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In Editor's Choice May 3, 2024 By Women of Rubies

Sacredmotherhood and Women of Rubies Partner to Present Shining Star Award at M.O.M 3.0 Conference

Sacredmotherhood and Women of Rubies are thrilled to announce their partnership to present the prestigious Shining Star Award at the upcoming “Mom On Mission: Your Light Has Come, M.O.M. 3.0” Conference. This collaborative effort aims to honor and celebrate the exceptional contributions of mothers and their unwavering commitment to nurturing families and communities.

Scheduled to take place on Saturday, May 11, 2024, from 10 am to 1 pm, at C Banquets, located at 300 City Centre Dr, 12th floor, Mississauga, ON L5B 3C1, the M.O.M 3.0 Conference promises to be an inspiring and empowering event for mothers from all walks of life.

The conference will feature insightful workshops, inspirational keynotes, and moments of reflection and worship, led by esteemed speakers Oyin Isaac, founder of Sacredmotherhood; Tolulope Adejumo, Dere Akindoju, Dammy Aromiwura, Ally Yao, Elmien de Wet, and Adeola Abiodun. Attendees can expect thought-provoking discussions, uplifting messages, and opportunities for spiritual growth and empowerment.

In addition to the enriching sessions, Sacredmotherhood and Women of Rubies will jointly present the Shining Star Award to a deserving mother who exemplifies resilience, compassion, and dedication. The award recipient will receive extensive publicity over a three-month period, including a feature on Women of Rubies’ blogpost, pinned to the Inspiration segment for two weeks, a pinned post of the feature on their social media pages for one week, event/product promotion on their Facebook page monthly for three months, and a live interview session with Women of Rubies’ founder Esther Ijewere on Facebook.

“This partnership with Women of Rubies underscores our shared commitment to uplifting and honoring mothers,” says Oyin Isaac, founder of Sacredmotherhood. “We believe that every mother deserves recognition for her selfless love and devotion.”

Esther Ijewere, founder of Women of Rubies, adds, “We are excited to collaborate with Sacredmotherhood to celebrate the strength and resilience of mothers. The Shining Star Award is our way of honoring their invaluable contributions to society.”

Registration for the M.O.M 3.0 Conference is now open, and attendees can reserve their spot on the official event website. Join us as we come together to celebrate the divine essence of motherhood and honor the shining stars among us.

To nominate yourself or someone you know for the Shining Star Award, send an email to oyin@sacredmotherhood.com

For inquiries or further information, please, contact Oyin Isaac at 6477046804 or via Instgaram: @_sacredmotherhood

In Career Gems April 9, 2024 By Women of Rubies

5 Effective Ways to Tell Your Brand Story: Insights From Damilola Ajibade’s Session At The MVBC 3.0

Amidst the deluge of content and the clamor of brands seeking attention, storytelling has risen as a potent instrument for businesses to forge profound connections with their audience. During the Women of Rubies Media Visibility BootCamp’s second day, Damilola Ajibade, the visionary behind The Journey Amplified, took the stage to illuminate the profound impact of storytelling. Leveraging her own immigrant journey, Ajibade imparted priceless wisdom on crafting narratives that deeply resonate with your audience. Here are five key strategies she delineated for narrating your brand’s story:

Embrace Authenticity

Authenticity lies at the heart of any compelling brand story. Ajibade emphasized the importance of being genuine and transparent in sharing your journey. Authenticity not only builds trust with your audience but also sets you apart from competitors. By sharing the highs and lows of your journey, you humanize your brand and create a deeper connection with your audience.

Damilola Ajibade, Founder, The Journey Amplified

Find Your Unique Voice

Every brand has a unique voice that sets it apart. She encouraged participants to identify their brand’s voice and tone, whether it’s humorous, inspirational, or informative. Your voice should reflect your brand’s personality and resonate with your target audience. Consistency in tone across all communication channels helps reinforce your brand identity and fosters brand recognition.

Focus on Emotion

Storytelling is a powerful way to evoke emotions and create memorable experiences for your audience. Damilola emphasized the importance of tapping into emotions such as empathy, joy, or nostalgia to make your brand story resonate. By infusing emotion into your narrative, you can captivate your audience’s attention and leave a lasting impression.

Showcase Your Values

Your brand story should reflect your core values and beliefs. She

highlighted the significance of aligning your narrative with your brand’s mission and values. Whether it’s a commitment to sustainability, diversity, or social responsibility, integrating your values into your story can foster a sense of connection with like-minded consumers who share your ideals.

