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Amidst the deluge of content and the clamor of brands seeking attention, storytelling has risen as a potent instrument for businesses to forge profound connections with their audience. During the Women of Rubies Media Visibility BootCamp’s second day, Damilola Ajibade, the visionary behind The Journey Amplified, took the stage to illuminate the profound impact of storytelling. Leveraging her own immigrant journey, Ajibade imparted priceless wisdom on crafting narratives that deeply resonate with your audience. Here are five key strategies she delineated for narrating your brand’s story:

Embrace Authenticity

Authenticity lies at the heart of any compelling brand story. Ajibade emphasized the importance of being genuine and transparent in sharing your journey. Authenticity not only builds trust with your audience but also sets you apart from competitors. By sharing the highs and lows of your journey, you humanize your brand and create a deeper connection with your audience.

Women of Rubies Media Visibility Bootcamp
Damilola Ajibade, Founder, The Journey Amplified

Find Your Unique Voice

Every brand has a unique voice that sets it apart. She encouraged participants to identify their brand’s voice and tone, whether it’s humorous, inspirational, or informative. Your voice should reflect your brand’s personality and resonate with your target audience. Consistency in tone across all communication channels helps reinforce your brand identity and fosters brand recognition.

Focus on Emotion

Storytelling is a powerful way to evoke emotions and create memorable experiences for your audience. Damilola emphasized the importance of tapping into emotions such as empathy, joy, or nostalgia to make your brand story resonate. By infusing emotion into your narrative, you can captivate your audience’s attention and leave a lasting impression.

Showcase Your Values

Your brand story should reflect your core values and beliefs. She

highlighted the significance of aligning your narrative with your brand’s mission and values. Whether it’s a commitment to sustainability, diversity, or social responsibility, integrating your values into your story can foster a sense of connection with like-minded consumers who share your ideals.

Engage with Visual Storytelling

Visual storytelling is a powerful way to enhance your brand narrative and captivate your audience’s attention. Ajibade stressed the importance of leveraging visual elements such as photos, videos, and graphics to complement your storytelling efforts. Visual content not only grabs attention but also conveys your brand story more compellingly and memorably.

In conclusion, storytelling is an essential tool for brands looking to connect with their audience on a deeper level. By embracing authenticity, finding your unique voice, focusing on emotion, showcasing your values, and engaging with visual storytelling, you can effectively tell your brand story and create meaningful connections with your audience. As Damilola Ajibade aptly demonstrated, your brand story has the power to inspire, resonate, and leave a lasting impact.

Connect with Damilola via her Instagram platform here and here  to learn more about her work;

 

On April 6th and 7th, a dynamic two-day event packed with inspiration and insights unfolded as the Women of Rubies Media Visibility BootCamp took participants on a journey of empowerment and education. Hosted via Zoom, this virtual gathering brought together women from diverse backgrounds, eager to elevate their brands and amplify their voices in the media landscape.

Day 1: Setting the Stage for Success

Highlights from the Women of Rubies Media Visibility BootCamp
Patricia Bebia Mawa, Vice President, Afroglobal TV

The excitement was palpable on April 6th as Patricia Bebeia Mawa, the keynote speaker, shared her remarkable journey of building the largest Black-owned media outfit in Canada. With Afroglobal and Silvertrust Media, she charted a path of consistency, clear goals, and unwavering focus. Her message resonated deeply with attendees, setting the tone for the transformative day ahead.

 Women of Rubies Media Visibility BootCamp
Ruth Aliu, Founder, Techity Consulting

Ruth Aliu, founder of Techity Consulting, delved into the critical realm of cybersecurity and digital presence. She emphasized the importance of safeguarding one’s online assets and leveraging the right platforms to enhance brand visibility.

Women of Rubies Media Visibility BootCamp
Councillor Cheraldean Duhaney, Ward 1, Town of Bradford West Gwillimbury

Councillor Cheraldean Duhaney, the first Black woman to hold her position in the Town of West Gwillimbury, inspired participants to claim their seats at the table and persevere in the face of challenges.

