The recently concluded Women of Rubies Media Visibility BootCamp proved to be a resounding success, delivering two days of empowerment, education, and valuable insights to participants. The event, which took place on the 11th and 12th of August, 2023 featured an impressive lineup of speakers and panellists who shared their expertise on personal branding, financial empowerment, media navigation, mental health, and more.

Click this link   to get your copy and unlock the secrets to enhancing your media visibility today.

Day 1: Empowering Women’s Journeys Begins

The Media Visibility Bootcamp

The event kicked off with a dynamic lineup on Day 1, featuring Esther Ijewere, Nora Agbakhamen, and Chichi Uchendu. Esther Ijewere’s inspiring insights on the importance of building a strong online presence set the tone for the day, followed by Nora Agbakhamen’s captivating take on storytelling. She emphasized the power of storytelling in media, underscoring the significance of connecting with audiences through compelling narratives.

Chichi Uchendu shed light on lucrative opportunities to make money from home, empowering women to harness their skills and passions for financial independence.

Day 2: Fireside Presentations and Main Sessions

The Media Visibility Bootcamp

Day 2 commenced with a thought-provoking fireside presentation featuring Nikki Porcher, Funmi Ayowole, Ariyike Akinbobola, and Mariam Muritala. Their discussions explored empowerment, mental health, having a clean media brand, and success stories. Nikki Porcher empowering talk highlighted the role of media exposure in empowering black women, motivating attendees to take charge of their narratives. while Funmi Ayowole addressed the critical intersection of mental health and media exposure, underscoring the importance of self-care and well-being.

Ariyike Akinbobola shared the importance of having a clean brand that can stand the test of time, while Mariam Muritala shared her journey of building Canada Vendors, inspiring others to pursue their entrepreneurial dreams.

The day then evolved into the main session, beginning with Tosin Ajibade’s expert advice on media navigation, she provided practical tips for effectively leveraging media platforms, and Gusi Tobby shared insights on positioning for media features, guiding participants on how to capture media attention effectively.

Brenda Okorogba closed the bootcamp with an impactful session on personal branding, urging attendees to embrace their authenticity and harness the power of consistent messaging to stand out in their fields.

The Media Visibility Bootcamp
Panellists- Ariyike Akinbobola, Funmi Ayowole, Nikki Porcher, Maryam Muritala and Moderator- Esther Ijewere

Participants expressed their satisfaction with the event, praising the diverse range of topics covered and the high-quality insights shared by the esteemed speakers. The Women of Rubies Media Visibility BootCamp left attendees equipped with actionable strategies to enhance their personal and professional lives.

For those who couldn’t participate in person, click here to gain access to the replay of the event.

We ensured that the transformative insights and empowerment could be accessed.

The Media Visibility Bootcamp


The Media Visibility Bootcamp

The meticulously organized event attracted a diverse audience of women eager to learn, grow, and connect. With a focus on empowerment, education, and practical application, the Women of Rubies Media Visibility BootCamp achieved its goal of providing a transformative experience for all participants.

For inquiries, please contact: Adeyinka- Info@womenofrubies.com

Get the Media Visibility Bootcamp recording here

Women of Rubies Whatsapp line: +1636047472

Join our media visibility Whatsapp group 

Website: womenofrubies.com

Social media: Facebook, Instagram, Youtube, Twitter, LinkedIn


As an entrepreneur or startup owner, you will agree that a major concern you face is financing your business.

With minimal experience and no business background, entrepreneurs find it very hard to get the money at the initial level. Be it working capital or provision for the troubled times, you need money to run and grow your business.

Here are some ways you can raise funds to fund your business/ideas.

Generally, there are two known ways you can fund your business – Equity and Debt.

The equity option enable entrepreneurs to fund their business by providing an ownership stake to an investor. Here, there is no obligation of repayment. But then, you need to give up a part of your ownership in the business. And you can also make you lose control over the company in the long run.

