Maryam Muritala is a foreign-trained lawyer whose expertise extends from Business and Technology to Copyright, Trademark Law, and Contract Management. As a seasoned Business Development Consultant, Maryam has successfully guided entrepreneurs across five continents, establishing herself as a driving force in the business world. In this exclusive interview with Esther Ijewere, Maryam shares her inspiring journey from Lagos, Nigeria, to becoming the founder of Canada Vendors and the visionary behind the renowned Brand Expo.
Born and raised in Lagos, Maryam’s entrepreneurial roots run deep, shaped by the influence of both her maternal and paternal grandparents. Inspired by her family’s commitment to service, Maryam’s journey into law was further fueled by her aunt’s encouragement. Her childhood laid the foundation for a life dedicated to building connections and providing opportunities.
Called to the Nigerian Bar in 2008, Maryam initially delved into corporate law, working on diverse projects involving contract agreements. Her pivot to business development was a strategic move, opening doors to a realm where she could blend legal expertise with entrepreneurial vision.
Canada Vendors and Navigating Challenges
Witnessing the evolution of the digital marketing space post-COVID-19, Maryam founded Canada Vendors to empower businesses with structured online visibility. The challenges faced, from business registration hurdles to integrating digital marketing, prompted the Canada Vendors Team to host virtual info-session events, offering crucial support during the pandemic.
Brand Expo and its Purpose
Brand Expo, an annual business networking event initiated by Maryam, serves as a platform for businesses to showcase products, services, and brand image. More than a networking opportunity, the expo facilitates workshops, exhibitions, presentations, and networking events, fostering brand awareness, visibility, and valuable business connections.
The Entrepreneurial Journey
Against the backdrop of the pandemic’s impact on small businesses, Maryam launched ‘The Entrepreneurial Journey,’ a YouTube mini-series spotlighting the Canadian small business community. Emphasizing the benefits of technology integration and digital marketing, the series aimed to empower businesses with the tools for growth in the digital landscape.
Being a Woman of Rubies
For Maryam, being a Woman of Rubies means creating opportunities wherever she goes, wearing her crown proudly and tall. Her unique ability to seize opportunities aligns with the essence of resilience and strength that defines a Woman of Rubies.
Michelle Obama, Ibukun Awosika, and Ruth Bader Ginsburg stand as women who inspire Maryam on her journey, reflecting values of leadership, empowerment, and advocacy.
Nigerian Community in Canada
Maryam acknowledges the significant contributions of the Nigerian community to Canada‘s vibrant multicultural society. From business and politics to healthcare and technology, Nigerian trailblazers continue to positively impact various sectors, embodying the spirit of excellence in diverse communities.
Maryam Muritala’s journey is a testament to the transformative power of combining legal expertise with a passion for entrepreneurship. Her commitment to empowering others, evident in initiatives like Canada Vendors and Brand Expo, showcases the potential for positive change within the business landscape. As a Woman of Rubies, Maryam stands as an inspiration, embodying resilience, vision, and a dedication to creating opportunities in every endeavour.