On  Miscarriages

Having miscarriages taught me that I had to mother myself before I could be a mother to someone else. Then I had Blue, and the quest for my purpose became so much deeper. I died and was reborn in my relationship, and the quest for self became even stronger.

On Self-Care

After having a difficult pregnancy, I took a year to focus on my health. I have researched information on homeopathic medicines. I don’t just put any prescription in my body. My diet is important, and I use tools like acupuncture, meditation, visualization, and breathing exercises.

On Partnership With Adidas

I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.

On the cover, she looks stunning rocking pieces from the new collection from her Ivy Park line in collaboration with Adidas. Sporting long braids, the “Formation” singer looks drop-dead gorgeous in a burgundy swimsuit from the gender-neutral collection. She later slipped into an off white, short sleeve hoodie over a  long-sleeve soccer jersey and cargo sweatpants from the collection, paired with matching Jimmy Choo ankle boots.

Click here for the full interview with Elle.


Editor-in-Chief: @ninagarcia ⁣
Cover star: @beyonce
Photographer: @msmelina ⁣
Stylist: #KarenLangley ⁣
Makeup: @sirjohn ⁣
Hair: @nealfarinah @nakiarachon ⁣
Production: Ben Bonnet @westyproductions



Source: Bella Naija

On Thursday, Beyonce and Adidas announced a “multi-layered partnership”, which will feature a relaunch of her Ivy Park clothing line and original product releases from the brand. Soon, you’ll be able to wear footwear created under the direction of Beyoncé herself.

 As part of the deal, Knowles will become a creative partner for the company, developing new footwear and clothes for Adidas. Knowles called the opportunity a “partnership of a lifetime” in a release. Her new collection of products will be based on the singer’s “meaningful and rich storytelling.”
The pop star and entrepreneur will retain ownership of Ivy Park, which was introduced in 2016 in partnership with Topshop and sells comfort wear and athleisure at retailers including Nordstrom.
“Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators,” said Eric Liedtke, a member of the executive board of Adidas AG.
Credit: Fab Woman

Born in Seoul, Choi was partially inspired by her thesis collection at Parsons, where she made heavy use of stripes based on her love for architecture and her Korean heritage. The collection is now available at Adidas flagship locations and select retail partners, including Dover Street Market, Net-A-Porter, Barney’s, Nordstrom, KITH and Urban Outfitters.

Teen Vogue spoke with the designer about the inspiration behind the collection and her advice for upcoming designers.

Teen Vogue: What was the inspiration behind this collection?

Ji Won Choi: It was very much a coming together of my aesthetic, which draws from the architectural shapes of Korean garments and classic Adidas motifs. It was meant to be inspired by my work at Parsons. My thesis collection used the concept of a stripe as the starting point for each garment and incorporated a repeated stripe motif throughout. What could be more natural than evolving this into the iconic Adidas three stripes?

TV: What does the opportunity to design for Adidas mean to you?

JWC: I’m honestly still processing it. It means that my work, which can tend to be more on the niche end, has this massive global platform and a bigger audience than I ever thought would be possible. Anywhere in the world, if someone sees the three stripes, they know exactly what they stand for. It’s an amazing family to be a part of.

Meet Ji Won Choi The Designer Behind Adidas Newest Cozy Collection
Courtesy of Ji Won Choi

TV: How do you want people to feel when they put on your clothes?

JWC: Strong and confident! Expressive, but with ease.

TV: The clothing was showcased in a colorful 3-D maze with models walking up and down the staircases. How did this imagery tie into your collection?

JWC: It was important to me that we incorporate movement into the presentation since that’s a big part of the inspiration behind this collection and all of my work. I knew the presentation couldn’t be static. I really wanted to celebrate individuality and have a diverse group of women representing the collection at the presentation. The end result was beyond imagination — the set designer Ben Cullen Williams brought our vision to life in an incredible way.

Meet Ji Won Choi The Designer Behind Adidas Newest Cozy Collection
Courtesy of Ji Won Choi

TV: Any advice for young designers looking to get their feet wet in the industry?

JWC: My biggest advice for young designers is to have a very clear point of view and defined design aesthetic. Your design aesthetic can always evolve, but when you’re just starting out, it’s very important to have a clear sense of who you are and who you are as a brand.


Naomi Elizée is the fashion market assistant at Vogue and a Teen Vogue contributor. This interview has been edited and condensed.


Culled from Teen Vogue