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True Daley is a journalist, community organizer, mental health and adoption advocate, founder of TRACIE App, and co-founder of the parent-led volunteer organization – Black Student Success Committee.

True Daley
True Daley | Image: Susan Armstrong

About TRACIE App

TRACIE (Tracking Racism and Collecting Information in Education) is an innovative tool to support Black students facing racist bullying.

TRACIE is the brainchild of advocate and media professional True Daley and the soft launch is part of the Black To The Future event being held in Toronto on February 14th, 21st and 26th, featuring influencers LaToya Jane and Michael Carlon. The TRACIE Team is a grassroots organization which has received funding from the Ontario Trillium Foundation with support from charitable organization the Delta Family Resource Centre to develop the one-stop, user-friendly method for Black children, youth and their families.

Black to the future

True believes the app will curb racism, bullying and injustice in the education sector and states the official launch will be in the fall of 2024

True’s Career Path

True Daley’s creative career began in the late 80’s ( then known as Royal T) as one of  Montreal’s first female emcee which evolved to include spoken word, soul and folk music. The award-winning artist is also an actor, filmmaker and journalist.

  • Her contribution to the Canadian music scene has been captured in the  anthology We Still Here : Hip Hop North of the 49th Parallel by Charity Marsh and Mark V. Campbell published in 2020.

True’s work has been featured in ByBlacks.com and CBC Parents. She has worked with youth in conflict with the law in Rexdale and the Jane and Finch  neighborhoods for over a decade. She is an award-winning creative in film, music and technology.

True Daley | Image: Ahisu The Photographer

She is also a strong advocate for mental health awareness in the Black Community and a strong believer in holistic practices that are accessible and affordable for our most vulnerable communities.

Her Momentum

True became a household name in Toronto’s Urban Music scene in the 90s, recognized as the golden era of Hip-Hop.

She has appeared at Manifesto, NXNE, Toronto Urban Music Festival, Honey Jam, When Sisters Speak, The Urban Music Awards, MuchMusic, CBC, HBO and the Reelworld Film Festival.

The Honey Jam alumni’s first single “Comin In’ was featured on Universal Music Canada’s first all-female compilation “Honey Drops”. The single and video garnered UMAC (Urban Music Association of Canada) and VideoFact Awards among others. She then released an EP on her indie label Jahmecca Recordings entitled ‘Stranger Than Fiction” and her single” Pain and Confusion “was featured on the CHRY’s compilation “Message In A Bottle”.

True | Founder: Tracie App
True | Image: Susan Armstrong

She relocated to Taiwan, the Republic of China between 2004-2008 where she worked in music, media and theatre. She was featured in the Taipei Times and the China Post for her tribute to Miriam Makeba while performing for the President.

As a news anchor for the country’s only English radio station, she interviewed the late Bishop Desmond Tutu. As the frontwoman of hip-hop group Jahmecca Soundcrew she opened for Missy Elliott at the Taipei World Trade Centre.

She has also taken her talents of writing from the stage to the page and has been a senior writer for music and lifestyle publications for over 20 years including Peace!, Sway, The Toronto Star, ByBlacks.com, CBC Parents and more.

True Daley- Tracie App Founder
True Daley | Image: Kween Media

As an actor, True was able to hone her theatre skills with B Current under the creative direction of founder ahdri zhina mandiela and stage director Weyni Mengesha.

She is an ACTRA member who has appeared in independent films such as The Shift by Wandering Eye Productions and has also performed original spoken word on the first African-American drama series Soul Food.

True is also a community worker and arts educator. As the co-founder of the landmark D.I.V.A. (Diversity in Visual and Audio Arts) Program she provided media literacy and arts programing to BIPOC youth in high-needs communities between 2008-2011. The program was run in partnership with the City of Toronto’s Parks and Recreation Department.

True Daley as a Multi-talented Creative

This multi-disciplinary artist has recently delved into storytelling behind the camera as an emerging director and screenwriter. Her first short, Love Underground was selected for the 2016 Toronto Urban Film Festival, which screened on subway platforms throughout the city reaching over 1 million daily commuters.

2020 proved to be a breakout year for True. She was one of 8 emerging screenwriters chosen by BIPOC TV & Film to participate in a TV Comedy Writing workshop with creator, actor and playwright Ins Choi of the ground-breaking CBC sitcom – Kim’s Convenience. Later that year BIPOC TV & Film also selected True for their Kids TV Bootcamp.

 Tracie App Founder
True Daley | Image: Susan Armstrong

She was also shortlisted for the CBC Creative Relief Fund as a first-time documentary filmmaker. Her treatment for BOSSLADYSK8 stood out amongst 9000 submissions.

Her hybrid feature-length film BOSSLADYSK8  co-directed  and co-produced with Suzan Armstrong is set to premiere in 2024. A scene from the highly anticipated film was shot at  Netflix Studios in Toronto in partnership with Higher Hire & Black Women Film! Canada as part of a training opportunity for Black filmmakers, with funding from the Toronto Arts Council, Ontario Arts Council, Canada Council for the Arts and Charles Street Video.

