In an era where visibility, trust, and narrative control define brand success, Cynthia Mwangi stands out as a force shaping how stories are told, received, and sustained across Africa’s media landscape.
A multifaceted PR, Marketing, and Communications expert, Cynthia brings nearly two decades of experience spanning broadcast journalism, digital marketing, inbound strategy, and high-impact communications. Her career reflects not only longevity, but evolution, adapting with intention as media, audiences, and platforms continue to shift.
Leading Brand Strategy in Broadcast Media
Cynthia currently serves as Brand Manager at Hot 96 and Deputy Radio Digital Manager at Royal Media Services Ltd, Kenya’s leading media house. In this role, she operates at the intersection of content, operations, revenue, and digital growth.
Her responsibilities include overseeing programming and station operations, driving revenue generation, and leading the development and execution of station-specific digital and social media strategies. Through her leadership, Cynthia ensures brand consistency, relevance, and audience engagement across both traditional broadcast and digital platforms.
Her work reflects a deep understanding that modern media success is no longer siloed,it requires cohesion between on-air storytelling, online engagement, and measurable business outcomes.
Building Brands With Intention Through Cyn Communications
Beyond broadcast, Cynthia is the founder of Cyn Communications, a strategic communications firm dedicated to elevating brand reputation and driving meaningful engagement.
Through her consultancy, she partners with organizations, public figures, and institutions to design and execute innovative communications strategies that align visibility with purpose. Her expertise spans:
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Media relations and brand positioning
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Political campaign communications management
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Crisis communications and reputation management
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Social media strategy and execution
What sets Cynthia apart is her ability to navigate both traditional and digital channels, using each strategically to amplify reach while maintaining message integrity.
Recognition Rooted in Impact
In 2024, Cynthia Mwangi was recognized as one of the Top Women in PR by the Public Relations Society of Kenya (PRSK), an acknowledgment that reflects not just professional excellence, but her influence in shaping ethical, effective, and future-forward communications.
Her work demonstrates that strong storytelling is not about noise, but about clarity, strategy, and trust.
A Woman of Rubies
As a Woman of Rubies, Cynthia Mwangi represents leadership grounded in expertise, adaptability, and service. Her career is a reminder that communications is not just about visibility, it’s about shaping narratives that move industries, influence public perception, and create lasting impact.
Through media, strategy, and mentorship, Cynthia continues to redefine what it means to lead with purpose in an ever-evolving communications landscape.
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