Heather McWilliam

In self development December 18, 2024 By Women of Rubies

Heather McWilliam: The Role of Media Platforms in Combating Mental Health Stigma and Fostering Workplace Wellness

Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement. During her presentation at the Women of Rubies Media Visibility Bootcamp, Heather shared her powerful story of resilience, emphasizing how media platforms can drive meaningful change by amplifying courageous conversations and promoting healing.

In today’s fast-paced digital world, media platforms hold an incredible opportunity—and responsibility—to reshape how society views mental health. They can challenge outdated stigmas, create safer workplaces, and promote overall well-being by encouraging open conversations and amplifying stories of resilience and healing.

We may not have walked a mile in anyone else’s shoes, but we can choose to keep an open mind. Everyone has valuable lessons for humanity as we continue to grow and evolve together.

1. Normalize Conversations About Mental Health

Open conversations about mental health are the first step toward reducing stigma and fostering personal and professional growth. Media platforms play a crucial role in making these discussions part of the mainstream narrative.

2. Storytelling & Testimonials

Personal stories are powerful. When individuals share their mental health journeys, it humanizes the issue and builds empathy. Media platforms can:

Share real-life stories about overcoming mental health challenges.
Highlight testimonials of personal growth, healing, and recovery.
Showcase diverse experiences to normalize mental health struggles and triumphs.

Compassionate Coverage

Responsible storytelling is equally important. Media outlets should:

Focus on stories of healing, accountability, and personal development.
Share stories from both survivors and those working toward accountability and resolution.
Use a trauma-informed approach, as media coverage may be someone’s first step toward reclaiming their life and mental health.

Intentional, compassionate coverage creates trust and offers hope to those facing mental health challenges, whether in the workplace or personal life.

3. Hope for Transitioning from Unhealthy Workplaces

Transitioning from an unhealthy workplace can be daunting, but it’s also a powerful opportunity for personal growth and reinvention. Media platforms can play a critical role by sharing stories of successful career pivots, offering expert advice, and providing access to resources that empower individuals to pursue new opportunities.

Removing Barriers of Fear

Share success stories of individuals who transitioned from toxic workplaces to fulfilling careers.
Highlight career coaches, business mentors, and human rights advocates offering actionable guidance.
Address how fear can be paralyzing but overcome through intentional planning, mindset shifts, and resource access.

4. Becoming an Entrepreneur: Turning Pain Into Purpose

Feature entrepreneurs who turned personal struggles into purpose-driven businesses.
Provide access to free and/or affordable retraining programs for entrepreneurship, digital skills, and leadership development.
Offer insights on how to build a business from lived experiences and skills gained even in toxic environments.

Access to Leaders & Coaches

Spotlight leadership programs, business coaches, and mental health advocates who support career transitions.
Offer information on online platforms, coaching networks, and mentorship programs.
Share testimonials from leaders who’ve built successful careers after overcoming personal and workplace challenges.

5. Human Rights, Legal Access & Advocacy

Media platforms can also educate the public about their workplace rights and provide legal resources. Access to legal information helps individuals understand when to advocate for themselves or seek external support.

Know Your Rights

Highlight legal experts discussing employee rights, workplace safety laws, and human rights protections.
Provide access to legal aid organizations and human rights commissions for filing workplace complaints.

Restorative Justice & Advocacy

Share real-life cases where individuals have won legal battles or achieved workplace reform.
Feature organizations supporting workplace fairness and advocating for legislative change.

6. Financial Tips for Career Transition

Transitioning from a toxic workplace can be financially challenging, but careful planning can reduce risks and help individuals pursue fulfilling careers. Media platforms can share financial tips, budgeting advice, and funding sources for personal development.

Building Financial Resilience

Share expert-driven budgeting tips for creating emergency funds before leaving a toxic job.
Offer strategies for managing debt, saving money, and building credit while pursuing new careers.

Access to Financial Resources

Highlight grants, scholarships, and business loans available for entrepreneurs and career changers.
Feature organizations offering financial literacy courses for professionals making career pivots.

