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Entrepreneurs Awards 2024
In Inspiration By

Celebrating Excellence in Innovation: The Entrepreneur Awards 2024 Announced

The stage is set for the highly anticipated fifth-anniversary celebration of the Entrepreneur Awards 2024, honoring the visionaries and trailblazers shaping the future of business. The prestigious event will take place on December 21st at Viceroy Banquet Hall in Vaughan, Ontario.

Since its inception in 2020, the Entrepreneur Awards have celebrated outstanding achievements in entrepreneurship across diverse industries. The first edition was held virtually during the COVID-19 lockdown, with the second edition marking the first in-person ceremony in 2021 in Mississauga, Ontario.

Organized by Maryam Muritala, the founder of Canada Vendors and the Pan-African Arts, Culture, and Trades Institute (PAACATI), the Entrepreneur Awards recognize individuals and organizations that have made significant contributions to areas such as innovation, sustainability, and community impact. This year’s event will bring together leaders, investors, and influencers from around the world to celebrate entrepreneurial excellence and inspire the next generation of changemakers.

Award Categories Include:

  • Entrepreneur of the Year
  • Youth Entrepreneur of the Year
  • Business Innovation Award
  • Business Impact Award
  • Realtor of the Year
  • Media Impact Award
  • Legal Impact Award

“Entrepreneurs are the backbone of innovation and economic growth. These awards celebrate their resilience and creativity,” said Maryam Muritala, Founder, Canada Vendors & PAACATI.

Maryam Muritala on the Milestone of the Award

The fifth anniversary of the Entrepreneur Awards is a significant milestone, and I am incredibly proud of how far we’ve come. Over the years, this platform has not only recognized exceptional entrepreneurs but has also created a space for connection, growth, and inspiration. The awards have empowered countless individuals, fostering innovation and driving positive change across industries. I am excited to see how this event continues to evolve and impact the entrepreneurial landscape, helping to shape the future of business for generations to come.”

Event Highlights:

  • Keynote speeches by industry leaders
  • Networking opportunities with global business leaders and public officials
  • Exclusive insights into emerging trends in entrepreneurship
  • Entertainment showcasing the diverse Canadian ethnic culture groups

About The Entrepreneur Awards: The Entrepreneur Awards is an annual celebration of entrepreneurial excellence, organized with the mission to honor and empower innovators. The event has become a hallmark of inspiration, networking, and recognition within the global business community.

For more information about registration, tickets, sponsorship opportunities, or attending the event, please contact Maryam Muritala at info@canadavendors.ca.

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Lieutenant-General Jennie Carignan
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Lieutenant-General Jennie Carignan: Canada’s First Female Chief of the Defence Staff

In July 2024, Lieutenant-General Jennie Carignan officially assumed her role as Chief of the Defence Staff, becoming the first woman to lead the Canadian Armed Forces (CAF). Her appointment marks a historic milestone for Canada’s military and a powerful testament to her 35-year career of exceptional service and leadership.

Trailblazing Career Spanning Over 35 Years

Lieutenant-General Carignan’s career is a testament to resilience and dedication. Over her 35 years of service, she has achieved numerous firsts, including becoming the first woman in CAF history to command a combat arms unit in 2008. Her extensive experience includes leading over 10,000 soldiers as commander of the 2nd Canadian Division and spearheading crisis operations, such as flood relief efforts in Quebec.

Her international deployments to Afghanistan, Bosnia-Herzegovina, and Syria, as well as her leadership of NATO Mission Iraq from 2019 to 2020, underscore her capability to navigate complex global challenges.

Since 2021, she has served as Chief, Professional Conduct and Culture at National Defence, working to transform the culture within the CAF. Her contributions have earned her numerous accolades, including the Meritorious Service Medal and the Meritorious Service Cross.

Looking Ahead: Leadership in Challenging Times

Lieutenant-General Carignan assumes leadership at a critical time. With evolving security threats, the CAF’s role in defending Canada, supporting NATO allies, and providing humanitarian assistance during natural disasters has never been more vital.

In her new role, she will oversee these ongoing operations while advancing efforts to foster a respectful and inclusive environment for all members of the Armed Forces.

Her leadership promises to shape the future of the CAF, ensuring it remains a strong, secure, and adaptable institution capable of addressing modern challenges.

