Inspiration

In Inspiration April 28, 2025 By Esther Ijewere

Dr. Theresa Tam: A Steady Voice in Times of Crisis

Dr. Theresa Tam is Canada’s Chief Public Health Officer and a pediatric infectious disease specialist with a long-standing career in public health. She gained national prominence during the COVID-19 pandemic, where her evidence-based leadership played a pivotal role in guiding the country through a public health crisis. Her calm demeanor and strategic foresight made her a household name.

Canada’s Top Public Health Leader

Dr. Tam has served in various senior public health roles, including tackling previous health threats such as SARS, H1N1, and Ebola. Her leadership during the COVID-19 pandemic was marked by regular communication with the public, ensuring that science-based updates were accessible and understandable. Her role was vital in helping Canadians make informed decisions about safety and health.

A Lifetime of Service

Dr. Tam began her career as a pediatrician specializing in infectious diseases before transitioning into public health policy. She has been a key figure at the Public Health Agency of Canada for over two decades. Her work focuses on improving health equity, disease prevention, and pandemic preparedness. She has advocated for systemic improvements in health access, particularly for marginalized communities.

Challenges in the Spotlight

As an Asian woman in a high-profile role, Dr. Tam faced racism and gender bias, especially during the early months of the pandemic. Despite this, she continued to lead with professionalism and compassion. She emphasized mental health, social cohesion, and the importance of solidarity during national challenges.

A Role Model in Health Leadership

Dr. Tam’s leadership style steady, empathetic, and fact-driven has become a benchmark in public health communication. She’s an inspiration to young women pursuing careers in science and medicine.

“Be visible. Be courageous. And always speak with truth.”

Share Your Story

Nominate a leader or share your journey via info@womenofrubies.com.

In Inspiration April 28, 2025 By Women of Rubies

Debra M. Wright: Empowerment Coach and Production Manager for The Life Coach Film

Debra M. Wright is a dynamic force in personal development, media, film, and nonprofit leadership. As the Executive Director of Upward Springs and the CEO of Ellie Media Inc., she is dedicated to helping individuals and communities thrive through empowerment, healing, and storytelling. She is also the Production Manager for Patricia Bebia’s award-winning film, The Life Coach, further showcasing her expertise in impactful storytelling and film production.

With a multifaceted career spanning life coaching, publishing, film production, television, and community transformation, Debra has established herself as a respected leader in healing, forgiveness, and personal growth.

Leading Change Through Upward Springs

At the heart of Debra’s mission is Upward Springs, a nonprofit organization dedicated to empowerment, healing, and community transformation. Through workshops, mentorship programs, and outreach initiatives, Debra and her team provide critical resources for individuals seeking emotional freedom and sustainable growth.

Her commitment to uplifting underserved communities is the foundation of everything she does, ensuring that real transformation reaches those who need it most.

Innovation Through Ellie Media Inc.

As the CEO of Ellie Media Inc., Debra leads innovative projects in film, television, and publishing, amplifying powerful voices and inspiring global audiences. The company’s content is centered on authenticity, faith, and storytelling that sparks meaningful conversation.

From producing compelling documentaries to publishing empowering books, Debra’s media work is an extension of her core belief: stories heal, and truth transforms.

Key Production Role in The Life Coach Film

Adding to her impressive portfolio, Debra M. Wright is also the Production Manager for Patricia Bebia’s award-winning film, The Life Coach. In this pivotal role, Debra helped bring the powerful story of healing and resilience to life on screen, ensuring a seamless production process that honored the film’s heartfelt mission.

The Life Coach has received widespread acclaim for its emotional impact, with Debra’s behind-the-scenes leadership playing a crucial part in its success.

Award-Winning Life Coach and Bestselling Author

Debra is not only a successful media executive, she is also an award-winning life coach and bestselling author whose work has helped thousands reclaim their lives. Her coaching focuses on healing from emotional wounds, embracing forgiveness, and building a life of purpose and confidence.

Clients and readers alike praise her for offering practical tools that create real results in mental wellness, spiritual growth, and personal development.

