Blog - Women of Rubies

In Career Gems January 12, 2025 By Esther Ijewere

12 Side Hustle Ideas for Women to Make Extra Money in 2025

Financial independence is key to empowerment, and having a side hustle can be a game-changer. Whether you’re a student, stay-at-home mom, or working professional, there are endless opportunities to generate extra income while pursuing your passions. Here’s a detailed guide tailored for women to explore 12 side hustle ideas in 2025, with links to help you get started.

1. Freelance Services

Turn your skills into a profitable business by offering services like writing, graphic design, programming, or social media management. Platforms like Upwork, Fiverr, and Toptal make it easy to connect with clients globally.

Tip: Highlight your expertise with a strong portfolio, and start by offering competitive prices to build credibility.

2. Online Tutoring

If you excel in subjects like math, science, or languages, consider tutoring online. Websites like VIPKid, Chegg Tutors, and Preply connect educators with eager learners.

Bonus Idea: Offer virtual coaching in areas like exam prep or professional skills to expand your reach.

3. Dropshipping and E-commerce

Start an online store without the hassle of inventory. Platforms like Shopify and Spocket make it simple to source and sell trending products.

Quick Tip: Use tools like Oberlo to streamline your product selection and fulfillment process.

4. Content Creation

Create and monetize your passion through blogging, vlogging, or podcasting. Use platforms like YouTube, Medium, or Anchor to reach your audience.

Monetization Ideas: Partner with brands for sponsorships or use platforms like Patreon for subscriptions.

5. Social Media Management

Businesses need help managing their online presence. If you’re skilled in creating content or growing social media accounts, offer your services on platforms like Indeed, LinkedIn, or Hubstaff Talent.

Pro Tip: Specialize in specific platforms (e.g., Instagram or TikTok) to stand out.

6. Virtual Assistance

Provide remote administrative support like email management, scheduling, or customer service. Sign up on platforms like Fancy Hands or Belay.

Insider Advice: Highlight your organizational skills and reliability to attract clients.7. Affiliate Marketing

Earn commissions by promoting products and services you love. Join programs like Amazon Associates, ShareASale, or ClickBank.

Tip for Women: Focus on promoting products that align with your interests, like wellness, beauty, or parenting tools.

8. Online Courses and Workshops

Share your expertise by creating online courses or hosting workshops. Use platforms like Teachable, Udemy, or Skillshare to reach a global audience.

Idea: Bundle your courses with downloadable resources for added value.

9. Pet Sitting or Dog Walking

If you love animals, offer pet-sitting or dog-walking services. Apps like Rover and Wag! connect you with pet owners in your area.

Perk: It’s a great way to earn money while enjoying time outdoors.

10. Ridesharing and Delivery Services

Use your vehicle to earn with ridesharing services like Uber or Lyft. Alternatively, consider delivery platforms like DoorDash, Uber Eats, or Instacart.

Flexible Option: Choose your hours and work on your schedule.

11. Selling Handmade Goods

Turn your creativity into cash by selling handmade products like jewelry, candles, or crafts. Set up a shop on Etsy or participate in local craft fairs.

Pro Tip: Use Instagram or Pinterest to showcase your creations and attract buyers.

12. Real Estate Investing

Explore real estate through rental properties, REITs, or platforms like Fundrise and Roofstock.

Beginner-Friendly Advice: Start with small investments and reinvest your returns to grow your portfolio.

Final Thoughts

Side hustles are more than just extra income—they’re opportunities to explore passions, develop skills, and achieve financial independence. The key is to start small, stay consistent, and adapt as you learn what works best for you.

2025 is the perfect time to take the leap into the world of side hustles. With determination and the right resources, your side hustle can become a stepping stone to greater opportunities.

Which idea resonates with you? Let us know in the comments, or share your success stories to inspire others!

In Inspiration January 9, 2025 By Esther Ijewere

Veronica Olukotun: Inspiring Change Through Cosiste Fashion

Veronica Olukotun is an award-winning fashion designer, educator, and entrepreneur whose journey beautifully intertwines artistry, education, and innovation. Recently honored as the 2024 recipient of the AC Awards Fashion Designer Award in Edmonton, Veronica has solidified her place as a trailblazer in the fashion industry. Her designs, recognized for their elegance and ingenuity, inspire creativity and empowerment in communities far and wide.

A Legacy Rooted in Creativity and Determination

Veronica’s passion for creativity was ignited early by her parents, who instilled in her the values of education, resilience, and vision. Her father, a dynamic entrepreneur and devoted educator, was her greatest cheerleader, constantly championing her talents to all who cared to listen. He often shared her beautiful creations with his colleagues, securing her first customers through his workplace connections.

Her mother, a teacher and businesswoman, exemplified grace and strength, managing her shop and teaching career with seamless dedication. Together, her parents taught her that creativity paired with education holds the power to transform lives.

Veronica named her brand Cosiste Fashion in their honor—a tribute to ‘Cosy’ for her father and ‘Siste’ for her mother. Their influence has been the cornerstone of her life’s work and the inspiration for her latest endeavor: Cosiste Fashion Academy, which will launch on January 20, 2025.

Academic Excellence and Artistic Mastery

Veronica’s academic and creative journey is a testament to her insatiable thirst for knowledge. She holds dual Bachelor’s degrees from Obafemi Awolowo University and the Northern Alberta Institute of Technology (NAIT), as well as a Master’s in Information Technology from the University of Lagos.

