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Amaechi Omijeh (MRSOTHEBRAND): Transforming Support for Small Businesses

Amaechi  Omijeh, also known as MRSOTHEBRAND, has emerged as a prominent figure in the constantly changing world of social media. As a vibrant blogger and influential figure on social platforms, Mrs. Omijeh has established her own unique space by dedicating herself to the promotion of small businesses and entrepreneurship. Her purpose is evident: to champion creative ventures and inspire entrepreneurs, especially women, to expand their brands and connect with wider audiences.

A Passion for Innovation and Empowerment

Amaechi’s platform is a beacon of support for small businesses. Through her blog and social media channels, she shares her unwavering passion for entrepreneurship, offering valuable insights and resources to her audience. Her dedication to promoting innovative ventures is evident in the diverse range of content she produces, aimed at helping entrepreneurs navigate the complexities of building and sustaining a business.

Highlighting Success Stories

One of the standout features of MRSOTHEBRAND is her in-depth interviews with successful entrepreneurs. These interviews provide a behind-the-scenes look at the journey of various business owners, highlighting their challenges, triumphs, and the strategies they employed to achieve success. By showcasing these stories, Mrs. Omijeh not only provides inspiration but also practical advice that her audience can apply to their own entrepreneurial endeavors.

A Treasure Trove of Resources

Her blog is a treasure trove of resources on essential topics such as marketing, productivity, and personal development. Her articles are meticulously crafted to address the needs of small business owners, offering tips and strategies to enhance their marketing efforts, improve productivity, and foster personal growth. Whether it’s through detailed how-to guides or motivational pieces, she ensures that her readers have access to the tools they need to succeed.

Creating a Supportive Community

Beyond her content, Amaechi aims to create a supportive community for entrepreneurs. She fosters an environment where business owners can connect, share their experiences, and learn from one another. This sense of community is invaluable, providing a network of support that helps entrepreneurs overcome obstacles and celebrate their achievements together.

Inspiring Others to Pursue Their Passion

At the heart of MRSOTHEBRAND is a desire to inspire others to pursue their passions. Mrs. Omijeh believes that with the right support and resources, anyone can turn their dreams into reality. Through her platform, she encourages her followers to take bold steps towards their goals, reminding them that they have the potential to make a significant impact in their chosen fields.

Join the Movement

If you’re an entrepreneur looking for inspiration, guidance, and a supportive community, MRSOTHEBRAND is the place to be. Join Amaechi Loretta Omijeh on her journey as she continues to empower and uplift small businesses, one post at a time. Follow her on social media, dive into her blog, and become a part of a movement dedicated to fostering innovation and entrepreneurship.

In the words of Mrs. Omijeh herself, “Empowerment begins with a single step. Let’s take that step together.”

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Side hustle
In Career Gems By

How to Budget for Your Side Hustle: A Guide to Turning Passion into Profit

Are you thinking about transforming your side hustle into a full-fledged business? One of the first steps on this exciting journey is to establish a solid business budget. A well-planned budget can help you navigate the financial landscape of running a business, ensuring you stay afloat and grow.

What is a Business Budget?

A business budget is a detailed financial plan that outlines your business’s income, expenses, and profits. It serves as a roadmap to help you understand how much money is coming in and where it’s going. This insight is crucial for making informed decisions and keeping your business running smoothly.

There are various formats you can use to create a business budget. A simple Excel sheet can be a good starting point. For more advanced options, you might consider using budgeting software like Freshbooks, PocketGuard, or Xero.

Why You Need a Business Budget

As a small business owner, you might be tempted to mix your personal and business finances. However, maintaining a separate business budget is essential for several reasons:

  1. Clarity in Financial Management: A business budget helps you track expenses, revenues, and profits, reducing the risk of financial confusion or overspending.
  2. Tax Preparation: Keeping your business finances separate simplifies tax filing and ensures you don’t miss out on deductions.
  3. Financial Health Monitoring: Understanding your cash flow helps you anticipate and plan for slow periods, preventing unexpected financial shortfalls.

Steps to Create a Business Budget

Creating a business budget doesn’t have to be daunting. Here are six simple steps to guide you:

  1. Identify Your Income Sources

    Begin by listing all the ways your business earns money. This could include product sales, services offered, or other revenue streams. For example, if you’re a photographer, your income streams might include:

    • Weddings: $300
    • Engagement shoots: $200
    • Portrait shoots: $150

    Calculate your total monthly revenue to understand your average income and identify peak and low periods.

