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Women of Rubies

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Bilikiss Adebiyi Abiola is the CEO and co-founder of Wecyclers, a for-profit social enterprise working to help communities reclaim their neighborhoods from unmanaged waste.

Bilikiss is a graduate of Fisk University, Vanderbilt University, and MIT’s Sloan School of Management. While at MIT, Bilikiss was a Legatum Fellow at MIT’s Legatum center for Development and Entrepreneurship and was a vice president of the MIT Sloan Africa Business Club.

Wecyclers was founded in 2012 and utilizes low-cost cargo bicycles called “wecycles” to provide convenient recycling services to households in Lagos, Nigeria using an SMS-based incentives system.

Bilikiss Adebiyi Abiola, CEO of Wecyclers

The company offers waste collection and recycling services to the Lagos informal settlements, where an estimated 66% of Lagosians live.

As a part of the process, residents are offered an incentive for collecting their household waste which is picked up for free by Wecyclers using specially adapted bicycles. To create incentives among low-income households to participate, rewards are given to them for every kilogram recycled, via points sent by SMS. These points are then redeemable against goods they value, such as cell phone minutes or basic food items. The rewards have been funded in partnership with big brands such as Coca Cola and GlaxoSmithKline.

In 2019, Wecyclers, won the 2019 King Baudouin African Development Prize worth €200,000 (N104 million) for its development work and its contribution to solving waste management problems not only in Nigeria but Africa.

 

 

Roseline Adewuyi is a social educator a gender advocate, and a blogger at
roselineadewuyi.com addressing the concerns of girls and women, particularly in the African context.

She is also a 2018 Dalai Lama Fellow, a 2016 YALI RLC alumna, and a 2017 ONE Champion, her work on female empowerment has taken her to the United States, Ghana, Rwanda, Ethiopia, France, and other countries. She holds a Bachelor of Arts and Masters degree in French Language.

Her area of specialization as a French Literature student has been Feminist Theory. According to her, this strengthens her academic knowledge in the field of advocacy. In 2018, she represented Nigeria in a program on Human Rights sponsored by the French Embassy in Nigeria. She was among the sixty women doing phenomenal things celebrated by Business Day Women’s Hub in marking Nigeria’s 60th Independence in 2020. She hopes to keep contributing to the girls’ development through advocacy.

She has also been featured on the Nigerian Tribune, National Television called Nigerian Television Authority (NTA), and RFI (Radio France Internationale) for her works. She is also a member of the Commonwealth Youth Gender Equality Network. From 2019 to 2020, She worked as a Translator and Interpreter with the African Union.  While speaking with Women of Rubies on this interview, she took us through her explicit journey as a trailblazer.

Growing Up 

As a developing woman, I witnessed many a difference in the prejudiced treatment of men and women. This was quite surprising for me because I lived with the idea that both genders are first humans regardless of appearances. So, I could not fathom why there is a difference in the treatment of the female gender and how we are seen. As a young girl, it baffled me and left me with more questions than answers.

As a result, I had an internal conflict about my identity. I was curious about the reason behind people seeing us differently, why gender roles existed, and why people tried to box women. I also wanted to know why people associated certain character traits or qualities with a gender. I was confused and wondered if I should accept this or challenge these assumptions. I asked many questions concerning my identity but got no answers. With growth came the understanding of how things worked, and I began to gradually realize why things were the way they were.

There was a burning desire to launch out and find my lost voice. During my university days as an Arts student, I was exposed to books that facilitated my understanding. Following a popular saying “literature is the mirror of life”; I was able to imagine and understand, to some extent, the lived experience of many girls and women all over the world particularly in Africa.

On this personal trajectory, I am still on the path. I am not there yet but I am constantly growing as a leader and I want more girls to confess in the future that I inspired them.

Why I chose  French as a major

I chose to study the French language because I am drawn to languages. This might be a little difficult to describe if you are not like me. But let me try: I believe that everyone has something that makes them tick. It could be a skill that they are good at or the fire of a passion that burns bright in their heart. For me, though, my penchant is languages. I love the way words differently sound in different languages. I love trying out new sounds and trying to relate with people of different cultures. I guess it is also linked to my innate desire to relate with people on a deeper level. And one of the best ways to do that is to learn their language. I chose French because it was the earliest foreign language to which I was introduced. And I would say, I fell in love right there and then. You know the way some old-time couples say, “When I saw her, I knew she was the one”? That’s how the French language was for me!