Career Transition Tools

Recommend career development platforms offering free and affordable retraining programs, professional certifications, and industry-specific skills.
Share personal stories of individuals who succeeded after making significant career shifts, emphasizing financial planning strategies.

7. Share Practices for Personal Transformation

Media platforms can inspire personal transformation by sharing stories, expert advice, and real-life examples of how individuals can pivot from surviving to thriving.

Self-Awareness & Higher Consciousness

Promote mindfulness, meditation, and reflective practices for personal clarity.
Share content encouraging individuals to become more self-aware, enabling them to better navigate life’s challenges.

Forgiveness & Letting Go of Ego

Feature personal stories on forgiveness and the power of releasing resentment.
Offer expert perspectives on overcoming ego-driven conflicts and embracing humility in personal and professional relationships.

Turning Pain Into Purpose

Encourage individuals to reflect on their struggles and recognize the lessons within their pain.
Share stories of those who found a greater calling by embracing life’s challenges as opportunities for transformation.

7. Engage & Empower Communities

Media platforms can go beyond storytelling by creating interactive spaces where individuals can connect, share, and learn from one another.

Interactive Forums & Live Q&As

Host live discussions and Q&A sessions focused on mental health topics.
Create peer-support forums where people can find encouragement and understanding.

Social Media Connection

Respond to mental health conversations with empathy and supportive messaging.
Share positive, uplifting content while promoting available mental health resources.

8. Encourage Healing Through Media Representation

Healing happens when individuals see themselves reflected in positive, supportive media narratives. Media platforms can create events and initiatives focused on emotional processing and personal growth.

Peaceful Gatherings & Emotional Processing

Partner with organizations to hold community events centered on healing and personal development.
Create events where individuals can process difficult news stories in supportive environments.
Highlight stories of individuals who have rebuilt their lives after facing mental health challenges.

Conclusion: Building Supportive Cultures

Media platforms have the potential to be powerful allies in reducing mental health stigma and promoting workplace wellness. They can create a supportive culture where personal development, financial resilience, and professional growth are prioritized by fostering open conversations, providing expert-driven resources, and sharing personal success stories.

In a world where healing begins with conversation, media platforms can guide us toward understanding, hope, and transformation—one courageous story at a time.

Learn more about Heather Mcwilliam work via her website

In Editor's Choice December 13, 2024 By Esther Ijewere

Highlights from the Fourth Cohort of the Women of Rubies Media Visibility Bootcamp

Women of Rubies has successfully hosted its 4th Media Visibility Bootcamp, a transformative two-day event designed to empower women with essential tools and strategies to enhance their visibility, build credibility, and achieve success in personal and professional spheres. This year’s Bootcamp was held during a milestone moment as Women of Rubies celebrated its 9th anniversary, marking nearly a decade of empowering women globally.

The event featured distinguished speakers, engaging panel discussions, and interactive networking sessions that inspired participants to harness the power of media to amplify their voices and achieve their goals.

Day 1 Highlights

The bootcamp opened with a powerful address from Hon. Charmaine Williams, Distinguished Guest of Honour, who emphasized the importance of visibility for women entrepreneurs and her unwavering commitment to supporting their access to vital resources.

Special Guest Patricia Bebia, leveraging over 20 years of media experience, delivered an inspiring talk on how visibility can transform opportunities for women, leaving participants motivated to take control of their narratives.

Notable sessions included:

Prudence Zoe Glorious on “Innovative Approaches to Public Relations: Building Transparency and Credibility,” providing actionable strategies for building trust.
Esther Ijewere, founder of Women of Rubies, presented “The Power of Wikipedia: Leveraging Open Knowledge for Women’s Visibility and Empowerment,” highlighting the platform’s role in amplifying women’s contributions.

The day’s Fireside Chat Panel featured insights from:

Heather McWilliam, founder of Brave Inspires Brave, on leveraging media for mental health advocacy.
Amaechi Omijeh, on successful social media campaigns driving small business growth.
Erica Ayisi, with practical steps for women of color to overcome systemic barriers.