  2. Detail Your Expenses

    Next, list all your business expenses. Be thorough and include everything from rent and utilities to software subscriptions and marketing costs. Common expenses include:

    • Payroll (including your salary if you’re a solo entrepreneur)
    • Rent or office space costs
    • Utilities and internet
    • Advertising and marketing expenses
    • Taxes and business insurance
    • Office supplies and equipment

  3. Calculate Your Profit or Loss

    Subtract your total expenses from your total revenue to determine your profit or loss. This calculation will give you a clear picture of your financial health over a specific period, such as the last quarter or year.

  4. Adjust Your Budget as Needed

    If you’re not satisfied with your profit margin, consider adjusting your budget. Look for areas where you can cut costs, such as reducing unnecessary services or finding more affordable suppliers. Additionally, explore ways to increase revenue, like introducing new products or services or adjusting your pricing strategy.

  5. Establish an Emergency Fund

    As your business generates consistent profit, set aside funds for emergencies. Aim to save at least three months’ worth of essential expenses, such as payroll and rent. This emergency fund can be a lifeline during unexpected downturns or personal time off.

  6. Stick to Your Budget

    Finally, discipline is key. Stick to your budget and avoid unnecessary expenditures. While it’s important to reward yourself for hard work, be mindful of your spending to ensure long-term financial stability.

By creating and adhering to a business budget, you’ll gain control over your finances, make informed decisions, and set your business on a path to success. Remember, a budget is not just a financial tool; it’s a strategic guide to help you achieve your business goals.

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business budget
In Career Gems By

6 Ways to Create a Business Budget and Ensure Financial Stability

Considering transitioning your side hustle into a full-fledged small business? If so, your top priority should be establishing a solid business budget.

To ensure the sustainability of your business, adhere to these steps to effectively manage your income and expenses.

What is a Business Budget?

A business budget is a way to keep track of all your business expenses, revenues, and profits. Having a budget will help you know how much your business is making and what adjustments you need to make to keep your business running smoothly.

There are many different formats a business budget can take. One common form is an Excel sheet. For more advanced forms, you can use different platforms and apps. Some popular apps include Freshbooks, Pocketguard, and Xero.

Why Do You Need a Business Budget?

If you’re a small business owner, you might think it’s easier to organize and manage your business income with your regular income and expenses. However, keeping your business finances separate from a budget can help avoid confusion. Here are some other reasons to have a business budget:

  • Having a business budget will help you keep track of your expenses so that you don’t run the risk of going out of business.
  • Having a business budget will be helpful when it comes to your business taxes.
  • It’s a great way to know how much money is coming in and going out of your business.
  • It’s a simple way to separate your finances from your business expenses.

Six Steps to Creating a Business Budget

Creating a business budget can be simple. It involves calculating numbers and taking a deeper look at your business. However, once you take some time to set up your budget, you’ll find that your business runs smoother than before.

  1. Know Where Your Money Is Coming From: It’s exciting when your business starts making money, but do you know how much it makes monthly and yearly? If not, now is the time to figure out the answer to that question.
  2. Factor in Costs to Run Your Business: Here is the part where you’ll need to be very thorough and look at everything it costs you to run your business.
  3. Calculate Potential Profits or Loss: With your expenses and revenue all calculated, you will figure out your profit or loss.
  4. See Where You Can Make Adjustments to Your Budget: If you’re unhappy with your profit numbers, then it’s time to adjust our business budget.
  5. Set Up an Emergency Fund for Your Business: Once you get to a point where you’re making a reasonable profit, you want to start setting up an emergency fund that you can work into your business budget.
  6. Stick to Your Budget: The last and most crucial step is to stick to your budget. Once you’ve made adjustments and know the general costs of running your business, don’t buy things you don’t need to spend without thinking.
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In Inspiration By

The Remarkable Journey Of Udunma Nnenna Ikoro

Meet Udunma Nnenna Ikoro, a powerhouse in the communication, education, and empowerment sector. Hailing from Lagos, Nigeria, Udunma’s journey is nothing short of inspirational, marked by a fervent dedication to uplifting individuals and communities through education, advocacy, and entrepreneurship.