BOSSLADYSK8’s Canadian premiere will be in 2024

Canada’s first Black Caribbean family-based reality show returns for its second season, premiering Saturday, Feb. 11 at 8 p.m. ET/PT on CTV. Encore presentations to air Sundays at 2 p.m. ET/PT on CTV2, beginning Feb. 12, with episodes also available on CTV.ca and the CTV app.

“We’re so excited to be back on CTV after another successful run on Bell Fibe TV1 – and during Black History Month too, which gives us an opportunity to show a positive representation of family during this significant time for our community,” exclaimed Jillian Danford, aka Auntie Jillian. “Even through challenging times like the pandemic, our show is a great reminder that family is so important and we should cherish the time we have together.”

When cultures collide, hilarity often ensues and for The Danford family, the fun-loving and laugh-out-loud moments are endless. In Season 2, AUNTIE JILLIAN keeps viewers wondering what hysterical shenanigans this family will encounter next with focus on the themes of family – including those who have passed on – baseball training with former pro-ball player, Nigel Wilson, the COVID-19 pandemic, tarot card readings, and more! Jillian Danford (“Auntie Jillian”), her husband Warren, and adult children Myles and Milan are bound to bring some laughter and scenarios that many Canadian families can find relatable.

Meet Auntie Jillian

Jillian Danford is a YouTube, television and social media personality who gained popularity on YouTube as Auntie Jillian with more than 100,000 subscribers and over 15 million views. This well-loved Trinidadian-Canadian personality along with her husband Warren and their adult children, Myles and Milan, have captured the hearts of viewers both online and on TV.

AUNTIE JILLIAN airs: Saturdays at 8 p.m. ET on CTV and Sundays at 2 p.m. ET on CTV2
Feb. 11 & 12: Baseball & Medium

Feb. 18 & 19: Tarot Card Reading & Family

Feb. 25 & 26:  Holiday Special & Covid Special

There is a popular saying that the easiest way to a man’s heart is through food; a well prepared meal could make an African man give you a blank cheque some say.

While cooking shouldn’t define the worth of a woman, It is always an addition when a woman knows her way in the kitchen, Abimbola Oki is helping many women , not only navigate cooking tasty meals, but educating them on how to turn their passion to business.

The founder of  D’Potters Catering Services  which started in 2014, is one of the most sought after caterers in Nigeria at the moment, catering for several top events, and using social media to also showcase the beauty of cooking.

Abimbola Oki

Abimbola Oki decided to turn her passion into a corporate business  by aiming to provide healthy and delicious meals for busy people, thus satisfy their cravings at affordable prices with poise for prompt delivery . Her mission is to provide amazing food experience for everyone irrespective of their status, tribe, pocket and taste

The caterer whose passion started from supporting family members during festivities, share her Inspiring journey with Esther Ijewere in this exclusive interview.

Childhood Influence

 My mum used to sell bread even though I wasn’t involved as per last born child. My sister had a restaurant back then too and I helped to run it. I never thought of running a food business then, but I was able to learn one or two things from that experience.

Abimbola Oki

Inspiration Behind D’potters Catering

I love hosting people in my house especially during festive seasons. I noticed my guests enjoyed my cooking a lot so much that they give me money. I was still job hunting as at 2013. My husband and I had a discussion about starting a food business and that was how I started fully in 2014.

Abimbola Oki

The Journey So Far

Oh it’s been bitter and sweet with so many challenges but absolutely worth it. God’s grace has brought us this far and everything is going just as I wanted it.

 D’potters Catering Academy And It’s Impact

Alot of people know how to cook but they don’t know about the food business. I started D’potters Catering School to educate women not just about learning how to cook but also learning about the business aspect. It has been an amazing journey so far. The first set of students graduated last month and some of them already started their businesses and doing well.

Abimbola Oki

Educational Background, And My Aspiration As  A Woman

I attended Lagos Anglican Girls Secondary School and graduated from University of Lagos with a BSc in Estate management. My aspiration as a woman is to see my fellow women doing well for themselves.

Challenges Of Being A Vendor

Trust-Getting customers to trust me, because we usually do payment before delivery. We have been able to build their trust.

  • Delivery- Getting a trusted delivery company to deliver food on time. There are many cases of food getting sour by the time clients gets it. We have been able get our personal bikes.
  • Staffing

Nuggets On How To Be A Sought- After Food Vendor

 We have been consistent with our principles which is to give customers value for their money

We treat our customers fairly and we don’t hesitate to apologize when things go wrong

We try to exceed their expectations ,this makes them happy to refer us to their friends and families

Why I Helped  Families In Need During The Pandemic With Food

I always love to put smiles on people’s faces whether I know them or not. I have been through the very hard times too so I understand their situation, this is my inspiration.