Women of Rubies interview With Roseline Adewuyi

Experience as a translator / interpreter for the African Union

Working with the African Union was quite an adventure. Although it was something a lot different from what I was used to and I was far from home, I enjoyed every bit of it. I was in a place where my ideas mattered. I had colleagues who admired and respected me. I also worked with a boss who was like a father and a mentor to me. The best and simplest way to put it is that I had a great time!

I would say that working with the AU changed a lot of things for me. Now, I understand clearly that you can’t say you know about a place until you have lived there. I am saying this because of people who love to share stereotypes about places they have never been to. Before I went to the place where I worked, I was told that I would not be safe as a woman. No one will ‘barber’ my hair etc. to my surprise, I found everything to be the exact opposite of what people had conjectured. This taught me a lot!

While working with the AU, I also learned a lot about networking, personal development, and tolerance.

Recognition Awards

My advocacy and the things I do have never been about recognition or awards. I just want to make a difference and inspire people. Generally, I am shy and I don’t like being in the spotlight. But I have learnt that letting people shine the light on what you are doing paves way for more people to benefit from your advocacy. So, I see these awards, not as rewards for my good works, but as a way to reach out to and connect with more people. While I am super grateful that people honour me, what I am looking out for is creating and leveraging opportunities to collaborate with more people or organisations because I have a message to relay to the world. I would also like to say that every award I got so far has been on merit. I say this because I have been persuaded in the past to pay for some awards but I will never do that! If I get an award, it has to be deserved and not bought. This is one of the reasons why I do not rate awards. I focus more on impacts because there is no point in doing all of this if it is just for the awards. I always look at the big picture and see the impact I am making — one young girl at a time. And that’s weightier than all the awards in the world to me!

My Advocacy with the Girl Child and Women

My advocacy is focused on breaking stereotypes and unlearning indoctrination in the form of deeply entrenched societal constructs that are regressive to women. I am all out for teaching young girls and inspiring women to break away from age-long societal norms, constructs, and stereotypes that have limited their progress by showing them that they can do anything and be whomever they choose to be regardless of society’s dictates. I teach them to discard society’s scripts and follow personal passion and purpose to be the best version of whom they want to be.

Therefore, I am fierce against cultural and traditional norms. I believe that society has to do away with some of these cultural elements, while some are reviewed, and others are preserved.

I am also unrepentantly particular about re-imaging women in our society and orienting a woman that she belongs in the society.

Asides from this, I have observed that educational institutions which are supposed to be hallmarks of enlightenment foster gender inequality. We can see examples around, girls being denied leadership opportunities, indoctrinating them with the mindset of being assistants, discouraging women who want to be student union president, leaders of their groups among others. The educational institution, as a citadel of learning, should not be a place where societal constructs are amplified or embraced. Rather than recycling these archaic norms and traditions, I advocate that our institutions should show people a better way of doing things. I advocate that girls should be seen as students just as boys. Their abilities should be rated before their gender. They should be given equal opportunities when it comes to leadership. I encourage teachers to show their students that women can be national leaders, doctors, pilots, governors, etc. Chores should be shared equally to teach responsibility. Thus, through education, we can also create a society devoid of gender bias or discrimination. I am highly interested and involved in the revamping of educational institutions to be conscious about schools being more gender-inclusive, gender-responsive, and gender friendly.

Clarity on the misconception of what feminism Is

Yes, I know there are a lot of misconceptions about feminism. Many people berate feminism today because they misunderstand it or have a wrong notion about the movement. Several people, even those who believe in equality, refuse to be associated with the word “feminism” because some pioneering advocates have ideals or a lifestyle they don’t want to emulate or be associated with. But is a concept or idea defined by the people representing it or do the people representing the idea let the idea define them? According to the dictionary, “feminism is the belief that men and women are equal and thus deserve equal rights and opportunities”. Simply put, Feminism is the belief in the social, political, and economic equality of the sexes.