Engage with Visual Storytelling

Visual storytelling is a powerful way to enhance your brand narrative and captivate your audience’s attention. Ajibade stressed the importance of leveraging visual elements such as photos, videos, and graphics to complement your storytelling efforts. Visual content not only grabs attention but also conveys your brand story more compellingly and memorably.

In conclusion, storytelling is an essential tool for brands looking to connect with their audience on a deeper level. By embracing authenticity, finding your unique voice, focusing on emotion, showcasing your values, and engaging with visual storytelling, you can effectively tell your brand story and create meaningful connections with your audience. As Damilola Ajibade aptly demonstrated, your brand story has the power to inspire, resonate, and leave a lasting impact.

Connect with Damilola via her Instagram platform here and here to learn more about her work;

In Editor's Choice April 8, 2024 By Women of Rubies

Highlights from the Women of Rubies Media Visibility BootCamp 3.0

On April 6th and 7th, a dynamic two-day event packed with inspiration and insights unfolded as the Women of Rubies Media Visibility BootCamp took participants on a journey of empowerment and education. Hosted via Zoom, this virtual gathering brought together women from diverse backgrounds, eager to elevate their brands and amplify their voices in the media landscape.

Day 1: Setting the Stage for Success

Highlights from the Women of Rubies Media Visibility BootCamp — Patricia Bebia Mawa, Vice President, Afroglobal TV

The excitement was palpable on April 6th as Patricia Bebeia Mawa, the keynote speaker, shared her remarkable journey of building the largest Black-owned media outfit in Canada. With Afroglobal and Silvertrust Media, she charted a path of consistency, clear goals, and unwavering focus. Her message resonated deeply with attendees, setting the tone for the transformative day ahead.

Women of Rubies Media Visibility BootCamp — Ruth Aliu, Founder, Techity Consulting

Ruth Aliu, founder of Techity Consulting, delved into the critical realm of cybersecurity and digital presence. She emphasized the importance of safeguarding one’s online assets and leveraging the right platforms to enhance brand visibility.

Councillor Cheraldean Duhaney, the first Black woman to hold her position in the Town of West Gwillimbury, inspired participants to claim their seats at the table and persevere in the face of challenges.

Career coach Chekwube Uchea captivated the audience with her personal narrative of career transition, offering a roadmap for those seeking to navigate their professional journeys. Through candid reflections and practical advice, Uchea underscored the transformative power of self-investment, urging participants to prioritize their personal and professional development.

In another enlightening session, Erica Effah, a Toronto-based content marketing guru, shared her expertise on crafting effective content strategies and fostering community engagement. With a wealth of industry experience, Effah offered invaluable insights into the nuances of content creation and distribution, highlighting the importance of authenticity and audience engagement. Her actionable tips and strategies provided attendees with the tools they need to leverage content as a powerful tool for brand growth and community building.

Furthermore, relationship coach Chiddie Anyasodo delved into the critical role of nurturing healthy relationships for both personal and professional growth. Through her engaging presentation, Anyasodo emphasized the interconnectedness of relationships and success, underscoring the importance of fostering meaningful connections in both professional and personal spheres. Her insights served as a reminder that cultivating strong relationships is not only essential for professional advancement but also integral to overall well-being and fulfillment. Attendees left the session equipped with practical strategies for cultivating and maintaining healthy relationships, poised to thrive in both their personal and professional lives.

Nike-Kay Okunubi of Niki Kay Clothing shared her expertise in fashion and encouraged women to embrace their unique style.

The day concluded on April 6th with heartfelt gratitude from Esther Ijewere, the founder of Women of Rubies, who expressed appreciation for the speakers and sponsors who made the event possible.

Day 2: Empowering Through Storytelling and Financial Education

Day 2, which unfolded on April 7th, began with an inspiring session led by Damilola Ajibade, who shared her compelling immigrant experience. Through the lens of her own journey, Ajibade illuminated the transformative power of storytelling, particularly through the medium of photography. Her narrative underscored the importance of embracing one’s unique background and experiences as a catalyst for personal and professional growth.

Following Ajibade’s impactful session, financial educator Katrice Justice took the virtual stage to impart crucial insights on financial literacy for business owners. With a focus on practical financial management techniques, Justice emphasized the importance of understanding cash flow, budgeting, and strategic financial planning. Her guidance provided attendees with actionable steps to strengthen their financial foundations and support long-term business success.

Fola Adegoke, Founder, Winfinite Consulting

As the day progressed, cybersecurity expert Fola Adegoke delivered a compelling message urging women to break barriers and explore opportunities in traditionally male-dominated sectors. Drawing from her own expertise, Adegoke highlighted the critical need for gender diversity in fields such as cybersecurity. She emphasized the value of women’s perspectives and contributions in shaping innovative solutions and driving industry progress. Through her empowering words, Adegoke encouraged women to embrace their potential as trailblazers and catalysts for change in traditionally underrepresented domains.

