Blue Ivy


Adidas and Beyoncé introduced the first adidas x IVY PARK collection, which goes on sale in stores and online on Jan. 18, 2020.

“It is a dream come true to re-launch IVY PARK as the sole owner,” said Beyoncé in a press release. “My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”


Credit: Parkwood Entertainment, Photo by Melina Matsoukas

She added that the adidas x IVY PARK collection “celebrates power, freedom, and individuality for anyone who has the confidence to take chances and live unapologetically.” The clothing gear includes gender-neutral apparel and accessories. Complemented by four footwear styles, adidas x IVY PARK reinterprets iconic adidas classics with statement colors and a fresh design approach.

“Adidas is the creator’s brand and has always championed the creative mindset,” said Torben Schumacher, General Manager adidas Originals and Style. “With Beyoncé we have the shared goal of putting creativity at the forefront of everything we do to go beyond what we’ve done before and create something entirely new. The first adidas x IVY PARK collection unites the vision of Beyoncé with adidas’ expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection.”

Beyoncé and adidas came together to design clothes that combine fashion and storytelling and champions the values of inclusivity, community, and diversity. The partnership celebrates and acknowledges Beyoncé’s ownership of IVY PARK as one of the first black women to be the sole owner of an athleisure brand.


Credit: Parkwood Entertainment, Photo by Mason Poole

The collection is available online at adidas.com and in select stores next year. Prices range from $25 for accessories to $250 for outerwear.

The partnership with adidas serves as the basis for the Queen to relaunch Ivy Park, the athleisure company she co-created and is now the sole owner of after buying out Topshop owner and billionaire Phillip Green in November 2018. 

Jay-Z and Beyonce’s daughter Blue Ivy Carter has won a songwriting award at the age of seven.

Blue Ivy bagged the Ashford & Simpson Songwriter’s Award at Sunday’s Soul Train Awards for co-writing her mother’s hit Brown skin girl, a song celebrating dark- and brown-skinned women.

Blue Ivy gives a vocal performance that opens and closes the song, which also features Wizkid and Saint Jhn.

The Carters were not at the Orleans Arena in Las Vegas to accept the honour named after the legendary Motown songwriting duo Nick Ashford and Valerie Simpson.

Blue Ivy shares the win with Beyonce, Jay-Z, St Jhn and several other co- writers.

This week could get even better for Blue Ivy.


Beyoncé did more than give a rare interview to ABCsome nights ago where she spoke about The Lion King, the original cartoon’s impact on her, and the album she curated for the new version of the film. She also released the music video for the new song she recorded for the adaptation: “Spirit.” There’s a lot to take in: incredible dancing, breathtaking scenery, an entire rainbow’s worth of outfits that Bey wears, and Beyoncé’s seven-year-old daughter Blue Ivy Carter, who is a scene-stealer in her own right whenever she’s alongside her mother.

Photo credit: YouTube
Photo credit: YouTube

The video justly has over 10 million views already.

In her interview with ABC, Beyoncé spoke about the vision behind the video. The concept of the video is to show how God is the painter, and natural beauty in nature needs no art direction,” she said. “It’s the beauty of color, the beauty of melanin, the beauty of tradition.”

She added, “It was important that we weren’t just inspired by Africa but that we actually included and learned from the motherland.”

She also spoke about how much being able to pass down The Lion King to her family and children Blue and her younger twin siblings Rumi and Sir meant to her. “Being a mother, my family is my biggest priority,” Bey said. “It’s not many films that the parents can go and feel the way I feel about The Lion King and…pass that legacy on to their kids.”

“I grew up watching The Lion King [the original 1994 cartoon]. It’s the first Disney movie brought me to tears,” she said.

As part of the one-year anniversary celebration for her Lemonade album, Beyoncé has announced via her official website that she will be giving four scholarships – tagged ‘Formation Scholars’ – to four young college women for the 2017-2018 academic year.

According to the 35-year-old star, the scholarship is to “encourage and support young women who are unafraid to think outside the box and are bold, creative, conscious and confident.”

Her website states that Women who are interested in studying creative arts, music, literature, or African-American studies are welcome to apply, and the schools participating include Berklee College of Music, Howard University, Parsons School of Design, and Spelman College.

Source: Bellanaija