The debt option is likened to taking a loan for a specific period. You have to pay interest on the amount. Here, the ownership of your company is not at stake. But, if for some reason, you fail to repay the loan, the lender can take your company into liquidation. In such a scenario, you lose your company. The debt option is worth only when you have a strong financial backup.

Let’s get into the different funds available.

Equity-based Funding

  • Self-funding

This is the safest way of funding for your startup. You can either use savings, personal debt, or both for your business. Also, you can consider selling assets like a second home or a property to generate cash for your company.

  • Friends and family

This is a source of both equity and debt funding. Though this seems a handy source of funding, you need to remain cautious while assigning part of your business among friends and family members. Many businesses fail because key parts of business go into the wrong hands. Also, when the capital erodes, it hurts feelings and ruins friendships.

  • Angel investors and Crowdfunding

Affluent investors can bring capital in the startups. They are known as angel investors as they are always willing to invest in ideas they find lucrative in the future. Angel investors can also form a group of investors to spread risks and assist you to do extensive research. Local angels and the Chamber of Commerce are also good sources for funding your business at the initial stage.

Crowdfunding is also a concept similar to angel investors. The only difference here is that there is a large number of people or investors who contribute to your startup idea as per their wish. Crowdfunding has certain norms and its success rate is lower than that of angel investment. Crowdfunding is based either on equity, debt, or rewards. You can select the most suitable platform from hundreds of crowdfunding platforms.

  • Partnership

This is one of the strongest sources of funding for your business. Strategic partners can not only bring investment but also give new thoughts to take the business to the next level. Partners can also help your business by managing key processes. Let’s take the example of a property management company. A strategic partnership with a property maintenance company can help this company to provide 360-degree solutions.

Debt-related Funding

  • Lenders

Many lenders and organizations lend money to small businesses and startups. They lend money either at higher interest rates or ask for assets as security. Here, the interest rate is a bit tricky. For example, if the interest rate is 3% and the term is one month, then the actual annual interest rate is 36%. This is quite high as compared to a 3% rate.

Lenders are of two types- Traditional and Government lenders.

Traditional lenders can be the first choice. Banks and credit unions are included in this type. This type of lenders, however, do not fund any innovative or experimental ideas.

Government lenders work with the government arms to get more funds with some risks.

  • 7a Loans

It is a type of loan that assists startups or businesses that have no collateral. Entrepreneurs with no personal or business assets are the most eligible candidates for this type of loan. However, a common man may not get this type of loan. What makes this loan attractive for entrepreneurs is the fact that the 7a loan has simple T&Cs. Entrepreneurs need to give a repayment guarantee of 85% to take this loan.

  • Banks

Both government and private banks lend SMEs and startups. But they need a track record and want to secure their loans by some of your assets. Banks are, however, not much friendly for SMEs and startups. Many entrepreneurs tend to stay away from banks at the initial stage because they have issues of both working capital and initial funding. In today’s time, banks have quickly become out of focus for entrepreneurs.

  • Venture Capitalists

They are basically the innovators of the business world. They’re constantly in search of entrepreneurs with lucrative ideas. If your idea is capable of working at a small level, you can easily convince a VC (Venture Capitalist) to support your business. VCs provide funds in two ways — equity or debt. Venture capitalists can lead your business to succeed at the international level.

Some venture capitalist companies invest in businesses by offering scholarships to entrepreneurs. Techpreneurs can leverage the benefits of these scholarships and become owners of small companies or startups at a young age. What’s more, your company can get money along with qualified business mentors through such venture capitalist companies. Simply put, VCs can assist you to launch your products while guiding your company at the initial level.

The SBA (Small Business Administration) is also a considerable debt option. It has many options but these options need a guarantee of repayment.

In Conclusion

Many options are available to fund your business at the initial level. If you have a unique idea that you think it is worth investing, you can certainly explore various options and find the ideal one for your startup. But first, be sure you have a solid business plan in place and you have done all to be sure your business is profitable and will scale.


Entrepreneurs are known to possess specific skills that fuel their desires to start, manage, and succeed in a business venture. These traits, however, are also being seen as contributing negatively to their mental health at a given time in their lifetime.

