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myEKI Marketplace, a leading hub for local and global commerce, has joined the Women of Rubies Media Visibility BootCamp as a sponsor, reinforcing its commitment to empowering women in business and media.

The BootCamp, organized by Women of Rubies, is designed to equip women with essential skills to amplify their personal and professional brands through media exposure and strategic storytelling. The program will feature expert-led sessions on media strategy, public relations, and maximizing visibility in today’s competitive landscape.

Known as the #1 Largest Hub for Local & Global Commerce, myEKI Marketplace serves vendors, riders, shippers, and customers, offering a one-stop platform for everything from vendor listings to international shipping and classified ads. Their sponsorship of this impactful initiative highlights their dedication to community development and fostering opportunities for women to thrive.

myEKI Market place

“We are excited to have myEKI Marketplace on board as a sponsor for the Media Visibility BootCamp,” said Esther Ijewere, Founder of Women of Rubies. “This partnership is a celebration of shared values—empowerment, innovation, and the belief in the transformative power of visibility. With myEKI’s support, we’re creating a platform for women to amplify their voices and create lasting impact.”

myEKI Marketplace’s sponsorship also includes a special campaign, giving women the opportunity to win tickets to the BootCamp. This initiative not only supports women’s participation but also encourages a wider audience to engage with the mission of Women of Rubies.

“At myEKI, we understand the importance of visibility in driving success,” said [Spokesperson Name, Title]. “We are proud to sponsor the Media Visibility BootCamp and support women who are breaking barriers and redefining industries.”

About myEKI Marketplace

myEKI Marketplace is a full-service platform designed to meet the diverse needs of local and global users. From vendor listings and local deliveries to international shipping and classified ads, myEKI integrates these features into a seamless, user-friendly experience.

For updates on the BootCamp and details on how to win tickets, follow myEKI Marketplace and Women of Rubies on social media.

myEKI Market place

At the recent Women of Rubies Media Visibility BootCamp, Erica Effah shared invaluable insights on how startups can harness the power of content marketing to drive growth and maximize brand visibility. Drawing from her expertise, we have outlined five key strategies that startups can implement to unlock the full potential of their content efforts. Let’s delve into these actionable tips to supercharge your startup’s marketing strategy.

Craft Compelling Content Tailored to Your Audience

To stand out in today’s crowded digital landscape, startups must create content that resonates with their target audience. Erica emphasized the importance of understanding your audience’s preferences, interests, and pain points. By crafting content that addresses their needs and provides value, startups can build credibility, foster engagement, and ultimately drive growth.

Embrace Authenticity to Build Trust

Authenticity is the cornerstone of effective content marketing. Erica highlighted the significance of staying true to your brand’s values and voice. Authentic content not only resonates with your audience but also builds trust and credibility. By sharing genuine stories, experiences, and insights, startups can forge deeper connections with their audience and differentiate themselves from competitors.

Harness the Power of Visuals to Captivate Audiences

In today’s visually-driven digital landscape, compelling visuals are essential for grabbing attention and conveying your brand message. Erica stressed the importance of incorporating high-quality visuals into your content strategy. Whether it’s eye-catching graphics, striking images, or engaging videos, visuals have the power to captivate audiences and drive engagement. Startups should invest in visually appealing content to enhance brand visibility and leave a lasting impression.

Maintain Consistency Across Digital Platforms:

Consistency is key to building a strong brand presence and staying top-of-mind with your audience. Erica emphasized the importance of maintaining a consistent content strategy across various digital platforms. By establishing a regular cadence of content creation and distribution, startups can reinforce their brand message and nurture relationships with their audience. Consistency breeds familiarity, trust, and ultimately, growth.

Measure, Analyze, and Iterate for Continuous Improvement

Effective content marketing requires continuous evaluation and iteration. Erica highlighted the importance of measuring key metrics to gauge the performance of your content efforts. By analyzing data and insights, startups can identify what resonates with their audience and refine their content strategy accordingly. Whether it’s adjusting the frequency of posts, experimenting with different formats, or optimizing for SEO, ongoing iteration is essential for driving growth and maximizing brand visibility.

