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Spekers of Media Visibility Bootcamp 2025
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From Visibility to Leadership: Meet the Speakers for Media Visibility Bootcamp Cohort 5

The 5th edition of the Media Visibility Bootcamp, themed “From Visibility to Leadership: Turning Influence into Impact,” brings together a powerful lineup of women leaders, storytellers, and changemakers who are helping women elevate their voices and transform their visibility into lasting influence.

Hosted by Women of Rubies, the global empowerment platform founded by Esther Ijewere, this cohort continues the mission of equipping women with the tools to amplify their message, leverage media strategically, and build influence rooted in authenticity and impact.

Here’s a look at the inspiring voices shaping this year’s conversations:

Esther ijewere_Media Visibility Bootcamp 2025

Esther Ijewere |Media & Communications Strategist | Founder, Women of Rubies

A Canadian-based media and communications specialist, author, and advocate for women’s and children’s rights, Esther Ijewere is a columnist for The Guardian and CEO of Women of Rubies, an organization dedicated to empowering and celebrating women from diverse backgrounds. Through her advocacy and storytelling, she continues to help women across the world gain visibility and influence.

Andrea Carter | CEO, Andrea Carter Consulting | Forbes Council Member

A pioneering organizational scientist and DEIB strategist, Andrea Carter is the creator of the Belonging First Methodology™, the first validated tool for measuring organizational belonging. She has impacted over 100,000 employees globally, reshaping how leaders and companies approach inclusion and performance.

Sola Oluwole_Media Visibility Bootcamp 2025

Sola Oluwole | Development Specialist | Co-Founder & Director, 3G Action Consulting

With over 18 years of experience spanning four continents, Sola Oluwole co-leads 3G Action, a platform helping underserved founders, particularly women and Black entrepreneurs  access finance, training, and business growth resources.

Urmi Hossain

Urmi Hossain | Finance Professional & Author

A CFA and CAIA Charterholder, Urmi Hossain blends her expertise in finance with her passion for women’s empowerment. She is the author of Discovering Your Identity and hosts the Stories Beyond Borders podcast, amplifying diverse stories around culture, identity, and belonging.

Chinwe Bode-Akinwande_Media Visibility Bootcamp 2025

Chinwe Bode-Akinwande | Head of Sponsorships, Partnerships, Events and Collaboration, FirstBank. Founder, CBA Foundation

Chinwe Bode-Akinwande is a humanitarian, social impact leader, and corporate executive passionate about purpose-driven leadership. She serves as Head, Sponsorships & Partnerships at First Bank of Nigeria Limited, where she drives brand visibility and social impact initiatives. Chinwe is also the Founder of the Chinwe Bode-Akinwande (CBA) Foundation, a non-profit supporting widows and their children through empowerment, education, and advocacy. Her work blends compassion with corporate excellence, transforming lives and communities.

Tope Mark-Odigie

Tope Mark-Odigie | Media Personality & Entrepreneur

As CEO of REB360 and co-host of Your View on TVC, Tope Mark-Odigie empowers women through financial literacy, real estate investment, and entrepreneurship. Her Game of Money conferences and bestselling book Transform continue to inspire individuals to build purposeful and abundant lives.

Adejisola Atiba_Media Visibility Bootcamp 2025

Adejisola Atiba (Lady ABHA) | Leadership Coach & Community Builder

With over 30 years of experience in banking and leadership, including nearly two decades with one of Canada’s Big 5 banks, Lady ABHA has transitioned from corporate success to community impact. As a TEDx speaker, author, and Founder of the Council of Nigerian Professionals, she continues to redefine purpose-driven leadership and inclusion.

Faith Oloruntoba_Media Visibility Bootcamp 2025

Faith Oloruntoba | Tech & AI Expert 

A Nigerian-Canadian entrepreneur bridging luxury travel and digital innovation, Faith Oloruntoba leads Ivory Luxe Journeys and a thriving women’s travel community. She empowers women to explore boldly while integrating technology into lifestyle and business experiences.

Omoshalewa Onayemi |Lawyer, Entrepreneur & Media Personality

A tri-jurisdictional lawyer and founder of Naijapreneur Canada, Omoshalewa Onayemi champions Nigerian businesses in Canada through entrepreneurship and storytelling. She also leads Klothier’s Zone by Shally, an Afrocentric fashion and lifestyle brand inspiring cultural pride.

Tobore Anne Emorhokpor

Tobore Anne Emorhokpor | Women’s Advocate & Career Coach

A dedicated advocate and founder of NWIU and The Nigerian Child Protection Trust, Tobore Anne supports over 18,000 women through empowerment and financial inclusion. Her initiatives, Mich Rich Meg and Money Makers Alliance, focus on digital and financial literacy.

Oluwanifemi Fagbohun_MVBC5

Oluwanifemi Fagbohun |Business Development Strategist | Founder, Montreal Vendors

Oluwanifemi “Niffy” Fagbohun is a multi-award-winning entrepreneur, five-time bestselling author, and global beauty and wellness expert. As Founder and Director of Montreal Vendors, she empowers over 17,000 entrepreneurs through visibility, inclusion, and growth. Through Niffy Signature and Niffy Wellness Foundation, she champions safe beauty, wellness education, and women’s empowerment worldwide. Featured in CityNews Montreal, Ticker News Australia, and The Guardian

About the Media Visibility Bootcamp

Since its inception in 2023, the Media Visibility Bootcamp has trained and empowered over 600 women across the world to gain visibility, media confidence, and thought leadership. This 5th edition expands its focus to digital storytelling, AI-driven media strategy, and authentic leadership development, with sessions designed to provide practical tools and global connection.