Acknowledging General Wayne Eyre’s Legacy

Lieutenant-General Carignan’s appointment follows the retirement of General Wayne Eyre, who has led the CAF since 2021. With over 40 years of service, General Eyre has been recognized for his dedication and contributions. His leadership has been pivotal during critical moments, and his legacy will continue to inspire future generations of military leaders.

A Message of Confidence and Optimism

Prime Minister Justin Trudeau expressed his confidence in Lieutenant-General Carignan’s ability to lead the CAF into the future, stating:
“Her exceptional leadership qualities, commitment to excellence, and dedication to service have been a tremendous asset to our Armed Forces. I am confident that, as Canada’s new Chief of the Defence Staff, she will help Canada be stronger, more secure, and ready to tackle global security challenges.”

Similarly, Defence Minister Bill Blair highlighted her track record of excellence in difficult operations and her readiness to navigate emerging challenges.

A Historic Moment for Canada

Lieutenant-General Jennie Carignan’s appointment is not just a personal milestone but a moment of progress for Canada. Her leadership marks a turning point in the representation of women in senior military roles and sets an inspiring example for future generations.

As the nation looks ahead to her formal appointment in July 2024, her story continues to resonate as one of perseverance, excellence, and transformative leadership.

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Chiamaka Diana Okafor
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Chiamaka Diana Okafor: A Journey of Resilience, Culture, Culinary Excellence

Chiamaka Diana Okafor is a name synonymous with courage, innovation, and cultural celebration. As the owner of Regalz Kitchen and Bar, she has redefined the dining experience by blending authentic Nigerian cuisine with a vibrant atmosphere. Her story is one of determination and vision, making her a beacon of inspiration for entrepreneurs, food enthusiasts, and cultural advocates alike.

From Immigrant to Entrepreneur: Defying the Odds

Chiamaka’s journey began as a first-generation immigrant pursuing a master’s degree in Human Resource Management. While her academic pursuits were a challenge on their own, she took a bold step into entrepreneurship by launching a restaurant during the global pandemic—a time when many businesses were struggling to survive. Despite the odds, she turned Regalz Kitchen and Bar into a thriving establishment, proving her resilience and adaptability in the face of adversity.

A Culinary Destination Like No Other

Regalz Kitchen and Bar stands out for its unique approach to dining. The restaurant offers a diverse menu featuring Nigerian delicacies and North American favorites, catering to a wide range of palates. Beyond the food, it provides an immersive experience with music, décor, and service celebrating West African culture. For food enthusiasts and corporate clients looking for authentic flavors in a lively setting, Regalz is the ultimate destination.

Championing African Heritage Through ACMO

In addition to her culinary ventures, Chiamaka is deeply committed to promoting African culture. She founded the Afro Arts Culture and Masquerade Organization (ACMO), a non-profit organization dedicated to celebrating African arts and cultural expression. ACMO strengthens the bonds of African heritage in North America, providing a platform for local and international artists while fostering community pride.

Recognized for Excellence

Chiamaka’s dedication has earned her accolades, including the “Most Inspiring Personality” and the “Award of Excellence.” These honors reflect her ability to inspire others and excel in every endeavor she undertakes.

A Vision for the Future

Looking ahead, Chiamaka envisions building a fully integrated hospitality company that brings African food, music, and culture to North America and beyond. She is also working on Di-Chiamaka Farm, a project aligned with her mission to promote African heritage. Her ultimate goal is to empower women, support the Black community, and create businesses that celebrate African identity.

Inspiring Resilience and Adaptability

Chiamaka’s story is a powerful reminder of what can be achieved through perseverance and vision. Her ability to take calculated risks and adapt to a dynamic business environment sets her apart as a role model for aspiring entrepreneurs.

Experience Regalz Kitchen and Bar

Regalz Kitchen and Bar invites diners to immerse themselves in a world of rich flavors and vibrant culture. Whether you’re a food enthusiast or simply seeking a unique dining experience, Regalz offers a taste of African heritage like no other.

Chiamaka Diana Okafor is more than an entrepreneur—she is a cultural ambassador and an inspiration to all who dare to dream big. Her work continues to leave an indelible mark on the culinary world and beyond.