You can read more on this  article from my blog.(https://roselineadewuyi.com/misconceptions-of-feminism-the-propounders-meant-well/)

 Challenges 

Some challenges I encounter regularly include:

  • I am often misconstrued
  • I get backlashes from people who think I don’t mean well.
  • I get tons of insults too. Someone once remarked that if she got half the insults I get, she would have snapped and lashed out at her critics. Thankfully, what I am working for is bigger than any insults!
  • Some people don’t see our work as noble and so they are against it. They won’t even listen to you or try to get your point of view. This makes them closed off to your advocacy.
  • Finances are a huge challenge! Advocacy is not easy. It is not cheap either. It takes money to put events together, create published materials that you would distribute for free, and so on. I am always grateful for and open to any partnerships by people or organizations who are as passionate about girl child advocacy as I am.

Other projects and activities

I am currently working on teaching girls about the corporate world, higher education, soft skills, and work-life balance. It’s a project in the pipeline. The major activities of my initiative have been directed toward organising seminars for girls and staging school outreaches.

Writing has helped me to harness the didactic value or power of the ink as a tool for social change through my blog centres on the cause of the girl child ad women. The subject matter of my writings focuses on contemporary issues particularly within the Nigerian context on their plight on the blog.

3 women who inspire me  and why

My mum inspires me. She is the most selfless person I know. I am not perfect but I am thankful to her for who I am today. I am forever grateful for the values she taught me.

I am inspired also by the hope of girls, ladies, and women who, in the future, will shatter glass ceilings, breakthrough concrete walls, stride on sticky floors and escape career labyrinths.

How I cope with backlash in my Advocacy journey

It can be challenging. That is why it amuses me when some say people are feminists because it is trendy. With the backlash, insult, and abuse that I get regularly, I wonder why someone would be a feminist because of that reason. If I am to go by the things that are said to me that get to me, I would have backed out since.

With the backlash that I get regularly, I would have chosen another cause or struggle but I channel my rage into changing things to keep me going especially when it comes to teenage girls and women, whom I do not want them to limit themselves.

It can be challenging because insults will be hurled at one. One might be forced to react to some things but one knows that one radiates light and one must be different.

May I never be forced to use abusive words amid backlashes. I always pray for the grace to be polite and courteous however difficult.

Being a gender advocate is definitely not for the faint hearted. There are oppositions, misinterpretations, and backlashes. In the midst of this, I always connect back to my intention, reconnect with my why. With this, I gain a better perspective and I push on.

I think of girls and women that have been inspired by my work. I also know that not everyone will believe in an individual’s vision. Change-makers always have to face oppositions so I draw strength from those who have gone ahead.

Being a Woman of Rubies

I am a Woman of Rubies because, in addition to being passionate about my cause, I believe in people. I want the best for them and I always try to be empathetic to their experiences. Being a Woman of Rubies sounds a lot like the woman in Proverbs. Being a woman of rubies to me means that I am purposeful, highly guided by morals, ethics, values and a sense of character.

 

You can connect with Adewuyi Roseline through her handles below:

Facebook – ­https://www.facebook.com/roselineadebimpe.adewuyi

Linkedin – linkedin.com/in/roseline-adewuyi-803826112

Twitter – https://twitter.com/AdewuyiRoseline

Instagram – https://www.instagram.com/adewuyiroseline/

Website – roselineadewuyi.com

 

Mary Izobo is the founder of The Amazon Leadership Initiative (TheALI), which aims to empower women and girls, provide support networks, mentorship, career guidance, education and capacity development to alleviate gender inequality.

She holds a Bachelor of Arts (BA Hons) in French Language from the University of Ibadan, Nigeria; a Bachelor of Laws (LLB) from the University of Aberdeen, Scotland; a Barrister at Law (BL) from the Nigerian Law School, Nigeria; a Master of Laws (LLM) in Human Rights and Democratization in Africa from the University of Pretoria, South Africa; and a Master of Laws (LLM) in Rule of Law for Development from Loyola University Chicago, USA.