A Featured Voice on The Planet Africa Show

Debra’s influence reaches international platforms, including a feature on The Planet Africa Show, where she shared her journey and mission with a global audience. Her work across coaching, media, and ministry continues to make a profound impact bridging inspiration with action.

Why Debra M. Wright is a Name to Know in Coaching and Media

If you’re searching for a leader in transformational coaching, a pioneer in faith-based media, or a champion for community empowerment, Debra M. Wright stands at the intersection of all three. Her holistic approach to leadership is helping to shape a more conscious, compassionate, and courageous world.

Learn More and Connect

Website: debrawright.com
Follow Debra on Social Media: Facebook , Instagram
For Speaking Engagements or Media Inquiries: debra@debrawright.com

In Inspiration April 26, 2025 By Esther Ijewere

Award-Winning Film The Life Coach Wraps Impactful Theatrical Run Across Canada, Gears Up for Global Release

When a film touches hearts, sparks important conversations, and leaves audiences in tears in the best way, you know it’s more than just a movie. The Life Coach, the award-winning drama from filmmaker Patricia Bebia, did exactly that.

After an incredible few weeks in theatres across Canada, The Life Coach has officially wrapped up its nationwide run, ending on a high note with a moving final screening in Whitby, Ontario, on April 17, 2025.

A Movement, Not Just a Movie

The Life Coach Movie — Left to right: Kosa Akaraiwe (Gary Johnson in The Life Coach), Producer Patricia Bebia, a guest, and Alex Ohama at the Dominica screening of The Life Coach.

What began as a passion project premiered to a sold-out crowd in Dominica, before heading to Canadian screens in Toronto, Hamilton,Kanata, Bolton, London, Calgary, Edmonton, and several other cities. From coast to coast, audiences showed up in droves, some watching it more than once to experience the emotional journey this story offers.

The film struck a powerful chord with viewers through its themes of healing, self-discovery, grief, growth, and human connection. It quickly earned a reputation as “a film with a heartbeat,” receiving praise from fans and critics alike who described it as:

“Oscar-worthy.”
“Life-changing.”
“A story the world needs to see.”

With over 140,000 impressions generated through Landmark Cinemas’ digital takeover campaign, the film not only made noise online but also created space for deeper conversations in communities and cinemas alike.

Director Patricia Bebia Speaks from the Heart

Reflecting on the impact of the film, writer-director-producer Patricia Bebia shared:

“This film started as a vision and has grown into a movement. We’ve seen laughter, tears, hugs, and hope shared in theatres—and that’s the real reward. I’m grateful to everyone who showed up, shared, and stood with us on this journey.”

Writer, Director and Producer, Patricia Bebia at the Hamilton Screening on April 4th 2025

What’s Next for The Life Coach?

As its successful Canadian run comes to a close, excitement is building for what’s next. The global release of The Life Coach is on the horizon, with plans for international screenings and wider audience access.

Whether you’ve already seen the film or are just hearing about it for the first time, there’s more to come from this beautiful cinematic journey. Behind-the-scenes content, director interviews, and updates on upcoming screenings are all in the works.

Stay Connected

Want to be part of The Life Coach movement? Here’s how to stay in the loop:

Follow on social media: Facebook, Instagram
Visit the official website: www.thelifecoachfilm.com

For media enquiries: admin@diamondplusmedia.com | Phone: 416 805 6360

From screen to soul, The Life Coach is a reminder that storytelling still has the power to heal and unite us all.

More photos from the theatrical run;

In Inspiration April 10, 2025 By Esther Ijewere

How Ganiyat Oyesomi-Daibu Built a Thriving Food Business After Immigrating to Canada

When Ganiyat Oyesomi-Daibu landed in Canada under the Business Immigration Pathway with her family of seven, she brought with her more than luggage, she carried a bold vision, a decade-long entrepreneurial legacy, and an unwavering determination to thrive.