Day 2 Highlights

Day 2 began with a keynote by Sabine Soumare, who presented the “2024 State of Women’s Entrepreneurship in Canada,” offering valuable insights into the current landscape.

Special Guest Councillor Colleen James spoke passionately about the representation of women in media and the importance of challenging misrepresentation.

The main session speakers were:

Kesiena Edafiogho on “Leveraging Media to Boost Career Visibility in the Digital Space”

Kesiena emphasized the power of personal branding and storytelling to stand out in the digital world. She provided practical tips on using social media platforms like LinkedIn and Instagram to connect with professional networks and boost career visibility.

Priscilla Iyari on “Effective Marketing Communication Strategies for Securing Funding”

Priscilla shared essential strategies for positioning brands to attract funding. She highlighted the importance of tailoring messaging, building trust, and crafting compelling proposals to secure grants and investments.

The final Fireside Chat brought actionable insights from:

Blessing Okebe, on personal branding for competitive industries

Some Empowering Nuggets Shared During the Bootcamp

Throughout the event, speakers shared memorable and empowering nuggets:

Reflections from Esther Ijewere

Reflecting on the event’s success, Esther Ijewere shared:
“This year’s Bootcamp and our 9th anniversary symbolize the remarkable journey of Women of Rubies. Through this platform, we have empowered countless women to amplify their impact and visibility. I am deeply humbled by the inspiring women who joined us and proud of the milestones we have achieved together.”

Sponsors and Media Partners

The event was proudly supported by Myeki.market, and Chekwube Uchea, with BellaNaija, Naijapreneur Canada, and Guardian Nigeria as media partners.

Get the BootCamp replay here; womenofrubies.com/mvbc4

For more information about Women of Rubies and future events, visit www.womenofrubies.com.

In Editor's Choice October 30, 2024 By Esther Ijewere

Elevate Your Brand at the Women of Rubies Media Visibility Bootcamp 4.0

Women of Rubies, a groundbreaking platform dedicated to celebrating and empowering women, is excited to announce the Media Visibility Bootcamp 4.0. This signature event, crafted specifically for female entrepreneurs and emerging influencers, offers essential tools and strategies to amplify their media presence and create meaningful impact in their fields.

The Media Visibility Bootcamp is more than a learning experience—it’s a transformative journey. With expert-led guidance, interactive exercises, and a supportive community, attendees will gain the skills to elevate their personal brand, amplify their voice, and create a lasting impression. The two-day program is designed to help women excel in media visibility, boost their credibility, and advance in today’s competitive landscape.

“We are thrilled to bring the Media Visibility Bootcamp 4.0 to life, offering an invaluable opportunity for entrepreneurs to learn from top industry leaders,” says Esther Ijewere, Founder of Women of Rubies. “At Women of Rubies, we believe in empowering women through strategic media visibility. This bootcamp is designed to provide participants with the tools they need to elevate their brands and maximize their impact. We’ve seen the transformative power of enhanced visibility, and we are here to help our community shine.”

Event Details:

Dates: December 7th & 8th, 2024
Location: Online via Zoom
Ticket: Grab it on our website or via Selar here and here on Strip
Enquiries, collaboration and sponsorship; mediabootcamp@womenofrubies.com

Join us to make your voice heard, grow your brand, and stand out in your field, all from the comfort of your own space.

Meet our 10 Inspiring Industry Speakers:

Esther Ijewere – Multi award-winning Media Strategist & Founder of Women of Rubies

Esther Ijewere is a multi-award-winning media strategist, founder of Women of Rubies, and passionate advocate for women’s empowerment. She convenes the Media Visibility BootCamp and Sip and Network and is a columnist with The Guardian newspaper. Through her platform, Women of Rubies, and The Guardian, Esther has featured over 1,000 inspiring women, amplifying their voices and stories globally.

Media Visibility Bootcamp 4 — Esther Ijewere, Multi Award Winning Media Strategist and Founder, Women of Rubies Inc.