Career coach Chekwube Uchea captivated the audience with her personal narrative of career transition, offering a roadmap for those seeking to navigate their professional journeys. Through candid reflections and practical advice, Uchea underscored the transformative power of self-investment, urging participants to prioritize their personal and professional development.

Erica Effah, Founder, Erica Tiwaa

In another enlightening session, Erica Effah, a Toronto-based content marketing guru, shared her expertise on crafting effective content strategies and fostering community engagement. With a wealth of industry experience, Effah offered invaluable insights into the nuances of content creation and distribution, highlighting the importance of authenticity and audience engagement. Her actionable tips and strategies provided attendees with the tools they need to leverage content as a powerful tool for brand growth and community building.

Chiddie Anyasodo, Co-founder, Chotayah

Furthermore, relationship coach Chiddie Anyasodo delved into the critical role of nurturing healthy relationships for both personal and professional growth. Through her engaging presentation, Anyasodo emphasized the interconnectedness of relationships and success, underscoring the importance of fostering meaningful connections in both professional and personal spheres. Her insights served as a reminder that cultivating strong relationships is not only essential for professional advancement but also integral to overall well-being and fulfillment. Attendees left the session equipped with practical strategies for cultivating and maintaining healthy relationships, poised to thrive in both their personal and professional lives.

Nike-Kay Okunubi of Niki Kay Clothing shared her expertise in fashion and encouraged women to embrace their unique style.

The day concluded on April 6th with heartfelt gratitude from Esther Ijewere, the founder of Women of Rubies, who expressed appreciation for the speakers and sponsors who made the event possible.

Day 2: Empowering Through Storytelling and Financial Education

Women of Rubies Media Visibility Bootcamp
Damilola Ajibade, Founder, The Journey Amplified

Day 2, which unfolded on April 7th, began with an inspiring session led by Damilola Ajibade, who shared her compelling immigrant experience. Through the lens of her own journey, Ajibade illuminated the transformative power of storytelling, particularly through the medium of photography. Her narrative underscored the importance of embracing one’s unique background and experiences as a catalyst for personal and professional growth.

Women of Rubies Media Visibility Bootcamp
Katrice Bent, Founder, Katrice Justice

Following Ajibade’s impactful session, financial educator Katrice Justice took the virtual stage to impart crucial insights on financial literacy for business owners. With a focus on practical financial management techniques, Justice emphasized the importance of understanding cash flow, budgeting, and strategic financial planning. Her guidance provided attendees with actionable steps to strengthen their financial foundations and support long-term business success.

Fola Adegoke, Founder, Winfinite Consulting

As the day progressed, cybersecurity expert Fola Adegoke delivered a compelling message urging women to break barriers and explore opportunities in traditionally male-dominated sectors. Drawing from her own expertise, Adegoke highlighted the critical need for gender diversity in fields such as cybersecurity. She emphasized the value of women’s perspectives and contributions in shaping innovative solutions and driving industry progress. Through her empowering words, Adegoke encouraged women to embrace their potential as trailblazers and catalysts for change in traditionally underrepresented domains.

Esther Ijewere urged participants to leverage the knowledge gained to propel their brands forward and invited them to join the Rubies Collective community for continued support and resources. Emcees Ejiro Osakede and Oluwatoyn Ogunade kept the energy high throughout the sessions on April 7th, ensuring an engaging and empowering experience for all.

Participant Feedback:

Attendees raved about the wealth of knowledge and inspiration gained from the BootCamp. Many praised the diverse lineup of speakers and the practical advice shared, expressing eagerness to implement newfound strategies in their professional endeavors. The sense of community and support fostered throughout the event left a lasting impact, empowering women to strive for success and visibility in the media industry.