Just six months after her arrival, Ganiyat made a daring move: she acquired a Chinese restaurant. As a Black, Nigerian, hijabi woman stepping into a traditionally non-African culinary space, her journey was as unconventional as it was courageous. But Ganiyat didn’t just stop there. She transformed the space into something extraordinary: Wangdao Bistro, a one-of-a-kind restaurant blending the rich, spicy flavors of African cuisine with the beloved comfort of Chinese food. Her unique concept now caters to a growing and diverse community in her city, creating a vibrant cultural fusion that reflects Canada’s multicultural heartbeat.

In under two years, Ganiyat has expanded her business portfolio, secured multiple grants, and earned features in prestigious platforms such as CanadaSME Magazine, CBC News, Winnipeg Free Press, and The Voice. Her impact has also caught the attention of Royal Bank of Canada, who recognized her as a rising star in immigrant entrepreneurship.

Ganiyat Oyesomi-Daibu, Nigerian immigrant entrepreneur and founder of Wangdao Bistro, standing in her restaurant in Canada. — Ganiyat and her family

A Legacy of Innovation Rooted in Africa

Before moving to Canada, Ganiyat built a powerhouse brand in Nigeria: GNT Spice Home, a company producing 100% natural food seasonings free from artificial additives. Her mission? To offer healthy alternatives that promote wellness and flavor. Today, GNT Spice Home boasts over 45 distributors across Nigeria, the UK, and Qatar.

She also leads Mintrite Solutions, a business advisory company that has empowered more than 8,000 entrepreneurs across various sectors with revolutionary tools, practical strategies, and unwavering support.

Supporting Immigrants & Building Bridges

Ganiyat is not just a businesswoman, she’s a bridge builder. Her experience navigating Canada’s business terrain inspired her to help others do the same. She now mentors and guides aspiring entrepreneurs and investors, both in Nigeria and Canada on how to acquire, scale, and sustain profitable businesses in industries ranging from construction to food, retail, agriculture, and handyman services.

Even more impactful is her support for those looking to relocate through the Business Immigration Pathway, offering guidance whether they have a business idea or not.

Grants, Growth & Giving Back

A recipient of the DoorDash Small Business Grant, Ganiyat has used the funds to increase visibility on platforms like DoorDash and social media. She’s also investing in product development and branding—further expanding her restaurant’s reach and influence.

Being one of the only African-Chinese restaurants on the DoorDash app in her region has not only boosted sales but also positioned Wangdao Bistro as a cultural staple, bringing flavors from two continents into Canadian homes.

Advice for Women Entrepreneurs

Ganiyat’s advice to women looking to break into competitive spaces—especially the food industry—is as bold as her story:

“Don’t follow the crowd. Research deeply, identify a real market gap, and offer disruptive, innovative solutions. Network intentionally and stay patient and diligent—the results will speak for you.”

Celebrating Ganiyat’s Journey

At Women of Rubies, we celebrate women like Ganiyat who challenge norms, bridge cultures, and turn adversity into opportunity. Her journey reminds us that success knows no bounds when passion meets purpose—and that the immigrant dream is alive, well, and thriving in Canada.

Learn more about Ganiyat’s work and connect with her here

In Inspiration March 26, 2025 By Women of Rubies

Women of Dignity International to Honor Remarkable Changemakers in Kitchener

The Outstanding Dignified Personalities Award, organized by Women of Dignity International (WODI), will take place on Saturday, April 26, 2025, from 4:00 PM to 10:00 PM EDT at 23 Water Street North, Kitchener, Ontario. This prestigious event will recognize and celebrate individuals who have demonstrated exceptional integrity, leadership, and impact in their communities.

Too often, individuals who dedicate their lives to service and empowerment go unrecognized. The Outstanding Dignified Personalities Award seeks to change that by honoring those whose unwavering commitment to excellence has left a lasting mark on society.

The event is spearheaded by Women of Dignity International (WODI), a registered nonprofit organization in Canada, founded by Mercy Itohan Osayi, a passionate advocate for community development, women’s empowerment, and youth advancement. Through WODI, Mercy has dedicated her efforts to nurturing individuals, helping them unlock their full potential, and fostering an environment where dignity and excellence thrive.