Esther Ijewere urged participants to leverage the knowledge gained to propel their brands forward and invited them to join the Rubies Collective community for continued support and resources. Emcees Ejiro Osakede and Oluwatoyn Ogunade kept the energy high throughout the sessions on April 7th, ensuring an engaging and empowering experience for all.

Participant Feedback:

Attendees raved about the wealth of knowledge and inspiration gained from the BootCamp. Many praised the diverse lineup of speakers and the practical advice shared, expressing eagerness to implement newfound strategies in their professional endeavors. The sense of community and support fostered throughout the event left a lasting impact, empowering women to strive for success and visibility in the media industry.

In conclusion, the Women of Rubies Media Visibility BootCamp on April 6th and 7th proved to be a transformative experience, equipping women with the tools and confidence to make their mark in the media landscape.

As we celebrate the achievements of these trailblazing women, let us continue to support and uplift one another on the journey toward gender equality and empowerment.

Stay Tuned:

For those who missed out or want to revisit the enlightening sessions, the BootCamp replay will soon be made available via womenofrubies.com/mvbc3.

In Career Gems March 24, 2024 By Women of Rubies

5 Ways to Build and Sustain Your Brand

Amidst the ever-changing landscape of business, the sustainability of a brand stands as a linchpin for enduring success. For women entrepreneurs and leaders, the journey toward building a sustainable brand extends far beyond mere profitability. It embodies the aspiration to forge lasting impacts, nurture meaningful relationships, and catalyze positive societal transformations. Here at Women of Rubies, we are steadfast in our commitment to empowering women, not only to construct thriving brands but also to effect tangible change on a global scale.

Here are 5 ways to build and sustain your brand, including leveraging media visibility;

Building a Strong Foundation

The journey towards brand sustainability begins with laying a strong foundation. At Women of Rubies, we provide women with the tools, resources, and support they need to establish a solid groundwork for their brands. From strategic planning to market research and brand positioning, we guide women through every step of the branding process, ensuring that their businesses are built on a strong and resilient foundation.

Authenticity and Integrity

In a world where authenticity is increasingly valued, maintaining integrity is essential for brand sustainability. At Women of Rubies, we emphasize the importance of staying true to oneself and one’s values in all aspects of branding. Whether it’s in the products and services offered or the messaging and communication strategies employed, authenticity and integrity are at the core of sustainable branding.

Community and Collaboration

Building a sustainable brand is not a solitary endeavor; it requires the support and collaboration of a strong community. At Women of Rubies, we foster a supportive and inclusive community where women can connect, collaborate, and uplift one another. Through networking events, workshops, and mentorship programs, we provide women with opportunities to learn from each other, share experiences, and collaborate on projects that drive positive change.

Embracing Innovation and Adaptability

In today’s fast-paced world, innovation and adaptability are key drivers of brand sustainability. At Women of Rubies, we encourage women to embrace innovation and stay ahead of the curve in their respective industries. Whether it’s adopting new technologies, exploring creative marketing strategies, or adapting to changing consumer preferences, we empower women to innovate and evolve their brands to meet the demands of a dynamic marketplace.

Social Impact and Corporate Responsibility

True brand sustainability goes beyond financial success; it encompasses social impact and corporate responsibility. At Women of Rubies, we encourage women to use their brands as vehicles for social change and philanthropy. Whether it’s through sustainable business practices, community outreach programs, or partnerships with social causes, we empower women to make a positive impact on the world and leave a lasting legacy.

Conclusion

At Women of Rubies, we believe that every woman has the potential to build a sustainable brand that not only thrives in the marketplace but also makes a meaningful difference in the world. By providing women with the tools, resources, and support they need to succeed, we empower them to create brands that are not only financially successful but also socially impactful and culturally relevant. Together, we can build a future where women-led brands are at the forefront of positive change and innovation.

Join Women of Rubies today and embark on a journey towards building a sustainable brand that leaves a lasting legacy.

In Career Gems March 24, 2024 By Women of Rubies

Celebrating 10 Black Women Who Have Sustained Their Brands Through Media Visibility

In a world where media visibility holds immense power, Black women are rising to the forefront, shaping narratives, and leaving an indelible mark on the global stage. From the USA, Ghana, Nigeria, Kenya, Zimbabwe and Uganda to Canada, these remarkable women have leveraged their platforms to sustain their brands while inspiring countless others along the way. Let’s celebrate their achievements and the impact they’ve made across continents.