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African Heritage Centre
In Inspiration By

Marsha Bennett, Annette Salfarie, and Nene Judy Akintan: Pushing the Vision of the African Heritage Centre

The African Heritage Centre (AHC), a vision led by Michael Emeka Dibua and incorporated as a nonprofit in March 2023, represents a groundbreaking initiative to preserve, celebrate, and empower the heritage of African and Afro-Caribbean peoples. Designed to be a multi-purpose facility in Ontario, Canada, the Centre aims to become a global hub for cultural exchange, learning, and community development.

Three remarkable women—Marsha Bennett, Annette Salfarie, and Nene Judy Akintan—are playing pivotal roles in driving this vision forward, leveraging their expertise and passion to ensure the Centre becomes a beacon for unity and empowerment.

Marsha Bennett: Advocacy and Empowerment in Action

As Interim Public Relations Director of the AHC, Marsha Bennett is committed to amplifying its vision. With a background in healthcare and legal studies, Marsha brings years of experience in advocacy and community service. She founded BENNETT LEGAL, through which she continues to serve her community while preparing to begin law school this fall.

Marsha Benett - African Heritage Centre
Marsha Benett

Marsha believes the AHC is critical for reclaiming African narratives and challenging the myths and falsehoods surrounding people of African descent. “This Centre will not only celebrate our heritage but also inspire the next generation to build legacies rooted in truth, resilience, and unity,” she says.

Annette Salfarie: Leadership for Cultural Preservation

Annette Salfarie, a Special Advisor for the City of Toronto, brings her extensive leadership experience to the AHC. Formerly the President of the Toronto and Region Chapter of COMTO, the Conference of Minority Transportation Officials, Annette is known for her ability to foster meaningful connections and drive impactful initiatives.

African Heritage Centre

Her unwavering passion for preserving African and Caribbean roots aligns seamlessly with the AHC’s mission. “The African Heritage Centre will be a place where our shared history is celebrated, and our future generations are inspired to embrace and preserve their heritage,” Annette emphasizes.

Nene Judy Akintan: Mentorship and Community Building

Entrepreneur, author, and advocate Nene Judy Akintan contributes her multifaceted expertise to the Centre’s vision. With over 20 years of success in banking, entrepreneurship, and real estate, Nene’s leadership extends to her family nonprofit, I AM. I CAN. I WILL, which supports minority women and children.

Nene Akintan
Nene Akintan

Nene views the AHC as a transformative space for fostering understanding, collaboration, and appreciation for African excellence. “Our history, culture, and achievements deserve to be celebrated and shared with the world. The AHC will be a unifying force for our communities,” she affirms.

A Vision for the Future

Under the guidance of its visionary, Michael Emeka Dibua, and champions like Marsha Bennett, Annette Salfarie, Nene Akintan,  Theodore Njoh Koum, Gisele Libawo, Efuange Khumbah, Matthew Ogbulafor, and members of its existing committees, the African Heritage Centre is more than just a facility—it is a cultural citadel for present and future generations.  And will feature spaces like a digital museum, youth and vocational training hubs, performing arts studios, and recreational facilities, the AHC is designed to be a comprehensive resource for education, innovation, and celebration.

The Centre’s mission is clear: to preserve the stories of African people, dispel myths, and inspire collective growth. It is set to attract visitors worldwide, fostering deeper connections and appreciation for the rich tapestry of African heritage.

For more information about the African Heritage Centre and its initiatives, visit africanheritagecentre.org.

The African Heritage Centre is not just about remembering the past—it is about building a brighter, more unified future for all people of African descent. Together, we celebrate, challenge, and inspire.

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POI24
In Inspiration By

POI24: A Celebration of Inclusion and Excellence

Under the visionary leadership of HRH Adejisola Atiba and her formidable team, Power of Inclusion: A Look Within #POI24 powered by the Council of Nigerian Professionals (CNP) and Council of African Professionals (CAP) brought four impactful days of dialogue, connection, and celebration. This year’s event focused on fostering meaningful conversations around inclusion, equity, and diversity in various facets of society.

Each day featured powerful discussions led by distinguished speakers and panelists, exploring critical themes such as governance, technology, NGOs, religion, and finance in advancing inclusion. These conversations were designed to inspire actionable change and create a stronger foundation for inclusive communities.

The grand finale, the in-person Awards and Gala Night, moderated by Taiwo Julius, was a spectacular celebration of leadership, culture, and excellence. It recognized outstanding individuals and organizations championing the cause of inclusion, leaving attendees inspired and hopeful for a more equitable future.