Recent investigations indicate that entrepreneurs are more likely to suffer mental illness. According to Michael Freeman, a psychiatrist, psychologist, and former CEO, entrepreneurs are 50 percent more probable to report having a mental health breakdown, with some particular conditions being more prevalent among founders.

In a recent study, Dr. Freeman observed that up to 72 percent of entrepreneurs surveyed self-reported mental health issues.

  • Twice as likely to suffer from depression
  • Six times more likely to suffer from Attention Deficit Hyperactivity Disorder (ADHD)
  • Three times more likely to suffer from substance abuse
  • 10 times more likely to suffer from bipolar disorder
  • Twice as likely to have a psychiatric hospitalization
  • Twice as likely to have suicidal thoughts

Let’s talk about Mental Health

According to the World Health Organization (WHO), mental health is not merely the absence of mental health challenges.

It is the “state of well-being in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community”.

Also known as mental well-being (MWB), mental health, which is traditionally studied in medicine, psychology, and public health, is increasingly gaining attention in other disciplines as well.

Scientists, psychologists, economists, management experts among many other experts are taking an interest in the mental health issues of entrepreneurs.

The experts have concluded that mental disorders are not only common but may, in fact, fuel the entrepreneurial spirit.

According to Michael Freeman – executive coach to entrepreneurs and clinical professor of psychiatry at the University of California-San Francisco School of Medicine…

“Mental health conditions are accompanied by positive traits that enable entrepreneurs to excel.”

Take ADHD, a condition that research suggests is more prominent among entrepreneurial types.

“If you have ADHD, two of the positive traits are a need for speed and an interest in exploration and recognizing opportunities,” he says. “[you have] an ability to act without getting stuck with analysis paralysis.”

Entrepreneurs are recognized as contributing to economic growth, innovation, and job creation across the world. They do so by identifying and addressing the needs in a particular market.

The late Steve Jobs referring to entrepreneurs said, “People who are crazy enough to think they can change the world are the ones who do.”   

In the midst of stiff competition and many challenges, entrepreneurs have to employ strict and strategic measures to remain in business. By so doing, these business-oriented individuals often neglect their wellbeing in a bid to grow their ventures.

Although in the past, entrepreneurs’ mental health has not received much attention, recently, leaders across the world have begun discussing mental health issues to create awareness on the matter.

Earlier this year at the World Economic Forum meeting in Davos. World leaders including the UK’s Prince William, CEO of HSBC, among others, shed light on mental health problems in a therapeutic and non-stigmatic way.

The mental health crisis in start-ups

With such alarming and scary statistics, the question is: why are entrepreneurs more likely to experience mental health issues?

Speaking from his Nairobi office, director of Consulting and Training at People Centric Management Company, Ken Munyua shared with us insights on the following seven areas that make entrepreneurs more susceptible to mental problems.

1. Fear of failure/uncertainty

“Fear of failure has crippled many people even before trying,” observes Munyua.

Uncertainty and anxiety contribute negatively to our mental well-being. With so much competition, uncertainty is ever a looming phenomenon among entrepreneurs.

Remaining positive and pressing on in the time of our powerlessness should be the ultimate goal for any businessman/woman.

“Get out there and try; if it does not work, use the experience to improve on your next venture, Munyua advises.”

2. Social isolation

Incognizant of how they contribute to mental problems, those close to the entrepreneurs can create a social gap through alienation.

While entrepreneurs are excited about the new venture, often, the society including friends and family fail to offer the needed support.

Choosing to the non-traditional path can bring about social isolation as one focuses all energy and time into succeeding in the business.

3. Stress

Munyua notes that in the formative stage, in particular, entrepreneurs require more time to start and ensure the business survives.

During this time, many people in business are pressed hard in managing both business and social life.

Over time, the stress leads to sleepless nights, overworking, and lack of appetite or skipping meals due to work and the problems keep spilling over, which can lead to depression if the stress is not addressed well on time.

