eat, and drink it. I’m what you will call a makeup freak. I am passionate about teaching and generally impacting knowledge.”

Makeup empowerment

 

Tope Mark-Odigie

Tope Mark-Odigie’s mission is to inspire growth and create positive societal change. Leveraging her expertise as a speaker and entrepreneur, she has successfully ventured into empowering women with tangible skills beyond traditional realms. The impact of her makeup empowerment initiative reaches far and wide, touching the lives of countless individuals.

Her impact extends beyond her professional ventures. As a passionate advocate for good governance, she actively engages with corporate organizations, nonprofits, and government agencies to develop effective solutions to unemployment, behavioral transformation, and mindset reforms.

Tope Mark-Odigie

Makeup empowerment

Tope is not only a transformational speaker and television host but also a visionary entrepreneur committed to fostering economic inclusiveness and empowerment. Her journey unfolds as a narrative of innovation, impact, and advocacy, creating a ripple effect that leaves an indelible mark on the lives of those she touches.

Follow her via her Facebook page: Tope Mark-Odigie to know learn more about her work.

Expand Press has announced the publication of Onyeka Onwenu‘s memoir, My Father’s Daughter. The autobiography, set to be released on October 1, 2020, is a deeply personal account of the life of the iconic musician.

My Father’s Daughter chronicles Onwenu’s life as a musician, activist, wife, mother, and politician. In the autobiography, Onwenu’s formative contact with feminism and how her father’s life heavily influenced her decision to join politics is deftly explored.

Onwenu’s political philosophy cannot be divorced from the exemplary foundation laid by her father, Dixon Kanu (DK) Onwenu, who cared deeply about the development of Nigeria when politics was not a means to amass wealth. Through Onwenu’s lens, the communal lifestyle of the Igbos, as well as how family core values are intricately woven into personal ethics, are fully displayed.

Onwenu’s patriotism and love for Nigeria is quite palpable throughout the book. Little wonder that My Father’s Daughter will be officially released to coincide with the 60th year Independence Day celebration of the country.

She also reminisces on how the Nigerian Civil War of 1967 – 1970 scalded her teenage experience. The debilitating effects of the Biafran war, and how the family remained bound amidst the chaos are themes that Onwenu serves up in her book. The fragmentation, alienation, and displacement that permeated the Igbo community after the war were also delved into by Onwenu. From her experience of the war as a young woman, the paranoia deeply planted by the effects of the conflict is captured.

The one-time Television journalist documents her years in America, the culture clash, and the inevitable conflicts that are the products of being a migrant. She shares her experience of being sexually harassed in a workplace and how her decision to leave got her a job at the UN. There she crossed paths with a diplomat who encouraged her to drive social change in Nigeria.

The memoir covers her media experience. She talks about going back to post-war Nigeria, being confronted by the failing political system, and her tilt towards politics to fulfill her father’s legacy. She equally documents the challenges she faced as a politician. She uncovers the failing state of Nigerian politics, and it is surprising how some of the difficulties faced after independence are still prevalent in the current political clime of the country.

Onwenu also unravels how power corruption is not only restricted to the political system. She traces the foundational challenges faced by the Nigerian political system from the military era down to democracy.

Onwenu also explores her contribution to the budding Nigerian music industry of the 1980s. The reader is regaled with stories, the behind the scene happenings in the Nigerian Entertainment industry. She also exposes the exploitation of musicians by industry leaders and practitioners – an issue that still ravages artistes’ relationships with major industry partners in contemporary Nigeria. Artistes’ rivalry is also discussed by Onwenu and how unhealthy competitions led to numerous cracks. Her transition from a musician to an actor is also chronicled as well.

Onyeka Onwenu discusses her private life. On the marriage front, she explores the challenges women face and how she refused to shrink herself to accommodate anyone’s insecurities about her fame.

My Father’s Daughter is a memoir every young person must-read. Women, especially, will glean numerous lessons from her life experience since successful women in Nigeria rarely share their stories in a candid and vulnerable manner.

Onwenu’s life choices and her ability to transcend society’s playbook of how a woman should live serves as a learning curve for young women who are not afraid to chart their course. From her marital experience and her constant refusal to discuss her personal life, Onwenu shows that a woman’s worth is not predicated on her attachment to a man. Her blunt refusal to be seen as the weaker counterpart is rare in her generation, and in the lines of her book lies vital lessons young people can draw from.

