Digital Marketing


Maryam Muritala is a foreign-trained lawyer whose expertise extends from Business and Technology to Copyright, Trademark Law, and Contract Management. As a seasoned Business Development Consultant, Maryam has successfully guided entrepreneurs across five continents, establishing herself as a driving force in the business world. In this exclusive interview with Esther Ijewere, Maryam shares her inspiring journey from Lagos, Nigeria, to becoming the founder of Canada Vendors and the visionary behind the renowned Brand Expo.

Childhood Influence

Born and raised in Lagos, Maryam’s entrepreneurial roots run deep, shaped by the influence of both her maternal and paternal grandparents. Inspired by her family’s commitment to service, Maryam’s journey into law was further fueled by her aunt’s encouragement. Her childhood laid the foundation for a life dedicated to building connections and providing opportunities.

Career Path

Called to the Nigerian Bar in 2008, Maryam initially delved into corporate law, working on diverse projects involving contract agreements. Her pivot to business development was a strategic move, opening doors to a realm where she could blend legal expertise with entrepreneurial vision.

Canada Vendors and Navigating Challenges

Witnessing the evolution of the digital marketing space post-COVID-19, Maryam founded Canada Vendors to empower businesses with structured online visibility. The challenges faced, from business registration hurdles to integrating digital marketing, prompted the Canada Vendors Team to host virtual info-session events, offering crucial support during the pandemic.

Brand Expo and its Purpose

Brand Expo, an annual business networking event initiated by Maryam, serves as a platform for businesses to showcase products, services, and brand image. More than a networking opportunity, the expo facilitates workshops, exhibitions, presentations, and networking events, fostering brand awareness, visibility, and valuable business connections.

The Entrepreneurial Journey

Against the backdrop of the pandemic’s impact on small businesses, Maryam launched ‘The Entrepreneurial Journey,’ a YouTube mini-series spotlighting the Canadian small business community. Emphasizing the benefits of technology integration and digital marketing, the series aimed to empower businesses with the tools for growth in the digital landscape.

Being a Woman of Rubies

For Maryam, being a Woman of Rubies means creating opportunities wherever she goes, wearing her crown proudly and tall. Her unique ability to seize opportunities aligns with the essence of resilience and strength that defines a Woman of Rubies.

Inspirational Figures

Michelle Obama, Ibukun Awosika, and Ruth Bader Ginsburg stand as women who inspire Maryam on her journey, reflecting values of leadership, empowerment, and advocacy.

Maryam Muitala, Esther Ijewere and others with Hon. Abike Dabiri during her visit to the City of Brampton

Nigerian Community in Canada

Maryam acknowledges the significant contributions of the Nigerian community to Canada‘s vibrant multicultural society. From business and politics to healthcare and technology, Nigerian trailblazers continue to positively impact various sectors, embodying the spirit of excellence in diverse communities.

Maryam Muritala’s journey is a testament to the transformative power of combining legal expertise with a passion for entrepreneurship. Her commitment to empowering others, evident in initiatives like Canada Vendors and Brand Expo, showcases the potential for positive change within the business landscape. As a Woman of Rubies, Maryam stands as an inspiration, embodying resilience, vision, and a dedication to creating opportunities in every endeavour.

Emily Wale-Koya, a renowned author, speaker, consultant, and coach, is one of those exceptional individuals who stand out as shining beacons of success and empowerment in a world where digital entrepreneurship is rapidly on the rise. With a track record of empowering over 12,000 students to build 6-7-figure businesses online, Emily’s journey is nothing short of inspiring.

A Devoted Mother and a Visionary Entrepreneur

Emily Wale-Koya is more than just a business maven. She is a devoted mother of four, and her journey is a testament to the incredible power of determination and resilience. In an era where many believe that achieving professional success means sacrificing personal life, Emily defies this stereotype.

Emily’s journey into the world of digital entrepreneurship began with a desire to provide a better future for her family. Her vision was clear: she wanted to build a successful online business while maintaining her role as a dedicated mother. This drive led her to master the art of e-commerce, online marketing, and personal branding.

Empowering Thousands with Knowledge

What sets Emily apart is her commitment to sharing her knowledge and helping others succeed. With over 12,000 students trained, her courses have been a transformative force in the lives of many aspiring entrepreneurs. She imparts not only the technical skills required for online success but also the mindset and determination that are crucial for long-term growth.

Emily’s courses cover a wide range of topics, including e-commerce, digital marketing, personal branding, and entrepreneurship. Her students hail from various backgrounds and levels of expertise, and her teaching style is both engaging and informative. Her approach is practical, focusing on actionable strategies and real-world experiences.

A Two Million Dollar Success Story

Over the past five years, Emily has leveraged her expertise to generate over $2 million in sales for her clients. This extraordinary achievement underscores her deep understanding of the digital landscape and her ability to craft and implement successful business strategies. Emily’s clients have benefited not only from her wealth of knowledge but also from her unwavering commitment to their success.

Recognition on a Global Scale

Emily Wale-Koya’s impact is not confined to her students and clients alone. Her expertise and empowering messages have been featured in various conferences, television shows, and international blogs. Her insights are sought after by those looking to unlock the secrets of online success and personal branding.

The School of Personal Branding

In her quest to empower individuals further, Emily Wale-Koya founded the highly regarded “School of Personal Branding.” This institution has become a hub for aspiring entrepreneurs and those looking to make their mark in the digital world. The School of Personal Branding is a testament to Emily’s vision of nurturing personal brands and helping individuals stand out in a crowded online marketplace.

Emily Wale-Koya’s journey is a testament to the power of determination, resilience, and the belief that success in the digital age is achievable while maintaining a fulfilling personal life. She is not only a successful entrepreneur but also a dedicated mother and a generous mentor to thousands. Her impact is not limited to her students, clients, or readers; it extends far beyond, inspiring a new generation of digital entrepreneurs. Emily’s journey reminds us that with the right mindset, knowledge, and determination, we can empower ourselves to achieve remarkable success in the online world.