fashion and style


Every woman wants to feel and look good, and finding the right stylish clothing for any occasion plays such an important part in that process.

In Nigeria, entrepreneur Ijeoma Onuoha, founder of fashion business Asoebigirl Limited and creator of the brand, Touchbyasoebigirl, is bringing her stylish designs within reach of every discerning woman. 

Ijeoma Onuoha is the founder and head creative designer at TouchbyAsoebigirl, a female fashion brand founded in 2017 under the parent company Asoebigirl Limited. She holds a Bachelor’s degree in Biomedical Technology from the University of Port Harcourt and a certificate in the Essentials of Entrepreneurship from Harvard Business School.

Your dreams are valid regardless of what your present situation looks like. Just start!

Touchbyasoebigirl is a female fashion brand (parent company Asoebigirl Limited) created to meet the fashion needs of women through affordable but stylish clothing.

Their customers are fondly called “Touch Woman”. A Touch Woman is a woman that stays stylish regardless of what time or day or occasion it is, and to this end, Touchbyasoebigirl caters to different events; corporate look, casual, events and weddings, swim wear, lounge wear etc.

Their pieces are tailored uniquely to cater to individual styles and personality and their customer base currently extends beyond Nigeria into other African countries (Ghana, Kenya, South Africa, Botswana, Cameroon), UK, Europe and the US/Canada.
They recently launched a collection called the Touch Executive Woman which offers finely tailored pants suits that show the sexy, confident and powerful sides of the women that wear them.

She was inspired to be a fashion entrepreneur by her mother who has been a fashion designer for more than three decades. What she picked up as means of unwinding from work stress has now become a major source of income for her.

In her words, “Every time I walk into a room, I start to look for where there are needs (in some situations, I create the needs), and then find ways to meet these needs. You can say I have always been a sales woman. I started my first business at 19 years old while in University, I sold make-up products for a couple of years, sold thrift jackets from the UK and even lifestyle products like BP machines. The idea of multiple streams of income forever appeals to me and this explains why today I have a business running in fashion while I maintain a 9-5 job in the Healthcare industry. I guess we can say entrepreneurship comes naturally for me.”

Ijeoma Onuoha has over 7 years of work experience in Business development, relationship management and sales across different industries including Telecommunications, Media and most recently, healthcare.


In Africa, fabric and prints are more than just cloth; it’s at the core of who we are as Africans, expressive, creative, confident; a colourful and authentic people that carry an inextinguishable spirit.

African print has been finding its way into mainstream fashion for a long time, but it is always good to see a brand emerging from the continent that innovatively celebrates its diversity. This is why we acknowledge Love Ankara, a fabulous retail, footwear and accessory brand, proudly made in Ghana but loved by the continent.

The Love Ankara brand is here to re-define and showcase what authentic African fabric stands for. This it does by promoting authentic African prints, empowering women and preserving existing local textile industries.
Love Ankara shoes and accessories are made for powerful, outspoken, daring empowered women who are not afraid to be authentic and stand out wherever they are in the world.

Truly, one’s upbringing and environment during their formative years play a role in deciding the paths one would go in life. This is seen in the case of Emma who was raised in an entrepreneurial background. She grew up seeing her mother juggling between a 9-5 job and other businesses including clothing and drinks supply and distribution.

Forget the odds and go for it. As crazy as it may seem, the future of our continent rests with us women; especially women entrepreneurs. You will make some mistakes, but heck, start, go ahead and begin that dream and keep at it every day.

Emma always knew she would venture into entrepreneurship but she still worked in several industries including print media and marketing roles until she decided to launch her business by first creating an awareness around local African prints.
She launched her unique shoe making business after gaining access to lock prints like Woodin and GTP, both produced in Ghana.
Her mission is to provide employment to skillful artisans while the same time pushing the “Made in Africa” agenda.

Their foldable women’s shoes are made from premium leather soles as well as authentic African prints. The in-soles are extremely soft and prioritize comfort and the fabrics are all authentic pieces and do not fade after several washes. The shoes are machine and hand washable and dry within 3 to 4 hours. Because they’re foldable, they’re great for tucking away into a clutch purse, mini shoulder bag or handbag and are also packaged in mini shoe boxes which are great for presenting as gifts.

The Love African shoes are purposely made using Eco-friendly packaging that supports the “green” initiative as proof that quality, yet Eco-friendly products can emerge from Africa.

Love Ankara also retails men and women’s slides, beaded bags with ankara, jewelry boxes and other fashionable African accessories for the urban market.

Entrepreneurship is a journey and for us women, we often pride ourselves with being jugglers who perform the balancing act to almost near perfect, but entrepreneurship is challenging and will push you almost to the point of burnout so its important to also remember to pace yourself and schedule, as much as you can, and get much needed rest and relaxation.