4. Impression management

One thing that entrepreneurs do well is acting like everything is working even at the edge of failure.

By creating this facade, entrepreneurs do not seek help even when they need it as they do not want to appear weak.

This disconnect between personal experiences, and what they share with the public creates insecurity, and a sense of confusion, further leading to stress, and consequently depression.

5. Inadequate resources to address mental health

Mental health resources in entrepreneurship, as is the case in other fields, receive little or no support.

As organizations and firms come together to fund and support budding as well as existing entrepreneurs, factors such as mental wellbeing of the businessmen and women should be factored into the budget.

6. Too many expectations

Munyua observes that Carl Rodgers, a renowned psychologist, warns that human beings are disturbed when expectations are not met. “Always hope for the best but prepare for the worst,” Munyua adds.

Our mantra should be “expect nothing, and be prepared for anything,” as the saying by the Samurai of ancient Japan goes. We should be open-minded about the eventualities that might come; both positive and negative.

Munyua calls on entrepreneurs to have a go-to person (s) who is ready to support and invest in your well-being.

Moreover, establish a routine that allows you time off business or any other work-related duties. Use this time to rest and rejuvenate physically, spiritually, and mentally.


Article written by Maureen Murori




Culled from sheleadsafrica.org

Photo credit: google.com

Fashion entrepreneur, Mocheddah, has taken to her IG page to recount how being an adult and entrepreneur in Nigeria makes her cry a lot. She posted the photo above on her IG page and wrote

This is me —

After a goooood cry ?, I had to wipe my tears , drink tea , get on the phone and get work done .

40% of my time is spent on the phone talking , I do not wish it so but it is , I’m either talking to staff , a supplier or trying to get logistic companies to “do their job “on time because customers need their orders .. .

Another 40% is spent on the field , in the sun buying materials I would need or on an okada trying to meet up with a delivery, ( I’ll post the picture soon ) 
The last 20% is what I have left for myself , family and other businesses I run … .

.It is HARD , I cry , I cry a lot ???.. .

that’s the only way you can survive as a Nigerian business owner … .

Do not let my Instagram slay pictures deceive you , being an ADULT is HARD work, being an entrepreneur is even HARDER .. .

If you must chop you must work 
On the brighter side God rewards hard work … so you will always reap what you have sewn .. I’m writing this to let someone out there know it’s hard for me too … but we will survive .. PS- try drinking green tea – it makes it easier ??

Credit: LIB

During a Q&A interactive session with Women Of Rubies, Online marketing professional and LinkedIn Influencer, Kayode Abass talked about why it is important to be on LinkedIn and also shared some nuggets on how to get started.
He shared:
*The most important part of your LinkedIn profile is your profile
photo and your headline. It’s the first thing people use to judge if
you are worth connecting with. It creates the first impression and
first impressions last.
*Your LinkedIn profile helps you build trust. It shows you do indeed exist. 


*To make your profile relevant, you need to fill all your information
on your profile, you need to get your colleagues and customers to
recommend and endorse you and you need to publish contents on
LinkedIn. If you do those, people will start seeing you on their

*Build relationships and network on LinkedIn. Don’t wait till you’ve
been laid off from work or till you have a product and service you
want to sell. Build relationships and network before those things
happen. LinkedIn groups are a great way to build relationships and
network with people who share the same interests as you.


*Your LinkedIn profile is what clients and prospective employers see
when they google search your name (Go to Google.com, search for your
name and see). Recruiters and companies now fully rely on LinkedIn
instead of the old fashioned way to recruit candidates.


*It is possible to schedule posts for personal page and business page
using Buffer and Hootsuite. I use the two for my clients and they run

*LinkedIn allows you to add your other social media account links to
your profile. If you need a job, you will need to find and connect
with the right people on LinkedIn. You will need to connect with and
build relationships with HRs especially.

Its been ages since I recorded my last vlog, which is why I am super excited to bring to your attention that within the next 10 days I will be releasing a series of vlogs all aimed at helping you up your networking game. I had so much fun recording the videos, they had to beg me to leave the venue..LOL.

