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Risikatu Olasumbo Awogbemi
In Interviews&profile By

Risikatu Olasumbo Awogbemi: Inspiring Nigerian-Canadian Entrepreneur and Community Leader

Risikatu Olasumbo Awogbemi is a shining example of resilience, dedication, and community spirit. A Nigerian-born Canadian, she has made significant strides since migrating to Canada in 2006. As the CEO of SMTN International Inc., a leading cargo company, and the Founder of the Advocacy Centre for Women and Family Matters, Olasumbo’s contributions to business and community advocacy are remarkable. Her journey, marked by numerous awards and active involvement in various organizations, showcases her commitment to empowering others and making a positive impact in Canada and beyond.

A Journey from Nigeria to Canada

Risikatu Olasumbo Awogbemi embarked on her journey to Canada in 2006. A devoted mother of four boys, she has called Brampton home for over 13 years, where she actively supports her community through volunteer work, including school trips and various local events. Her dedication to service is further exemplified by her membership in the Rotary Club of Brampton.

Leading SMTN International Inc.

As the CEO of SMTN International Inc., Olasumbo leads one of Canada’s premier cargo companies. SMTN International Inc. is renowned for its fast, reliable, and efficient air and sea cargo, warehousing, and procurement services, catering to customers across Canada and internationally. Located strategically at the Toronto Pearson International Airport Business District, SMTN ensures seamless logistics operations and easy access for customers. Numerous satisfied customer testimonials validate the company’s commitment to excellence.

Advocacy and Community Service

Olasumbo’s passion for community service extends beyond her business endeavors. She is the Founder and Executive Director of the Advocacy Centre for Women and Family Matters, a not-for-profit organization that supports women from various communities in Canada and beyond. The center provides essential counseling and protective services to empower women and children to stand against violence. Her involvement in various community-based programs, both locally and internationally, underscores her commitment to giving back and supporting humanity.

Risikatu Olasumbo Awogbemi
Risikatu Olasumbo Awogbemi, CEO- Smtn Cargo

Educational Background and Professional Achievements

Olasumbo’s dedication to personal and professional growth is evident in her academic achievements. In 2018, she earned a post-graduate certificate in Project Management from Humber College, Ontario, and she is a Certified Project Management Professional (PMP). Her educational background also includes an MSc in Finance and an MSc in Transport Management.

Recognitions and Awards

Her excellence in entrepreneurship and community service has earned her numerous accolades, including:

  • Canada Vendors Entrepreneurship and Business Personality of the Year Award (2020)
  • NNC Business Personality of the Year Award (2021)
  • Afro Heritage Community Award of Excellence (2022)
  • ABEDORC Production Award of Excellence (2022)
  • CNP/CAP Power of Inclusion Catalyst for Change Award (2023)
  • Recognition for contribution to The Empowered Summit (2024) by the Honorable MPP David Smith

Active Community Involvement

Olasumbo continues to actively participate in various community organizations, including the Nigerian Canadian Association in the GTA and the Network of Nigerians in Canada (NNC), supporting Nigerian Canadian communities across the Greater Toronto Area. She is also a member of the Brampton Residence Association Council 2024.

Risikatu Olasumbo Awogbemi’s unwavering dedication to her community, both locally and internationally, highlights her passion for making a positive impact and empowering others.

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Passion to Profit
In Career Gems By

From Passion to Profit: Women Turning Hobbies into Successful Businesses

Turning a passion into a profitable business is a dream for many, and women around the world are increasingly making this dream a reality. By leveraging their hobbies, skills, and interests, they are creating successful businesses that not only bring financial rewards but also personal fulfillment. Here are some inspiring examples of women who have turned their hobbies into thriving businesses, along with tips on how you can do the same.

Inspiring Examples

1. Melissa Butler – The Lip Bar

Melissa Butler started The Lip Bar out of her kitchen in 2012. Frustrated with the lack of diversity in beauty products, she began making vegan and cruelty-free lipsticks. What started as a hobby soon turned into a successful business, with her products now sold in major retailers like Target. Butler’s commitment to inclusivity and quality helped her stand out in a crowded market.