In addition to the strategies shared, startups can leverage various tools to enhance their content marketing efforts and ensure maximum impact. Here are some recommended tools:

  1. Content Creation Tools:
    • Canva: A user-friendly design platform for creating visually appealing graphics and images.
    • Adobe Spark: Enables users to easily create stunning graphics, web pages, and short videos.
    • Grammarly: Helps ensure your content is free from grammatical errors and maintains a professional tone.
    • Hemingway Editor: Provides feedback on readability and offers suggestions to improve clarity and conciseness in your writing.
  2. Keyword Research Tools:
    • Google Keyword Planner: Allows you to discover relevant keywords and assess their search volume and competition level.
    • SEMrush: Provides comprehensive keyword research insights, competitor analysis, and SEO recommendations.
    • Moz Keyword Explorer: Offers valuable data on keyword opportunities, search volume, and keyword difficulty.
    • Ahrefs: Helps identify trending topics, conduct competitor analysis, and track keyword rankings over time.

By incorporating these tools into their content marketing strategy, startups can streamline content creation processes, optimize their content for search engines, and ultimately drive growth and brand visibility in the competitive digital landscape.

 

Women of Rubies is proud to announce our much-awaited Media Visibility Bootcamp, an event designed to empower and equip aspiring women entrepreneurs with essential skills to amplify their brand’s presence through media channels. Let’s introduce you to our esteemed lineup of speakers who are trailblazers in their fields. Each speaker brings a wealth of knowledge and experience, ready to share valuable nuggets to help you unlock the power of media visibility. Get ready to be inspired and informed as we delve into the details of this transformative event!

Date: August 11th- 12th, Venue: Zoom, Time: 2pm

Register  here

  1. Esther Ijewere, Founder- Women of Rubies Inc

An  Expert in Media Strategy with over 10 years of experience in media strategy and branding, Esther is a force to be reckoned with in the industry. As the founder of Women of Rubies, she will reveal the secrets behind crafting compelling media campaigns that capture attention and drive results. Get ready to learn the art of storytelling to resonate with your audience and boost your brand’s visibility.

2. Tosin Ajibade, Founder- Olorisupergal

Media Visibility Bootcamp

Tosin Ajibade, also known as Olorisupergal, is a Nigerian media entrepreneur, blogger, and influencer. Through her popular blog, Olorisupergal.com, she has become a leading figure in Nigerian media and entertainment. With a strong social media presence and engaging content, Tosin has amassed a large following and has been recognized with numerous awards for her contributions to the industry. She will share practical tips and tricks to harness the power of social media marketing and create an engaged community around your brand.

3. Brenda Okorogba, Founder-MomentswithBren

Media Visibiloty Bootcamp

A multi-award-winning service and learning experience designer, Brenda is the founder of Momentswithbren Consulting, a professional training and coaching company. Known for creating targeted learning solutions, Brenda has helped diverse students and professionals secure significant funding, transition into dynamic careers, and develop their leadership abilities.  She will share tips on how to use thought leadership to expand your reach in the digital landscape.

4.  Nora Agbakhamen, LinkedIn Influencer & Impact Storyteller

Media Visibility Bootcamp

Nora is an exceptional content creator and LinkedIn influencer. With a decade of experience in content creation and storytelling, she helps businesses gain visibility and increase revenue. Nora’s rapid growth on LinkedIn, where she’s nurtured a community of over 100,000 individuals, is a testament to her expertise and influence.

5. Gusi Tobby, Brand Strategist & Founder- Girl Hub Africa

Media Visibility Botcamp

Gusi Tobby is a social impact strategist, communications expert, and PR and Media relations specialist. She’s made significant contributions in diverse industries such as Finance, Fashion & Lifestyle, Social Development, and Telecoms. She’s the founder of Girl Hub Africa, Nigeria’s largest all-female volunteering organization, focused on closing gender disparities. From crafting compelling pitches to establishing fruitful media relationships, she will share the PR strategies that lead to meaningful visibility.

6. Chichi Uchendu, Founder- Six Figure Mom

Media Visibility Bootcamp

Chichi Uchendu is a passionate advocate for financial literacy and a skilled Digital Marketing Consultant. Through her platform, “Six Figure Mom,” Chichi teaches women essential principles of financial literacy, equipping them to take control of their financial future. In her role as Team Lead at Dynamics Virtual Assistant, she helps businesses across the globe leverage the power of online platforms. She will share tips on how to make money.

Watch: Unlocking The Power of Media Visibility

With such an exceptional lineup of speakers, our Women of Rubies Media Visibility Bootcamp promises to be an event like no other. Mark your calendars for a day filled with invaluable insights and actionable strategies to unlock the true potential of your brand through media visibility. Don’t miss this opportunity to learn from the best and join us on August 11th and 12th  on Zoom. Be prepared to take your brand to new heights with our inspiring speakers leading the way!

Register now and embark on a transformative journey toward media visibility and entrepreneurial success.

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