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This February, in celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a Black woman–led visibility and media empowerment initiative designed to amplify the voices, stories, and impact of women founders, creatives, and changemakers.

Building on the success of our Media Visibility Bootcamp, this challenge creates a direct pathway from preparation to exposure. It was designed to address a critical gap: women are doing powerful work, yet many still lack access to the platforms, media opportunities, and decision-makers needed to scale their impact. The Media Pitch Challenge exists to bridge that gap while welcoming more women into a growing ecosystem of visibility, support, and access.

What Is the Women of Rubies Media Pitch Challenge?

The Media Pitch Challenge is a curated visibility opportunity where women are invited to pitch their story, brand, or initiative for media exposure and strategic amplification.

Unlike traditional pitch competitions focused solely on funding, this challenge centers visibility as currency, because being seen creates access to funding, partnerships, credibility, and long-term growth.

Why This Matters,  Especially During Black History Month

Black History Month is not only about reflection, but it is also about recognition, representation, and elevation.

This initiative:

  • Celebrates Black women’s leadership, innovation, and entrepreneurship

  • Highlights underrepresented voices doing meaningful work

  • Aligns with broader goals of economic empowerment and inclusion

  • Creates tangible visibility opportunities, not just conversations

The Media Pitch Challenge positions Black History Month as a moment of action and amplification, not symbolism alone.

How the Media Pitch Challenge Works

The process is intentionally structured to be accessible, fair, and impactful.

Step 1: Registration
Participants register to secure their spot in the challenge.

Step 2: Video Pitch Submission
Each participant submits a 2-minute video pitch sharing:

  • Who they are

  • What they do

  • Why their story or work deserves visibility

Step 3: Review & Shortlisting
All video pitches are reviewed in advance by a panel of media and industry experts.

Step 4: Live Pitch Event
A select group of shortlisted participants pitches live during the virtual event on February 28, 2026 and receives feedback.

Step 5: Winner Selection
One standout pitch is selected to receive a premium media visibility package.

What the Winner Receives

The selected winner will receive a $2500 worth of Premium Media Visibility Package, including:

  • Feature spotlight on Women of Rubies and other top media platforms like Guardian, Associated Press, Canada News Journal, Business Insider, podcasts, and strategic visibility amplification across partner platforms.

This package is designed to elevate visibility, credibility, and reach,  long after the event ends.

Who Should Apply? This challenge is for:

  • Women founders and entrepreneurs

  • Creatives and storytellers

  • NGO leaders and social impact builders

  • Women-led brands and initiatives

  • Changemakers ready to be seen

If visibility, credibility, and access are part of your 2026 goals, this opportunity is for you.

Media & Community Partners

This initiative is delivered in collaboration with visibility and community partners, including Montreal Vendors, WinTECH Community, Leading Ladies Connect, Audaz Magazine,  Toronto Caribbean Newspaper, and other aligned media and ecosystem platforms committed to advancing women-led stories and impact.

Media Pitch Challenge

Event Details at a Glance

Event: Women of Rubies Media Pitch Challenge
Date: Saturday, February 28, 2026
Format: Virtual
Theme: Black History Month, Visibility, Leadership & Impact
Registration: womenofrubies.com/mediapitch

The Women of Rubies Media Pitch Challenge is more than a pitch event. It is a visibility accelerator. A platform for stories that matter. And a step toward ensuring that women’s work is not just done, but also seen.

Coaches and Judges to be announced soon!!

Too many women doing impactful, community-shaping work are still invisible.

Across industries, women founders, creatives, nonprofit leaders, and advocates are building powerful solutions, driving change, and serving their communities, yet their stories often go unseen and unheard. The issue is rarely a lack of talent, effort, or preparation. More often, it is a lack of access to visibility.

In today’s media-driven world, visibility determines whose work is recognized, funded, and supported. And for many women, especially Black women and women from underrepresented communities, that access remains limited.

Visibility Is the Difference Between Impact and Opportunity

Visibility is often treated as optional, something to pursue later, once the work is “bigger” or “more established.” In reality, visibility is a growth tool. It shapes perception, credibility, and opportunity.

When women doing impactful work gain visibility, they unlock:

  • Increased trust and legitimacy

  • Access to partnerships and funding

  • Opportunities for media coverage and speaking

  • Broader community reach and influence

Without visibility, even the most meaningful work can remain confined to small circles, limiting its ability to scale and create lasting change.

Why Women Doing Impactful Work Remain Invisible

The visibility gap is not accidental. Many women face systemic barriers that limit their exposure to media platforms, industry gatekeepers, and decision-makers.

Some of the most common challenges include:

  • Limited access to media and storytelling platforms

  • Lack of guidance on how to pitch their work effectively

  • Confidence gaps shaped by exclusion, not capability

  • Few spaces designed to amplify women’s voices intentionally

As a result, women are often encouraged to “keep building” without being shown how to position their stories in ways that attract attention, support, and opportunity.

Shifting the Narrative Through Visibility

Addressing invisibility requires more than encouragement, it requires structure, access, and intentional platforms. Women need spaces that help them clarify their stories, communicate their impact, and be seen by the right audiences.

This is where visibility initiatives play a critical role. When women are supported to articulate their work clearly and confidently, they are better positioned to claim space, attract support, and expand their reach.

Introducing the Media Pitch Challenge

In celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a visibility-focused initiative created to spotlight women whose work deserves greater recognition.

The Media Pitch Challenge is designed to help women doing impactful work move from preparation to exposure. It is not about perfection or polished PR language. It is about clarity, confidence, and learning how to communicate your story in a way that resonates with media, audiences, and opportunities.

Participants receive guided support to refine their pitch and share their work within a curated visibility ecosystem.

What Participants Gain

Women who take part in the Media Pitch Challenge receive:

  • A Media Pitch Workbook to structure and strengthen their story

  • Access to a live group pitch coaching session led by visibility coaches

  • The opportunity to pitch before industry and media judges

  • A certificate of participation from Women of Rubies

One standout participant will receive a $2,500 Media Visibility Package, including featured content, interviews, social amplification, and strategic visibility support.

Who This Is For

The Media Pitch Challenge is open to women who are:

  • Founders and entrepreneurs

  • Creatives and storytellers

  • Nonprofit and NGO leaders

  • Advocates and community builders

  • Professionals with meaningful work to share

If you are doing impactful work and feel your story deserves to be seen more widely, this initiative was created with you in mind.

Why This Matters During Black History Month

Black History Month is a time to honor leadership, contribution, and excellence, not only from the past, but in the present. Spotlighting women doing impactful work today is part of continuing that legacy.

Visibility is not about attention for attention’s sake. It is about representation, access, and creating pathways for women’s work to be recognized and supported.

Step Into the Spotlight

The Media Pitch Challenge takes place on February 28, and participation is now open.

If you are ready to:

  • Clarify your story

  • Strengthen your visibility

  • Share your impact with confidence

You are invited to learn more and apply.

👉 Learn more and apply here: womenofrubies.com/mediapitch
📩 Questions: pitch@womenofrubies.com

Because impactful work deserves visibility,  and your story deserves to be seen.