A Visionary Leader in Communication and Education

Udunma’s journey began with a strong educational foundation in Linguistics and Communication Studies from Abia State University, Nigeria. Armed with a thirst for knowledge and a drive to make a difference, she embarked on a path that would ultimately lead her to become a trailblazer in her field.

With over 18 years of experience as an English language teacher, Udunma’s expertise extends far beyond the confines of the classroom. She has leveraged her knowledge to establish an online English Learning Academy and virtual consulting business, bridging the gap between traditional education and digital innovation.

Pioneering Change Through Advocacy and Empowerment

Udunma’s impact transcends the realms of education and communication, as she is deeply passionate about advocacy and empowerment. As an advocate for gender equality, youth empowerment, and sustainable environmental practices, she has spearheaded numerous initiatives aimed at creating positive change in her community.

Through programs such as the TIWA SUMMIT, The Intentional Women Africa Conference, and The Intentional Girl Emergence Bootcamp, Udunma has empowered countless women and girls to embrace their potential and pursue their dreams with confidence.

A Catalyst for Literary Success and Entrepreneurship

In addition to her work in education and advocacy, Udunma has made significant strides in the world of literature and entrepreneurship. Rising from a “clueless writer” to a Multiple Amazon Bestselling Author and Publisher, she has authored 12 books, including bestsellers like “Author’s Compass” and “The Intentional Woman.”

Through her consultancy firm, Communique ResourceHub, Udunma has provided invaluable support to professionals and entrepreneurs, helping them navigate the complexities of book publishing and content strategy. Her impact has been felt not only in Nigeria but also in countries around the world, where she has consulted and published books for individuals from diverse backgrounds.

Udunma Nnenna Ikoro
Udunma Nnenna Ikoro

A Legacy of Empowerment and Excellence

As Udunma Nnenna Ikoro continues to champion change and empowerment in Lagos and beyond, her legacy serves as a beacon of hope for future generations. Through her unwavering commitment to excellence and service to others, she exemplifies the transformative power of education, advocacy, and entrepreneurship.

In a world where challenges abound, Udunma’s remarkable journey reminds us all of the potential for positive change and the importance of lifting others as we climb. As we celebrate her achievements, let us be inspired to embrace our own potential and work together to create a brighter, more empowered future for all.

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Media Visibility Bootcamp 3.0
In Interviews&profile By

Meet The Day 2 Speakers of the Media Visibility BootCamp 3.0 (April 6th)

As the Women of Rubies Media Visibility BootCamp 3.0 continues into its second day on April 7th, participants can anticipate another lineup of exceptional speakers poised to share their insights and experiences. Let’s take a closer look at the profiles of the speakers who will grace the virtual stage:

Tope Mark-Odigie: Empowering Financial Independence Through Real Estate

Media Visibility Bootcamp 3.0

Tope Mark-Odigie is a visionary leader, harnessing entrepreneurship to propel societal progress. With a firm conviction in real estate as a pathway to financial prosperity, she advocates for good governance to foster opportunities for Nigerians. As the CEO of REB360, Tope pioneers initiatives that empower individuals through real estate, while simultaneously leading WIRE Africa to champion women in the sector. Inspired by influential women such as her mother, Ibukun Awosika, and Oprah Winfrey, Tope endeavors to demystify financial management through initiatives like the “Game of Money” conference, empowering individuals to attain financial independence.

Katrice Bent: Championing Financial Empowerment Through Education

Media Visibility Bootcamp 3.0

Katrice Bent, founder of Katrice Justice, empowers individuals to take control of their finances through accessible education. Since its 2022 inception, her brand offers digital content, speaking engagements, and personalized guidance, facilitating financial freedom. Katrice’s journey began at 12, selling Avon products, and by 14, she owned a photography business. Recognized for her entrepreneurship in 2017, she received an award from the Jamaican Ottawa Community Association. With a strong online presence and commitment to excellence, Katrice continues to positively impact lives, driving toward a future of financial empowerment.

Fola Adegoke: Reshaping Cybersecurity Through Empowering Vision

Media Visibility Bootcamp 3.0

Fola Adegoke, Founder of Winfinite Consulting, is reshaping cybersecurity with her empowering vision. Her journey from Nigeria to Canada fuels her mission to prepare professionals for success in the industry. With a knack for problem-solving and a supportive upbringing, Fola is dedicated to bridging the skills gap. Winfinite Consulting offers hands-on training, leading to numerous success stories and award nominations. Despite challenges, Fola remains committed to staying updated and advocating for gender inclusion in cybersecurity. She’s enhancing efficiency at Winfinite with automation and a Learning Management System.