Oprah Winfrey (United States)

A pioneer in media and philanthropy, Oprah Winfrey‘s influence knows no bounds. From her groundbreaking talk show to her multimedia empire, Oprah has used her platform to uplift and empower millions worldwide. Her commitment to authenticity, empathy, and social change has cemented her as one of the most influential figures in modern media history.

Chimamanda Ngozi Adichie (Nigeria)

Renowned for her thought-provoking writing, Chimamanda Ngozi Adichie has become a literary icon. Her novels, including “Half of a Yellow Sun” and “Americanah,” explore themes of identity, feminism, and cultural heritage. Through her TED Talks and essays, Adichie continues to spark vital conversations on race, gender, and representation.

Naomi Osaka (Japan/Haiti)

With her exceptional talent and unwavering advocacy, Naomi Osaka has transcended the world of tennis. Born in Japan to a Haitian father, Osaka has used her platform to amplify important issues, from racial injustice to mental health awareness. Her courage and resilience inspire a new generation of athletes and activists alike.

Danai Gurira (Zimbabwe/United States)

Best known for her roles on stage and screen, Danai Gurira is a force to be reckoned with. From her portrayal of Michonne in “The Walking Dead” to her award-winning play “Eclipsed,” Gurira’s work highlights diverse narratives and complex characters. As a playwright, actress, and activist, she continues to break barriers and inspire audiences worldwide.

Thando Hopa (South Africa)

Thando Hopa‘s presence in the fashion industry is both groundbreaking and inspiring. As the first woman with albinism to grace the cover of Vogue, Hopa challenges beauty standards and promotes inclusivity. Her work as a model and lawyer advocates for representation and diversity, empowering others to embrace their uniqueness.

Joselyn Dumas (Ghana)

Joselyn Dumas has made a significant impact on Ghana’s entertainment industry through her versatility as an actress, TV host, and media personality. With appearances in numerous Ghanaian and Nollywood films, as well as hosting popular television programs, Dumas has maintained a strong presence in the media landscape. Her authenticity, charisma, and dedication to her craft have earned her a loyal following and established her as a prominent figure in Ghanaian media.

Leïla Slimani (France/Morocco)

Leïla Slimani’s impact on global literature cannot be overstated. The French-Moroccan author has garnered international acclaim for her thought-provoking novels exploring social and cultural issues. Slimani’s work challenges conventions and pushes boundaries, sparking essential conversations about race, class, and gender dynamics in contemporary society.

Caroline Mutoko (Kenya)

Caroline Mutoko is a prominent media personality in Kenya, known for her work as a radio presenter, TV host, and social commentator. With her bold and outspoken style, Mutoko has sustained her brand through consistent visibility in the media landscape. She has used her platform to advocate for social issues, challenge stereotypes, and empower women in Kenya. Mutoko’s influence extends beyond traditional media, as she is also active on social media platforms, where she engages with her audience on a wide range of topics. Her impactful presence in Kenyan media has earned her recognition and respect as a leading voice in the country.

Trey Anthony (Canada)

Playwright, author, and television producer Trey Anthony is a trailblazer in Canadian media. Best known for her groundbreaking play “da Kink in my Hair” and her work on the television series “Da Kink in my Hair” and “How Black Mothers Say I Love You,” Anthony’s storytelling celebrates the complexities of Black Canadian identity. Her contributions to Canadian theatre and television have paved the way for greater diversity and representation in media.

Flavia Tumusiime (Uganda)

Flavia Tumusiime is a prominent media personality in Uganda, known for her work as a radio presenter, TV host, actress, and entrepreneur. With her engaging personality and versatile talent, Tumusiime has sustained her brand through consistent visibility in the media industry. She has hosted various popular TV and radio shows, showcasing her skills as a presenter and entertainer. Additionally, Tumusiime is actively involved in entrepreneurship, with ventures in the fashion and beauty industry. Her influence extends beyond media, as she also uses her platform to advocate for social causes and empower youth in Uganda. Tumusiime’s dedication to her craft and her commitment to making a positive impact have earned her recognition and admiration in her home country and beyond.

These ten Black women from diverse backgrounds and disciplines exemplify the transformative power of media visibility in sustaining personal and professional brands. Through their creativity, resilience, and unwavering dedication to their craft, they continue to inspire and empower others to make their voices heard on the world stage.

In conclusion, the stories of these remarkable women underscore the power of media visibility in shaping personal brands and driving positive change. At Women of Rubies, we recognize this potential. Join our upcoming media visibility bootcamp to learn how to leverage media platforms effectively and amplify your impact. Register here and shape the future with us.

Let us celebrate and uplift these trailblazers as they pave the way for greater representation, diversity, and inclusivity in media and beyond.