Women of Rubies Media Visibility Bootcamp

Women of Rubies Media Visibility Bootcamp

In conclusion, the Women of Rubies Media Visibility BootCamp on April 6th and 7th proved to be a transformative experience, equipping women with the tools and confidence to make their mark in the media landscape.

As we celebrate the achievements of these trailblazing women, let us continue to support and uplift one another on the journey toward gender equality and empowerment.

Stay Tuned:

For those who missed out or want to revisit the enlightening sessions, the BootCamp replay will soon be made available via womenofrubies.com/mvbc3.

As the Women of Rubies Media Visibility BootCamp 3.0 continues into its second day on April 7th, participants can anticipate another lineup of exceptional speakers poised to share their insights and experiences. Let’s take a closer look at the profiles of the speakers who will grace the virtual stage:

Tope Mark-Odigie: Empowering Financial Independence Through Real Estate

Media Visibility Bootcamp 3.0

Tope Mark-Odigie is a visionary leader, harnessing entrepreneurship to propel societal progress. With a firm conviction in real estate as a pathway to financial prosperity, she advocates for good governance to foster opportunities for Nigerians. As the CEO of REB360, Tope pioneers initiatives that empower individuals through real estate, while simultaneously leading WIRE Africa to champion women in the sector. Inspired by influential women such as her mother, Ibukun Awosika, and Oprah Winfrey, Tope endeavors to demystify financial management through initiatives like the “Game of Money” conference, empowering individuals to attain financial independence.

Katrice Bent: Championing Financial Empowerment Through Education

Media Visibility Bootcamp 3.0

Katrice Bent, founder of Katrice Justice, empowers individuals to take control of their finances through accessible education. Since its 2022 inception, her brand offers digital content, speaking engagements, and personalized guidance, facilitating financial freedom. Katrice’s journey began at 12, selling Avon products, and by 14, she owned a photography business. Recognized for her entrepreneurship in 2017, she received an award from the Jamaican Ottawa Community Association. With a strong online presence and commitment to excellence, Katrice continues to positively impact lives, driving toward a future of financial empowerment.

Fola Adegoke: Reshaping Cybersecurity Through Empowering Vision

Media Visibility Bootcamp 3.0

Fola Adegoke, Founder of Winfinite Consulting, is reshaping cybersecurity with her empowering vision. Her journey from Nigeria to Canada fuels her mission to prepare professionals for success in the industry. With a knack for problem-solving and a supportive upbringing, Fola is dedicated to bridging the skills gap. Winfinite Consulting offers hands-on training, leading to numerous success stories and award nominations. Despite challenges, Fola remains committed to staying updated and advocating for gender inclusion in cybersecurity. She’s enhancing efficiency at Winfinite with automation and a Learning Management System.

Dr. Kelechi Okoro: Driving Positive Change Through Health and Education Initiatives

Kelechi Okoro

Kelechi Okoro, an accomplished medical doctor and advocate for the SDGs, leads impactful initiatives focusing on health, education, and gender equality. As the convener of the “Pay Attention to Her (PATH)” project under Heal for Africa Initiative (HFAI), she addresses menstrual and reproductive health in underserved communities. PATH includes programs like “PATH Rural Woman,” empowering women with education and skills, and “PATH School Girl,” promoting menstrual hygiene and girl empowerment. Through these initiatives, Kelechi is driving positive change, fostering health, confidence, and empowerment in communities across Africa.

Damilola Ajibade: Amplifying Immigrant Stories and Entrepreneurial Success

Damilola Ajibade, originally from Nigeria, transitioned to Canada as a Permanent Resident, bringing her a wealth of experience as a Channel and Business Development Manager in the ICT industry. Recognizing a need to amplify immigrant stories in her new community, Damilola immersed herself in storytelling, culminating in creating “The Journey Amplified,” a television show spotlighting immigrant experiences on Rogers TV. Concurrently, she aids aspiring entrepreneurs in navigating essential business information, showcasing her commitment to fostering entrepreneurial success. Named one of Canada’s Top 100 Black Women to Watch in 2023, Damilola’s accolade underscores her pivotal role as a supporter of immigrant communities and a catalyst for entrepreneurial growth.