2. Rachel Hollis – Chic Media

Rachel Hollis, initially a food blogger, turned her passion for lifestyle content into Chic Media, a multi-million dollar media company. Hollis leveraged her blogging hobby into a platform that offers lifestyle advice, motivational content, and even best-selling books. Her authenticity and ability to connect with her audience have been key to her success.

3. Lisa Price – Carol’s Daughter

Lisa Price started Carol’s Daughter in her Brooklyn kitchen, mixing natural ingredients to create hair and body products. What began as a hobby grew into a beloved brand with a loyal customer base. Today, Carol’s Daughter is a well-known name in the beauty industry, celebrated for its high-quality, natural products.

4. Joanna Gaines – Magnolia

Joanna Gaines turned her love for home design into Magnolia, a lifestyle brand that encompasses everything from home decor to real estate. Alongside her husband Chip, she turned her hobby into a multi-million dollar business empire, which includes a TV show, retail store, and numerous product lines. Gaines’ eye for design and dedication to quality have made Magnolia a household name.

5. Adenike Ogunlesi – Ruff ‘n’ Tumble

Adenike Ogunlesi, a Nigerian entrepreneur, turned her passion for designing children’s clothing into Ruff ‘n’ Tumble, a leading children’s clothing brand in Nigeria. What started as a small operation in her home has grown into a successful business with stores across the country. Ogunlesi’s dedication to quality and her understanding of the market have been key to her success.

6. Vivian Kaye – KinkyCurlyYaki

Vivian Kaye, based in Canada, founded KinkyCurlyYaki out of her frustration with the lack of natural-looking hair extensions for Black women. What started as a side hustle from her basement has grown into a multi-million dollar business. Kaye’s ability to connect with her customers and her commitment to authenticity have made KinkyCurlyYaki a beloved brand in the hair care industry.

Tips for Turning Your Hobby into a Successful Business

1. Identify Your Passion and Skills

The first step in turning your hobby into a business is to identify what you’re passionate about and where your skills lie. Consider the activities that you love doing in your free time. Whether it’s baking, crafting, photography, writing, or fitness, your hobby could be the foundation of a thriving business.

2. Research the Market

Before diving in, it’s crucial to research the market to understand the demand for your hobby-based product or service. Look at your potential competitors and analyze what they offer, their pricing, and their target audience. This will help you identify gaps in the market and refine your business idea to meet customer needs effectively.

3. Create a Business Plan

A solid business plan is essential for turning your hobby into a profitable venture. Outline your business goals, target market, marketing strategies, and financial projections. A well-thought-out business plan will guide you through the initial stages of your business and help you stay focused on your objectives.

4. Build Your Brand

Your brand is what sets you apart from competitors and makes your business memorable. Create a brand identity that reflects your passion and resonates with your target audience. This includes choosing a business name, designing a logo, and establishing a consistent look and feel across all your marketing materials.

5. Utilize Social Media

Social media is a powerful tool for promoting your business and connecting with potential customers. Use platforms like Instagram, Facebook, and Pinterest to showcase your products or services, share behind-the-scenes content, and engage with your audience. Building a strong social media presence can help you reach a wider audience and generate interest in your business.

6. Network and Collaborate

Networking with other entrepreneurs and professionals in your industry can provide valuable insights and opportunities for growth. Attend industry events, join online communities, and collaborate with influencers or complementary businesses to expand your reach and build relationships that can benefit your business.

7. Offer Exceptional Customer Service

Providing excellent customer service is key to building a loyal customer base. Ensure that your customers have a positive experience from the moment they interact with your business. Respond promptly to inquiries, address any issues, and go the extra mile to exceed customer expectations.

8. Continuously Improve and Innovate

The journey from passion to profit doesn’t stop once your business is up and running. Continuously seek ways to improve your products or services, and stay up-to-date with industry trends. Innovation and adaptability are crucial for long-term success and keeping your business relevant in a competitive market.