Do you think the food industry is favourable enough to entrepreneurs

Yes the food industry is favorable to entrepreneurs because many Nigerians are now looking for different ways to ease their stress. Nobody wants to get home from work by 8pm after a bad traffic and start cooking. They prefer to buy food.

 Other services I offer In My company

Apart from cooking bespoke food for people, we do trainings how to cook different dishes and we also teach them the business aspect. We also rent out our cooking studio to content creators, food bloggers, food brands etc Our outdoor cooking area is also available for rent to caterers who need a convenient cooking space for their large cooking

Relocating  To A New Space

I have always dreamt of moving to a bigger space but I was scared of the unknown. We were given a quit notice at the former space because they did not want us to use the space for cooking again. We had no choice but to get a new space and we got exactly what we wanted. It was not easy getting space for cooking, or took us a year to get this new place. We did some renovations and it came out perfect. All Glory to God!

How My  Work Inspire Other Women

I get a lot of messages from women that I inspired them. I have been able to prove to women that being consistent and dedicated to one’s business will pay off and they can make it in any business they decide to venture into.

 3 women who inspire me and why

  • Racheal Ray did not have a formal culinary education just like me but she is now one of the most famous female chefs in the world.
  • Siba Mtongana has been able to combine her life as a family-oriented woman and work as a celebrity chef and presenter with the support of her husband.
  • Ngozi  Okonjo Iweala  has given us a representation of global and national power. She reminds me that I can achieve anything I want to.

Abimbola Oki

Being a Woman of Rubies

I have been able to teach other women how to start their businesses (not necessarily food) and also sell on social media platforms.

Joyce Agbanobi  and her team are trying fix the gender gap problem in the tech industry  through their Black Woman Paving Ways Initiative.

Joyce is an enthusiastic Tech leader who is passionate and committed to closing the gender gap for women of color in technology. She is a Technical Program Manager Lead at Microsoft with over 7 years + of experience in ecommerce sectors.

She is also the Co-Founder of the Black Woman Paving Ways, a platform that aims at closing the digital divide and increasing the percentage of women in STEM, through building initiatives to help women upskill for the future and Matching newbies to their dream Mentors across different Fortune 500 companies.

She founded BWPW with her grad school friend Lola Quadri  who is also in the tech sector.

Black Woman Paving Ways was created in November 2020 and since then, they have helped 4,000+ women find their unique paths in technology, gain skills for the future, get matched to technical experts and gotten their dream jobs.

Watch:  How To Save And Invest Wisely In 2023

With the major layoffs in the tech space., the goal of her company for this year is not only to bring women into technology but also to make sure they are uniquely skilled and indispensable on their roles.

To ensure that, and commemorate the Black history month, BWPW will be holding a free 2-weeks Data Analytics hands on training for women transitioning into tech, those in non-tech roles and those who own their business but not exactly sure how to make sense of their data. The training is open to both male and female.

In this interview with Esther Ijewere, Joyce shares her inspiring story and how her company is determined to support women transition into different parts of the tech industry.

Childhood Influence

I remember growing up being the only girl in a family of 6 (including my parents). With my dad been a mechanical engineer working in oil and gas, all he knew and wanted, was for all his kids to be either Engineers, Medical Doctor, or a huge disappointment.

I did not grow up having the opportunity to choose what I really wanted, my dad and Late Grand Pa (who was also an Engineering Professor) choose for me to become a Psychiatric Doctor hence I have a BSc in Psychology.

I remember my dad, saying when he was in school, in an Engineering class of 50 students, they only had about 10 girls and by final year they were left with only 2 girls with the others dropping out to less technical courses. As a result, he constantly coached my brothers and I exactly same way, to be always bold, never be afraid of been the only one and never to stop pushing even when its hard. My Parents never saw my Gender as a blocker to success, so I never saw it as a problem.

I have come this far in my career and rapidly growing, is because of some great traits (Grit, Confidence and Curiosity for Knowledge) I got from my Parents and Brothers. Who would have known that I will continuously be the only Girl or Black Girl in the room?

Inspiration Behind Black Woman Paving Way

Women are one of the most innovative creatures ever but been the only Woman of color constantly in the room was confusing to me, so I decided to really understand why and how that can change, instead of constantly complaining?

Based on my research, I realized there is a huge gender gap because of some key issues: Lack of Technical skill for the future, awareness, representation, and support on all levels. So, in 2020 during Covid, I started sharing knowledge on LinkedIn, IG, Clubhouse and had some technology series on a friends YouTube Channel- “how to break into the technology” with some technical trainings.

I also mentored women for free but got overwhelming after a while and knew I couldn’t scale doing this alone so I partnered with my Grad school friends who were also passionate about increasing the percentage of women in the space. That’s how BWPW was born!

The Journey So Far

I must say it’s been nothing short of amazing but also very tasking, time and personal funds consuming but refreshing, because we have been able to train, mentor, and help over 4,000+ women transition into different paths of technology across the globe. But we are still barely scratching the surface with over 3 billion women in the world, we have a lot more to do and planned for 2023, watch the space.