Prudence Zoe Glorious – PR Expert, PZG PR

Prudence Zoe Glorious is a Tanzanian thought leader and strategist, redefining public relations and strategic communications across Africa. As CEO of PZG PR and Strategic Advisor at The Foundation for Civil Society, her work spans youth empowerment, philanthropy, and sustainable development. With over 11 years of experience, Prudence is known for using strategic communications to bridge divides and drive social impact. She is also an accomplished author and philanthropist, dedicated to improving the lives of marginalized communities.

Sophia Etuhube – Renowned Journalist

Sophia Etuhube is an award-winning journalist, storyteller, and entrepreneur dedicated to uplifting communities through human interest stories. Currently a reporter and editor at CBC/Radio-Canada, she highlights diverse experiences, particularly those of immigrants in Canada. As CEO of Softlanding Canada, she provides essential resources and guidance to newcomers, easing their transition into a new country. With a solid background in Nigerian media and a Master’s in Organizational Management, Sophia uses her voice to inspire and champion the underrepresented.

Heather McWilliam – Founder, Brave Inspires Brave

Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement.

Kesiena Edafiogho – Career Coach & IT Consultant

Kesiena Edafiogho, known as Sena, is a trailblazer in the Canadian tech industry and an inspiring figure for immigrants. With a diverse academic background and over 15 years of IT experience, she has consulted for top banks and government offices, specializing in digital transformation and project management. As the founder of Synergy One Consulting Corporation, Sena empowers new immigrants and career changers through tailored training programs and mentorship. Her commitment to creating pathways for success and fostering an inclusive tech community highlights her dedication to uplifting others.

Priscilla Iyari – Marketing & Comms Officer, FACE Coalition

Priscilla Iyari is a seasoned Brand and Marketing Communications professional with over 14 years of experience enhancing brand influence across 16 countries. Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition, she connects Black entrepreneurs to essential resources and support. An Executive MBA student at Queens and Cornell Universities, Priscilla is also the founder of The Actionable Visioning Scheme (TAVS), empowering minority women globally. Recognized for her contributions to gender equality, she is a dynamic speaker and advocate dedicated to fostering inclusive business environments.

Amaechi Omijeh – Business Blogger

Amaechi Omijeh, known as MRSOTHEBRAND, is a vibrant blogger and influencer dedicated to promoting small businesses and entrepreneurship, especially among women. Through her blog and social media platforms, she shares valuable insights, resources, and success stories that inspire and empower entrepreneurs. Her mission is to create a supportive community where business owners can connect, learn, and grow together.

Erica Ayisi – International Journalist

Erica Ayisi is an international freelance journalist with a focus on human feature stories from the African diaspora and communities of color. Her work has been published in NBCNews.com, The Root, ESSENCE, and other outlets. Erica is also a two-time Pulitzer Center grantee and has taught media literacy and English in U.S. schools. She holds a master’s degree in Communication Arts from NYIT and is the founder of Akosua’s Closet, an African-sourced online boutique.

Erica Ayisi, International Journalist

Victoria Nkong – Creative Entrepreneur

Victoria Nkong is a multilingual entertainment consultant and seasoned music business executive from Nigeria. With nearly two decades of experience in events production, she has established herself as a leading figure in the industry. Victoria is also a skilled talent manager, public speaker, and PR consultant, known for her work across events and TV production. Her expertise spans various sectors of the entertainment world, making her a sought-after professional in the African creative scene.

Blessing Okebe – Personal Branding Strategist

Blessing Okebe_Women of Rubies — Blessing Okebe, Personal Branding Strategist

Blessing Okebe is a seasoned Media and Communications Professional, Personal Branding Strategist, and Corporate MC. She helps brands and individuals amplify their impact through strategic communication and personal branding. With a wealth of experience across various industries, Blessing is also a dynamic event host, known for engaging audiences and creating lasting memories

Keynote Speaker: Sabine Soumare

Sabine Soumare is the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH) within the Diversity Institute (DI). In this role, she is committed to amplifying the impact of women entrepreneurs across Canada. Collaborating with ten regional WEKH hubs and over 250 partners nationwide, Sabine works to build partnerships, share knowledge, and promote best practices, advancing a more inclusive and supportive entrepreneurship ecosystem for women.