Stay tuned for more details, speaker spotlights, and registration information via www.womenofrubies.com and @womenofrubies on social media.

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Group photo of empowered women at a Rubies Collective event celebrating sisterhood, visibility, and community impact
In Editor's Choice By

Announcing the Rubies Collective Subscription Community: Consistent Visibility for Women with Purpose

For more than a decade, Women of Rubies has championed the stories of women who are breaking barriers, building legacies, and leading change in their communities. With over 3,000 features, support for600+ women-led businesses, and events across three continents, one truth stands out: women need more than a moment — they need momentum.

That’s why we’re excited to officially launch the Rubies Collective Subscription Community, a curated space designed to provide consistent visibility, support, and strategic growth opportunities for women all year round.

Whether you’re a thought leader, changemaker, entrepreneur, author, or creative, this subscription gives you the tools, spotlight, and sisterhood you need to rise.

 What Is the Rubies Collective Subscription Community?

The Rubies Collective Subscription Community is a paid membership created by the Women of Rubies platform for women who want to take their personal brand, purpose, and visibility to the next level.

It’s more than just access, it’s about being plugged into a supportive ecosystem that offers media features, business tools, event discounts, and a private community of like-minded women.

If you’re looking for a trusted women empowerment platform that helps you stay visible, strategic, and connected — this is for you.

 Why We Created This Subscription Model

After years of amplifying the voices of women globally, we heard the same request repeatedly:

“How can I stay visible beyond the feature?”

We listened. And we built a platform that goes beyond storytelling , one that offers actionable tools, monthly engagement, and premium visibility opportunities designed to help women grow with clarity and confidence.

This subscription is for you if you’re ready to consistently show up, tell your story, grow your impact, and be part of a purpose-driven community for women in business, media, and leadership.

 What You Get as a Member

🌸 Monthly Membership:

  • Opportunities for media features

  • Downloadable tools, templates, and brand resources

  • 15% off all Women of Rubies events

  • Private WhatsApp support community

  • Replay access to select sessions

  • Peer accountability and collaboration

💎 Annual Membership Includes Everything in Monthly, Plus:

  • One guaranteed media spotlight (Google-optimized blog + social media)

  • Clarity session with our media strategy team

  • 25% discount on all Women of Rubies events

  • Access to our full resource vault (pitch decks, templates, guides)

  • VIP invites to curated virtual sessions

  • Priority for speaker and visibility opportunities

  • Public welcome and Rubies Collective badge

 A Word from Our Founder, Esther Ijewere

“This subscription model is the ecosystem I wish I had when I started out. We’ve always believed that visibility is not vanity, it’s strategy. The Rubies Collective Subscription ensures that women are seen, heard, and supported consistently, not just once. This is about sustainable impact and sisterhood.”

Esther Ijewere shares her vision behind the Rubies Collective Subscription, highlighting the importance of consistent visibility and purpose-driven support for women
Esther Ijewere, Media Strategist and Founder, Women of Rubies

How to Join the Rubies Collective

Joining the Rubies Collective Subscription Community is simple and takes less than a minute.

👉 Step-by-step:

  1. Visit womenofrubies.com/rcc

  2. Choose a plan — Monthly or Annual

  3. Complete your secure Stripe payment

  4. Receive your welcome email + WhatsApp community link

  5. Access your member perks instantly!

 Have questions? Contact us at info@womenofrubies.com

 Special Offer for Our Existing Community

If you’re already part of the Rubies Collective WhatsApp group, you’re eligible for 15% OFF the Annual Subscription if you join within this launch month.

This offer is our way of saying thank you for growing with us.

 Keywords We’re Proud to Stand By:

  • Women empowerment platform

  • Community for women entrepreneurs

  • Visibility and brand-building for women

  • Media support for female leaders

  • Monthly membership for women in business

  • Personal branding support for women

  • Networking and growth platform for women

 Join the Movement

This is more than a subscription.


It’s your space to be seen, supported, and spotlighted  with purpose.

🎯 Subscribe now at www.womenofrubies.com/rcc
Let’s grow together.

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In Editor's Choice By

Highlights from the Fourth Cohort of the Women of Rubies Media Visibility Bootcamp

Women of Rubies has successfully hosted its 4th Media Visibility Bootcamp, a transformative two-day event designed to empower women with essential tools and strategies to enhance their visibility, build credibility, and achieve success in personal and professional spheres. This year’s Bootcamp was held during a milestone moment as Women of Rubies celebrated its 9th anniversary, marking nearly a decade of empowering women globally.

The event featured distinguished speakers, engaging panel discussions, and interactive networking sessions that inspired participants to harness the power of media to amplify their voices and achieve their goals.

Day 1 Highlights

The bootcamp opened with a powerful address from Hon. Charmaine Williams, Distinguished Guest of Honour, who emphasized the importance of visibility for women entrepreneurs and her unwavering commitment to supporting their access to vital resources.

Special Guest Patricia Bebia, leveraging over 20 years of media experience, delivered an inspiring talk on how visibility can transform opportunities for women, leaving participants motivated to take control of their narratives.

Notable sessions included:

  • Prudence Zoe Glorious on “Innovative Approaches to Public Relations: Building Transparency and Credibility,” providing actionable strategies for building trust.
  • Esther Ijewere, founder of Women of Rubies, presented “The Power of Wikipedia: Leveraging Open Knowledge for Women’s Visibility and Empowerment,” highlighting the platform’s role in amplifying women’s contributions.

The day’s Fireside Chat Panel featured insights from:

  • Heather McWilliam, founder of Brave Inspires Brave, on leveraging media for mental health advocacy.
  • Amaechi Omijeh, on successful social media campaigns driving small business growth.
  • Erica Ayisi, with practical steps for women of color to overcome systemic barriers.

