Every woman wants to feel and look good, and finding the right stylish clothing for any occasion plays such an important part in that process.
In Nigeria, entrepreneur Ijeoma Onuoha, founder of fashion business Asoebigirl Limited and creator of the brand, Touchbyasoebigirl, is bringing her stylish designs within reach of every discerning woman.
Ijeoma Onuoha is the founder and head creative designer at TouchbyAsoebigirl, a female fashion brand founded in 2017 under the parent company Asoebigirl Limited. She holds a Bachelor’s degree in Biomedical Technology from the University of Port Harcourt and a certificate in the Essentials of Entrepreneurship from Harvard Business School.
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Touchbyasoebigirl is a female fashion brand (parent company Asoebigirl Limited) created to meet the fashion needs of women through affordable but stylish clothing.
Their customers are fondly called “Touch Woman”. A Touch Woman is a woman that stays stylish regardless of what time or day or occasion it is, and to this end, Touchbyasoebigirl caters to different events; corporate look, casual, events and weddings, swim wear, lounge wear etc.
Their pieces are tailored uniquely to cater to individual styles and personality and their customer base currently extends beyond Nigeria into other African countries (Ghana, Kenya, South Africa, Botswana, Cameroon), UK, Europe and the US/Canada.
They recently launched a collection called the Touch Executive Woman which offers finely tailored pants suits that show the sexy, confident and powerful sides of the women that wear them.
She was inspired to be a fashion entrepreneur by her mother who has been a fashion designer for more than three decades. What she picked up as means of unwinding from work stress has now become a major source of income for her.
In her words, “Every time I walk into a room, I start to look for where there are needs (in some situations, I create the needs), and then find ways to meet these needs. You can say I have always been a sales woman. I started my first business at 19 years old while in University, I sold make-up products for a couple of years, sold thrift jackets from the UK and even lifestyle products like BP machines. The idea of multiple streams of income forever appeals to me and this explains why today I have a business running in fashion while I maintain a 9-5 job in the Healthcare industry. I guess we can say entrepreneurship comes naturally for me.”
Ijeoma Onuoha has over 7 years of work experience in Business development, relationship management and sales across different industries including Telecommunications, Media and most recently, healthcare.