Onwenu’s memoir is available for pre-order on Rovingheights website.

The Schwab Foundation for Social Entrepreneurship has announced 23 awardees for social innovation in 2020.

From empowering Black-communities in Brazil to providing financial resources to last-mile communities in Ghana, and harnessing 4IR technology to promote equity in education in South Africa, the 2020 Social Innovators of the Year includes a list of outstanding founders and chief executive officers, multinational and regional business leaders, government leaders and recognized experts.

The awardees were selected by Schwab Foundation board members in recognition of their innovative approach and potential for global impact.

Some of these Board members include Helle Thorning-Schmidt, Prime Minister of Denmark (2011-2015), and social innovation expert Johanna Mair, Professor of Organization, Strategy and Leadership at the Hertie School of Governance in Germany, and H.M. Queen Mathilde of Belgium (Honorary Board Member).

The awardees were selected by Schwab Foundation board members in recognition of their innovative approach and potential for global impact.

And the 2020 awardees from Africa are Ndidi O. Nwuneli, Co-Founder Sahel Consulting Agriculture & Nutrition Ltd. & AACE Foods, and Founder of LEAP Africa and Nourishing Africa (Nigeria), Nicola Galombik, Executive Director, Inclusive and Sustainable Growth Catalyst Division, Yellowwoods Holding Sarl (South Africa), Anushka Ratnayake, Founder and CEO, myAgro (Senegal), Daniel Asare-Kyei, Co-Founder and CEO, Esoko (Ghana), and Lindiwe Matlali, Founder and CEO, Africa Teen Geeks (South Africa).

Hilde Schwab, Co-Founder and Chairperson of the Schwab Foundation for Social Entrepreneurship said in a statement:

The Schwab Foundation Social Innovators stand for trust, truth and service. They truly devote their lives through innovative actions to improve livelihoods. The Social Innovators of the Year 2020 represent a new ecosystem of leaders who are driving change and shifting organizations and systems towards a more just, inclusive, sustainable future.

François Bonnici, the Head of the Schwab Foundation for Social Entrepreneurship, added that;

The Schwab Foundation’s Social Innovators of the Year 2020 are pioneering agents of change, re-setting the way our institutions operate. Their work is incredibly pertinent as we respond, recover and reset from the effects of the COVID-19 pandemic, that has disproportionately affected excluded and vulnerable populations.

Congratulations to the 2020 awardees.

Ever set yourself a passionate goal that was so big it stressed you out, created anxiety, and had you wondering ‘why the hell am I doing this?’
What if you could convert that anxiety into focus, which then led to highly productive results? Once I learned the elements to do this, it was a major component in my success equation.

1. You must covet success at the deepest level
You must have a passionate desire to obtain your goal. If the fire isn’t in your belly, this isn’t going to work for you. You must be working towards something you really want.
The stress that arises when you’re working towards a passion is the type of energy you can harness to propel you towards your end goal, instead of letting it cripple you.
So ensure you’re on-purpose, fuelled by passion, and committed to the journey.

2.Identify good stress vs. bad stress
When you’re attempting to create your vision you are going to experience stress, but it’s important to learn how to identify the good vs the bad.

The body grows in response to stress. Stress promotes character growth, emotional growth, spiritual growth, and muscle growth. When you’re chasing your dream you’re guaranteed ups and downs, but allow that growth to make you stronger.
The bad kind of stress is when you don’t take control of your life. You are removed from your passion, in your safe zone, and yet things are still going wrong. This stress is debilitating, and makes you weaker and contributes to a ‘poor me’ mindset. No dreams were built feeling sorry for yourself.
If you believe anxiety debilitates, it will be a self-fulfilling prophecy. Confront and change those beliefs and it will go a long way to convert those things into focus.

3. Surround yourself with success stories
Put yourself into a situation where you can see people already achieving what you’re striving for. Let their energy rub off on you!

You’re more likely to bungee jump off that bridge if everyone else is successfully doing it and loving it. Start seeing yourself as one of those people; convert that anxiety into enough focus to jump!
I put myself in front of people who were already earning the level of income I envisaged and struck up conversations with them around their success. Pick their brains! See how they’re showing up in life, and emulate that.