Day 2 Highlights

Day 2 began with a keynote by Sabine Soumare, who presented the “2024 State of Women’s Entrepreneurship in Canada,” offering valuable insights into the current landscape.

Special Guest Councillor Colleen James spoke passionately about the representation of women in media and the importance of challenging misrepresentation.

The main session speakers were:

  • Kesiena Edafiogho on “Leveraging Media to Boost Career Visibility in the Digital Space”

Kesiena emphasized the power of personal branding and storytelling to stand out in the digital world. She provided practical tips on using social media platforms like LinkedIn and Instagram to connect with professional networks and boost career visibility.

  • Priscilla Iyari on “Effective Marketing Communication Strategies for Securing Funding”

Priscilla shared essential strategies for positioning brands to attract funding. She highlighted the importance of tailoring messaging, building trust, and crafting compelling proposals to secure grants and investments.

The final Fireside Chat brought actionable insights from:

Some Empowering Nuggets Shared During the Bootcamp

Throughout the event, speakers shared memorable and empowering nuggets:

 

Reflections from Esther Ijewere

Reflecting on the event’s success, Esther Ijewere shared:
“This year’s Bootcamp and our 9th anniversary symbolize the remarkable journey of Women of Rubies. Through this platform, we have empowered countless women to amplify their impact and visibility. I am deeply humbled by the inspiring women who joined us and proud of the milestones we have achieved together.”

Sponsors and Media Partners

The event was proudly supported by Myeki.market, and Chekwube Uchea, with BellaNaija, Naijapreneur Canada, and Guardian Nigeria as media partners.

Get the BootCamp replay here; womenofrubies.com/mvbc4

For more information about Women of Rubies and future events, visit www.womenofrubies.com.

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Scholarships and Grants
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Scholarships and Grants Opportunities for Women in Canada

Education is the key to unlocking the doors of opportunity. It’s not just a privilege but a fundamental right for everyone. In Canada, women have been making remarkable educational strides, playing a critical role in the nation’s growth and development. In this article, we’ll dive deep into the educational landscape for women in Canada and explore the incredible benefits of scholarships and grants tailored to female students. So, buckle up and prepare to embark on a journey of empowerment and inspiration!

Benefits of Scholarships and Grants for Women

Scholarships and grants are pivotal in supporting women’s education in Canada. Here are some significant advantages:

Financial Assistance: Scholarships and grants financially relieve women pursuing higher education. They cover tuition fees, textbooks, and other essential expenses, reducing the financial burden on students and their families.

Empowerment: Access to financial aid empowers women to pursue their educational aspirations without being held back by financial constraints. It allows them to focus on their studies and excel academically.

Equal Opportunities: Scholarships and grants ensure women have equal access to quality education. They level the playing field, promoting gender equality in education and beyond.

Recognition of Talent: Many scholarships are awarded based on academic excellence, talent, or potential. This recognition boosts women’s confidence and encourages them to excel in their chosen fields.

Career Advancement: Education is a pathway to career advancement. Scholarships and grants open doors to a wider range of career opportunities, enabling women to reach their full potential.

Types of Scholarships and Grants

Scholarships and Grants

Many scholarships and grants in Canada are designed to support women’s educational pursuits. These opportunities cater to a wide range of needs and aspirations. Let’s explore the various types:

Government Scholarships

Canadian government scholarships promote gender equality in education and empower women to reach their academic goals. These scholarships are often awarded based on merit and cover a significant portion of tuition fees. Government-funded programs include:

Canada Graduate Scholarships for Women: These scholarships support female graduate students pursuing master’s or doctoral degrees in various fields.

Canada Women’s Foundation Scholarships: Designed to empower women and girls, these scholarships help fund education and research initiatives that promote gender equality.

University-Specific Scholarships

Many universities in Canada offer scholarships and awards exclusively for female students. These scholarships can vary in eligibility criteria, field of study, and financial assistance. Some universities may also incentivize women to pursue underrepresented fields such as STEM.

Private Scholarships and Foundations

Private organizations and foundations in Canada are passionate about supporting women’s education. They offer scholarships and grants for various purposes, including:

Academic Excellence: Scholarships for outstanding academic achievements.
Leadership and Community Involvement: Recognizing women who have positively impacted their communities.
Specific Fields of Study: Scholarships tailored to particular fields, such as engineering, business, or the arts.

Field-Specific Scholarships

For women interested in specific fields or industries, some scholarships cater to their passions and career goals. These scholarships encourage women to excel in fields traditionally underrepresented by females. Examples include scholarships for women in STEM, aviation, or trades.

Need-Based Financial Aid

Recognizing that financial need can be a barrier to education, various organizations offer need-based scholarships and grants. These programs assist women who demonstrate financial need, ensuring they have access to quality education.

Whether pursuing a degree in science, engineering, the arts, or any other field, scholarships and grants are designed to support your educational journey. These opportunities provide financial assistance and empower women to break barriers and excel in their chosen paths.

Scholarships and grants available for women in Canada for the year 2024

Types of Scholarships and Grants

1. MPOWER Financing Women in STEM Scholarship: This scholarship is awarded annually to female international/DACA students enrolled or accepted to study full-time in a STEM degree program at an MPOWER-supported program in the United States or Canada. The deadline for applications is January 15, 2024.

2. Canadian Federation of University Women Etobicoke Bursary at the University of Toronto: This bursary is available to female students who are residents of Etobicoke and is awarded based on financial need. It’s available for first-year and higher-year undergraduate students at the University of Toronto, with a February 1, 2024 deadline.