With love and solidarity,

In Interviews&profile April 8, 2024 By Women of Rubies

Meet The Day 2 Speakers of the Media Visibility BootCamp 3.0 (April 6th)

As the Women of Rubies Media Visibility BootCamp 3.0 continues into its second day on April 7th, participants can anticipate another lineup of exceptional speakers poised to share their insights and experiences. Let’s take a closer look at the profiles of the speakers who will grace the virtual stage:

Tope Mark-Odigie: Empowering Financial Independence Through Real Estate

Media Visibility Bootcamp 3.0

Tope Mark-Odigie is a visionary leader, harnessing entrepreneurship to propel societal progress. With a firm conviction in real estate as a pathway to financial prosperity, she advocates for good governance to foster opportunities for Nigerians. As the CEO of REB360, Tope pioneers initiatives that empower individuals through real estate, while simultaneously leading WIRE Africa to champion women in the sector. Inspired by influential women such as her mother, Ibukun Awosika, and Oprah Winfrey, Tope endeavors to demystify financial management through initiatives like the “Game of Money” conference, empowering individuals to attain financial independence.

Katrice Bent: Championing Financial Empowerment Through Education

Media Visibility Bootcamp 3.0

Katrice Bent, founder of Katrice Justice, empowers individuals to take control of their finances through accessible education. Since its 2022 inception, her brand offers digital content, speaking engagements, and personalized guidance, facilitating financial freedom. Katrice’s journey began at 12, selling Avon products, and by 14, she owned a photography business. Recognized for her entrepreneurship in 2017, she received an award from the Jamaican Ottawa Community Association. With a strong online presence and commitment to excellence, Katrice continues to positively impact lives, driving toward a future of financial empowerment.

Fola Adegoke: Reshaping Cybersecurity Through Empowering Vision

Media Visibility Bootcamp 3.0

Fola Adegoke, Founder of Winfinite Consulting, is reshaping cybersecurity with her empowering vision. Her journey from Nigeria to Canada fuels her mission to prepare professionals for success in the industry. With a knack for problem-solving and a supportive upbringing, Fola is dedicated to bridging the skills gap. Winfinite Consulting offers hands-on training, leading to numerous success stories and award nominations. Despite challenges, Fola remains committed to staying updated and advocating for gender inclusion in cybersecurity. She’s enhancing efficiency at Winfinite with automation and a Learning Management System.

Dr. Kelechi Okoro: Driving Positive Change Through Health and Education Initiatives

Kelechi Okoro

Kelechi Okoro, an accomplished medical doctor and advocate for the SDGs, leads impactful initiatives focusing on health, education, and gender equality. As the convener of the “Pay Attention to Her (PATH)” project under Heal for Africa Initiative (HFAI), she addresses menstrual and reproductive health in underserved communities. PATH includes programs like “PATH Rural Woman,” empowering women with education and skills, and “PATH School Girl,” promoting menstrual hygiene and girl empowerment. Through these initiatives, Kelechi is driving positive change, fostering health, confidence, and empowerment in communities across Africa.

Damilola Ajibade: Amplifying Immigrant Stories and Entrepreneurial Success

Damilola Ajibade, originally from Nigeria, transitioned to Canada as a Permanent Resident, bringing her a wealth of experience as a Channel and Business Development Manager in the ICT industry. Recognizing a need to amplify immigrant stories in her new community, Damilola immersed herself in storytelling, culminating in creating “The Journey Amplified,” a television show spotlighting immigrant experiences on Rogers TV. Concurrently, she aids aspiring entrepreneurs in navigating essential business information, showcasing her commitment to fostering entrepreneurial success. Named one of Canada’s Top 100 Black Women to Watch in 2023, Damilola’s accolade underscores her pivotal role as a supporter of immigrant communities and a catalyst for entrepreneurial growth.

As the Women of Rubies Media Visibility BootCamp 3.0 continues, participants can expect to glean invaluable insights and inspiration from these remarkable speakers. Stay tuned for more updates and highlights from this empowering event!

Media Visibility Bootcamp 3.0

Grab your ticket here

In Editor's Choice March 4, 2024 By Women of Rubies

Tope Mark-Odigie, Katrice Justice, Nike Kay-Okunubi, Chekwube Uchea, Others To Speak At Women Of Rubies Media Visibility Bootcamp 3.0 On April 6th And 7th

Women of Rubies, a renowned platform dedicated to celebrating and empowering women, is excited to unveil the lineup of distinguished speakers for its highly anticipated Media Visibility BootCamp 3.0. Scheduled for April 6th and 7th, this transformative event promises invaluable insights to all attendees.