She is currently studying for a Doctor of Laws (LLD) with a focus on International Governance at the University of Pretoria, South Africa. She has worked for the United Nations (UN), the African Union Commission (AUC), the Pan-African Parliament (PAP), the Institute for Strategic Litigation in Africa (ISLA) and the Electoral Institute for Sustainable Democracy in Africa (EISA).

Art, relates to any creative pursuit which stirs the soul, uplifts the artist and the viewer, reconstructs and deconstructs societal and conceptual limitations, and broadens the scope of human potential.

The Children’s Art Workshop initiative exists to provide free art-based workshops and field trips to local Lagosian youth from impoverished communities.
It is a place where children in the local area can eat, play, dance, create, make music, design, write, perform, etc.

Children at the Children Art Workshop

It was born out of the need for a viable, healthy, and constructive after-school and weekend activities for the marginalized Lagos youth who have nothing but the streets to play in. It is for the Lagos youth community who live on the margins of the larger society, have little access to creative artistic expression, and though talented and bright, are not being afforded with basic opportunities for self-development and holistic growth. She aims to replicate this workshop in other communities around Lagos, throughout Nigeria, and Africa. .

Sia believes art is and can be a tool for transformation of both personal and global challenge. In her words, “through art we aim to develop the African youth’s ability to solve global as well as personal challenges.”

“Art is a healing modality that can empower the lives of marginalized African children, helping them to build a stronger sense of self as they approach adulthood, and preparing them to successfully take on the challenges facing their communities, countries, and the continent as a whole.”

Sia Alexander-Brume and some children at the Art Workshop

As her advice for women entrepreneurs who want to start-up, “Never take no for an answer. Always look up and see your dream realized and it will surely pour out before you in due time like abundant rain.”

Pearl Gaone Ranna is 28-year-old Botswana born Farmer, Agriculture & Global Food Policy Analyst, Social Entrepreneur and Gender Equality Practitioner.

She is the co-founder and CEO of Agrinvestec, Botswana’s leading private sector owned Agricultural Development and Consultancy Agency.

She holds a Master of Science (MSc) in Agriculture and Development from the University of Reading, a Master of Arts (MA) in International Development and Policy from the University of Chicago and a Bachelor of Arts (BA) in Entrepreneurial Studies from the University of Derby.

Ranna is passionate about alleviating poverty and hunger through empowering rural youth and women in Sub-Saharan Africa.

In 2018, she was the first winner of the Climate Hackathon Challenge, where youths had to address issues relating to adapting or mitigating climate change using various themes such as Agriculture, Health, Energy and Water basing it on the realities of Botswana.

Her solution in-comprised all the themes by providing a solar powered climate sensitive vertical aquaponics systems which works best in rural and urban areas of Botswana.

You can’t believe how hard it is to run your own business as well as raising a child,” says Ranna, who has firsthand knowledge, having experienced those challenges running a poultry operation while raising a daughter.

The program includes an early childhood development center for the children, so that while their mothers are receiving training and working on their farms the children are well cared for in a center-based learning environment. Revenues the women generate with increased productivity on their farms will go towards sustaining the program to provide training to new groups of women.

If the program is successful, as she believes it will be, she hopes it will contribute to policy changes that institutionalize such support for women farmers nationwide. “I am trying to advocate for policies for women and youth,” she explained. “To advocate effectively you need to be able to show something works.”

Eniola Opaleye is a phone product photographer and a law graduate. Her ability to create appealing product pictures with her mobile phone stands her out amongst several product photographers. She has shot countless images of products with international standard.

She currently has a telegram community of over 300 members where she teaches basic tips on product photography. Eniola doesn’t believe in giving up on her dreams irrespective of challenges faced. One of her product pictures trended on the bird app (twitter) and attracted the recognition of influencers and foreign communities. Asides taking product pictures she interns with a consulting firm.

She shares her journey with Women of Rubies on this interview;

Childhood Influence

I was very creative while growing up and it has helped my journey as a phone product photographer changing the way product pictures are shot in Nigeria. I was that child that loved hair styling and makeup so much that I would plead with my mum and sisters to practice with their hair and face, you know how last born can be? I pestered till they agreed to be my model. So I was sure I was either going to learn the art of makeup or hair styling, but then I kept procrastinating to take the step till I gained admission to study law and I just didn’t enrol to learn either of the two till date. I remember I had a mini doll I made hair for passionately (laughs).