Conclusion

Turning a hobby into a successful business requires dedication, planning, and a willingness to take risks. By identifying your passion, researching the market, creating a business plan, building your brand, utilizing social media, networking, offering exceptional customer service, and continuously innovating, you can transform your passion into a profitable and fulfilling business venture. Join the many women who have successfully turned their hobbies into thriving businesses and start your journey from passion to profit today.

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women overcoming career challenges
In Career Gems By

Top10 Strategies for Women to Overcome Career Challenges and Achieve Success

Women in the professional world often face unique challenges that demand resilience, creativity, and strategic thinking. From breaking into male-dominated industries and balancing work-life commitments to advocating for equal pay, women can overcome these obstacles by implementing effective strategies. Here are the top 10 strategies for women to overcome career challenges and achieve professional growth.

1. Embrace Continuous Learning

The professional landscape is constantly evolving. To stay ahead, it’s crucial to invest in continuous learning. This could mean enrolling in online courses, attending workshops, or obtaining certifications in your field. Keeping your skills updated not only enhances your expertise but also boosts your confidence in navigating career challenges.

2. Build a Strong Support Network

Surround yourself with mentors, peers, and allies who can provide guidance, support, and constructive feedback. A strong support network can offer invaluable advice, open doors to new opportunities, and provide the encouragement needed to persevere through difficult times.

3. Set Clear Career Goals

Having a clear vision of your career aspirations helps in creating a focused path. Set short-term and long-term goals and develop a strategic plan to achieve them. Regularly review and adjust your goals to ensure you remain on track and motivated.

4. Develop Negotiation Skills

Negotiation is a critical skill, especially when it comes to salary discussions, promotions, and project opportunities. Practice and refine your negotiation skills to confidently advocate for your worth and secure the resources and recognition you deserve.

5. Seek Out Mentorship

Mentorship can play a pivotal role in career advancement. Seek out mentors who have experience and insights in your industry. They can offer guidance, share valuable knowledge, and help you navigate complex career decisions.

6. Cultivate Resilience

Resilience is the ability to bounce back from setbacks and persist in the face of adversity. Cultivate resilience by maintaining a positive mindset, learning from failures, and viewing challenges as opportunities for growth. This mindset will empower you to tackle obstacles head-on.

7. Enhance Your Personal Brand

Your personal brand is how you present yourself to the world. It encompasses your skills, values, and professional presence. Enhance your personal brand by showcasing your achievements, building a strong online presence, and consistently demonstrating your expertise and professionalism.

8. Advocate for Yourself

Don’t wait for others to recognize your accomplishments. Be proactive in advocating for yourself. Highlight your achievements, share your ideas, and express your career aspirations to your supervisors and peers. Self-advocacy is essential for career growth and recognition.

9. Balance Work and Personal Life

Achieving a healthy work-life balance is crucial for long-term success and well-being. Set boundaries, prioritize tasks, and make time for activities that recharge you. A balanced life helps you maintain focus, productivity, and overall happiness.

10. Stay Informed and Connected

Stay informed about industry trends, company developments, and potential career opportunities. Join professional associations, attend industry conferences, and engage with thought leaders in your field. Staying connected ensures you remain relevant and aware of the latest advancements.

Conclusion

Overcoming career challenges requires a proactive and strategic approach. By embracing continuous learning, building a support network, setting clear goals, developing negotiation skills, seeking mentorship, cultivating resilience, enhancing your personal brand, advocating for yourself, balancing work and personal life, and staying informed and connected, women can navigate their careers with confidence and achieve their professional aspirations. Remember, every challenge is an opportunity for growth and success.

Image source:  pexels.com

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Bose Fawehinmi
In Interviews&profile By

Bose Fawehinmi: The Life Coach Helping Couples Achieve Marital Bliss

Bose Fawehinmi is dedicated to helping individuals and couples navigate the often turbulent waters of relationships with grace and faith. As a certified Christian counselor and an infidelity recovery expert, Bose’s unique approach to life coaching is deeply rooted in her diverse background.

A Journey from Engineering to Empowerment

Originally trained as an engineer, Bose brings analytical precision and a problem-solving mindset to her practice. Over the past two decades, she has evolved from her engineering roots into a successful serial entrepreneur, utilizing her wide-ranging experiences to empower others in their personal and professional lives.