Among the esteemed speakers for the BootCamp are; TV Host and Wealth Creation Coach, Tope Mark-Odigie; Financial Educator, Katrice Justice; Fashion Creative Director, Nike Kay-Okunubi, and Career and Transition Coach; Chekwube Uchea, among other industry experts. Each speaker brings expertise in media visibility, offering strategies to elevate personal and professional brands.

Joining them are six additional speakers, including Damilola Ajibade, founder of The Journey Amplified, Fola Adegoke, founder of Winfinite Consulting, Chiddie Anyasodo, Relationship Coach, Dr. Kelechi Okoro, Health Influencer and Medical Doctor, Checkwube Uchea, Career and transition coach, Ruth Aliu, Founder of Techity Consulting, and Erica Tiwaa, digital marketer and content creator.

The two-day event will feature insightful sessions and fireside chats conducted via Zoom, covering personal branding, storytelling, and leveraging digital platforms. Early bird tickets are available until March 14th, with Rubies Collective members receiving an extra 15 percent off. Membership details can be found at womenofrubies.com/RubiesCommunity

“We are thrilled to bring together such an exceptional lineup of speakers for our Media Visibility BootCamp 3.0,” says Esther Ijewere, Founder of Women of Rubies. “Our goal is to empower women with the knowledge and skills they need to thrive in today’s media-driven world. With the expertise and guidance of our speakers, attendees will leave feeling inspired, informed, and ready to take their visibility to new heights.”

Don’t miss this opportunity to learn from industry leaders and connect with like-minded professionals at the Women of Rubies Media Visibility BootCamp 3.0. Register now to secure your spot and embark on a journey toward greater visibility and impact.

Read about MVBC 1.0 here and the second edition here

Subscribe and watch MVBC videos on our YouTube channel here

Grab your MVBC 3 ticket here

For enquiries; email – mediabootcamp@womenofrubies.com

In Career Gems March 4, 2024 By Esther Ijewere

Women of Rubies Sip and Network Event Celebrates Female Leadership and Success

The Women of Rubies Sip and Network event held on February 25th, 2024, at the prestigious Naijajollof Downtown Toronto Event Center, was met with resounding success. The event brought together a diverse group of remarkable business owners from across Ontario for an evening of inspiration, networking, and empowerment.

The event featured esteemed speakers including Nkechi Ahanor-Wilson, Funmi Ayowole, and Chichi Okichie, who captivated the audience with their insights and expertise. Funmi Ayowole, as the first speaker, delved into the importance of emotional wellness for women, the significance of maintaining a healthy routine, and the practice of mindfulness in daily life. Chichi Okichie shared invaluable insights on the underutilized potential of Facebook for business owners, emphasizing its role in enhancing media visibility and brand recognition.

Nkechi Ahanor-Wilson, the founder of the successful hair brand Cacosa Hair, shared her journey of transforming pain into passion and profit, highlighting the importance of setting healthy boundaries as business owners to foster growth and prevent exploitation.

The event also featured an enlightening interview conducted by Esther Ijewere, the founder of Women of Rubies, with Beauty Obasuyi, the founder of Naijajollof and a real estate expert. Beauty shared the inspiration behind her business, which began in 2018 and has since expanded to six locations across Canada. She also revealed the motivations behind her Guinness World Record attempt for the longest cooking hours, which lasted for an impressive 18 days.

Attendees had the opportunity to engage in networking sessions, facilitating connections and knowledge sharing among participants. Nike Kay -Okunubi expressed her newfound understanding of the importance of boundaries and intentionality in networking, while Julia Biebem of Grandieu Event felt inspired by Nkechi’s session and aims to apply the lessons learned to enhance her business endeavours. Angela Ikogho of Wraptuckmore stressed the significance of assertiveness and the ability to say no in navigating business challenges.

The event, expertly compered by Blessing Timidi Digha, a community development advocate and content creator, was attended by notable business owners and entrepreneurs who left feeling empowered and motivated to pursue their goals.

Esther Ijewere, the convener of the event, expressed her delight at the overwhelming success of the inaugural live event in Canada, affirming the Sip and Network movement’s commitment to empowering women to embrace their uniqueness. She looks forward to future events that promise to be impactful and value-driven.