Dolce & Gabbana has released an apology video following backlash it received for an ad campaign for their Chinese audience.

The campaign, which features an Asian model attempting to eat Italian food with chopsticks, has been described as racist.

In the clip, a Chinese woman dressed in the brand’s clothes giggles as she tries to use chopsticks to eat a pizza, a large cannoli, and spaghetti.

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#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol.  In a bid to further appeal to luxury’s covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks.  Pandering at it’s finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for?  It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram.  Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada

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Domenico Dolce and Stefano Gabbana released the video on Facebook, apologising for the ad which resulted in the cancellation of the brand’s show in China on Wednesday.

“In the face of our cultural misunderstanding, we hope that we can earn your forgiveness,” Domenico said.

“We will never forget this experience and lesson, and this sort of thing will never happen again,” Stefano said.

Watch video below:


Credit: Bella Naija

Lavie By CK founder, Claude Kameni was raised in Cameroon, where her passion for fashion was cultivated. Upon moving to the United States, she was able to hone her skills and build her brand, which successfully fuses her experiences from both cultural backgrounds.

Lavie By CK, is known for creating lavish and instantly eye-catching designs, using structured silhouettes and dramatic flares and pleats

Hollywood actress, Tracee Ellis Ross hosted the 2018 AMAs, and she worn a piece by the Cameroonian designer.

Tracee Ellis Ross is not the only big celebrity who has been seen in one of Claude’s designs, as she also dressed Janet Jackson in the video for ‘Made For Now’s.

Check out more Lavie By CK designs right here:

It plans to grow Versace to $2 billion in revenue globally and increase its retail footprint from roughly 200 to 300 stores. It also expects to expand accessories and footwear from 35% to 60% of revenue.

The deal marks one of the first times an American company has cracked the code of super high-end luxury fashion, typically controlled by LVMH, the owner of Guerlain and Givenchy, and Kering, the owner of Balenciaga and Yves Saint Laurent. Michael Kors had already dipped its toes in European fashion, last year buying shoe brand Jimmy Choo for $1.2 billion.

As part of the deal, Donatella Versace, who has helped run the company since her brother Gianni was murdered in 1997, will stay on to oversee the label. Donatella, her brother Santo and daughterAllegra will also stay on as shareholders in the company. Versace’s management team will continue to be led by its CEO, Jonathan Akeroyd.

In a statement, Donatella said:

We are all very excited to join a group led by [Michael Kors CEO] John Idol, whom I have always admired as a visionary as well as a strong and passionate leader. We believe that being part of this group is essential to Versace’s long-term success.

Michael Kors said Tuesday that following the deal, the company hopes to reduce its proportion of business in the Americas from 66 percent to 57 percent, while increasing its European business from 23 percent to 24 percent and Asian business from 11 percent to 19 percent.

According to CNBC:

The global market for personal luxury goods was estimated to be worth $307 billion in 2017, according to recently filed registration documents for luxury marketplace Farfetch, which went public last week. The luxury market is expected to reach $446 billion by 2025, according to the data.

The push further into luxury serves also as a defense for the next economic downturn, more than a decade after the last one in the U.S. Those that can afford a Versace dress are among the most likely to continue to spend during a recession than those who shop more affordably, industry experts say.

Michael Kors has been eyeing the luxury space for quite some time. Both it and competitor Tapestry suffered the repercussions of expanding their affordable luxury brands too widely, thereby diluting their stature in the process. Meantime, the malls in which shoppers often pick up their affordable luxury brands have become increasingly desolate as shoppers head online.

Donatella Versace, sister of the fashion house’s late founder Gianni Versace, will“continue to lead the company’s creative vision.” She continued by assuring Versace fans that, “My passion has never been stronger. This is the perfect time for our company, which puts creativity and innovation at the core of all of its actions, to grow.”


Culled from Pulse

Fashion designer, Toyin Lawani of Tiannah Place Empire has won the Best Female Fashion Designer of the year at the IARA Awards in London.

The International Achievement Recognition Award (IARA) is a platform that celebrates outstanding talents, laudable initiatives and recognize the hard work of those in Theatre, Music, Film/TV and the Fashion industry.


Ex-BB Naija 2018 house-mate,  Iheme Faith Uloma popularly addressed as Ifu Ennada, has launched her clothing line.

Ifu Ennada took to her Instagram page to make the announcement and post pictures. The clothing line is called, “beautIFU by DND”. 

The clothing line is a collaboration between the former BB Naija housemate and the CEO of Duke and Duchess designs. The first collection will be unveiled on the 27th of September, 2018.