Speaking about the significance of the awards, Mercy Itohan Osayi shared:

The Outstanding Dignified Personalities Award is more than a ceremony. It is a movement to recognize and appreciate individuals who embody excellence, integrity, and service. These people work tirelessly, often behind the scenes, to create meaningful change in our communities. At WODI, we believe in celebrating those who uplift others, and this event ensures their contributions do not go unnoticed. We invite the public to join us in honoring these remarkable changemakers and to be inspired by their stories.”

The event will bring together leaders, changemakers, and supporters for an evening of recognition and inspiration. It is an opportunity to celebrate individuals who have gone above and beyond in their service to humanity and to connect with like-minded professionals and advocates,

The public is invited to participate in this special occasion and support the recognition of these outstanding individuals. To nominate an outstanding dignified personality, click: https://forms.gle/Jpjtkg3g5989Cnu18

For collaboration, sponsorship and enquiries: wodicommunity@gmail.com. Phone: (416) 573-8950

In Inspiration April 25, 2025 By Esther Ijewere

Caria Wei: Pioneering a New Era of Financial Freedom and Inclusivity in DeFi

Caria Wei stands as a beacon of inspiration at the intersection of financial independence and technological innovation. As a co-founder of Nuvo and the visionary force behind NuDEX, she is not just building platforms, she is shaping a future where individuals, especially women, can reclaim control over their financial destinies. Her journey is defined by resilience, innovation, and an unwavering commitment to democratizing access to decentralized finance (DeFi), ensuring a more inclusive and equitable financial landscape for all.

A New Era of Financial Freedom with NuDEX

NuDEX, Nuvo’s decentralized exchange, will soon launch on Mainnet, offering early access to experienced traders looking to securely expand their portfolios. Unlike traditional centralized exchanges (CEX), which are vulnerable to hacks and mismanagement—like the recent $14 billion Bybit incident—NuDEX prioritizes self-custody, ensuring users retain full control of their assets. This groundbreaking platform combines the efficiency of centralized trading with the security of decentralization, empowering users to trade across multiple chains (Ethereum, Bitcoin, Goat, EVM, and more) seamlessly.

But NuDEX isn’t just for seasoned traders. Recognizing the barriers many face when entering the crypto space, Wei and her team have created a safe space for curious minds to explore. Through NuDEX’s testnet, anyone can experiment with crypto trading and investment using test tokens—no real money required. It’s a risk-free gateway to understanding DeFi, designed to inspire confidence and curiosity in equal measure.

A Vision Rooted in Empowerment

Wei’s journey into blockchain was born out of personal experience. After facing the frustration of having her assets frozen by a centralized exchange, she became determined to create a decentralized alternative that eliminates the need for intrusive KYC processes and centralized control. Her vision for NuDEX is clear: to provide a platform where users can trade with autonomy, security, and ease.

Yet, her mission extends beyond technology. In an industry where over 80% of participants are men, Wei is a powerful advocate for women in crypto and DeFi. She believes that financial literacy and access to DeFi tools are essential for women to take control of their personal finances. Through NuDEX, she’s not just building a trading platform—she’s creating opportunities for women to step into the world of crypto with confidence.

Inspiring the Next Generation of Women in Tech

Wei’s leadership is a testament to the transformative power of inclusivity and innovation. By championing women in blockchain and DeFi, she’s paving the way for a more diverse and dynamic industry. Her story is a call to action: to recognize the contributions of women in tech and to create spaces where their voices can thrive.

As NuDEX continues to grow, Wei remains committed to fostering financial inclusion and literacy. Her work is a reminder that the future of finance is not just about technology, it’s about empowering individuals to take control of their financial futures.

Join the Movement

NuDEX invites everyone, experienced traders and curious beginners alike to explore the possibilities of decentralized finance. Whether you’re trading on the Mainnet Beta or experimenting on the testnet, NuDEX is your gateway to a more secure, inclusive, and empowering financial future.

Let’s celebrate leaders like Caria Wei, who are not only shaping the future of blockchain but also inspiring women to take their place in the world of finance and technology. Together, we can build a more equitable and innovative tomorrow.