For media inquiries or further information, please contact: event@womenofrubies.com

To learn more about our activities, join our Rubies Collective Community; womenofrubies.com/Rubiescommunity

To be one of the first to receive news about our next event, join our mailing list here

Elevate your media presence and enhance your brand visibility by registering for the Women of Rubies Media Visibility BootCamp 3.0. Don’t miss out on this opportunity to gain valuable insights and strategies from industry experts. Grab your earlybird ticket to our Media Visibility Bootcamp here

See more photos from the event below;

In Career Gems March 1, 2024 By Women of Rubies

Women of Rubies & Momentswithbren Vision Board Masterclass Recap

In collaboration with Moments with Bren, Women of Rubies recently hosted an invigorating IGS (Ignite, Goals, Success) Live session facilitated by Esther Ijewere and Brenda Okorogba. This transformative class delved into the power of visualization through the creation of vision boards, aimed at helping participants identify core values, set SMART goals, and take actionable steps towards their aspirations.

Clarifying Core Values and Intentions

At the heart of the session was the exploration of core values and intentions. Participants were encouraged to reflect on the guiding principles that shape their decisions and actions. Whether it’s integrity, creativity, compassion, or service, clarifying these values provided a solid foundation for aligning goals with personal beliefs.

Crafting SMART Goals

With values as a compass, participants were guided in crafting SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound. This strategic approach ensured that goals were not only meaningful but also actionable and realistic. By setting clear objectives, participants were empowered to take deliberate steps toward their desired outcomes.

Creating Vision Boards

A highlight of the session was the hands-on activity of creating vision boards. Through a collage of images, words, and symbols, participants visualized their aspirations and dreams. From career milestones to personal growth, each element on the vision board served as a powerful reminder of the future they aim to manifest.

Daily Intentions and Reflection

As part of the ongoing journey towards their goals, participants were encouraged to set daily intentions and reflect on their actions. By consciously embodying their intentions and evaluating their progress each day, individuals gained valuable insights into their behaviours and habits, paving the way for continuous growth and self-awareness.

Embracing Creativity and Sharing Goals

Throughout the class, creativity flowed freely as participants expressed their visions through art and storytelling. The act of sharing vision boards and goals with the group fostered a sense of community and support, inspiring each other to reach greater heights.

Participant Reviews:

“Justina Oguntona’s Review: I absolutely loved it! The class opened my eyes to a lot of things, starting from uncovering my intentions and creating values that align with my intended goals. It provided me with the opportunity for self-reflection, which is essential for personal growth. Additionally, I appreciated learning about the spirit of discernment, enabling me to distinguish between vision builders and vision killers. Overall, it was a truly enriching experience!”

“Helen’s Reflection: The class was truly an eye-opener for me. It has inspired me to be more deliberate in achieving my goals this year. The insights gained from uncovering my intentions, aligning values with goals, and fostering self-reflection have equipped me with the clarity and determination needed to pursue my aspirations with purpose. I am grateful for this empowering experience!”

“Funmi’s Takeaway: The class emphasized the importance of giving ourselves grace and being kind to ourselves, even as we strive to achieve our goals. This lesson resonated deeply with me, reminding me of the significance of self-care and compassion on the journey towards success. By embracing this mindset, I feel empowered to pursue my aspirations with a balanced approach, nurturing both my ambitions and well-being. It’s a powerful reminder that self-love and growth go hand in hand.”

“Ejiro Osakede’s Goal Setting Reflection: One of my key goals this year is to set intentions, make impact, and influence society positively. This class has been instrumental in helping me clarify this goal and chart a path towards its realization. By learning the importance of intentionality and reflecting on the impact I aim to make, I feel empowered to take deliberate actions that align with my values and vision for societal change. I am excited to embark on this journey of purpose and contribution, knowing that each step I take brings me closer to making a meaningful difference in the world.”

The Women of Rubies IGS Vision Board Class was a powerful reminder of the importance of visualizing one’s dreams and taking intentional action towards them. By clarifying core values, setting SMART goals, and creating vision boards, participants embarked on a journey of self-discovery and empowerment.

As we move forward, let us continue to embody our values, pursue our goals with determination, and support each other on our paths to success

Presentation slides from the class will be sent to registrants and our Rubies Collective Community members.

Click here to join the community and receive updated information about our activities.

In Inspiration February 22, 2024 By Esther Ijewere

Cheraldean Duhaney Makes History As The First Black Woman Elected To Bradford West Gwillimbury’s Council

Cheraldean Duhaney, the esteemed Councillor representing Ward 1 in the Town of Bradford West Gwillimbury, made history as the first Black woman and the first Black person elected to her position, marking a historic milestone in Bradford West Gwillimbury’s council for the past 12 years. Her unwavering leadership epitomizes the essence of community empowerment. Hailing from Jamaica, her childhood experiences within various school leadership groups, notably the Red Cross Society, ignited her passion for public service at an early age.