A Passion for Personal Growth

Her entrepreneurial spirit is matched by her commitment to personal growth. Bose is an avid enthusiast of continuous learning and self-improvement, believing firmly in the transformative power of these principles. She is passionate about helping others unlock their potential, fostering both emotional healing and practical life skills to achieve lasting change.

Faith-Based Guidance and Practical Strategies

Working with singles, engaged couples, and married partners, Bose offers a blend of faith-based guidance and practical strategies. Her expertise in infidelity recovery makes her an invaluable resource for those seeking to rebuild trust and create a stronger, more fulfilling relationship. She combines her professional knowledge with genuine empathy and personal experience, providing a holistic approach to relationship counseling.

Authenticity and Relatable Support

Bose’s dedication extends beyond her professional life into her own home, where she enjoys a happy and fulfilling marriage. This personal success adds authenticity to her counsel, as she draws from real-life experiences to connect with and support her clients. Her warmth, empathy, and unwavering support have made her a trusted advisor to many on their journey toward personal and relational fulfillment.

Through her work, Bose Fawehinmi has touched countless lives, helping people realize their potential and achieve the harmony and happiness they deserve. Her vision and dedication continue to inspire and guide many, making her a prominent figure in the fields of life coaching and relationship counseling.

Follow her on Instagram to learn more about her work

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Erelu Bisi Adeleye-Fayemi
In Inspiration By

The Remarkable Journey of Erelu Bisi Adeleye-Fayemi

Erelu Bisi Adeleye-Fayemi is a distinguished feminist activist, gender and development specialist, policy advocate, and social sector expert. With decades of experience and numerous accolades to her name, she has been a formidable force in advancing women’s rights and social justice across Africa and beyond. Her journey from academia to global advocacy showcases her relentless dedication to gender equality and empowerment. Erelu Fayemi’s contributions have spanned across various sectors, from grassroots activism to high-level policy advocacy, making her a beacon of hope and a role model for countless women.

Academic Background and Professional Training

HE Erelu Bisi Adeleye-Fayemi holds a BA (1984) and MA (1988) in History from the University of Ife, Nigeria (now Obafemi Awolowo University). She also earned an MA in Gender and Society (1992) from Middlesex University, UK, and received a PhD (Honoris Causa) in Sociology from the Tai Solarin University of Education (2014).

Leadership in Women’s Development

From 1991-2001, Erelu Fayemi served as the Director of Akina Mama wa Afrika (AMwA), an international development organization for African women. During her tenure, she established the African Women’s Leadership Institute (AWLI), which has produced over 6,000 women leaders across Africa. She is also the co-founder of the African Women’s Development Fund (AWDF), the first Africa-wide grant-making foundation for women’s organizations, and served as the first Executive Director from 2001-2010.

Founding the African Women’s Development Fund

Erelu Fayemi co-founded the African Women’s Development Fund (AWDF) and served as its first CEO from 2001-2010. Under her leadership, AWDF supported thousands of women’s rights organizations in 42 African countries with millions of dollars in grants.

Current Roles and Initiatives

Currently, Erelu Fayemi is the CEO of Above Whispers Media Group, specializing in leadership development for women. She also runs an online community called Abovewhispers.com, where she lends her voice to issues affecting women and encourages them to rise above whispers, using their voices, resources, and positions where it matters. Recently, she established ‘The Wrapper Network’, an online mentoring and support program for young women. She served as a UN Women Nigeria Senior Advisor (2017-2018) and is a Visiting Senior Research Fellow at the Africa Leadership Center, King’s College, London.

Legislative Contributions in Ekiti State

When her husband, Dr. Kayode Fayemi, took office as Governor of Ekiti State from 2010 to 2014, Erelu Fayemi became actively involved in policy advocacy, grassroots empowerment, and social inclusion programs. She led campaigns to enact several critical laws, including the Gender-Based Violence Prohibition Law (2011, revised in 2019), the Equal Opportunities Bill (2013), the HIV Anti-Stigma Bill (2014), the Treatment, Care and Protection Bill for Sexually Abused Minors (2020), the Ekiti State Mental Health Law (2021), and the Ekiti State Gender Composition Law (2022). She chaired the Ekiti State GBV Management Committee and the Ekiti State AIDS Control Agency (2018 – 2022) and led the Nigeria Governors Wives Forum (NGWF) from 2020 to 2022.