In Inspiration March 1, 2025 By Esther Ijewere

Elizabeth Olufemi: Passionate Leader Committed to Building a Stronger Lake Jackson

Elizabeth Olufemi, a dedicated healthcare professional, disaster relief advocate, and community leader, is running for Lake Jackson City Council. With a background in healthcare administration, FEMA case management, and public safety, she has spent her career serving others. Now, she is committed to bringing proactive leadership, economic growth, and stronger community support to Lake Jackson.

A Call to Serve

“Our community is built on resilience. I’ve seen it firsthand,” Olufemi shared. “I remember helping families rebuild their lives after Hurricane Harvey. When disaster struck, I stood with my neighbors, ensuring that those who lost everything had a chance to rebuild. As a case manager with FEMA, I reviewed applications, scheduled inspections, and made sure relief reached the people who needed it most. That experience taught me something valuable: leadership is not about power, it’s about service.”

For Olufemi, running for City Council is not about politics; it’s about people. “Lake Jackson is more than just a place on the map—it’s home. A city filled with hardworking, compassionate, and determined people who deserve leadership that listens, understands, and takes action,” she stated. “I want to bring fresh perspectives, create policies that directly improve lives, and foster a city where businesses thrive, families feel secure, and opportunities are within reach for everyone.”

Key Issues and Plans

Olufemi has outlined five major areas of focus for her campaign:

Healthcare & Support for Seniors and the Disabled: “My background in healthcare has given me firsthand insight into the struggles of our elderly and disabled residents,” Olufemi explained. “We need policies that ensure they are not just cared for but valued. I will work to improve resources, advocate for better accessibility, and strengthen community health initiatives.”
Small Business Growth & Community Prosperity: “As a former small business owner, I understand the challenges entrepreneurs face. I want to create an environment where businesses don’t just survive—they thrive.”
Community Development & Economic Growth: “We need to create an environment where local businesses can flourish. I will advocate for policies that attract new businesses while supporting existing ones, ensuring sustainable growth for our economy.”
Public Safety & Emergency Preparedness: “Having worked with FEMA, I know what it takes to recover from a crisis. We need to be proactive in ensuring that when the next challenge comes, our city is ready—not just to rebuild but to emerge stronger.”
Infrastructure & Quality of Life: “From safer roads to well-maintained public spaces, our city deserves the best. I will ensure funds are directed toward practical, community-centered improvements that enhance daily life.”

Elizabeth Olufemi, Candidate for Lake Jackson City Council — Elizabeth Olufemi, Community Leader and Candidate for Lake Jackson City Council

A Background of Resilience and Dedication

Olufemi’s journey is one of perseverance and service. Born in Washington, D.C., she was raised in an environment that valued education, integrity, and hard work. Initially studying Accounting, she found her true calling in healthcare, dedicating her career to supporting individuals with disabilities and the elderly.

Her experience extends beyond healthcare. As a correctional officer in Brazoria County, Olufemi gained a deep understanding of law enforcement and the importance of fair policies. “These experiences have shaped my leadership style—practical, compassionate, and driven by results,” she noted. “I am not a career politician. I am a community member who has worked, struggled, and grown alongside the people of this city.”

A Vision for Lake Jackson’s Future

“I see a Lake Jackson where families feel safe, where businesses flourish, and where no one is left behind,” Olufemi shared. “A city that is proactive, not reactive—a city that stands together, not divided.”

Her plan for achieving this vision includes community engagement, transparency, and action-oriented leadership. “Change happens when we work together, and I am committed to ensuring every voice is heard and valued,” she affirmed.

A Call to Action

“I am not running for power; I am running for progress. My commitment is to the people of Lake Jackson, and my goal is to bring leadership that is honest, effective, and focused on real solutions,” Olufemi declared.

“This is not just a campaign—it’s a movement toward a stronger community. I invite you to join me on this journey. Let’s build a future that reflects the heart and spirit of Lake Jackson—together.”

As Election Day approaches, Elizabeth Olufemi’s message is clear: Leadership is about service, and Lake Jackson deserves a leader who listens, acts, and stands with the people.