Dr. Kelechi Okoro: Driving Positive Change Through Health and Education Initiatives

Kelechi Okoro

Kelechi Okoro, an accomplished medical doctor and advocate for the SDGs, leads impactful initiatives focusing on health, education, and gender equality. As the convener of the “Pay Attention to Her (PATH)” project under Heal for Africa Initiative (HFAI), she addresses menstrual and reproductive health in underserved communities. PATH includes programs like “PATH Rural Woman,” empowering women with education and skills, and “PATH School Girl,” promoting menstrual hygiene and girl empowerment. Through these initiatives, Kelechi is driving positive change, fostering health, confidence, and empowerment in communities across Africa.

Damilola Ajibade: Amplifying Immigrant Stories and Entrepreneurial Success

Damilola Ajibade, originally from Nigeria, transitioned to Canada as a Permanent Resident, bringing her a wealth of experience as a Channel and Business Development Manager in the ICT industry. Recognizing a need to amplify immigrant stories in her new community, Damilola immersed herself in storytelling, culminating in creating “The Journey Amplified,” a television show spotlighting immigrant experiences on Rogers TV. Concurrently, she aids aspiring entrepreneurs in navigating essential business information, showcasing her commitment to fostering entrepreneurial success. Named one of Canada’s Top 100 Black Women to Watch in 2023, Damilola’s accolade underscores her pivotal role as a supporter of immigrant communities and a catalyst for entrepreneurial growth.

As the Women of Rubies Media Visibility BootCamp 3.0 continues, participants can expect to glean invaluable insights and inspiration from these remarkable speakers. Stay tuned for more updates and highlights from this empowering event!

Media Visibility Bootcamp 3.0

Grab your ticket here

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Damilola Ajibade
In Inspiration By

Damilola Ajibade: Empowering Newcomers Through Storytelling

Damilola Ajibade embarked on a life-changing journey to Canada as a Permanent Resident. Her professional background as a Channel and Business Development Manager in the ICT industry equipped her with valuable skills and insights. However, upon settling in Canada, Damilola noticed a significant gap in knowledge and understanding about immigrants in her new community.

Bridging the Gap Through Storytelling

Motivated by a desire to bridge this gap, Damilola delved into storytelling, recognizing its power to amplify voices and foster understanding. Through insightful interviews, she set out to showcase the inspiring journeys of new immigrants in New Brunswick and beyond. Her commitment and passion for storytelling eventually led to the creation of her television show, “The Journey Amplified,” which aired on Rogers TV.

Supporting Entrepreneurial Success

In addition to her television endeavors, Damilola actively engaged in public service, where she played a pivotal role in aiding new entrepreneurs. Her day-to-day involvement in guiding entrepreneurs through the essential information needed for their business success further demonstrated her dedication to supporting the immigrant community.

Recognition and Impact

Damilola’s impactful contributions did not go unnoticed. In 2023, she was honored as one of Canada’s Top 100 Black Women to Watch, a testament to her role as a beacon of support for the immigrant community and a catalyst for entrepreneurial success. This recognition celebrated her commitment to bridging gaps, inspiring change, and empowering others.

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registering a company in Canada
In Career Gems By

Starting Your Business Journey: Essential Tools And Steps For Registering a Company In Canada

Starting a business in Canada is an exciting venture, but navigating the registration process can seem daunting. However, with the right tools and guidance, you can streamline the process and set your entrepreneurial journey on the path to success. In this article, we’ll provide a comprehensive guide to registering a company in Canada, along with the essential tools you need to get started.

Step 1: Choose Your Business Structure

Before you begin the registration process, it’s crucial to determine the most suitable business structure for your venture. In Canada, the most common business structures include sole proprietorship, partnership, corporation, and cooperative. Each structure has its own advantages and considerations, so take the time to research and select the one that aligns with your business goals and objectives.

Step 2: Conduct a Name Search

Once you’ve decided on your business structure, the next step is to conduct a name search to ensure that your chosen business name is available and compliant with Canadian regulations. The name search can be done online through the Canadian government’s website or by using third-party services that specialize in business name searches.