My Inspiration Behind Photography

I was in a space I couldn’t continue with street photography I started with last year during the lockdown. Then I asked myself “what can I do?”. Immediately it struck me I could take beautiful shots of random product I have at home. Gradually, I improved and some pictures of small business owner’s product I saw on Instagram on a particular day made me realize there is a market that needs a solution. A lot of vendors don’t know how important good pictures help sell their product, I saw that and decided to proffer that solution with what I have.

The journey so far

It has been interesting. I started with little or no recognition to being recognised across several countries. I can recall lots of people didn’t understand what I was doing and they felt it was a child’s play. I started doubting my skill and said I would stop phone product photography till I get a camera but see who is getting paid for the skill she didn’t give up on. I’m also learning every day, using props that I wasn’t aware of and the beautiful thing is I come across products I haven’t seen or used before.  I’m optimistic about this journey and the opportunities lined up for me. 

Impact Of My Journey As A Law Graduate Currently Working In A Consulting Firm

It has been in several ways; the firm has helped improve my work ethic and client interaction. This is what I have also implemented in my business and life, how to engage with clients, communication and negotiation skills, and also maintaining good relationship with people. I have learnt to understand people differently and manage situations. Also, learning how to meet deadlines is also important in this business. Clients want you to deliver and you don’t want to be perceived as a lazy photographer who doesn’t keep to deadlines.

The Amazing Feat Of How One Of My Product Pictures Trended Recently

It was a dream come through and a perfect birthday gift. I have been posting pictures on the bird app but gained little recognition, however I didn’t give up. It was a win I deserved and it attracted influencers which opened up several opportunities that I had to turn down some. It made me realize I needed a community/group where I could help other aspiring product photographers with some tips on product photography. The amazing part of my work is, I inspire other phone product photographers who feel they can’t be recognised to keep creating and that makes me happy.

My Current Experience With Photography And What I Hope To Achieve In The Future

I am enjoying the ride, perfecting my skill, building my profile and ensuring client satisfaction. I see my brand creating appealing product pictures for top brands, teaching millions of small business owners across the world how to create eye-catching product pictures just from their home and hopefully in cooperate phone videography while building my profile as a seasoned legal practitioner.

Challenges 

Meeting demands and showing up with good content can be overwhelming considering it’s just me and the brand for now. Then investing in photography equipment can be expensive but gradually I will balance it up.

My Other Projects And Activities.

I love design, so it’s a skill I’m trying to perfect because I need it for my brand as well. It has helped me create simple graphics for my Instagram page and some other projects. I’m working on video content for small business owners but it is still in the works so when it’s ready it will be available for all to see. 

Three Women Who Inspire Me To Be Better And Why

I really admire Mazbricreative’s work, her product pictures are standard, colourful and she has worked with several known brands. I also watch her behind the scenes and see how creative she is, this helps me to get creative with all my pictures.

Amanda Campeanu is a commercial brand photographer based in Brisbane, I love her ability to teach with her Youtube videos and this has really helped my product styling.

Ty Bello is amazing and good at what she does, she has built her brand over the years and I aspire to follow that path. She gives me hope that being a woman in this line of work shouldn’t be a limitation but an advantage.

My Advice To Young Women

Don’t let anyone kill your dreams, you have the power to decide how you want your life to turn out with the help of God, so take charge. Always know what you want, it helps you to make specific decisions and if you don’t know what you want, go to God, watch that thing people are saying you are good at and build the skill till you perfect it. Lastly, have the right people in your corner they will always be there to lift you up when you feel discouraged and be prepared for the growth you desire. 

As A Woman Of Rubies

I am a sought after woman who possess value. I inspire other women to become better version of themselves through my consistency, discipline and desire for success.

 

Lozaria Lungu, a Zambian Journalist and Script Writer who recently obtained a Bachelor of Arts (BA) in Media and Communication from the University of Zambia, thus making her the first person to obtain a University Degree in her family.