3. Toronto CREW and the Scholarship Program at Wilfrid Laurier University: Offered by Toronto Commercial Real Estate Women (CREW), this scholarship caters to women in the commercial real estate industry. The application deadline is February 18, 2024.

4. Canadian Federation of University Women (CFUW) Awards for Graduate Degree Students: In the academic year 2024-2025, the CFUW will support 14 awards for graduate degree students, valued between $5,000-$11,000 for one year. Applicants must be Canadian citizens, Permanent Residents, or Protected Persons enrolled or accepted in an approved graduate research program.

5. CFUW Red Seal Apprenticeship Award and North Island College (NIC) Trade Award: These are for female apprentices enrolled in a Red Seal Trade in BC and for females from School District 69 enrolled in the second or more year of a trade or certificate course at NIC, respectively.

6. Women in the Skilled Trades Initiative under the Canadian Apprenticeship Strategy: This funding initiative supports projects that aim to recruit, retain, and help women succeed in Red Seal trades. It focuses on organizations with experience supporting women pre-apprentices or apprentices in the skilled trades.

7. Additional Scholarships for Women in Various Fields: There are various other scholarships like the LNBF Earth Award for environmental activists, the John Evans Female Engineering Scholarship, the Violet Richardson Award for young volunteers, DeBeers Group Scholarships for women in STEM, and more, each with specific criteria and application procedures.

8. SCWIST Scholarships for Women in STEM: The Society for Canadian Women in Science and Technology (SCWIST) offers scholarships to women in STEM fields. Applicants must apply through the respective institution.

You must check each scholarship or grant’s specific eligibility criteria and deadlines and prepare your application accordingly. Contact the scholarship providers directly if you have questions or need clarification about their offerings, which is also a good practice.

Conclusion

Women in Canada can pursue various educational opportunities with the help of scholarships and grants. These resources alleviate financial burdens and empower women to pursue their dreams and aspirations without constraints. As you embark on your educational journey, remember that persistence and dedication are key. Keep exploring scholarship opportunities, investing in your education, and breaking down barriers. Your pursuit of knowledge contributes to your personal growth and the advancement of society. By seizing these educational opportunities, you can profoundly impact your life and inspire others to do the same. Embrace the opportunities, and let your educational journey be a beacon of success and equality.

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Media Visibility Bootcamp
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Elevate Your Brand at the Women of Rubies Media Visibility Bootcamp 4.0

Women of Rubies, a groundbreaking platform dedicated to celebrating and empowering women, is excited to announce the Media Visibility Bootcamp 4.0. This signature event, crafted specifically for female entrepreneurs and emerging influencers, offers essential tools and strategies to amplify their media presence and create meaningful impact in their fields.

The Media Visibility Bootcamp is more than a learning experience—it’s a transformative journey. With expert-led guidance, interactive exercises, and a supportive community, attendees will gain the skills to elevate their personal brand, amplify their voice, and create a lasting impression. The two-day program is designed to help women excel in media visibility, boost their credibility, and advance in today’s competitive landscape.

“We are thrilled to bring the Media Visibility Bootcamp 4.0 to life, offering an invaluable opportunity for entrepreneurs to learn from top industry leaders,” says Esther Ijewere, Founder of Women of Rubies. “At Women of Rubies, we believe in empowering women through strategic media visibility. This bootcamp is designed to provide participants with the tools they need to elevate their brands and maximize their impact. We’ve seen the transformative power of enhanced visibility, and we are here to help our community shine.”

Event Details:

  • Dates: December 7th & 8th, 2024
  • Location: Online via Zoom
  • Ticket: Grab it on our website  or via Selar  here and here on Strip
  • Enquiries, collaboration and sponsorship; mediabootcamp@womenofrubies.com

Join us to make your voice heard, grow your brand, and stand out in your field, all from the comfort of your own space.

Meet our 10  Inspiring Industry Speakers:

Esther Ijewere – Multi award-winning Media Strategist & Founder of Women of Rubies

Esther Ijewere is a multi-award-winning media strategist, founder of Women of Rubies, and passionate advocate for women’s empowerment. She convenes the Media Visibility BootCamp and Sip and Network and is a columnist with The Guardian newspaper. Through her platform, Women of Rubies, and The Guardian, Esther has featured over 1,000 inspiring women, amplifying their voices and stories globally.

Media Visibility Bootcamp 4
Esther Ijewere, Multi Award Winning Media Strategist and Founder, Women of Rubies Inc.

Prudence Zoe Glorious – PR Expert, PZG PRPrudence Zoe Glorious

Prudence Zoe Glorious is a Tanzanian thought leader and strategist, redefining public relations and strategic communications across Africa. As CEO of PZG PR and Strategic Advisor at The Foundation for Civil Society, her work spans youth empowerment, philanthropy, and sustainable development. With over 11 years of experience, Prudence is known for using strategic communications to bridge divides and drive social impact. She is also an accomplished author and philanthropist, dedicated to improving the lives of marginalized communities.

Sophia Etuhube – Renowned Journalist

Sophia Etuhube is an award-winning journalist, storyteller, and entrepreneur dedicated to uplifting communities through human interest stories. Currently a reporter and editor at CBC/Radio-Canada, she highlights diverse experiences, particularly those of immigrants in Canada. As CEO of Softlanding Canada, she provides essential resources and guidance to newcomers, easing their transition into a new country. With a solid background in Nigerian media and a Master’s in Organizational Management, Sophia uses her voice to inspire and champion the underrepresented.

Media Visibility Bootcamp 4
Sophia Etuhube, Journalist

Heather McWilliam – Founder, Brave Inspires Brave

Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement.