Raised in a nurturing environment filled with love, empathy, and compassion, she imbibed the values of respect and kindness, which continue to shape her approach to leadership. Throughout her journey, Cheraldean has prioritized empathy, understanding, and inclusivity, recognizing the importance of amplifying marginalized voices and advocating for justice and equality. Her commitment to lifting others and her resilience and determination showcase her as a beacon of strength and inspiration in the community.

She shares her inspiring journey with Esther Ijewere In this exclusive interview.

Forging Foundations: Shaping Leadership Through Childhood

Growing up in Jamaica, I was immersed in various school leadership groups dedicated to community service. Organizations like the Red Cross Society ignited my early interest in leadership, providing invaluable interactions with government officials that influenced my perspective on public service from a young age.

Raised in a nurturing environment filled with love, empathy, and compassion, my parents instilled in me the values of respect and kindness toward others, irrespective of background or circumstance. These foundational lessons continue to underpin my approach to leadership and community involvement.

Emphasizing empathy and understanding the needs of others has become a cornerstone of my leadership philosophy. I believe in amplifying the voices of all community members and fostering collaborative efforts to address challenges and drive positive change. My experiences in school clubs further honed my teamwork and cooperation skills, essential for effective community leadership.

In summary, my childhood experiences have equipped me with the empathy, compassion, and leadership acumen needed to navigate the responsibilities and challenges of community service. Grateful for these formative lessons, they remain instrumental in shaping my approach to public service today.

Breaking Barriers: Championing Inclusive Representation

As the first black woman, and indeed the first black person, to be elected, I am deeply committed to ensuring that all residents in Ward 1 have their needs and priorities heard and addressed. I plan to implement regular community forums and listening sessions to gather input from constituents of diverse backgrounds. Additionally, I will work closely with community leaders and organizations to advocate for policies that promote equity and inclusivity. It’s crucial that everyone feels represented and empowered in our decision-making processes.

Inspiring Women: Lessons in Leadership

My grandmother has been a pillar of strength for me, embodying unwavering faith and unconditional love, which taught me the importance of compassion and resilience in leadership. My mother’s endurance through challenges has shown me the power of perseverance and determination in achieving goals. Oprah Winfrey’s journey from adversity to success has inspired me to embrace vulnerability, authenticity, and empathy as essential qualities in effective leadership. Learning from these remarkable women has shaped my leadership approach to prioritize empathy, resilience, and authenticity in guiding and empowering others.

Empowering Community Through Diverse Programs

My experience with Impact Youth and Cultural Centre has shown me the importance of providing diverse programs and services for youth, families, and seniors. I plan to leverage this experience by advocating for increased funding and resources for such initiatives, collaborating with community leaders and stakeholders to develop innovative programs tailored to the needs of Bradford West Gwillimbury residents, and continuously seeking feedback and input from the community to ensure our efforts are effective and impactful.

Inclusive Infrastructure and Planning

As a proponent of inclusivity and accessibility, I am deeply committed to ensuring that all members of our community have equal access to essential facilities and services. In collaboration with residents, disability advocacy groups, and cultural organizations, I prioritize the design and development of infrastructure that caters to the diverse needs of our population.

By working closely with stakeholders from various backgrounds, we aim to create spaces that are not only physically accessible but also culturally sensitive and inclusive. This involves considering different perspectives and requirements from the initial planning stages, ensuring that the voices of marginalized communities are heard and incorporated into the decision-making process.

We aim to foster a sense of belonging and empowerment among all residents, regardless of their abilities or backgrounds. By embracing diversity and inclusivity in our infrastructure projects, we can create a more vibrant and resilient community for everyone.

Cheraldean Duhaney

Building Strong Council Relationships

I envision fostering collaboration among council members by prioritizing clear communication, shared goals, and mutual respect. Encouraging open dialogue, setting common objectives, and promoting inclusivity are essential strategies to build strong relationships within the council. By fostering an environment of transparency and cooperation, we can effectively address the needs of our community and work together towards common goals.

Engagement with Constituents

I plan to engage with constituents throughout the year by actively seeking feedback through various channels such as town hall meetings, community forums, and online surveys. Additionally, I will make myself accessible through regular office hours and actively listen to concerns raised via email, phone calls, and social media. By being responsive and attentive to the community’s needs, I aim to ensure that their concerns are heard and carefully considered in the decision-making process.

Advocate for Marginalized Voices – Being a Woman of Rubies

One defining moment that makes me a ‘woman of rubies’ is when I stepped up to advocate for marginalized voices in my community, using my platform to amplify their stories and fight for justice and equality. My unwavering commitment to lifting others up, regardless of the challenges I face, showcases my strength and resilience as a leader. I believe in the power of solidarity and collective action to create positive change, and I will continue to stand firm in my convictions to make a difference in the lives of those around me.