Erelu Bisi Adeleye-
Erelu Bisi Adeleye-Fayemi

Literary Contributions

Erelu Fayemi is the author of several influential works, including ‘Speaking for Myself: Perspectives on Social, Political and Feminist Activism in Africa’ (2013), ‘Speaking above a Whisper’ (2013), an autobiography, ‘Loud Whispers’ (2017), and ‘Where is your Wrapper?’ (2020). She also co-edited ‘Voice, Power and Soul’ with Jessica Horn (2008), a compilation of images and stories of African Feminists. Her books “Tray of Locust Beans” and “Demand and Supply” delve into socio-political and cultural themes, advocating for gender equality and empowerment.

The Wrapper Network: Empowering Women During the COVID-19 Pandemic

During the COVID-19 pandemic, Erelu Bisi Fayemi initiated the “A Wrapper for Women Initiative,” providing hope and support to over 60,000 households in Ekiti. Inspired by a story of solidarity, this initiative symbolizes unity, protection, and care, encouraging women to support each other.

Encouragement to Young Women

Erelu encourages young women to be actively involved in politics and community affairs. She emphasizes the importance of persistence, self-awareness, and courage, urging women to raise their voices and demand action against issues like sexual violence.

Final Thoughts

Erelu Bisi Fayemi’s journey is a testament to resilience, advocacy, and unwavering commitment to gender equality. Her work continues to inspire and empower women globally, reminding us all of the power of solidarity and the importance of using our voices for change. Through her vast and varied efforts, Erelu Bisi Adeleye-Fayemi continues to champion gender equality, advocate for social justice, and empower women across Africa and beyond.

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Olwaseyi Moejoh
In Interviews&profile By

Oluwaseyi Moejoh Becomes First African Woman Young Superhero for Earth

Oluwaseyi Moejoh, affectionately called Seyi, has come a long way from her days of picking up plastic bottles as a teenager. Almost 7 years ago, if someone had told her that she would one day make history as the first young African woman named a Young Superhero for Earth, it would have seemed far-fetched. But that was just the beginning of her remarkable journey.

A Call to Action

Oluwaseyi’s interest in tackling plastic pollution sparked when she was a 16-year-old high school student. She was disheartened by the rising pollution levels in her country and concerned about the lack of meaningful involvement of the next generation in finding solutions to the plastic pollution crisis.

Since then, with relentless passion, Seyi has spearheaded over 50 youth-led projects in the past six years to address plastic pollution and catalyze climate action in Nigeria and Africa. Through her nonprofit, U-recycle Initiative Africa, she has led initiatives such as deploying “talking” recycling bins in leading universities, developing a tech-enabled gamified learning platform about plastic pollution, and conducting climate education workshops in low-income schools across Nigeria.

A Testament to Youth Power

Seyi’s favorite quote, “Young people can change the world, give us a chance,” echoes her journey. At just 22, her story stands as a testament to the transformative power of youth when given an opportunity to shape a sustainable future. It’s also a clarion call to older generations to support young people in realizing their dreams of a greener, healthier planet.

Despite facing challenges due to her age, gender, and background, Seyi refused to be held back. She believes in the importance of intergenerational collaboration, understanding, and listening to the needs of the earth, the vulnerable, and the next generation.

Recognition and Acknowledgment

Last month, in Atlanta, United States, Oluwaseyi was honored with the 2024 Young SuperHero for Earth Award by the Captain Planet Foundation (CPF), the oldest and largest youth-focused environmental organization globally. This recognition places her among environmental visionaries like President Jimmy Carter, Dr. Jane Goodall, and Xiye Bastida. Additionally, she was named one of Leading Ladies Africa’s 100 Most Inspiring Women in Nigeria for 2024.