Special thanks to all the small businesses whose unwavering support enriched the event, as well as our valued sponsors and partners, including RBC, LiUNA, Black Community Canada TV, OOMOOBA Incorporated, and our community allies. Their contributions were instrumental in the success of POI24.

Together, we continue to drive change, celebrate diversity, and make our world more inclusive, one conversation at a time.

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Chidimma Vanessa Adetshina
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Chidimma Vanessa Adetshina: A Journey of Resilience and Triumph

In a historic moment at the Miss Universe 2024 competition held in Mexico City, Chidimma Vanessa Adetshina, proudly representing Nigeria, was crowned First Runner-Up and earned the title of Miss Universe Africa and Oceania. Her journey to this global stage is a testament to resilience, determination, and unyielding courage, marking her as a beacon of hope for millions.

Chdimma Vanessa Adetshina

Breaking Barriers on a Global Stage

Chidimma’s achievement is monumental, as she becomes the highest-placed Black African woman in Miss Universe since South Africa’s Zozibini Tunzi won in 2019. Speaking after the competition, Chidimma expressed pride in her accomplishment, saying:

“I’m so proud of myself, and I just made history.”

Her inspiring journey, however, was not without challenges.

A Complicated Start

Born and raised in South Africa to a Nigerian father and a Mozambican mother, Chidimma first competed in the Miss South Africa contest. Despite her South African upbringing, her participation sparked xenophobic trolling and online abuse, with some critics questioning her right to represent the country. The controversy and doubts about her nationality led her to withdraw from the South African pageant circuit and embrace her Nigerian heritage, competing in the Miss Nigeria competition, which she won.

Chidimma Vanessa Adetshina

Rising Above Adversity

Chidimma’s journey is one of perseverance. Despite the trauma of public scrutiny and xenophobic abuse, she remained steadfast. Even in the face of adversity, Chidimma used her platform to advocate for change, particularly focusing on issues like gender-based violence—a cause close to her heart.

Her confidence to continue her pageantry journey was reinstated by the Silverbird Group, owned by Ben and Guy Murray-Bruce, who encouraged her to compete for the Most Beautiful Girl in Nigeria (MBGN). Their unwavering support, alongside that of countless others, propelled her to win Miss Universe Nigeria, a stepping stone to her current titles as Miss Universe Africa and Oceania and First Runner-Up at Miss Universe 2024.

A Historic Achievement

At Miss Universe 2024, Chidimma shone brightly, representing not just Nigeria but also the resilience of African women. Her accomplishments bring pride to Nigeria and offer a powerful narrative of triumph over adversity. She now holds the title Miss Universe Africa and Oceania, a prestigious recognition highlighting her extraordinary grace, talent, and advocacy.

Beyond the Crown

Chidimma’s journey goes beyond pageantry. A law student and a former netball player, she has consistently demonstrated her commitment to empowerment and change. Her success at Miss Universe inspires women across the globe, proving that challenges can be turned into opportunities with determination and perseverance.

As she continues her journey, Chidimma has expressed plans to seek therapy to process the trauma of her past experiences. Her openness about mental health underscores the importance of self-care and emotional well-being, even for those in the public eye.

Chidimma Vanessa Adetshina
Miss Universe Africa and Oceania

Celebrating Chidimma Vanessa Adetshina

Chidimma Vanessa Adetshina’s story is a powerful reminder that identity is not defined by borders or opinions. Her resilience and ability to rise above challenges make her a true icon for women everywhere.

As the First Runner-Up at Miss Universe 2024, the Miss Universe Africa and Oceania titleholder, and a voice for change, Chidimma continues to inspire a generation with her unwavering courage and commitment to making a difference.

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Khadija Omar
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Khadijah Omar: The First-Ever Hijabi Miss Universe Contestant

Khadijah Omar is making history as Somalia’s first-ever Miss Universe contestant and the first hijabi woman to participate in the renowned competition. After migrating to Canada with her family at the age of 10, she embraced her new home while remaining deeply connected to her Somali roots. Now, she is breaking barriers in the world of beauty and pageantry, her journey a powerful testament to resilience, representation, and the courage to challenge norms.

As she prepares to step onto the international stage at the 73rd edition of Miss Universe on November 16, 2024, Khadijah’s story serves as an inspiration to many. Here’s a closer look at the woman behind this groundbreaking moment.