Step 3: Register Your Business

After confirming the availability of your chosen business name, you can proceed to register your business with the appropriate authorities. The registration process may vary depending on your business structure and location, but it typically involves submitting the necessary documents and paying the required fees. You can register your business online through the Canadian government’s website or by mail.

Step 4: Obtain Necessary Licenses and Permits

Depending on the nature of your business and its location, you may need to obtain specific licenses and permits to operate legally in Canada. These may include municipal licenses, provincial licenses, and industry-specific permits. Research the requirements for your industry and location to ensure compliance with all relevant regulations.

Step 5: Set Up Your Business Banking and Accounting Systems

Once your business is registered and licensed, it’s essential to set up your banking and accounting systems to manage your finances effectively. Open a business bank account to separate your personal and business finances, and consider using accounting software to track income, expenses, and taxes. This will help you stay organized and compliant with Canadian financial regulations.

Essential Tools for Getting Started:

  • Business Name Search Tool: Use online tools provided by the Canadian government or third-party services to conduct a name search and ensure availability.
  • Online Registration Portals: Take advantage of online registration portals offered by the Canadian government to streamline the registration process.
  • Legal and Accounting Services: Consider hiring legal and accounting professionals to assist with the registration process and ensure compliance with Canadian regulations.
  • Business Banking Services: Research and compare business banking options to find a financial institution that offers the services and features you need to manage your finances effectively.
  • Accounting Software: Invest in accounting software to track income, expenses, and taxes, and streamline your financial management processes.

For specific registration procedures and to access online registration portals, business owners should visit the corresponding government website based on their province or territory. Some examples include:

  1. Corporations Canada (for federal incorporation)
  2. Ontario Business Registry (for Ontario businesses)
  3. British Columbia Registry Services (for British Columbia businesses)
  4. Alberta Registries (for Alberta businesses)
  5. Registraire des entreprises (for Quebec businesses)

Business owners should visit the website corresponding to their location for accurate and up-to-date registration information.

Registering a company in Canada may seem overwhelming at first, but with the right tools and resources, you can navigate the process smoothly and efficiently. By following the steps outlined in this guide and leveraging essential tools and services, you’ll be well-equipped to establish your business and embark on a successful entrepreneurial journey in Canada.

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Weyinmi Eribo
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Weyinmi Eribo Is The New Director General Of Nigeria’s Women Chamber Of Commerce, Industry, Mines, and Agriculture

We are thrilled to announce that Weyinmi Eribo has stepped into the prestigious role of Director General at Nigeria’s Women Chamber of Commerce, Industry, Mines, and Agriculture. With her wealth of experience and unwavering dedication to women’s economic empowerment, Weyinmi is set to lead the chamber into a new era of growth and innovation.

Having amassed nearly 15 years of diverse expertise across various sectors, including oil and gas, impact investing, and entrepreneurship, Weyinmi brings a unique blend of skills and insights to her new role. Throughout her career, she has demonstrated a deep commitment to fostering gender equality and driving meaningful change in the business landscape.

As Director General, Weyinmi will play a pivotal role in championing the interests of women entrepreneurs and advancing their economic participation across key industries. Her visionary leadership and strategic acumen will undoubtedly propel the chamber to new heights, opening up exciting opportunities for women-led businesses to thrive and succeed.

Weyinmi Eribo

In addition to her role at the Women Chamber, Weyinmi is also the founder of the Wevvo Foundation, a community-based platform supporting female breadwinners, and co-founder of SEEDS Services, an impact fund empowering women in agribusiness. Her tireless advocacy and groundbreaking initiatives have earned her recognition as a trailblazer in the field of women’s empowerment.

We couldn’t be more excited to welcome Weyinmi Eribo to her new position as Director General. Her appointment marks a significant milestone in the journey towards gender equality and economic inclusion in Nigeria’s business landscape. We do not doubt that under her leadership, the Women’s Chamber will continue to serve as a beacon of inspiration and opportunity for women entrepreneurs across the country.

Join us in congratulating Weyinmi Eribo on this well-deserved achievement, and let us look forward to a future filled with progress and prosperity for women in business.