The CPF, an offshoot of the Captain Planet and the Planeteers animated series, aims to foster youth’s connection with nature and empower them to create change. Through various programs like Project Learning Garden and the Planeteer Alliance, CPF has impacted over 1.7 million K-12 youth globally, nurturing a generation of eco-conscious leaders.

Oluwaseyi Moejoh’s journey serves as an inspiration, reminding us of the power of youth to drive positive change and create a more sustainable future for all.

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Turning passion to profit
In Career Gems By

Transforming Passion into Profit: A Guide for Women Entrepreneurs

Many women across the globe are harnessing their passions and talents to create thriving businesses and pursue fulfilling careers. Every day, more women are turning their passion projects into profitable ventures that not only generate income but also drive economic growth and empowerment. This article explores how women can transform their passion projects into profitable careers, drawing on real-life examples and practical advice.

1. Identifying Your Passion

The first step in turning a passion project into a profitable career is identifying what you’re passionate about. Whether it’s fashion design, food entrepreneurship, or social activism, your passion should be the driving force behind your business venture. Take the time to reflect on your interests, skills, and values to identify a niche that aligns with your passions and has the potential for profitability.

2. Developing Your Skills and Expertise

Once you’ve identified your passion, invest in developing your skills and expertise in your chosen field. Take advantage of training programs, workshops, and online courses to acquire the knowledge and skills you need to succeed. Whether it’s learning new techniques in your craft or mastering business management principles, continuous learning and skill development are essential for building a successful career from your passion project.

3. Creating a Solid Business Plan

A solid business plan is essential for turning your passion project into a profitable career. Outline your business goals, target market, competitive analysis, and marketing strategy to guide your business growth and development. A well-thought-out business plan not only helps you clarify your vision but also serves as a roadmap for achieving your goals and securing financing if needed.

4. Building Your Brand

Building a strong brand is key to standing out in a competitive market and attracting customers to your passion project-turned-business. Define your brand identity, including your brand values, personality, and visual elements such as logo and packaging. Establishing a strong brand presence across your chosen social media channels, websites, and offline promotions helps to build brand awareness and loyalty among your target audience.

5. Leveraging Technology and Digital Tools

In today’s digital age, embracing digital tools and platforms that can help you showcase your products or services, manage your finances, and connect with customers online is crucial. Utilizing e-commerce platforms, social media, and digital marketing strategies can significantly expand your reach and enhance your business operations.

6. Seeking Mentorship and Networking Opportunities

Mentorship and networking are invaluable resources for women entrepreneurs looking to turn their passion projects into profitable careers. Connect with experienced mentors, industry experts, and fellow entrepreneurs who can offer guidance, advice, and support along your entrepreneurial journey. Joining networking groups, attending industry events, and participating in entrepreneurship programs can help you expand your network and access new opportunities for growth and collaboration.

With determination, creativity, and strategic planning, women can achieve success in their entrepreneurial pursuits and create a lasting impact in their communities and beyond. By transforming their passion projects into profitable careers, women are not only achieving personal fulfillment but also contributing to the broader economic and social landscape.

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In Career Gems By

How to Use Social Media for Media Coverage

Social media has become an indispensable tool for businesses and individuals seeking to amplify their message and capture the attention of journalists. With the right strategies, you can leverage social media platforms to extend your reach, engage with mediaprofessionals, and ultimately secure valuable media coverage. Here’s how you can use social media to boost your media presence effectively.

Why Social Media?

Social media platforms offer unparalleled opportunities to connect with a wide audience, including journalists and media outlets. These platformsallow you to share your news, updates, and stories directly with the public, increasing your visibility and impact. Moreover, social media enables real-time engagement, making it easier to build relationships with journalists and media professionals.

Amplify Your Message

To make the most of social media, you need to consistently share your news, updates, and stories. Regular posting helps keep your audience engaged and increases the likelihood that journalists will notice your content. Here are a few tips to amplify your message:

  1. Create Engaging Content: Share compelling stories, high-quality images, and videos that resonate with your audience.
  2. Post Regularly: Maintain a consistent posting schedule to keep your audience engaged and informed.
  3. Utilize Different Formats: Experiment with various content formats like live videos, stories, and polls to capture attention.