Khadija Omar

From Refugee Camp to Global Stage

Khadijah Omar’s incredible journey began in Kenya, where she was born at the Hagadera Refugee Camp, managed by the UNHCR Field Office Alinjugur. At the age of 10, she and her family migrated to Canada, seeking a brighter future. This transformative experience shaped her resilience and determination, turning her into a role model for young Muslim girls worldwide.

Now, Khadijah stands as a beacon of hope, proving that with perseverance and ambition, dreams can transcend borders.

A Multi-Talented Trailblazer

Khadijah is much more than a beauty queen—she is a creative powerhouse. From her work as a beauty influencer and makeup artist to her passion for photography and retouching, she uses her talents to tell stories that inspire and uplift. Her artistic pursuits reflect her dedication to empowering others while celebrating her unique identity.

A Pageantry Powerhouse

Khadijah has been shattering glass ceilings in the world of pageantry for years. Before making history at Miss Universe, she was the first hijabi to compete in Miss World in 2021. Her achievements include being crowned 3rd runner-up at Miss Universe Canada, where she also earned the title of Miss Photogenic. At just 23 years old, her youth and charisma made her a standout competitor, further fueling her passion for pageantry.

Changemaker and Advocate

Khadijah uses her platform to spark meaningful change. She challenges conventional beauty standards while advocating for critical issues like climate change, which deeply impacts her homeland of Somalia. Her activism extends to improving education and healthcare in underserved communities, driven by her personal experiences and commitment to creating a better world.

As a voice for displaced populations, she is determined to shift narratives and inspire action.

Khadija Omar Miss Universe

A Social Media Maven

With a degree from York University, Khadijah has honed her skills as a social media specialist in the beauty and fashion industries. Her expertise in brand development and community building complements her work as a public figure, making her a dynamic presence both online and offline.

Khadijah Omar’s journey is far more than a competition—it’s a movement. Representing Somalia, Canada, and countless women breaking barriers, she embodies the power of representation, resilience, and the courage to dream big. On the Miss Universe stage, Khadijah isn’t just making history; she’s paving the way for others to follow.

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Tori bell
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Tori Bell’s Journey from Meta to Founding Inclusion Unpacked

For many organizations, diversity, equity, and inclusion (DEI) are initiatives that come as an afterthought, often tacked on in response to demands rather than woven into the fabric of the company. Tori Bell, however, is changing this narrative by helping businesses make DEI a foundational principle from day one. With her company, Inclusion Unpacked, she’s setting a new standard for workplaces that are not only diverse but also supportive and inclusive.

The Spark: A Journey from Investment Banking to DEI Advocacy

Bell’s passion for DEI began early in her career while working in investment banking in Atlanta, GA. As an analyst and associate program manager at SunTrust Robinson Humphrey, she had a front-row seat to the challenges of recruiting and retaining diverse talent in a field dominated by homogeneity. This experience inspired her to dive deeper into DEI work, later joining Jopwell, a career platform for minority students and professionals backed by notable investors, including Magic Johnson.

Reflecting on her time there, Bell shared with AFROTECH™, “What I saw during my time there was that you can hire diverse individuals into these major companies, but if they’re not prepared to support them it’s kind of like you’re yelling into a void.” She recognized the limitations of simply hiring diverse talent without creating a welcoming environment and holistic support system to help them thrive.

Facebook’s Influence and the Birth of Inclusion Unpacked

Bell’s journey then took her to New York, where she joined Facebook (now Meta) as a university recruiter before moving up to manage internal culture and community initiatives. Noticing a lack of representation and connection among Black women in tech, Bell founded an Employee Resource Group (ERG) for Black women at the company. The group quickly grew, reaching over 3,000 members globally, and it became clear to Bell that there was an urgent need for more intentional and structured DEI initiatives across tech and beyond.

Her experiences at Facebook solidified her belief in the importance of embedding DEI practices from the start. “Why don’t we capture companies early and help them embed diversity into the ethos of their companies, versus having all of these reactive programs?” she said. This vision led to the launch of Inclusion Unpacked in 2022, backed by Columbia Business School, where Bell earned her MBA.

How Inclusion Unpacked Works

Inclusion Unpacked helps founders and organizations navigate their DEI journeys by first assessing their current practices through an onboarding quiz. This helps tailor a subscription plan based on their needs and company size, giving them access to a network of seasoned DEI professionals. Inclusion Unpacked’s experts offer more than 200 years of combined DEI experience, providing guidance to build inclusive workplaces that stand the test of time.