4.Back yourself to win
You’ll come across some people who are going to try and talk you down from your goal. They may be coming from a good place and think they’re helping you, but these discussions can create doubt and stress around the pursuit of your vision.
Don’t let them derail you. Hold your authority as the leader of your life, and respectfully let them know you’ve got this!
Take back your ownership and control and that anxious energy will support you instead of disable you.

Pic credit: Bing

 

Joy Agbozi is the CEO of Jina’s dynasty ,a brand that is into Make up, fashion designing, social media publicity and catwalk training..

She is the Founder of CHARITY FASHION SHOW INTERNATIONAL..Which is a fashion show for charity where we provide a platform for young talents and use the proceeds for charity..

Agbozi Joy is Passionate about young people and she spends her time mentoring young people on the importance of believing in themselves and chasing their dreams.

Joy Agbozi is a Make up artist,fashion designer,model,actress ,social media publicist , catwalk instructor and also a multiple award winner..

Joy Agbozi has contested for various pageants and she is the current HERITAGE QUEEN AFRICA 2020.

She is a graduate of Linguistics and communication studies from the University of Port Harcourt.

She shares her Ruby Girl story with the team.

1. Let’s meet you, Who is Joy Agbozi?

Joy Agbozi is an indigene of Rivers state from Khana Local Government Area, a graduate of Linguistics and Communication Studies from the prestigious University of Port Harcourt.
She is the current HERITAGE QUEEN AFRICA 2020 WINNER.

She is an actress,model,fashion designer,make up artist ,social media publicist,pageant coach under her brand JINA’S DYNASTY. She is the founder of the Charity fashion show International, a brand that is quite dear to her heart because of her love for humanitarian services.

Joy is a foodie, I love food alot and I like trying out new delicacies.
I love reading novels,meeting people ,singing and dancing.
Lastly, I am an ambivert, both an introvert and extrovert.

 

2. Who and what inspired you to go into pageantry and catwalk?

Watching the Miss world competition every year inspired me to go into pageantry..I wanted to be that girl that will not only represent my country but also win the Miss World title.. I knew I didn’t have the money neither do I know where to start but I started with training myself and working on my social media.

3. As an entrepreneur how did you begin and what was your struggle?

I woke up one day and decided I needed a skill to add to what I know and I took up make up first because of my love for make up, went through the trainings and then I officially launched my brand.

Being an entrepreneur is never easy. It takes passion,determination and resilience to keep the business running even when you make little or no sales.

4. Charity Fashion Show International is not a vision everyone come up everyday to give back to charity through fashion shows. What exactly promoted this vision?

I am a very compassionate person and I get really drawn to people easily especially when I feel they have little or nothing to fall back on. I also see lots of young talents looking for a platform and having none.

I always have this desire to help when I see people who do not have.

The charity show was born out of my desire to help people in

Kimora Lee Simmons and her two daughters, Ming and Aoki, are collaborating with HatchBeauty Brands to create a Baby Phat Beauty makeup line, according to The Daily News.

“I think it’s very important that right now—in this time of Black Lives Matter, that could be Brown lives matter…to be a young woman, certainly for Ming and Aoki, and for myself, to be a woman, a woman of color—to have your own brand,” Simmons tells Women’s Wear Daily.

Simmons surprised the fashion world by relaunching and revamping the streetwear brand and dropped a surprise on BabyPhat.com late last year in December.

At that time she stated, “When I created Baby Phat 20 years ago, it was because women—especially women of color—had no voice at all in the streetwear category,” Simmons tells Yahoo. “It’s in our DNA that this brand is created for women, by women—which was rare then and still is today once you really look closely at who truly owns and controls many womenswear brands on the market.”

The makeup line is launching a three-piece kit featuring a lip gloss, body lotion, and scented, shimmery body spray, which is retailing for $45 each. Three different versions of the products, reflecting the personalities of each woman, are also for sale.

“Divine is mine, obviously,” Simmons said. “Opulence is Ming, and Ethereal is Aoki, because she’s a free spirit. We are excited to dive into the beauty space with a unique multigenerational perspective.”

A portion of proceeds from sales of Baby Phat Beauty will be donated to Fair Fight, an organization working to promote fair elections, educate on election reform, and fight voter suppression.