In the first video I decided to tackle an issue many career women have when it comes to networking…the lack of results. It’s like when you are on a diet, eating leaves and bananas all day, only to check the scale a week later and you have added 1kg! Y-E-K-P-A! Well just like dieting, there is a right and wrong way to Network and I share it all in this video…all for your viewing pleasure.

Please try and find the time to watch this series of videos as they will only be available for a limited time. You can watch the first video by clicking here 

Have you made any of the mistakes I mentioned in the video? Hit the reply button and share with me after watching the video here 

Being busy means doing stuff, being productive means getting stuff done. However, it seems we live in a world that rewards being busy and at times where being is praised and almost rewarded. Many of us are preoccupied with the notion that busy automatically translate into being productive. You are likely to run the risk of just feeling busy but without actually accomplishing much.

I used to be mentally and physically exhausted and felt like I never stopped

My days were ever rushed

I always felt overwhelmed and at times inundated with work

No matter how early, or how quick I tried to work, I never seemed to get anything accomplished

I used to get frustrated at the end of the day having spending my energy and achieved a few things.

Despite my input, I never achieved much and I despised this. After going through this quote, I figured what I was doing. I was being everywhere, had no focus, a million priorities but was just busy, busy being unproductive.

Ask yourself, which is better making the most out of a few hours and getting things done or taking all day’s hours and getting less accomplished. If you struggle with the answer, you are probably caught up like I was in the ‘busy’ mode, but for some of us the answer is now easy.

By being busy you are demonstrating a disturbing form of lazy thinking and thoughtless. You find yourself celebrating your mediocre performance as you can only do a lot of small things. What happens to the bigger few things where it matters most? You are a busy person if you answer the question by asking, but how could I have achieved them, my plate is always full, cant people realise how much work I have to do? The moment you find yourself in a ‘busy’ comfort zone means you are hardly productive.

It is true that as people we are limited to what we can achieve within the limits of time. With that in mind, it is paramount to effectively prioritise and set realistically achievable targets. They say if you have 3 priorities, you have priorities. However, when those priorities shoot off to 25, then you have a mess.

When you start a day with goals and objectives, you know you have been productive after getting quality work done and get closer to reaching all your goals. On the contrary, you can use up all the time looking busy but getting constantly distracted even by work that never allow you to achieve your set goals and targets.

How do I free up my time at work, business or even at home and enhance my productivity?

You should appreciate that you don’t get desired results by involving yourself even when you can automate some of the things. Some of the work can be done much easily by using software, engaging virtual assistants,

Be in love with planning, try and get demanding work by 11am and maximise on your multi-tasking abilities. Identify activities that can be simultaneously accomplished, whether they are inclusive or exclusive. It helps to free up time.

Prioritise at least 3-5 things you really need to get done. Even a machine, also gets worn out, don’t try to be a superman. There are always unforeseen circumstances that are bound to creep in, wearing you out and making it difficult to accomplish things.

You can do well managing your own clutter, but opening doors and letting in a barrage of request might just be the worst thing. At times you need to eliminate possible sources of distraction at point go. Keep away from people who burden your day with never ending request but instead zero in on your goals. Often you can easily get distracted by colleagues, friends or family who dumps time consuming request on you. As a busy person you never take a glance but are quick to say yes to all request whist a productive person takes a cautious and measure approach.

It is a certainly a must to have knowledge of what disturbs you as a step in getting productive. Ever notice how curious and anxious you can be when you notice a new facebook notification, an Instagram message, a watsapp message or even an email. You are quick to drop everything and focus on that and quickly reply. Chances are, once you start dealing with your social media or emails, you end up spending longer than even planned leaving you less focused on important tasks.

Such daily distractions whilst they keep you busy can easily fool yourself to think that you are being productive. You can hardly focus on what really makes a difference but fill your time with things add little or no value. Such distractions can easily push you off your path.