In Inspiration March 7, 2025 By Women of Rubies

Aderonke Daramola: Leading the Charge in Healthcare, Sports, Community Empowerment

Aderonke Daramola has successfully blended healthcare, sports, and community impact to create a lasting difference. As a health professional, passionate youth advocate, and visionary leader, she has dedicated her career to improving lives—both on and off the court.

A Career Rooted in Healthcare

For over a decade, Aderonke has been a force in the healthcare industry. With expertise as a sports medicine specialist, registered nurse, and long-term care facility director, she has touched lives at every stage of care. Whether working with athletes to optimize their physical health or ensuring quality care for seniors, Aderonke’s dedication to well-being is undeniable.

Her ability to merge healthcare with community work is what sets her apart. She believes that health goes beyond medical treatment—it is about providing people with opportunities to thrive in all aspects of life.

Championing Youth Through Sports and Education

Basketball has been more than just a game for Aderonke; it has been a tool for transformation. As a basketball enthusiast and advocate, she has worked tirelessly to connect youth with educational and career opportunities through sports. Understanding that many young people struggle to bridge their athletic passion with academic and career success, she has created initiatives that help them navigate both worlds.

Her work goes beyond coaching or mentorship—she provides young athletes with the tools, connections, and resources needed to build sustainable futures.

TIBT: A Vision for the Future

In 2023, Aderonke took her advocacy to the next level by launching the Toronto International Basketball Tournament and Career Conference (TIBT) in partnership with the University of Toronto. This not-for-profit initiative was born out of a desire to help youth leverage sports as a gateway to professional success.

TIBT does more than just host basketball tournaments; it creates networking opportunities that bring together young athletes and industry professionals from diverse fields. The goal is simple but powerful—to ensure that youth, regardless of their background, have access to the resources they need to navigate a diverse and competitive job market.

A Global Advocate for Change

Beyond her work in healthcare and sports, Aderonke has also served as a missionary, traveling across the globe to support underserved communities. Her humanitarian efforts are rooted in a deep passion for service, making her a role model for many.

Her ability to blend faith, healthcare, sports, and mentorship into a meaningful movement speaks volumes about her commitment to holistic empowerment. She embodies the idea that success is not just about personal achievements but about lifting others along the way.

The Legacy of Aderonke Daramola

Aderonke’s story is one of resilience, passion, and unwavering dedication to making the world a better place. Whether through healthcare, youth advocacy, sports, or global outreach, her impact is far-reaching and continues to grow.

As she forges ahead with initiatives like TIBT, there’s no doubt that her work will inspire future generations to dream big, break barriers, and create opportunities for others.

In Inspiration March 7, 2025 By Esther Ijewere

Tolulope Ola Adejumo Unveils A Mother’s Journey Initiative to Empower and Support Women

Renowned author, scholar, and advocate Tolulope Ola Adejumo has launched A Mother’s Journey, a heartfelt campaign encouraging women, particularly those who have faced significant challenges in their journeys, to share their stories.

This initiative seeks to create a safe and supportive space for individuals to express their experiences, build community, and inspire hope among families facing similar challenges.

As someone who has navigated emotional and financial struggles, Tolulope understands firsthand the complexities that can arise during hard times. Through A Mother’s Journey, she is not only amplifying voices but also offering direct support to those in dire need by providing soft funds to help alleviate their financial burdens.

“Every journey is unique, yet so many of us share the same fears, hopes, and triumphs,” says Tolulope Ola Adejumo. “Through this campaign, I want to give individuals a platform to be heard, to heal, and to remind them that they are not alone. By sharing our stories, we create a community of strength, love, and resilience.”

The campaign invites participants from all walks of life to submit their personal stories, whether it’s about overcoming medical challenges, finding emotional strength, or navigating difficult circumstances. Selected stories will be featured across various media platforms, shining a light on the courage and perseverance of individuals everywhere.

Tolu Adejumo Initiative — **Tolulope Ola-Adejumo, NICU Advocate and Author, Tiny Heroes, Big heart**

Tolulope’s commitment to advocacy extends beyond storytelling. She has actively supported those in need with financial assistance, ensuring that no one feels abandoned during one of the most challenging times in their life. In addition to her campaign, she continues to volunteer with the Red Cross and engage in community support initiatives.