Through Inclusion Unpacked, Bell aims to reach startups and emerging companies to instill DEI values right from the beginning. As she told AFROTECH™, “I would love every new company that’s emerging to be an Inclusion Unpacked member company, and bake diversity and inclusion into the ethos of their business early on.” For Bell, the mission is personal—she envisions a future where the next generation of Black women, whether in corporate or entrepreneurial spaces, can thrive in environments that are truly supportive.

A Vision for DEI Beyond the Status Quo

Tori Bell’s Inclusion Unpacked offers more than just resources; it’s a movement encouraging companies to go beyond checkbox DEI initiatives and make genuine commitments to diversity. With her company’s resources, startups can avoid the pitfalls that have plagued larger organizations, creating spaces where everyone, especially underrepresented communities, feels valued and empowered.

Bell’s work isn’t just about improving statistics—it’s about transforming workplace culture at its core. Her message to corporations is clear: “Put your money where your mouth is and build it right from the start.” As Bell continues to guide companies through their DEI journeys, her impact is paving the way for more inclusive, equitable workplaces that respect and support every employee, creating lasting change for generations to come.

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Victoria Nkong
In Inspiration By

Victoria Nkong: The Multilingual Entertainment Powerhouse

Victoria Nkong is a dynamic and versatile figure in the African entertainment industry, with nearly two decades of experience under her belt. She is a multilingual entertainment consultant, music business executive, TV and events producer, talent manager, public speaker, and PR consultant, all rolled into one. Born and raised in Nigeria, Victoria’s influence spans the entire continent and beyond, impacting the creative, entertainment, and humanitarian sectors in profound ways.

From Tinapa to KORA: The Journey Begins

Victoria’s foray into the entertainment world began with her involvement in the Tinapa International Trade Expo, an experience that set the stage for her expansive career. However, it was her role as a bilingual presenter at the KORA All Africa Music Awards that truly cemented her place in the industry. This prestigious opportunity not only showcased her bilingual skills but also opened doors for her to become the Personal Assistant to the President of KORA and later, the Line Producer for the awards show. These roles allowed her to hone her skills in event production and gave her invaluable insight into the entertainment landscape.

Building Bridges Across Africa

Victoria is the founder of The Bridge Africa, a brand that helps creatives across Africa expand their reach and take their brands beyond borders. Her dedication to the entertainment and creative industries goes beyond mere business; she is deeply passionate about human capacity development and youth empowerment. This passion has driven her to launch several life-changing initiatives, including:

  • Qtaby Talent Reality Show: A project designed to train and empower youth in the creative industry, helping them hone their craft and turn their talents into sustainable careers.
  • Slum Invasion: For five years, Victoria led this initiative focused on children and youth living in slums, providing scholarships and skill acquisition programs to help them escape poverty.
  • Share Your Closet: A project aimed at widows, running for two years, where she helped widows gain financial independence by providing business skills and startup capital.

Managing Talent Across Africa

Victoria has worked with some of the most prominent artists and entertainers from across Africa and the globe. Her talent management and booking expertise have connected her with A-list acts like Psquare, Akon, Wizkid, Koffi Olomide, Didi B, Asake, Magic System, and many more. She has also collaborated with international superstars such as 50 Cent, Shaggy, and Yvonne Chaka Chaka, providing them with the support and strategic insights they need to excel in the industry.

Her role as a talent booking agent for leading brands like MTN, Globacom, MOOV, and high-profile award shows like The Headies and AFRIMA has made her a household name in talent management. Victoria has been instrumental in the success stories of many artists, guiding them through the complexities of the music and entertainment business while ensuring they reach their full potential.

Empowering the Next Generation

Victoria Nkong’s work goes beyond the spotlight. Her commitment to empowering others, especially youth and underprivileged communities, sets her apart as not just a leader but a true advocate for change. Whether through her talent management, her youth empowerment projects, or her role on the board of trustees for the Jegede Paul Foundation & Life Fountain Orphanage Home, she continues to impact lives in significant ways.

In addition to her consulting work, Victoria runs a blog column series focused on Talent Management—exploring its pros and cons, and offering valuable advice to upcoming talents looking to navigate the entertainment industry.