Tag Media Outlets

Tagging media outlets and journalists when sharing relevant content is crucial. This not only ensures that your posts reach the right people but also increases your chances of getting noticed. Here’s how you can effectively tag media outlets:

  1. Research Relevant Journalists: Identify journalists and media outlets that cover topics related to your industry or niche.
  2. Tag Appropriately: When you share news or updates, tag these journalists and outlets in your posts to alert them directly.
  3. Be Respectful: Ensure your content is relevant to their interests and beat, and avoid over-tagging to prevent spamming.

Engage with Journalists

Building relationships with journalists is essential for securing media coverage. Social media offers a direct line of communication, allowing you to engage with journalists in meaningful ways. Here are some strategies to engage effectively:

  1. Comment on Their Posts: Share thoughtful comments on journalists’ posts to show your interest in their work.
  2. Share Their Articles: Amplify their work by sharing it on your platforms, adding your insights or comments.
  3. Join Relevant Conversations: Participate in discussions on topics that journalists are interested in, positioning yourself as a knowledgeable source.

Use Hashtags Wisely

Hashtags are powerful tools for increasing the discoverability of your content. By using trending and industry-specific hashtags, you can make your posts more visible to journalists and media outlets. Here’s how to use hashtags effectively:

  1. Research Trending Hashtags: Keep an eye on popular hashtags in your industry and incorporate them into your posts.
  2. Create Branded Hashtags: Develop unique hashtags for your campaigns to build a cohesive brand narrative.
  3. Use a Mix: Combine trending, industry-specific, and branded hashtags to maximize your reach.

Track and Adjust

Monitoring the performance of your social media efforts is crucial for understanding what works and what doesn’t. Use analytics tools to track your engagement, reach, and overall impact. Based on this data, you can adjust your strategy to improve your chances of capturing media attention. Here are some key metrics to track:

  1. Engagement Rates: Measure likes, comments, shares, and interactions on your posts.
  2. Reach and Impressions: Track how many people see your content and how often it appears in their feeds.
  3. Follower Growth: Monitor the growth of your audience over time to ensure your reach is expanding

 

Get Madia Visibility Bootcamp Replay

To learn more about how to leverage social media for media coverage, grab a copy of the Women of Rubies Media Visibility Bootcamp recording on womenofrubies.com/mvbc3.

Conclusion

By leveraging social media effectively, you can significantly enhance your chances of securing media coverage. Start by sharing compelling content, tagging relevant media outlets, engaging with journalists, using hashtags wisely, and continuously tracking your performance. With these strategies, you can amplify your message, build valuable media relationships, and ultimately achieve greater visibility and recognition. Start tagging, engaging, and sharing today to make the most of your social media presence!

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Dr. Omotola Bamigbaiye
In Interviews&profile By

Dr. Omotola Bamigbaiye: Inspiring Journey of Resilience and Reinvention

Omotola Bamigbaiye’s journey to success is anything but conventional. In a world where achievement often equates to flawlessness, her story stands out as a testament to resilience, determination, and the beauty found within imperfections. As a lecturer, entrepreneur, marketing expert, and now author, Omotola’s path exemplifies the power of embracing life’s twists and turns with grace and authenticity.

From Lecture Halls to Boardrooms: A Multifaceted Career

Omotola’s journey began in the lecture halls, where she shared her expertise as an adjunct lecturer at the University of Lagos Business School (ULBS) and a facilitator at Orange Academy. Armed with a Doctorate in Marketing, she seamlessly transitioned into the corporate world, leaving an indelible mark on the financial services and FMCG sectors.

As the Marketing Director, Sub Saharan Africa at pladis Global Limited, Omotola’s strategic vision and portfolio management skills have propelled her to the forefront of her industry. But beyond her corporate success, she remains committed to empowering others through education and mentorship.