Heather McWilliam
Heather McWilliam – Founder, Brave Inspires Brave

Kesiena Edafiogho – Career Coach & IT Consultant

Kesiena Edafiogho, known as Sena, is a trailblazer in the Canadian tech industry and an inspiring figure for immigrants. With a diverse academic background and over 15 years of IT experience, she has consulted for top banks and government offices, specializing in digital transformation and project management. As the founder of Synergy One Consulting Corporation, Sena empowers new immigrants and career changers through tailored training programs and mentorship. Her commitment to creating pathways for success and fostering an inclusive tech community highlights her dedication to uplifting others.

Kesiena Edafiogho
Kesiena Edafiogho, Careeer Coach and IT Consultant

 

Priscilla Iyari – Marketing & Comms Officer, FACE Coalition

Priscilla IyariPriscilla IyariPriscilla Iyari is a seasoned Brand and Marketing Communications professional with over 14 years of experience enhancing brand influence across 16 countries. Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition, she connects Black entrepreneurs to essential resources and support. An Executive MBA student at Queens and Cornell Universities, Priscilla is also the founder of The Actionable Visioning Scheme (TAVS), empowering minority women globally. Recognized for her contributions to gender equality, she is a dynamic speaker and advocate dedicated to fostering inclusive business environments.

Amaechi Omijeh – Business Blogger

Amaechi Omijeh, known as MRSOTHEBRAND, is a vibrant blogger and influencer dedicated to promoting small businesses and entrepreneurship, especially among women. Through her blog and social media platforms, she shares valuable insights, resources, and success stories that inspire and empower entrepreneurs. Her mission is to create a supportive community where business owners can connect, learn, and grow together.

Media Visibility Bootcamp 4
Amaechi Omijeh, Business Blogger

 

Erica Ayisi – International Journalist

Erica Ayisi is an international freelance journalist with a focus on human feature stories from the African diaspora and communities of color. Her work has been published in NBCNews.com, The Root, ESSENCE, and other outlets. Erica is also a two-time Pulitzer Center grantee and has taught media literacy and English in U.S. schools. She holds a master’s degree in Communication Arts from NYIT and is the founder of Akosua’s Closet, an African-sourced online boutique.

Media Visibility Bootcamp 4
Erica Ayisi, International Journalist

 

Victoria Nkong – Creative Entrepreneur

Victoria Nkong is a multilingual entertainment consultant and seasoned music business executive from Nigeria. With nearly two decades of experience in events production, she has established herself as a leading figure in the industry. Victoria is also a skilled talent manager, public speaker, and PR consultant, known for her work across events and TV production. Her expertise spans various sectors of the entertainment world, making her a sought-after professional in the African creative scene.

Victoria Nkong
Victoria Nkong, Creative Entrepreneur

 

Blessing Okebe – Personal Branding Strategist

Blessing Okebe_Women of Rubies
Blessing Okebe, Personal Branding Strategist

Blessing Okebe is a seasoned Media and Communications Professional, Personal Branding Strategist, and Corporate MC. She helps brands and individuals amplify their impact through strategic communication and personal branding. With a wealth of experience across various industries, Blessing is also a dynamic event host, known for engaging audiences and creating lasting memories

Keynote Speaker: Sabine Soumare

Sabine Soumare

Sabine Soumare is the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH) within the Diversity Institute (DI). In this role, she is committed to amplifying the impact of women entrepreneurs across Canada. Collaborating with ten regional WEKH hubs and over 250 partners nationwide, Sabine works to build partnerships, share knowledge, and promote best practices, advancing a more inclusive and supportive entrepreneurship ecosystem for women.

What You’ll Learn:

  • Media Visibility Strategies: Proven approaches to boost your brand’s recognition.
  • Storytelling Skills: Techniques to create engaging narratives that connect with audiences.
  • Personal Branding Essentials: Insights on how to stand out in your industry
  • Secure your spot today at womenofrubies.com/mvbc4 or find the link in our bio.

Why You Should Attend MVBC 4:

  • Expert Media Strategies: Proven tactics to enhance your brand’s visibility.
  • Practical Growth Tools: Actionable insights for business expansion.
  • Networking Opportunities: Connect with industry leaders and like-minded entrepreneurs.
  • VIP Perks: Exclusive access to an in-depth class and feature on Women of Rubies.
  • Global Accessibility: Join from anywhere with lifetime access to valuable content.

Since its inception in August 2023, the Women of Rubies Media Visibility Bootcamp has supported over 300 women and featured more than 30 inspiring speakers. Don’t miss this chance to join an empowering journey and take your brand to new heights!

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Kesiena Edafiogho
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Kesiena Edafiogho Edionhon: Pioneering Technopreneur Transforming Careers in Canada

Kesiena Edafiogho, popularly known as Sena, is a remarkable example of success and resilience in the Canadian tech industry. Born and raised in Nigeria, Sena made a significant transition to Canada almost 20 years ago and has since established herself as a respected voice in the North American tech space. Her inspiring journey is marked by relentless self-improvement, impactful mentorship, and a commitment to empowering others.

From Nigeria to Canada: Building a Foundation for Success

Sena’s academic and professional background is as diverse as it is impressive. She holds a Bachelor’s Degree in Accounting from the prestigious Igbinedion University in Nigeria. After relocating to Canada, she pursued further education, obtaining a Post-Graduate Degree in International Business Management and Human Resources from Humber College in Toronto. Sena didn’t stop there—she went on to complete several advanced certifications in Project Management, Anti-Money Laundering, Business Analysis, and Leadership and Mentorship, showcasing her dedication to continuous learning and professional development.