What You’ll Learn:

Media Visibility Strategies: Proven approaches to boost your brand’s recognition.
Storytelling Skills: Techniques to create engaging narratives that connect with audiences.
Personal Branding Essentials: Insights on how to stand out in your industry
Secure your spot today at womenofrubies.com/mvbc4 or find the link in our bio.

Why You Should Attend MVBC 4:

Expert Media Strategies: Proven tactics to enhance your brand’s visibility.
Practical Growth Tools: Actionable insights for business expansion.
Networking Opportunities: Connect with industry leaders and like-minded entrepreneurs.
VIP Perks: Exclusive access to an in-depth class and feature on Women of Rubies.
Global Accessibility: Join from anywhere with lifetime access to valuable content.

Since its inception in August 2023, the Women of Rubies Media Visibility Bootcamp has supported over 300 women and featured more than 30 inspiring speakers. Don’t miss this chance to join an empowering journey and take your brand to new heights!

In Inspiration September 26, 2024 By Esther Ijewere

Heather McWilliam: From Police Officer to Mental Health Advocate

Heather McWilliam is an award-winning entrepreneur, visionary and changemaker whose personal and professional journey has redefined what it means to be brave. Her story of overcoming workplace abuse and advocating for mental health and human rights is inspiring and a testament to her strength. After a decade-long career as a police officer in Canada, Heather transitioned into entrepreneurship, founding Brave Inspires Brave, a movement dedicated to creating courageous leaders and fostering conversations about trauma, resilience, and healing.

A Landmark Victory in the Fight for Human Rights

While serving as a police officer, Heather experienced workplace abuse, which severely impacted her mental health. Her courageous decision to stand up against this mistreatment led to a landmark Human Rights case against the largest municipal police service in Canada. Heather’s victory was not just personal—it was a triumph for anyone who has experienced workplace harassment. Her case highlighted the need for systemic change within law enforcement and brought attention to the mental health struggles faced by many in high-stress professions.

Heather’s legal battle wasn’t without its toll. She endured severe depression, anxiety, and complex CPTSD, but her determination to seek justice never wavered. Her experience has become a powerful symbol of resilience and the importance of standing up for one’s rights, no matter how difficult the path may seem.

From Trauma to Transformation: Founding Brave Inspires Brave

Following her victory, Heather took the brave step of leaving her police career to focus on her recovery and to use her experience to help others. This led to Brave Inspires Brave, a movement that aims to empower individuals—especially those in the military and law enforcement communities—to embrace bravery and build leadership skills.

Heather has opened up essential conversations about trauma, healing, and mental health through her work. Brave Inspires Brave serves as a platform for individuals to share their stories, find support, and work towards healing in a safe, inclusive space. Heather’s message is clear: bravery isn’t just about physical courage—it’s about facing your inner struggles and taking steps toward recovery and empowerment.

A Voice for Mental Health and Workplace Reform

Heather’s advocacy extends beyond individual empowerment. She is a passionate voice for workplace reform, especially within the law enforcement community. She speaks openly about the need for mental health resources and systemic changes that protect employees from abuse and foster a culture of respect and wellness.

Her personal story resonates with many, as she continues to inspire others to not only advocate for their own well-being but also push for systemic reforms that ensure safer, healthier work environments.

Empowering Others to Embrace Bravery

Today, Heather McWilliam is a powerful advocate for mental health, workplace reform, and personal empowerment. Her journey from a police officer battling abuse and mental health challenges to an entrepreneur leading a movement is a testament to the power of resilience. Through Brave Inspires Brave, Heather empowers others to confront their struggles, embrace their inner strength, and create lasting peace in their lives.

In a world where vulnerability is often seen as a weakness, Heather shows that true courage lies in facing our most difficult challenges and emerging stronger. Her story is one of transformation, resilience, and the belief that everyone has the power to create positive change in their own lives and the lives of others.