My Role As A Technical Program Manager Lead At Microsoft And How My Work Experiences In Jumia And Amazon Prepared Me For This Role

As a TPM, I Lead the analytics and process automation initiative for Hyperscale Network Connectivity in Azure, my strong analytical skills and PM experience across the 2 eCommerce giants has uniquely set me apart for my current role in Cloud Networking.

Challenges In My Line Of Work

I think my challenges are similar to a lot of other women in this space, but I can say the major challenge for me as a young woman of color and an Immigrant with an accent leading technical Projects in a room filled with white male mostly twice my age, I constantly have to prove myself, which I personally do not have a problem with as I am now used to it, but it’s a challenge.

Our BWPW Free 2-Week Introduction To Data Analytics Intensive Training For Women

With the current climate of heavy layoff in the tech space and as artificial Intelligence continues to take preeminence, we want to make sure our women are constantly upskilling to become the disruptor and not the disrupted. Low skill jobs will be the easiest to automate hence they need to stay up to date on latest technology and continuously learn new skills to stay relevant.

Whether you are a business owner, a Product Manager or wanting to get into the AI Space, an in-depth data analytics knowledge is very key.

Black woman paving way

Hence BWPW is partnering with some Snr. Data Engineers at Amazon, Google, and Samsung to hold a 2- weeks Hands on free Master Class to train women in Advanced Excel, SQL, Python and Tableau. With an opportunity to solve a real-life business problem through hands on project.

Click here to register; https://mailchi.mp/0fa2c3cea99b/data-science-masterclass?fbclid=PAAaZ7Ws_MqB3fNYMsK0BlYlnnDaWuUNgBB7Z9xgPNJkwI8OUQkkRYRjPPDHs

Other Projects And Activities

We have several products in works but our most recent is:

A platform to help democratize mentorship for women of color across the globe with a launch in 5 countries (Nigeria, Ghana, Kenya, Canada, and US), so we are excited for that one.

What I Enjoy Most About My Job

Critical thinking and Ability to solve problems. Every Problem to me, is an opportunity to shine and learn something new.

3 Women Who Inspire Me And Why

  • Bozoma Saint John – CMO, Netflix
  • Shelley Zalis – Founder, Female Quotient
  • Annie Jean-Baptiste – Director, Product Inclusion & Equity @ Google

These women inspire me to do more every single day. They decided not to conform to the norm, but push themselves to constantly create solid tables, instead of waiting to be invited to one, in their respective space. Their continuous way paving for women in the cooperate space is highly admirable and with them I am hopeful for a brighter future with more women in it. I believe together we can all make this change!

What We Can Do Better As A Society To Support Women Who Aspire To Go Into The Tech Industry

Support: As of today, women make up to 47% of all employed adults in the US, yet according to Computerscience.org only 18% of women earn a computer science degree. This simply means just women alone are not able to do this, we need more male support to close the gender gap.

Hire Women: Diversity breeds innovation and according to ongoing research conducted by McKinsey, it’s been discovered that diverse teams financially outperform non-diverse teams as much as 25% based on gender diversity alone. Partner with platforms like BWPW for fill those roles.

Mentor and Promote Women: Again, it’s worth going out of your way to connect with women, support your female teammates and help them climb the ladder. It’s difficult to find your footing when your peers don’t look like you or can’t relate to your challenges. Be sure to extend the same benefit of doubt you extend to men.

Encourage Women to pursue STEM: the STEM Field can appear intimidating as its heavily male dominated, so it’s important we become the bridge for young women and encourage them to pursue these field.

Support Families: about 70% of adult women will become mothers so its important for companies to provide good employee benefits to include parental-focused incentives, as having a child is a huge life changing experience.

One Thing I Wish To Change In The Tech Sector

The Technology space is constantly changing, and companies should provide room for everyone to learn and grow whether you are an intern out of school or a leader. We need to support people, so they feel empowered by technology and not frightened by it.

Being A Woman Of Rubies

Honestly been exceptional to me means caring less about perfectionism and validation from everyone but deciding to be exceptional on my own terms. Embracing my uniqueness, acknowledging my struggles, following my path, believing in myself, and ensuring I don’t lose my identity is what makes me an exceptional woman

How We Are Reflecting International Women’s Day #Embraceequity 2023 Theme In BWPW

-Leading the Black Minority Student Program (BMSD) at Microsoft: creating technical workshops to educate, close the digital divide and expose high school students to technology

– Hiring Women

– Providing Mentorship for women within the company

 

 

Lynda Madu is the Associate Directoof Corporate Services and Development for Nestoil Group. She started her career as a consultant in the late 90s with Arthur Andersen, which later became Andersen and then KPMG. 

During an interview with WomenAfrica, she spoke about women experiences;

“I would say for as long as I have been a woman, of course, as we get older and more mature, we get more and more conscious of it. It is something I am very passionate about. I have four daughters, and perhaps that even makes it more of a passion for me. Some of the challenges are quite evident in the corporate world, coupled with cultural issues and societal pressures.