Making Her Mark in the IT Sector

With over 15 years of experience in the IT space, Sena has consulted for some of the top banks and government offices across Canada and the United States. Her expertise spans a wide range of areas, including digital transformation, project management, and software consulting. Sena’s ability to blend strategic thinking with technical acumen has made her a sought-after consultant and a trusted advisor in her field.

However, Sena’s contributions go far beyond traditional consulting. As a digital transformation enthusiast, she’s been at the forefront of helping organizations leverage technology to achieve business goals. But her real passion lies in making technology accessible to others, particularly those from non-tech backgrounds.

Kesiena Edafiogho

Empowering the Next Generation of Tech Professionals

Recognizing the challenges faced by new immigrants and individuals transitioning into tech, Sena created an online training program tailored to support these groups. Her program doesn’t just focus on technical skills; it’s designed to provide a comprehensive understanding of the digital landscape, equipping participants with the confidence and competence to excel in the competitive tech industry.

“I believe that transitioning into tech is not just about learning to code or acquiring technical skills—it’s about understanding the ecosystem, building resilience, and having the right mindset,” Sena shared. Her holistic approach has helped over 200 students establish successful careers in tech within just four years, a testament to her impactful mentorship and training methods.

Synergy One Consulting Corporation: Creating Pathways for Success

Sena’s dedication to empowering others led her to establish Synergy One Consulting Corporation (https://synergy1cc.com/), a platform that goes beyond education to offer career mentorship and job placements. Synergy One bridges the gap for tech professionals who have the skills but struggle with securing employment—a common issue for many new immigrants and career changers. By providing tailored mentorship and connecting trainees with opportunities, Synergy One ensures that individuals can translate their skills into tangible career success.

Overcoming Challenges and Thriving

Sena’s journey is not without its share of challenges. Moving to a new country two decades ago, she faced unique obstacles that many new immigrants still encounter today—cultural adjustments, professional uncertainties, and finding a sense of belonging. But through perseverance and an unwavering focus on her goals, Sena has transformed these challenges into opportunities, becoming an influential leader and a role model in the tech community.

A Balanced Approach to Life

Beyond her professional accomplishments, Sena is also a champion of maintaining a healthy work-life balance. With three children aged 15, 11, and 9, she values family time and strives to be as present at home as she is in her professional life. Sena’s success story is not just about excelling in tech but also about nurturing a fulfilling personal life.

Looking Ahead: The Legacy of a Technopreneur

As a mentor, a technopreneur, and a consultant, Sena’s impact is felt not just in the organizations she has worked with but in the lives of countless individuals she has guided into thriving tech careers. Her story serves as an inspiration to new immigrants, aspiring tech professionals, and anyone seeking to break into a new field.

In the coming years, Sena hopes to expand her training programs and continue building Synergy One Consulting into a powerhouse of support for professionals navigating the tech industry. Through her vision and leadership, she is paving the way for a more inclusive and diverse tech community in Canada and beyond.

For those looking to transition into the tech industry or seeking mentorship in their career journey, Kesiena “Sena” Edafiogho is truly a name to know and a leader to follow.

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Sip and Network 2.0
In Editor's Choice By

Women of Rubies Sip and Network 2.0: A Vibrant Evening of Inspiration, Networking, Empowerment

The second edition of the Women of Rubies Sip and Network event took place on Sunday, August 25th, 2024, at The Foy House, 92 Isabella Street. This highly anticipated event brought together women from various industries for an evening of empowerment, networking, and insightful discussions.

The Sip and Network 2.0 was hosted by Ariyike Akinbobola, a renowned Media Personality and highly sought-after event compere. Ariyike set the tone for the evening by warmly welcoming the guests and providing an overview of the Sip and Network initiative. Her engaging presence made attendees feel comfortable and ready to connect.

Sip and Network 2.0
Ariyike Akinbobola, Foreign Trained Lawyer, Author and Media Personality

Esther Ijewere, the founder of Women of Rubies and the event convener, followed with a powerful welcome address. In her speech, Esther encouraged the attendees to focus on chasing relevance rather than popularity and emphasized the importance of women supporting each other genuinely. Her words resonated with the audience, setting a strong foundation for the evening’s discussions.

The event featured five inspiring speakers who shared their expertise across various topics:

  • Erica Effah, a content marketer, kicked off the session with her talk on “From Failure to Founder: Building a Personal Brand Through Authentic Storytelling.” Erica provided key insights into crafting a personal narrative and using storytelling techniques to build an authentic brand.
Erica Tiwaa, CEO, Erica Tiwaa Agency
Erica Tiwaa, CEO, Erica Tiwaa Agency
  • Modupe Ehinlaiye, a legal professional and talk show host, spoke on “Leveraging Media to Celebrate Diaspora Achievements.” Modupe highlighted how media can be a powerful tool to celebrate the successes of diaspora communities and shared details about her upcoming BOND Awards, a platform dedicated to honoring Nigerians in the diaspora.
Modupe Ehinlaiye, Convener, BOND Awards
  • Amaechi Omijeh, a small business blogger, explored the topic “Promoting Small Businesses through Lifestyle Blogging.” Amaechi discussed the benefits of lifestyle blogging as an effective strategy for promoting small businesses, offering valuable tips to aspiring entrepreneurs.
Sip and Network
Amaechi Omijeh (MRSOTHEBRAND)
  • Pamela Anoliefo, a career coach, presented on “Leveraging Social Media for Personal and Professional Growth.” Pamela provided strategies for using social media to enhance personal branding and career development, highlighting the importance of a strong online presence.
Sip and Network
Pamela Anoliefo, CEO, Redluxe Consulting with Esther Ijewere at the Sip and Network event
  • Tanya Kelen of Kelen Content wrapped up the speaker sessions with her talk on “Content Production & Marketing for Personal Brand Growth.” Tanya shared insights into creating and marketing content to build a strong, impactful personal brand.
Tanya Kelen
Tanya Kelen, CEO, Kelen Content

In addition to the speaker sessions, the Sip and Network 2.0 featured interactive icebreakers, trivia activities, and ample networking opportunities, allowing attendees to connect and engage with one another in a relaxed and supportive environment.