Being busy can be overwhelming but unfortunately there is nothing to show for it. Stop getting busy and start getting productive, focused on what you should be doing, prioritise and learn to say no to avoid any distractions.

Source: Sheconquers

In today’s world, a CEO or business owner needs to scrutinise how their marketing spend is impacting on their overall business growth.

Buying signage at the Olympics can be exciting. You get to go to the games, entertain customers, but does the investment translate into more business? Being a title sponsor at a polo charity event can make you feel good, but are you able to leverage it effectively? Or how about sponsoring a music event? It’s great music and fun times, but does it help the bottom line? If you are simply putting up a sign and you don’t have the time to devote to leveraging the event, then it’s a waste of money. You may as well kiss your hard-earned cash goodbye.

Since 2008, sponsorship marketing (sports, arts, cause or event) has slowed due to the economy and as more businesses question what they get for their investment. The focus of any marketing spend, including sponsorships, should be the “Return on Investment”.

1) What is your target audience and what types of activities are most appealing to them?

Knowing this will help you determine the type of sponsorship program that makes the most sense for your firm or brand. For example, if your firm manufacturers a product that is mostly used by moms for their children, then look for activities that appeal to those moms. In some cases, although the mom is the purchaser, the person who actually uses the product is the child or the spouse. In this example, you need to focus your sponsorship spend on your end user and they will influence the purchaser (mom). Or in the case of business to business, your target may be the person who signs the contract for your firm’s services or it might be the person who place the orders.

2) What type of marketing sponsorships does your competition engage in?

Evaluating how your competitor is spending their marketing budget will help you better understand the playing field. It also provides you insight on whether key sponsorship opportunities are still available. Typically sponsorships have a “non-compete” clause when it comes to companies in the same industry.

3) What is your overall marketing communication plan for your business & where does sponsorship marketing fit into it?

You should create a strategic plan each year, which should include your brand’s communication objectives.  During this process, you should be able to determine whether a sponsorship fits into your short and long term plans.

4) What are your specific sponsorship objectives?

It is critical to determine your objectives up front and ensure everyone is aligned. Your objectives might include driving awareness for your products or services, increasing your firm’s community involvement (CSR), capturing sales leads, increasing brand loyalty, driving retailer traffic, etc.  Every objective should be measurable and include specifics around timing and deliverables.

5) Which sponsorship program best supports your brand or business?

Evaluating which sponsorship program to pursue should be done in conjunction with your overall business / brand and sponsorship objectives, your target audience alignment with the sponsorship audience, the sponsorship cost, how you can effectively activate the sponsorship across channels (i.e. consumer, retailer, sales force, distributor and internal teams), and how the event can be leveraged to build the business over the short and long term.

The sponsorship you select should build equity in your brand (or business).  Ideally you should look to identify a space that your brand (or business) can “own” that aligns with your equity message.  For example, Nike sponsors top athletes across the globe, which supports their brand message of inspiring athletes around the world.

6) What is the sponsorship’s Return on Investment?

At the end of the program, it is critical to evaluate the return on investment based on the established sponsorship objectives.  This analysis can be done internally, or through an outside marketing research firm specializing in sponsorship evaluation.  Some metrics to analyze include: sales activity, lead generation, lower customer acquisition cost, attitudes toward the brand or firm, response to sponsorship or event related promotions or ads, and TV logo exposure, if applicable.

The key to managing sponsorships is ensuring you get the “best bang for the buck”, while minimising risk to your brand or business. So, whether you are a title sponsor for a major event, or a smaller sponsor at a local event, setting your objectives, ensuring you have the right sponsorship partner, leveraging the association beyond just a sign, will yield better business in the long run

About Chidiadi Madumere

Chidiadi Madumere is the CEO/FOUNDER of Black Purist Media Limited, an integrated communications agency with a team of expert consultants offering a 360 marketing communications solutions and professional writing to individuals, start ups and global companies within the Sub-Saharan African Market. 

Follow: @blackpuristmedia
Email: chidiadi@blackpurist.ng, 0909 999 1035, www.blackpurist.ng