And I know for sure that it is not just a Nigerian or African issue, it is a global one;

I have read several books and articles on it and have also related with other citizens from across the globe, especially women, that confirm this. So, as you get into it, it is right in your face; you have discussions with people and can relate with the issues, and therefore, you are encouraged to make your own contribution at whatever level, particularly if you think you have the opportunity to do that.”

Sharing her view on feminism, she said; “Feminism, for me, simply means that you recognize and treat me as a person, first. Consider my work purely on its own merit and based on my results and the quality of my output. As a woman, it is a quest for fairness, even if we know the world is not necessarily a fair place.

You are probably right to say issues about feminism could be controversial but that is because sometimes people, including women, subconsciously have their own idea of where the woman should be, and so see feminism as a threat to that ideology.

I do not think that women are asking for any special favours or such. Women are simply saying, see them first as human beings, judge their work based on quality and not gender. As women, they are entitled to their human rights.

We are saying ‘remove the biases and judge my work especially in the corporate environment based on its merits, and please do not deprive me of my rights, just because I am a woman.

It is a work in progress. We may not be where we want to be yet, but the awareness is being created and people and corporations are taking necessary actions. There are still a lot of required interventions: at the global level,at national levels; and even within organizations in Nigeria and everywhere for that matter

It is reflected even in the way certain organisations now hire. They know the benefits of gender balance and personally when I have to make the choice and all things being equal, I am more likely to select a qualified (quality cannot be compromised) woman over an equally qualified man. And that is because several studies have been done on the impact of women in management and business.

McKinsey, in a recent one (study) showed a clear correlation between gender equality and an increase in GDP. Countries like Japan are, therefore, beginning to make deliberate efforts to fix gender inequality knowing the value that brings to the economy.

Some other countries and organisations insist on gender quotas, both in management and Boards. Even in Africa, Rwanda is doing very well in that regard, ranking in the top 5 countries for gender equality. South Africa also has a very good representation of women in government and in their parliament. There is great value in gender balance. And by that I do not mean equal, absolute, numbers like 50-50; no. That would be unrealistic in many places.

Click her for full article

Dr. Mercy Bello Abu is a thought leader, business consultant, lead Consultant at IHP Consulting Services and social entrepreneur with several years of experience.

She is also a coach on clarity and finding your way,  a public speaker and an advocate for women in business.

She is the president of Entrepreneurs Platform Initiative (EPI) – a network and support base for female entrepreneurs.

Her life goal is to leave a positive impact by helping people discover their innate abilities and maximize their potential.

She is married to Elder Ahmed Abu and they are blessed with four phenomenal children.

Dr. Mercy Bello Abu

IHP Consulting

She is the Lead Consultant at IHP Consulting Services. IHP is a Management Consulting firm which offers business support services, business management consulting/training services for individuals, public and corporate organizations, SME business development services, project management, recruitment, hospitality, entrepreneurship training, business reviews, process reviews, system implementation, HR audit, team energizers, strategic retreat and gap analysis intervention.

Their area of core competence is to develop, package and deliver innovative, quality, reliable and cost-effective services that best satisfy customer/client’s needs, whilst executing a highly profitable, resourceful and ethical organization that will survive well into the future and also be a valuable asset to its shareholders.

EPI

She also leads the Entrepreneurs Platform Initiative (EPI) – a network and support base for female entrepreneurs offering business clinics, seminars, training, capacity development, and round table with entrepreneurs’ mentorship and coaching.

EPI gives its members:
* A platform that creates Business linkages for Entrepreneurs
* A forum for strategic Networking.
* A platform where you OWN YOUR STORY, sharing inspirational stories that inspire and motivates Entrepreneurs.
* A platform that informs you about grants and loans from Financial institutions and educated you on how to get it

They also have The Entrepreneurship and Mentorship Academy (TEMA) Entrepreneurs Breakfast Meeting (EBM) Monday Classes are designed to build entrepreneurs that will take over the marketplace. Their goal is to create the next BIG Entrepreneur, a world changer and a marketplace giant. This platform exposes you to practical principles, trainings and opportunities that will grow your brand and make you exceptional in the marketplace.

Being a Coach

We asked her why she is passionate about her work, this is what she had to say:

People often ask me why I am so passionate and driven. They want to know what motivates and drives me and I usually tell them, “If your ‘why’ is compelling enough you can endure almost anything and achieve whatever you set your mind on”

I didn’t come to discover my why until I was faced with a dilemma on the 10th of April. 2010. My business of over 15 years came crumbling down in a fire incident. I lost a huge sum of money, all the goods in the supermarket were congealed, and the bank was on my tail.

Dr. Mercy Bello Abu

My world crumbled and the seemingly burning passion with which I started began to dwindle. In all of these, I learned that “what you focus on grows”.