The event concluded with a summary of key takeaways and a heartfelt acknowledgment of the speakers and sponsors. The Women of Rubies team thanks Grandieu Events (event planner), Greelz Inc., Sugartown Desserts, Dadumie Mocktails, and Elzie Kitchen for their generous support, which made the event a success.

Esther Ijewere expressed her joy at the success of the second edition, stating, “This event was a testament to the power of women coming together to learn, grow, and uplift each other. The energy in the room was incredible, and I am proud of what we have achieved together. We are already planning the third edition of the Sip and Network event, which promises to be even more impactful and empowering.”

Sip and Network
Esther Ijewere, Founder, Women of Rubies

See more photos below;

Tanya Kelen, CEO, Kelencontent
Esther Ijewere, Founder, Women of Rubies and Maryam Muritala, CEO, of Canada Vendors 
Sip and Network 2.0
L-R – Mercy Osayi, Founder, WODI, Modupe Ehinlaiye,Lawyer, Convener, BOND Awards and Itohan Osayi, CEO, Bluberry Cakes Canada 
Ariyike Akinbobola and Tanya Kelen
Sip and Network 2.0
Monisola Bukola ( Sugartowndesserts) and Juliet Emiyede (Jberryscake)
Sip and Network 2.0
Olayinka Egbuchiri (CEO, Hairbyzoyars) and a guest
Esther Ijewere and Erica Effah

Sip and Network 2.0

 

Jo-Ann Young Udoh, CEO, Rubicorn Event Management

 

Ijeoma Ugochukwu, Founder, Brace Up and Rise Foundation and Adeola Abiodun, National Executive Director, Experior   

 

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back-to-school
In Editor's Choice By

Back-to-School Money Saving Tips: How to Get the Most Out of Your Budget

As the new school year approaches, families everywhere are preparing to tackle the annual back-to-school shopping list. Between supplies, clothing, and other essentials, the costs can quickly add up. However, with some smart planning and strategic shopping, you can save money while still getting everything your child needs. Here are some effective money-saving tips to help you stretch your back-to-school budget.

1. Start with a List and Stick to It

Before you head to the stores, make a detailed list of everything your child needs for the school year. This includes school supplies, clothing, shoes, and any other essentials. By having a clear list, you’ll avoid impulse buying and ensure you’re only spending on necessary items. Involve your child in the process to set expectations and avoid unnecessary purchases.

2. Shop at Home First

You might be surprised at how many school supplies you already have at home. Check your drawers, closets, and storage bins for items like pens, pencils, notebooks, and backpacks. Reusing supplies from the previous year can save a significant amount of money. Even slightly used items can be as good as new after a little cleaning or customization.

3. Take Advantage of Sales and Coupons

Back-to-school season is a prime time for sales. Many retailers offer discounts, promotions, and special deals on school supplies, clothing, and electronics. Keep an eye out for these sales and plan your shopping trips accordingly. Additionally, search for coupons online or in local newspapers to maximize your savings. Combining sales with coupons can lead to substantial discounts.

4. Buy in Bulk

Items like pencils, paper, and notebooks are often cheaper when purchased in bulk. Consider teaming up with other parents to buy school supplies in bulk and split the cost. This approach not only saves money but also ensures you have enough supplies to last throughout the school year.

5. Consider Second-Hand Options

Thrift stores, consignment shops, and online marketplaces can be great places to find gently used clothing, backpacks, and even electronics at a fraction of the cost. Many items are in excellent condition and can be just as good as new. Buying second-hand is not only budget-friendly but also environmentally conscious.

6. Opt for Generic Brands

When it comes to school supplies, name brands aren’t always necessary. Generic or store-brand products often offer the same quality at a lower price. For items like notebooks, pencils, and binders, consider choosing the more affordable options without sacrificing functionality.

7. Shop Tax-Free

Many states offer tax-free shopping days during the back-to-school season, allowing you to purchase school supplies, clothing, and even electronics without paying sales tax. Check your local laws to see if your state offers a tax-free holiday, and plan your shopping around those dates to save even more.

8. Use Cashback Apps and Rewards Programs

Leverage cashback apps and credit card rewards programs when shopping for school supplies. Many apps offer cashback for purchases made at specific retailers, and some credit cards provide additional rewards points or cashback for back-to-school purchases. These small savings can add up over time.

9. Plan for the Long-Term

While it might be tempting to buy everything at once, consider spreading out your purchases throughout the year. Some supplies may not be needed until later in the school year, and prices for certain items may drop after the initial back-to-school rush. Planning ahead allows you to take advantage of clearance sales and discounts.

10. Involve Your Child in Budgeting

Teach your child the value of money by involving them in the budgeting process. Give them a set amount of money for school supplies and clothing, and encourage them to make smart choices within that budget. This not only helps you save money but also teaches your child important financial literacy skills.

Conclusion

Back-to-school shopping doesn’t have to break the bank. By planning ahead, taking advantage of sales, and making smart purchasing decisions, you can keep costs down while still ensuring your child is well-prepared for the school year. Remember, the key to saving money is to be strategic and intentional with your spending. Happy shopping!