Dr. Omotola Bamigbaiye

Crafting Compelling Narratives: The Power of Storytelling

In her latest endeavor, Omotola ventures into the world of literature with her book, “Imperfectly Awesome.” Adulting can be chaotic. But it can also be a hilarious and thrilling ride. From career expectations to motherhood, relationships, and the nagging whispers of imposter syndrome, there’s always something to grapple with. Written in an honest, relatable tone, I share my stories of becoming to help you love yourself, reinvent, and bloom—just the way you were designed to. The world may only play off-tune beats, but you can create your rhythm and dance to it gracefully . . . or however else you please.

Through candid storytelling, Omotola shares the highs and lows of her personal and professional journey, offering readers a glimpse into the transformative power of resilience and hope. Drawing from her own experiences, she explores themes of self-discovery, overcoming adversity, and finding beauty in imperfection. Her book serves as a roadmap for those navigating life’s uncertainties, encouraging readers to embrace their flaws and celebrate their unique journey.

Lessons in Resilience: Navigating Life’s Challenges

Omotola’s story is one of resilience in the face of adversity. From navigating boardrooms with a baby strapped to her back to battling imposter syndrome and career setbacks, she has weathered life’s storms with grace and determination. Through it all, she has learned valuable lessons about the importance of self-love, perseverance, and owning one’s narrative. Her journey serves as an inspiration to women everywhere, reminding them that success is not defined by perfection but by the courage to embrace imperfections and forge ahead despite the odds.

Embracing Life’s Messy, Beautiful Chaos

In a world obsessed with perfection, Omotola’s story is a refreshing reminder that life’s greatest lessons are often found in its messiest moments. Her journey is a testament to the transformative power of resilience, self-love, and unwavering determination. As she continues to inspire others through her work and her words, Omotola Bamigbaiye stands as a shining example of what it means to embrace imperfections and find beauty in life’s messy, beautiful chaos.

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business budget
In Career Gems By

6 Ways to Create a Business Budget and Ensure Financial Stability

Considering transitioning your side hustle into a full-fledged small business? If so, your top priority should be establishing a solid business budget.

To ensure the sustainability of your business, adhere to these steps to effectively manage your income and expenses.

What is a Business Budget?

A business budget is a way to keep track of all your business expenses, revenues, and profits. Having a budget will help you know how much your business is making and what adjustments you need to make to keep your business running smoothly.

There are many different formats a business budget can take. One common form is an Excel sheet. For more advanced forms, you can use different platforms and apps. Some popular apps include Freshbooks, Pocketguard, and Xero.

Why Do You Need a Business Budget?

If you’re a small business owner, you might think it’s easier to organize and manage your business income with your regular income and expenses. However, keeping your business finances separate from a budget can help avoid confusion. Here are some other reasons to have a business budget:

  • Having a business budget will help you keep track of your expenses so that you don’t run the risk of going out of business.
  • Having a business budget will be helpful when it comes to your business taxes.
  • It’s a great way to know how much money is coming in and going out of your business.
  • It’s a simple way to separate your finances from your business expenses.

Six Steps to Creating a Business Budget

Creating a business budget can be simple. It involves calculating numbers and taking a deeper look at your business. However, once you take some time to set up your budget, you’ll find that your business runs smoother than before.

  1. Know Where Your Money Is Coming From: It’s exciting when your business starts making money, but do you know how much it makes monthly and yearly? If not, now is the time to figure out the answer to that question.
  2. Factor in Costs to Run Your Business: Here is the part where you’ll need to be very thorough and look at everything it costs you to run your business.
  3. Calculate Potential Profits or Loss: With your expenses and revenue all calculated, you will figure out your profit or loss.
  4. See Where You Can Make Adjustments to Your Budget: If you’re unhappy with your profit numbers, then it’s time to adjust our business budget.
  5. Set Up an Emergency Fund for Your Business: Once you get to a point where you’re making a reasonable profit, you want to start setting up an emergency fund that you can work into your business budget.
  6. Stick to Your Budget: The last and most crucial step is to stick to your budget. Once you’ve made adjustments and know the general costs of running your business, don’t buy things you don’t need to spend without thinking.
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