According to her, “My childhood dream was to overcome the hurdles that surrounded my family for generations, I can handpick who attained an education, this one is a big WIN not only for ME but for my FAMILY and all the MEN and WOMEN who dared to believe in me,” she said.

“I remember when I made it to my 8th grade, how my mother was all over the place dancing and shedding tears of joy in gratitude to God. When I passed my Grade 9 and Grade 12, she danced and cried a lot more. My father is a great cheerleader who always said ‘Thank You’ every time I made it,” narrated Lungu.

“This path, however, has not been easy. I was denied admission to the university on my first try, and I was denied sponsorship 5 times when I needed it, but God saw me through.”

Lungu has worked and currently works as a freelance journalist. She has interned as a Public relations practitioner, and is a writer among others.

Her work revolves around women and communities, pointing out issues that are affects them as individuals in a society. She also has a Non governmental organization which focuses on advocating for youth empowerment, women programs in education, and health.

Her story is an inspiring one and a clear reminder that no win is too insignificant for you to acknowledge and celebrate because no one understands your journey and where you are coming from.

Lungu’s story is worth celebrating because it shines a beacon of hope on those who are on the verge of giving up on whatever dreams they have. Keep working hard and while at it, celebrate every win and enjoy the process each step of the way.

Even when you don’t have people in your corner cheering you and supporting you on your way to success, be your own cheerleader.

“To someone out there, your dreams are valid. One day, you’ll thank yourself for not giving up.”

Dare to dream!

Dr. Nomkhosi Luthuli (PhD) is a 30-year-old South African born Academic, Corporate Speaker, Mentor and Advocate for Development.

She holds a Doctor of Philosophy (PhD) in Regional Economic Development, Agglomeration Economics & the Aerotropolis and Master of Commerce (MCom) in Regional and Local Economic Development from the University of Kwazulu-Natal, a Bachelor of Social Sciences (BS) Honours in Development Studies from the University of Cape Town.

Dr. Nomkhosi Luthuli (PhD)

She is currently the youngest female Lecturer and researcher at the University of Kwazulu Natal’s Graduate School of Business and Leadership.

“I’m driven by breaking boundaries and changing beliefs on how things should be in society. I want to change the perception that aviation and planning for airport cities is a man’s terrain, and I hope to consistently challenge the generalisation that academia is for old people. 

“I know for sure that a determined mind excels whether male or female, young or old in any space of influence, and that there’s no sector too male-dominated and barrier of entry too great for me to break through and do the best I possibly can,” she says.

Bathabile Mpofu is a South African born award winning – Scientist, Innovator and Social Entrepreneur.

She is the Founder and MD at Nkazimulo Applied Sciences, an innovative social enterprise that aims at helping young people become scientists, through their innovation “ChemStart” a portable science kit that makes science fun and come to life.

It provides hands on interaction with science concepts and their application in real life.

“At age 16, I realised how unprepared I was for university science education. I was capable but dis-empowered. High School didn’t prepare me for university education. I only got to do science experiments for the first time when I got to university, and because of that, I have made it my mission to empower and help young people become scientists,” said Mpofu.

“ChemStart makes quality science education accessible. Parents no longer need to take their children to private school in order for them to perform science experiments as part of their learning. Our product can be shipped anywhere in Africa as well, so you can be in the bush and still use the kit,” concluded Mpofu.

Stacey Fru, 14-year-old Africa’s youngest award winning Author, Education Activist, Philanthropist and Public Speaker.

At age 7, she wrote her first book; ‘Smelly Cats’ without her parents’ knowledge.

The book was approved by the South African Department of Basic Education as suitable for young learners from Early Childhood through to Primary Schools and won 3 awards.

She is the founder of The Stacey Fru Foundation that reach out to donate books, computers, food and other items to children and care homes across South Africa.

Through her foundation, she also honours other African children who are impacting their communities by awarding them during The Annual African Children of the Year Awards held every November in South Africa. Stacey Fru has written 5 best-selling books thus far and she is currently the face of the African Union (AU) and International Labour Organisation’s (ILO) 2021 International Campaign for the Elimination of Child Labour #EndChildLabour.