For more information on how to participate in A Mother’s Journey or to contribute to the cause, visit her Instagram page here

About Tolulope Ola Adejumo
Tolulope Ola Adejumo is an accomplished scholar, author of Tiny Hero, Big Heart, and an advocate for families navigating the challenges of difficult journeys. Through her writing, public speaking, and community initiatives, she provides support, education, and financial assistance to those in need.

In Inspiration February 14, 2025 By Esther Ijewere

Abiodun Adetu: The Media Mogul Bridging Cultures and Empowering Communities

Abiodun Adetu is a dynamic media professional, cultural ambassador, and community leader dedicated to amplifying African narratives, celebrating heritage, and empowering the African diaspora in Canada. As the founder and Editor-in-Chief of Kara Magazine, she has created a platform that showcases the richness of African culture while fostering meaningful conversations among young African-Canadians. In the fast-paced world of media, her voice stands out as a powerful force for representation and cultural storytelling.

“Our stories deserve to be told with authenticity and pride,” says Adetu. “Through Kara Magazine and my various platforms, I want to ensure that African voices are not only heard but also celebrated globally.”

A Media Powerhouse with a Vision

Adetu’s journey in the media industry is one of passion and purpose. With a background in television and radio, she began her career in Nigeria as a TV presenter, radio journalist, marketing executive, actress, model, and sales executive. Her extensive experience in broadcasting, advertising, and brand management set the foundation for her transition into entrepreneurship, where she now leads multiple ventures that bridge cultural gaps through storytelling, marketing, and strategic communications.

As the CEO of Babsomo Communications Media, she oversees a media and event production company that serves both B2B and B2C organizations. Her impressive portfolio includes brands such as DHL Nigeria, Interswitch, Wakanow, Nottingham Trent University, Lagos Business School, and Mobil Nigeria. Additionally, she serves as the Executive Director of Property First Show and Global Expertise, two platforms dedicated to providing valuable insights via YouTube.

Naija Market Day: A Cultural Revolution in Canada

One of Adetu’s most groundbreaking initiatives is Naija Market Day, an event that has become the largest African market gathering in Canada. Designed to celebrate African heritage while fostering economic empowerment, the event brings together over 150 small business vendors, authentic African products, vibrant music, and cultural showcases. To date, it has attracted thousands across cities such as Calgary, Winnipeg, and Brandon.

With its growing success, Naija Market Day is expanding to eight cities across Canada, including Brampton, Brandon, Hamilton, Calgary, Regina, Edmonton, Winnipeg, and even Minnesota in the United States. The event has garnered multiple awards and extensive international media recognition, solidifying its impact in fostering cultural appreciation and economic empowerment.

A Commitment to Community and Leadership

Beyond media and entrepreneurship, Adetu’s dedication to community service is equally commendable. She serves in multiple leadership roles, including as a board member of the Winnipeg Committee for Safety, Membership Director for the Sage Creek Residential Association, and Board Member of Junior Chamber International Lagos Royale. Additionally, she volunteers with the media department of Springs Church and contributes as a Senior Technical Advisor on Branding for the Tunde Oloyede Gubernatorial Campaign Team.

Her work continues to create opportunities for African entrepreneurs and professionals, ensuring that African culture is both recognized and respected within Canadian society. “Representation matters,” Adetu emphasizes. “If we don’t tell our stories, someone else will—often in a way that doesn’t reflect our truth.”

A Legacy of Excellence

A Harvard Business School Online alumna, Adetu is a member of the Canadian Public Relations Society, the Nigerian Institute of Public Relations, the Advertising Practitioners Council of Nigeria, and the Association of Voice-Over Artists. Her influence extends beyond media into advocacy, mentorship, and cultural diplomacy, making her a force to be reckoned with in both African and Canadian communities.

Fondly called ‘Toke’ by those closest to her, she is happily married to Peter Adetu, a property consultant, and together they are raising three wonderful children.

To learn more about Abiodun ‘Toke’ Adetu and her groundbreaking work, connect with her on LinkedIn or reach out via email at toke@babsomocommunications.com. or Follow @naijamarketday on Instagram