A Visionary Leader

Victoria Nkong’s passion for human development, her dedication to the African entertainment industry, and her drive to help talents transform their skills into professional careers make her a truly exceptional leader and innovator. Her journey, from a presenter at KORA Awards to a sought-after entertainment consultant, exemplifies resilience, hard work, and a commitment to making a difference.

As Victoria continues to help creatives across Africa achieve their dreams, she remains a beacon of inspiration for anyone looking to leave a meaningful mark on their industry and community.

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Media Visibility Bootcamp 4
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Sophia Etuhube: Trailblazer in Journalism, Immigrant Advocacy

Sophia Etuhube is not your typical journalist, she’s an award-winning storyteller, coach, mentor, speaker, and entrepreneur whose work is driven by her passion for people. With a focus on using human interest stories to inspire, uplift, and empower communities, Sophia has become a beacon of hope and an influential figure for immigrants and newcomers to Canada.

Currently a reporter and editor at CBC/Radio-Canada, Sophia crafts compelling narratives highlighting the diverse experiences of individuals living in New Brunswick and beyond. Her ability to bring untold stories to light and connect with people from all walks of life makes her an invaluable voice in Canadian media. Whether covering topics of resilience, cultural integration, or personal triumphs, Sophia’s storytelling style captures the heart of her audience and sparks meaningful conversations.

Beyond Journalism: A Leader in Settlement Services

Sophia’s commitment to supporting others extends beyond her journalism career. She is also the CEO of Sofftlanding Canada, a settlement agency dedicated to helping newcomers navigate the complexities of settling into a new country. Through Sofftlanding, Sophia and her team provide essential services, resources, and guidance to immigrants across Canada, easing their transition and setting them up for long-term success. She has been a guide and mentor for many newcomers, helping them find their footing and thrive in their new environment.

Building a Media Legacy in Nigeria

Before she made her mark in Canada, Sophia was already a prominent figure in the Nigerian media industry. As co-owner, senior producer, and content writer at JAAS Pictures Media, a video production company in Lagos, she produced an array of high-quality content that captured the vibrant stories of Nigerians. Her work at JAAS Pictures helped shape the visual storytelling landscape, highlighting everyday people’s struggles and successes.

Before running her own media company, Sophia held various roles in leading Nigerian television networks such as Galaxy Television, HipTv, Royal Roots Television, PopCentral, and Folio Nigeria. Her expertise ranged from content development and scripting to directing and producing. She even took on a managerial role at the prestigious Miss Nigeria pageant, showcasing her versatility and leadership in the industry.

A Passion for Human Interest Documentaries

Sophia’s interest in human interest stories deepened over time, leading her to explore documentary video production. She travelled to several communities in Nigeria, bringing to the forefront the inspiring stories of resilience and determination from ordinary citizens. Her documentaries have been celebrated for their depth, authenticity, and powerful messaging, leaving a lasting impact on viewers and stakeholders alike.

An Impressive Academic Background

Sophia’s professional journey is underpinned by a solid academic foundation. She holds a Master’s Degree in Organizational Management from Crandall University in Canada, which complements her Bachelor’s Degree in Linguistics from the University of Nigeria, Nsukka. This blend of organizational and linguistic studies has equipped her with the analytical and communication skills to effectively engage diverse audiences and influence positive change.

Embracing a New Chapter in Canada

Sophia moved to Canada in December 2021 with her husband and two children, seeking new opportunities and a fresh start. They have since made Fredericton, New Brunswick, their home, embracing the community and contributing in meaningful ways. Sophia’s personal experience as an immigrant has fueled her passion for supporting others in similar situations. She understands firsthand the challenges of settling into a new country and is determined to make the journey smoother for others.

A Vision for a Better World

What drives Sophia is her unwavering belief in the power of people working together to create a better world. Whether through her work at CBC/Radio-Canada, Sofftlanding Canada, or her various volunteer roles, she is committed to making a difference. Sophia actively supports both immigrant and non-immigrant initiatives, offering her skills and expertise to projects that aim to build stronger, more inclusive communities.

In every role she takes on, Sophia Etuhube is a storyteller at heart—using her voice to champion the underrepresented, uplift the vulnerable, and inspire the next generation of leaders. As she continues to make her mark in Canada, one thing is certain: her story is just beginning, and her impact will be felt for many years to come.

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