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Kemi Olomola-Sijuwade
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Kemi Olomola-Sijuwade, mni: Pioneering Excellence In Real Estate And Law

Kemi Olomola-Sijuwade (KoS) emerges as a distinguished professional, pioneering excellence at the intersection of real estate and law. With over two decades of experience and a relentless commitment to innovation, KoS has carved a unique path in both Canada and Nigeria.

A Journey of Excellence

Armed with a degree in law from a prestigious institution in the United Kingdom, KoS’s journey began with a firm foundation in legal practice. Over the years, she has seamlessly woven her legal expertise into the intricate realm of real estate, navigating diverse cultural and regulatory landscapes with finesse.

Kemi Olomola-Sijuwade
Kemi Olomola-Sijuwade (L) and Greenland Concept associate (R)

Entrepreneurial Vision

As the visionary Founder of Greenland Concepts Nigeria Limited, KoS embodies the spirit of entrepreneurship and people empowerment. Her recent expansion into Canada with the opening of another Greenland Concepts office signifies her dedication to global growth and the pursuit of excellence in real estate.

Leadership and Impact

Beyond her corporate endeavors, KoS is deeply committed to community development and holds active memberships in prominent professional associations. Her leadership as the Managing Director of Nigeria Police Force Property Development and Construction Company Limited continues to shape the legal and business landscape, leaving an indelible mark on the professional community.

Inspiring Others

KoS’s journey serves as an inspiration to aspiring professionals and entrepreneurs alike. Her resilience, adaptability, and unwavering commitment to excellence stand as a testament to the power of visionary leadership in driving societal change and fostering growth.

Conclusion

In a world where borders are transcended by expertise, Kemi Olomola-Sijuwade (KoS) stands as a beacon of inspiration—a woman seamlessly integrating legal finesse and real estate proficiency on an international stage. As she continues to shape the landscapes of both Canada and Nigeria, she remains dedicated to fostering growth, navigating complexities, and contributing to the vibrant tapestry of real estate and law in both nations.

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Tope Mark-Odigie
In Interviews&profile By

Tope Mark-Odigie: Empowering Societal Growth Through Entrepreneurship

Tope Mark-Odigie stands as a beacon of transformation, leveraging entrepreneurship as a catalyst for societal advancement. With a fervent belief in real estate as a pathway to wealth creation, she tirelessly advocates for good governance to foster an enabling environment for Nigerians to thrive. For over a decade, she has graced television screens as an award-winning host of Nigeria’s most popular breakfast show, captivating audiences with her insights and infectious energy.

Visionary Solution Provider

As a visionary solution provider, Tope has collaborated with corporate organizations, non-profits, and government agencies to develop effective strategies addressing unemployment and promoting behavioral transformation. Her commitment to mindset reforms underscores her dedication to achieving collective societal growth.

Leading Initiatives for Empowerment

At the helm of REB360, Tope serves as CEO, spearheading initiatives focused on empowering individuals and fostering wealth creation through real estate. Additionally, she is the driving force behind WIRE Africa (Women in Real Estate, Africa), an NGO dedicated to facilitating the participation and financial empowerment of African women in the real estate sector.

Tope Mark-Odigie

Inspirational Figures

Tope draws inspiration from three remarkable women who have left an indelible mark on her life. Her mother, Mrs. Olayinka Odubella, epitomizes resilience and success, instilling in Tope the values of perseverance and determination. Ibukun Awosika, an entrepreneur and devoted servant of God, embodies the essence of success across multiple domains, serving as a guiding light for Tope’s aspirations. Lastly, Oprah Winfrey’s journey from adversity to unparalleled success serves as a testament to the power of perseverance and resilience, inspiring Tope to reach greater heights.

The “Game of Money” Conference

The “Game of Money” conference epitomizes Tope’s mission to demystify the complexities of financial management. By assembling a diverse lineup of coaches, entrepreneurs, and corporate professionals, the conference aims to impart invaluable insights on wealth creation, inflation management, and financial resilience. Through this platform, Tope seeks to bridge the gap between entrepreneurship and corporate sectors, empowering individuals to master the intricacies of the financial landscape and achieve financial freedom.

Conclusion

Tope Mark-Odigie’s unwavering commitment to empowerment and societal change serves as a testament to the transformative power of entrepreneurship. With her vision, resilience, and passion, she continues to inspire growth and create lasting impact in communities across Nigeria and beyond.

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