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Best Side Hustles 2024
In Editor's Choice By

10 Side Hustle Ideas to Make Extra Money in 2024

Looking to boost your income in 2024? A side hustle can be a great way to make extra money while exploring your passions and talents. Here are ten ideas, along with potentialcosts and platforms to get started:

1. Freelance Writing

Freelance writing offers flexibility and the chance to work from anywhere. Whether it’s blogging, copywriting, or technical writing, there’s always demand for quality content.

  • Cost: Low (internet connection, computer)
  • Platforms: Upwork, Fiverr, Freelancer, Medium, ProBlogger

2. Graphic Design

If you have an eye for design, consider offering graphic design services. Create logos, social media graphics, and promotional materials for businesses and individuals.

  • Cost: Moderate (graphic design software like Adobe Creative Suite)
  • Platforms: 99designs, Dribbble, Behance, Fiverr, Upwork

3. Online Tutoring

With more people turning to online learning, online tutoring is a growing field. Teach subjects you excel in or offer language lessons to students worldwide.

  • Cost: Low (internet connection, computer, webcam)
  • Platforms: VIPKid, Chegg Tutors, Tutor.com, Wyzant, iTalki

4. Handmade Crafts and Art

Turn your creative hobbies into income by selling handmade crafts and art. Platforms like Etsy make it easy to reach customers interested in unique, handmade items.

  • Cost: Variable (materials for crafting, shipping supplies)
  • Platforms: Etsy, Shopify, Amazon Handmade, ArtFire

5. Social Media Management

Many businesses need help managing their social media presence. If you’re savvy with platforms like Instagram, Facebook, and Twitter, offer your services to help them grow their online following.

  • Cost: Low (social media management tools like Hootsuite or Buffer)
  • Platforms: Upwork, LinkedIn, Indeed, Fiverr

6. E-commerce Store

Start an online store selling products you’re passionate about. This could be anything from clothing and accessories to niche items like eco-friendly products or vintage collectibles.

  • Cost: Moderate to high (website hosting, domain, inventory)
  • Platforms: Shopify, BigCommerce, WooCommerce, Etsy, Amazon

7. Photography

If you have a talent for photography, consider offering your services for events, portraits, or stock photography. Selling prints or digital downloads can also be a lucrative option.

  • Cost: Moderate to high (camera equipment, editing software)
  • Platforms: Shutterstock, Adobe Stock, Getty Images, SmugMug

8. Pet Sitting and Dog Walking

Pet sitting and dog walking are perfect for animal lovers. With more people returning to the office, there’s a growing need for reliable pet care services.

  • Cost: Low (pet care supplies, transportation)
  • Platforms: Rover, Wag!, Care.com, PetSitter.com

9. Fitness Coaching

If you’re passionate about fitness, consider becoming a personal trainer or fitness coach. Offer one-on-one sessions, group classes, or online coaching programs.

  • Cost: Low to moderate (certification courses, equipment)
  • Platforms: Trainerize, My PT Hub, Instagram, YouTube

10. Virtual Assistant

Businesses and entrepreneurs often need help with administrative tasks. As a virtual assistant, you can provide services like email management, scheduling, and data entry.

  • Cost: Low (computer, internet connection, software tools)
  • Platforms: Upwork, Fiverr, Zirtual, Time Etc, Belay

 

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M.O.M 3.0 Conference
In Editor's Choice By

Sacredmotherhood and Women of Rubies Partner to Present Shining Star Award at M.O.M 3.0 Conference

Sacredmotherhood and Women of Rubies are thrilled to announce their partnership to present the prestigious Shining Star Award at the upcoming “Mom On Mission: Your Light Has Come, M.O.M. 3.0” Conference. This collaborative effort aims to honor and celebrate the exceptional contributions of mothers and their unwavering commitment to nurturing families and communities.

Scheduled to take place on Saturday, May 11, 2024, from 10 am to 1 pm, at C Banquets, located at 300 City Centre Dr, 12th floor, Mississauga, ON L5B 3C1, the M.O.M 3.0 Conference promises to be an inspiring and empowering event for mothers from all walks of life.

M.O.M 3.0 Conference

The conference will feature insightful workshops, inspirational keynotes, and moments of reflection and worship, led by esteemed speakers Oyin Isaac, founder of Sacredmotherhood; Tolulope Adejumo, Dere Akindoju, Dammy Aromiwura, Ally Yao, Elmien de Wet, and Adeola Abiodun. Attendees can expect thought-provoking discussions, uplifting messages, and opportunities for spiritual growth and empowerment.

In addition to the enriching sessions, Sacredmotherhood and Women of Rubies will jointly present the Shining Star Award to a deserving mother who exemplifies resilience, compassion, and dedication. The award recipient will receive extensive publicity over a three-month period, including a feature on Women of Rubies’ blogpost, pinned to the Inspiration segment for two weeks, a pinned post of the feature on their social media pages for one week, event/product promotion on their Facebook page monthly for three months, and a live interview session with Women of Rubies’ founder Esther Ijewere on Facebook.

“This partnership with Women of Rubies underscores our shared commitment to uplifting and honoring mothers,” says Oyin Isaac, founder of Sacredmotherhood. “We believe that every mother deserves recognition for her selfless love and devotion.”

Esther Ijewere, founder of Women of Rubies, adds, “We are excited to collaborate with Sacredmotherhood to celebrate the strength and resilience of mothers. The Shining Star Award is our way of honoring their invaluable contributions to society.”

Registration for the M.O.M 3.0 Conference is now open, and attendees can reserve their spot on the official event website. Join us as we come together to celebrate the divine essence of motherhood and honor the shining stars among us.

To nominate yourself or someone you know for the Shining Star Award, send an email to oyin@sacredmotherhood.com

For inquiries or further information, please,  contact Oyin Isaac at 6477046804 or via Instgaram: @_sacredmotherhood

 

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