My work is changing lives in lots of ways, I give out my platform to anyone who is willing to learn, and I impact them in such a manner that they will be compelled to be who they were designed to be. So be good at what you do, that good will come looking for you.

Source: Woman.ng

Aysia Hilliard is a 21-year-old entrepreneur who started her own lip balm company in 2017. She is from Atlanta, Georgia, and is a biology major and a chemistry minor at Howard University. Hilliard’s company TrapStix Lip Balm Company LLC sells lip balms based on musical artists and music, consisting of a wide variety of flavors such as “Lil Uzi Vernilla” and “Sticki Minaj.”

Since 2017, Aysia Hilliard has been the CEO of her own successful business which has skyrocketed in popularity and sales over the years. TrapStix Lip Balm is sold worldwide, with over 5,000 followers on Instagram, over 93,000 followers on Tiktok, and over 700 followers on Facebook.

Aysia Hilliard

Hilliard initially thought of the idea as a joke but turned the lip balm into a reality when she began selling them to family, friends, and peers.

Her business gained popularity when she started promoting it on her TikTok account over quarantine in 2020. As a new and yet extremely popular social media app, TikTok is known for being an extremely beneficial tool for those looking to gain a large following over a short period of time.

During quarantine was when TikTok really began to gain popularity, so Hilliard’s timing was perfect. She promoted her company on TikTok and received half a million views on her very first post, thus jumpstarting the success and popularity of TrapStix Lip Balm.

“I never expected when I posted my first ever video that it would blow up like that,” Hilliard said, “It was especially shocking since it was my first-ever post, but I think things just happened the way they were supposed to because it gave me more confidence to continue posting.”

Five years later, TrapStix Lip Balm is thriving as a business. With the help of her parents, Hilliard is continuing to build her brand and hopes to partner with larger companies and corporations in order to expand into online and brick-and-mortar stores. When speaking on her success, Hilliard said, “The most unexpected part of entrepreneurship is the constant need for intrinsic motivation.

Whether your business is doing phenomenally or poorly, you have to wake up every day and choose to work hard on taking it to the next step. There’s always improvements to be made, especially in a completely new business.”

Aysia Hilliard

Aysia Hilliard has gone from selling her very first TrapStix flavor, “Gucci Mango” to those around her at school and at home, to being the CEO and spokesperson of her own company. She handles all aspects of social media and marketing as well.

“My favorite part of running a business is the ability to let myself make mistakes,” Hilliard said, “Because I am my own boss, I understand that I really don’t know what I’m doing until it’s done. Being an owner allows you to go through trial and error stages without repercussions from someone else.”

As well as offering consumers a wide range of lip balm flavors with creative names centered around stars of the hip-hop industry, TrapStix Lip Balm also offers merchandise such as T-shirts, hoodies, tote bags, and baseball caps on its website. Gift cards are also available for purchase, making the products of TrapStix Lip Balm a great gift idea for the holiday season. For more information on TrapStix Lip Balm, you can visit the website or email the company

Blessing Timidi Digha has a wealth of knowledge when it comes to Female Genital Mutilation. She is a Community Based Researcher with over twenty years of experience working on issues centered around Gender Based Violence.

Blessing does a lot of counselling around Sexual Reproductive Health and Rights and she is very vast at the work she does. She works with individuals, communities, stakeholders, gatekeepers, organizations and most importantly, Policy makers using community mobilization and engagement techniques for the purpose of social justice.

She has played different roles in the success of different policies in Nigeria, Africa, and Canada either through high level meetings, sensitization, training, contributions .

One thing that makes Blessing happy is seeing the young feminists she has mentored over the years make giant strides and contribute to the conversations, policies and rights of girls and women globally.

Blessing Timidi Digha

She works part time with the Nigerian community in Canada providing support, client management, and referrals in a prominent non-profit organization and works in the movie industry building and rigging sets.

In this interview, the fearless feminists share her inspiring story with Esther Ijewere

Childhood Influence

My childhood prepared me for what I do now, everything has added up to this moment and the future to come. I grew up in Kaduna alternating between my parents and grand aunt’s house. I grew up having people advocate for me and most importantly giving me room to advocate for myself. Asides church and school, both parties always ensured I picked up a skill or joined extracurricular activities like the famous Space2000, sports learning instruments etc., I did not always like it but every skill I have picked up along the way has contributed to my life. I also had my rebellious phase.

My Passion For Sexual Reproductive Health And Rights (SRHR)

When I was ten or so, one of the sisters in church was seen with a brother in church. Guess who everyone had smoke for? The sister. I remember asking why Bros J was exempted and the answers did not make sense to me at the time, but I also remember my mom sticking up for her and saying if she was going to get punished then he too had to be punished (my mom faced her own share of criticism for this move). It stayed with me for a long time. Then I got pregnant as a teenager and that experience changed my life forever.

From trying to get an abortion and deciding against it because of how dirty and scary the place was among other reasons, the stigma, my parents having to stand up for me, registering and attending antenatal, teenagers confiding in me, me starting a sexuality education club launched me fully into SRHR. The more I worked and related with people, the more the scope of what I was doing increased.