As the Women of Rubies Media Visibility BootCamp 3.0 continues, participants can expect to glean invaluable insights and inspiration from these remarkable speakers. Stay tuned for more updates and highlights from this empowering event!

Media Visibility Bootcamp 3.0

Grab your ticket here

Damilola Ajibade embarked on a life-changing journey to Canada as a Permanent Resident. Her professional background as a Channel and Business Development Manager in the ICT industry equipped her with valuable skills and insights. However, upon settling in Canada, Damilola noticed a significant gap in knowledge and understanding about immigrants in her new community.

Bridging the Gap Through Storytelling

Motivated by a desire to bridge this gap, Damilola delved into storytelling, recognizing its power to amplify voices and foster understanding. Through insightful interviews, she set out to showcase the inspiring journeys of new immigrants in New Brunswick and beyond. Her commitment and passion for storytelling eventually led to the creation of her television show, “The Journey Amplified,” which aired on Rogers TV.

Supporting Entrepreneurial Success

In addition to her television endeavors, Damilola actively engaged in public service, where she played a pivotal role in aiding new entrepreneurs. Her day-to-day involvement in guiding entrepreneurs through the essential information needed for their business success further demonstrated her dedication to supporting the immigrant community.

Recognition and Impact

Damilola’s impactful contributions did not go unnoticed. In 2023, she was honored as one of Canada’s Top 100 Black Women to Watch, a testament to her role as a beacon of support for the immigrant community and a catalyst for entrepreneurial success. This recognition celebrated her commitment to bridging gaps, inspiring change, and empowering others.

Women of Rubies, a renowned platform dedicated to celebrating and empowering women, is excited to unveil the lineup of distinguished speakers for its highly anticipated Media Visibility BootCamp 3.0. Scheduled for April 6th and 7th, this transformative event promises invaluable insights to all attendees.

Among the esteemed speakers for the BootCamp are; TV Host and Wealth Creation Coach, Tope Mark-Odigie; Financial Educator, Katrice Justice; Fashion Creative Director, Nike Kay-Okunubi, and Career and Transition Coach; Chekwube Uchea, among other industry experts. Each speaker brings expertise in media visibility, offering strategies to elevate personal and professional brands.

Joining them are six additional speakers, including Damilola Ajibade, founder of The Journey Amplified, Fola Adegoke, founder of Winfinite Consulting, Chiddie Anyasodo, Relationship Coach, Dr. Kelechi Okoro, Health Influencer and Medical Doctor, Checkwube Uchea, Career and transition coach, Ruth Aliu, Founder of Techity Consulting, and Erica Tiwaa, digital marketer and content creator.

The two-day event will feature insightful sessions and fireside chats conducted via Zoom, covering personal branding, storytelling, and leveraging digital platforms. Early bird tickets are available until March 14th, with Rubies Collective members receiving an extra 15 percent off. Membership details can be found at womenofrubies.com/RubiesCommunity

“We are thrilled to bring together such an exceptional lineup of speakers for our Media Visibility BootCamp 3.0,” says Esther Ijewere, Founder of Women of Rubies. “Our goal is to empower women with the knowledge and skills they need to thrive in today’s media-driven world. With the expertise and guidance of our speakers, attendees will leave feeling inspired, informed, and ready to take their visibility to new heights.”

Don’t miss this opportunity to learn from industry leaders and connect with like-minded professionals at the Women of Rubies Media Visibility BootCamp 3.0. Register now to secure your spot and embark on a journey toward greater visibility and impact.

Read about MVBC 1.0 here and the second edition here

Subscribe and watch MVBC videos on our YouTube channel here

Grab your MVBC 3 ticket here

For enquiries; email – mediabootcamp@womenofrubies.com