Small Business Empowerment

Nike Kay-Okunubi, the visionary force behind NIKI KAY, has reshaped the landscape of African-inspired fashion through her unique blend of tradition and modernity. Since its inception in 2013 in Nigeria, and later registration in Canada in 2020, NIKI KAY has emerged as a symbol of elegance and refinement, captivating audiences worldwide. Nike’s journey is a testament to her dedication to quality, her cultural roots, and her commitment to empowering both her customers and fellow entrepreneurs.

Evolution into Ready-to-Wear

Transitioning from its roots as a bespoke clothing brand, NIKI KAY has evolved into a sought-after Ready-to-Wear label under Nike’s adept leadership. With a background in Business Management and Finance, Nike has applied her expertise to propel NIKI KAY’s growth, understanding market demands and customer preferences with precision. Each NIKI KAY piece is a masterpiece, meticulously crafted to embody the essence of African heritage while embracing contemporary fashion trends. From intricate Ankara prints to minimalist silhouettes, every garment reflects Nike’s dedication to merging tradition with modernity, offering women globally a taste of African elegance.

Empowering Small Businesses

Beyond her success, Nike is deeply committed to uplifting small businesses within the fashion industry. Leveraging her expertise in business development and marketing, she provides invaluable support to entrepreneurs, helping them navigate the complexities of the industry and achieve sustainable growth. Nike’s dedication extends beyond financial assistance; she actively collaborates with artisans and suppliers across Africa, fostering ethical and transparent partnerships that prioritize fair trade practices and community empowerment. Through NIKI KAY, Nike not only celebrates African culture but also advocates for the preservation of traditional craftsmanship and the empowerment of local communities.

Nike Kay-Okunubi’s journey with NIKI KAY is a testament to the transformative power of fashion as a tool for cultural expression and economic empowerment. With her innovative approach and unwavering commitment to quality and ethics, Nike continues to redefine the narrative surrounding African fashion, inspiring women to embrace their heritage with pride and confidence. As NIKI KAY continues to flourish, it serves as a beacon of hope for aspiring entrepreneurs and a celebration of African creativity and resilience.

To learn more about Nike’s work, visit her website: https://nikikay.com/

Instagram: @nikikayclothing

Facebook: Niki Kay

Maryam Muritala is a foreign-trained lawyer whose expertise extends from Business and Technology to Copyright, Trademark Law, and Contract Management. As a seasoned Business Development Consultant, Maryam has successfully guided entrepreneurs across five continents, establishing herself as a driving force in the business world. In this exclusive interview with Esther Ijewere, Maryam shares her inspiring journey from Lagos, Nigeria, to becoming the founder of Canada Vendors and the visionary behind the renowned Brand Expo.

Childhood Influence

Born and raised in Lagos, Maryam’s entrepreneurial roots run deep, shaped by the influence of both her maternal and paternal grandparents. Inspired by her family’s commitment to service, Maryam’s journey into law was further fueled by her aunt’s encouragement. Her childhood laid the foundation for a life dedicated to building connections and providing opportunities.

Career Path

Called to the Nigerian Bar in 2008, Maryam initially delved into corporate law, working on diverse projects involving contract agreements. Her pivot to business development was a strategic move, opening doors to a realm where she could blend legal expertise with entrepreneurial vision.

Canada Vendors and Navigating Challenges

Witnessing the evolution of the digital marketing space post-COVID-19, Maryam founded Canada Vendors to empower businesses with structured online visibility. The challenges faced, from business registration hurdles to integrating digital marketing, prompted the Canada Vendors Team to host virtual info-session events, offering crucial support during the pandemic.

Brand Expo and its Purpose

Brand Expo, an annual business networking event initiated by Maryam, serves as a platform for businesses to showcase products, services, and brand image. More than a networking opportunity, the expo facilitates workshops, exhibitions, presentations, and networking events, fostering brand awareness, visibility, and valuable business connections.

The Entrepreneurial Journey

Against the backdrop of the pandemic’s impact on small businesses, Maryam launched ‘The Entrepreneurial Journey,’ a YouTube mini-series spotlighting the Canadian small business community. Emphasizing the benefits of technology integration and digital marketing, the series aimed to empower businesses with the tools for growth in the digital landscape.

Being a Woman of Rubies

For Maryam, being a Woman of Rubies means creating opportunities wherever she goes, wearing her crown proudly and tall. Her unique ability to seize opportunities aligns with the essence of resilience and strength that defines a Woman of Rubies.

Inspirational Figures

Michelle Obama, Ibukun Awosika, and Ruth Bader Ginsburg stand as women who inspire Maryam on her journey, reflecting values of leadership, empowerment, and advocacy.

Maryam Muitala, Esther Ijewere and others with Hon. Abike Dabiri during her visit to the City of Brampton

Nigerian Community in Canada

Maryam acknowledges the significant contributions of the Nigerian community to Canada‘s vibrant multicultural society. From business and politics to healthcare and technology, Nigerian trailblazers continue to positively impact various sectors, embodying the spirit of excellence in diverse communities.

Maryam Muritala’s journey is a testament to the transformative power of combining legal expertise with a passion for entrepreneurship. Her commitment to empowering others, evident in initiatives like Canada Vendors and Brand Expo, showcases the potential for positive change within the business landscape. As a Woman of Rubies, Maryam stands as an inspiration, embodying resilience, vision, and a dedication to creating opportunities in every endeavour.

Nike Kay-Okunubi: Redefining African Fashion With Global Appeal