I was just doing my thing in one small corner in Ogbomosho and boom, I was growing, learning, unlearning, and rising through the ranks. People wanted to listen to me not just because I had professional experience but here, I was, a living experience of how SRHR impacts girls and women.

One experience that has also stayed with me and I have talked about this a lot is talking to secondary school students about abstinence and this student stands up and asks me what about those who were already sexually active, don’t they deserve information, resources, services, and support.

Managing My Role As A Feminist, Advocate, Storyteller And Community Based Researcher

Thankfully, all these roles intersect, managing these roles comes with a lot of listening, confidentiality, unpacking my personal biases, humility, passion, learning, unlearning, field work, talking, data, taking up and giving space to others.

Journey Since I Became An Advocate

Fulfilling. Very fulfilling. It has its difficulties and takes a lot from one individually and as a collective, but it is very fulfilling. I have learnt so much and in the same vein, I have contributed so much to conversations, policies etc. globally. Feedback, especially when someone comes back to say something you said or did contribute to xyz in my life, it gives drive to do more. When I am quoted in certain rooms and data, it makes the work worth it. The women saved from abusive situations, girls & women saved from FGM, the policies, research, movements one has been and is a part of among others all add up.

My Thoughts On FGM As It Relates To Africa, Especially Nigeria

We still have a long way to go with Female Genital Mutilation in Nigeria and Africa as a whole, yes I admit that progress is being made but there is still a long way to go especially as FGM is now becoming more medicalized (carried out by more medical practitioners to argue for its safety) and type 4 becoming more rampant (Type IV includes pricking, piercing, incising, scraping, cauterization, nicking of the clitoris,  burning or scarring the genitals, introducing substances into the vagina to tighten it, Labia stretching among others). We need to go beyond the beautiful laws we have on paper to effective implementation and systems in place.

My Work In the Non-Profit Sector

I work in a non-profit organization providing client management, support, referrals, information, and services to the Nigerian community. Initially, the role catered to Nigerian women providing a safe space for conversations and interventions, but we eventually expanded the role to cater for the entire community – men, women, young people etc. . The lessons I have learnt is that first, a lot of Nigerians associate shame and stigma with accessing numerous services especially if they are free or government provided/subsidized and so I get to be creative and meet people where they are to ensure they access these services. Second, Nigerians are not unlearning certain mindsets when they migrate and get in trouble because of it.

Blessing Timidi Digha

Importance Of Therapy To Healing

Therapy is very important to healing. It helps you hold up a mirror to see yourself. You can have Jesus, Allah, Ifa , and still see a therapist or psychiatrist. Therapy helps you unpack so much in a safe environment, but you must be willing to put in the work. Therapy is work, I always tell people “If you are going to lie to your therapist (or psychiatrist), then maybe you should not be in therapy.” Therapy is work, there are days where you will scream your lungs out, shed ugly tears, keep silent, sleep off etc but it is important. There are also certain milestones or experiences in your life that will demand that you go for therapy e.g., divorce, loss associated with death, migration.

Challenges

Boundaries, Pedestals, unnecessary/unrealistic expectations and demands.

Other Projects And Activities

I work part time on movie sets doing construction and electricity, I love it so much. It is exciting to be a part of building and taking sets down especially the finished products when I can recognize the locations. I watch certain movies I have been a part of and smile from the cockle of my heart.

 I studied Food Science and Engineering in the university, and it is always refreshing to apply the knowledge from all those mechanical and electrical electives on set. I do content creation on women’s issues and lots of consultancy on these issues. I am also into research as a freelance researcher while transitioning into academia. The thing is that I am a creative, so I have my hands full with a lot of projects and activities as an individual and through collaborations.

 I am currently setting up my home studio so I can record with ease and at any time. Who knows, in the future, people can get to use the studio but for now, it is mine to use. I have gone back to my pole dancing classes, I started pole dancing as a form of fun and exercise during the pandemic and stopped when everything shut down, I am back at it now.

What Do You Enjoy Most About Your Job

The fact that I am doing something that impacts another girl and woman positively. The versatility of the job is also intriguing, you can be anything you can to be with the right experience and education.

Three Women Who Inspire Me And Why

  My Mom– She is a go getter, always working to get better in her personal and professional life

* Me– I am learning to blow my own trumpet and I have put in work, passion, and time to impact lives plus I keep showing up every day despite all life has thrown at me.

Bola Aramowo-Badejo– go getter per excellence, she grounds me, tells me the truth even when I do not want to hear it. She inspires me to get a PhD and be the best in my fields.

 What We Can Do Better As A Society To Support Women In Abusive Relationships

The society needs to do better about stigmatizing women in abusive relationships, laws and policies should cover the different scopes of abuse not just physical abuse, government led initiatives must be readily available. For example, shelter systems, rapid responses (private led initiatives should complement existing government structures not the other way round).

