Ivy Park - Women of Rubies

In Career Gems December 26, 2019 By Esther Ijewere

BEYONCÉ LAUNCHES THE ADIDAS X IVY PARK COLLECTION

Adidas and Beyoncé introduced the first adidas x IVY PARK collection, which goes on sale in stores and online on Jan. 18, 2020.

“It is a dream come true to re-launch IVY PARK as the sole owner,” said Beyoncé in a press release. “My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

Credit: Parkwood Entertainment, Photo by Melina Matsoukas

She added that the adidas x IVY PARK collection “celebrates power, freedom, and individuality for anyone who has the confidence to take chances and live unapologetically.” The clothing gear includes gender-neutral apparel and accessories. Complemented by four footwear styles, adidas x IVY PARK reinterprets iconic adidas classics with statement colors and a fresh design approach.

“Adidas is the creator’s brand and has always championed the creative mindset,” said Torben Schumacher, General Manager adidas Originals and Style. “With Beyoncé we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we’ve done before and create something entirely new. The first adidas x IVY PARK collection unites the vision of Beyoncé with adidas’ expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection.”

Beyoncé and adidas came together to design clothes that combine fashion and storytelling and champions the values of inclusivity, community, and diversity. The partnership celebrates and acknowledges Beyoncé’s ownership of IVY PARK as one of the first black women to be the sole owner of an athleisure brand.

Credit: Parkwood Entertainment, Photo by Mason Poole

The collection is available online at adidas.com and in select stores next year. Prices range from $25 for accessories to $250 for outerwear.

The partnership with adidas serves as the basis for the Queen to relaunch Ivy Park, the athleisure company she co-created and is now the sole owner of after buying out Topshop owner and billionaire Phillip Green in November 2018.

In self development December 11, 2019 By Editor

BEYONCE TALKS ABOUT HAVING MISCARRIAGES, MOTHERHOOD AND NEW PARTNERSHIP WITH ADIDAS AS SHE COVERS ELLE US LATEST ISSUE

On Miscarriages

Having miscarriages taught me that I had to mother myself before I could be a mother to someone else. Then I had Blue, and the quest for my purpose became so much deeper. I died and was reborn in my relationship, and the quest for self became even stronger.

On Self-Care

After having a difficult pregnancy, I took a year to focus on my health. I have researched information on homeopathic medicines. I don’t just put any prescription in my body. My diet is important, and I use tools like acupuncture, meditation, visualization, and breathing exercises.

On Partnership With Adidas

I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.

On the cover, she looks stunning rocking pieces from the new collection from her Ivy Park line in collaboration with Adidas. Sporting long braids, the “Formation” singer looks drop-dead gorgeous in a burgundy swimsuit from the gender-neutral collection. She later slipped into an off white, short sleeve hoodie over a long-sleeve soccer jersey and cargo sweatpants from the collection, paired with matching Jimmy Choo ankle boots.

Click here for the full interview with Elle.

Credits:

Editor-in-Chief: @ninagarcia ⁣
Cover star: @beyonce⁣
Photographer: @msmelina ⁣
Stylist: #KarenLangley ⁣
Makeup: @sirjohn ⁣
Hair: @nealfarinah @nakiarachon ⁣
Production: Ben Bonnet @westyproductions

Source: Bella Naija

In Career Gems April 6, 2019 By Editor

BEYONCE SIGNS PARTNERSHIP DEAL WITH ADIDAS

On Thursday, Beyonce and Adidas announced a “multi-layered partnership”, which will feature a relaunch of her Ivy Park clothing line and original product releases from the brand. Soon, you’ll be able to wear footwear created under the direction of Beyoncé herself.

As part of the deal, Knowles will become a creative partner for the company, developing new footwear and clothes for Adidas. Knowles called the opportunity a “partnership of a lifetime” in a release. Her new collection of products will be based on the singer’s “meaningful and rich storytelling.”

The pop star and entrepreneur will retain ownership of Ivy Park, which was introduced in 2016 in partnership with Topshop and sells comfort wear and athleisure at retailers including Nordstrom.

“Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators,” said Eric Liedtke, a member of the executive board of Adidas AG.

Credit: Fab Woman