One Thing I  Wish To Change In  The Development Sector

Better pay. The development sector does not pay enough for the work people do and this impacts a lot of the outcomes we see. It is not enough to ask people to come with passion, passion does not pay the bills, money pays the bills. Another thing will be the gatekeeping especially of the younger ones, the fact that someone is younger does not take away from the expertise they have.

One Thing People Do Not Know About Me

I am an introvert to the core, though because of work and other factors I have been able to work on my people skills and communication, but introversion is my default state. I am also very shy which is funny because I get to talk a lot. I love kickboxing.

Blessing Timidi Digha

 

Being A Woman Of Rubies

 I put my best into whatever it is I am doing and build tables and bridges for others especially other girls and women.

 

Sade Muhammad has been named Chief Marketing Officer of TIME. In this role, Muhammad will oversee the brand’s integrated marketing, customer success, branded content, and communications, as well as TIME’s newly created impact division.

As TIME begins its centennial year, this appointment marks the first time the brand has named a CMO since becoming an independent company in 2018 under the ownership of Co-Chairs Lynne and Marc Benioff. As CMO, Muhammad will focus on invigorating the TIME brand for the next 100 years and accelerating TIME’s digital transformation and growth opportunities.

“We are thrilled to welcome Sade Muhammad, who has a proven track record of innovation, revenue generation, and building trust with audiences,” said TIME CEO Jessica Sibley. “As TIME enters a pivotal moment in its 100-year history, Sadé’s background as a marketer, trained journalist, and changemaker makes her the perfect person to lead TIME as our Chief Marketing Officer.”

Sade Muhammad

“My passion is harnessing the power of authentic brands to get audiences to listen and, in turn, unlock their unique power to affect change,” said Muhammad. “TIME is one of the world’s most trusted storytellers and I am thrilled to bring our partners’ stories to life with imaginative ideas to inspire a smarter, better marketplace.”

Muhammad joins TIME from Forbes and brings over a decade of experience in marketing and innovating advertising products to the role. Most recently, she founded Forbes’ Representation & Inclusion Practice, an award-winning B2B ad business which encouraged marketing partners to broadcast DEI as an underpinning to their company’s growth strategy, after identifying a gap in thought leadership around equity and inclusion in company design.

Muhammad led all business development, sales and marketing strategy, client relations, and execution of sponsorships for the Practice.

Muhammad graduated BSc, Cum Laude, in Magazine Journalism from Newhouse School of Public Communications at Syracuse University and was honored as one of the International News Media Association’s 30 Under 30 for Achievement in Advertising. She began her career at NBC as part of the NBC Page Program.

The appointment of Sadé Muhammad as Chief Marketing Officer aligns with a period of record growth for TIME, including the launch of six new divisions: the Emmy Award-winning film and television division TIME Studios that has generated more than $100 million in revenue; a rapidly growing global live events business built around its iconic TIME100 and Person of the Year franchises; an industry-leading web3 division including the TIMEPieces NFT community; Red Border Studios, producer of award-winning branded content; the website-building platform TIME Sites, which TIME acquired earlier this year; and the sustainability and climate-action platform CO2 by TIME.

Today, TIME reaches the largest audience in its history—more than 100 million people around the world across its platforms—and its iconic magazine, with more than 1.3 million subscribers, remains the largest U.S. print title in news.

Major Mandisa Nomcebo Mfeka was born and raised in Ntuzuma township, KwaZulu-Natal. She realised her love for aviation when she was 5 years old.

She joined the South African Air Force (SAAF), in 2008 and in 2010 she started flying at the Central Flying School in Langebaan; in 2011 she got her wings.

At age 29, Major Mfeka grabbed headlines as she swooped over the Loftus Versfeld Stadium at the South African President Cyril Ramaphosa’s inauguration as part of the Hawks formation.

Major Mfeka says her journey as a Combat Pilot really shifted her perspective about what aviation and what being a military practitioner looked like. Nonetheless, she believes that becoming a Combat Pilot has been an amazing experience.

Speaking about her journey to becoming a combat pilot, Major Mfeka said, “It has been an amazing experience. This is such a dynamic environment and so mentally stimulating. I love it because I’m growing in my technical expertise and learning more about aerodynamics.”

 

Major Mfeka joins the ranks of another female pioneer, Second Lieutenant Thokozile Muwamba, who also made history in 2017 by becoming Zambia’s first female fighter pilot.

At the time Muwamba told the local newspaper Times of Zambia, “Men are not the competition but counterparts that one should work with. Women should begin to participate and realise their abilities. Because of this understanding, I am ready to undertake the task ahead of me. “

‘I look at the fact that when I am in the aeroplane, the aircraft knows no sex. Everything depends on my input, no matter my gender.” She said.

One quote that Major Mfeka lives by is, “The sky is the baseline.” Which means, the excellence bar that you pushed yesterday should be your starting point, tomorrow.

We celebrate you Major Mfeka