Her quest for mastery in fashion led her to several renowned fashion schools and specialized training at the Lagos Jewelry School, where she refined her expertise in jewelry design and craftsmanship. These experiences enabled her to merge her technical background as an IT professional with her creative aspirations, giving birth to a distinctive style that integrates technology, fashion, and passion.

A Life Dedicated to Teaching and Empowering

Beyond her career achievements, Veronica is a mother to three amazing boys—fondly called The EDJ Crew (Emmanuel, David, and Joshua). As a devoted mother, she finds immense joy in nurturing creativity and potential, not only in her children but also in the young minds she mentors.

Her love for children extends into her community, where she teaches at her church, inspiring young learners with values of compassion, creativity, and confidence. This dedication to education has been the driving force behind her commitment to empowering others, culminating in the creation of Cosiste Fashion Academy.

An Award-Winning Visionary and Published Author

Veronica’s talents extend far beyond designing. As a thought leader in the industry, she is set to launch her highly anticipated book, Tee-Craft Blueprint, alongside the opening of her academy. This comprehensive guide to T-shirt design reflects her dedication to sharing her expertise and empowering aspiring designers with the tools and inspiration to succeed.

Her designs and contributions to the fashion world have earned her widespread recognition, including her recent AC Awards honor and her work as a designer for major events such as Africarnival. She has also made impactful contributions to her community, including the donation of bespoke African-print jackets to Hope Mission, reflecting her deep commitment to giving back.

Shaping the Future of Fashion

As the CEO and Creative Director of Cosiste Fashion, Veronica continues to break boundaries by merging creativity, technology, and education. Her academy is more than a school—it is a legacy of empowerment, inspired by her parents and driven by her passion for transforming lives through design.

Through her work, Veronica celebrates the beauty of artistry, the transformative power of education, and the joy of nurturing potential. She invites you to join her on this incredible journey as she inspires the next generation of creators, dreamers, and innovators.

Welcome to the world of Veronica Olukotun—a place where dreams are stitched into reality, and creativity knows no bounds.

In Career Gems January 12, 2025 By Esther Ijewere

Why Insurance Is Essential for a Secure Financial Future

Life is full of uncertainties, but one thing we can control is how prepared we are for them. Whether it’s securing your family’s well-being, planning for retirement, or safeguarding your health while traveling, insurance plays a pivotal role in building a stable and secure future.

Despite its importance, many people overlook or delay getting the right coverage. Here’s why insurance is not just a financial tool but a cornerstone of a safe and prosperous future.

This article explores the key reasons why insurance is essential, highlights its various types, and offers actionable insights for building a secure financial future.

What is Insurance and Why Do You Need It?

Insurance is a financial safety net that protects you, your loved ones, and your assets from unforeseen risks. From life insurance to critical illness coverage, each type of insurance plays a unique role in reducing financial burdens during challenging times.

When you invest in insurance, you’re not just buying a policy—you’re investing in your future security and that of your family.

Key Benefits of Insurance

1. Life Insurance & Critical Illness Coverage: Protecting Your Family

Life insurance ensures that your loved ones are financially supported if the unthinkable happens. It covers everyday expenses, mortgages, and even long-term goals like education.

Critical illness coverage provides financial relief if you’re diagnosed with a severe health condition, so you can focus on recovery without worrying about medical bills.

Did You Know? Tailored life insurance policies can adapt to your family’s changing needs, ensuring continuous protection.

2. Investment Services: Securing Your Retirement

Planning for the future is a vital step toward financial independence. With tools like TFSAs (Tax-Free Savings Accounts), RRSPs (Registered Retirement Savings Plans), and RESPs (Registered Education Savings Plans), you can grow your wealth while minimizing tax burdens.

These investment options are designed to help you achieve long-term financial goals, whether that’s a comfortable retirement or funding your children’s education.

3. Children’s Plans & Estate Planning: Building a Legacy

Your children’s future is one of your greatest priorities. Education savings plans ensure they have the resources needed to succeed, while estate planning preserves your wealth for generations to come.

A well-structured estate plan is a powerful tool to protect your assets and make sure your legacy aligns with your wishes.

4. Group Benefits & Travel Insurance: Comprehensive Coverage

Health and travel insurance are critical for safeguarding your well-being.

Group Benefits: Offer your employees or yourself access to healthcare, dental, and vision coverage.
Travel Insurance: Protect yourself from unexpected expenses while exploring new destinations.
Super Visa Insurance: Tailored for parents and grandparents visiting on Super Visas, ensuring they receive adequate medical coverage.

Pro Tip: Travel insurance isn’t just for vacations—it’s essential for any trip to cover medical emergencies, cancellations, or lost belongings.

How Insurance Supports Financial Growth

Insurance isn’t just about protection; it’s a strategic financial tool. By investing in the right policies, you can:

Create wealth through structured savings plans.
Mitigate risks associated with health issues or accidents.
Free yourself from the anxiety of unexpected expenses.

Why Act Now?

Time is a critical factor in insurance and investment planning. The earlier you start, the more benefits you can unlock. Premiums are often lower when you’re younger, and investments have more time to grow.

Waiting until an emergency occurs can limit your options and cost you significantly more. Be proactive and take the first step toward building a secure future today.

Let Me Help You Secure Your Future

Are you ready to protect your family, grow your wealth, and build a legacy? As a licensed financial and insurance broker, I’m here to tailor solutions that meet your unique needs.

📩 Contact me today – eijewere@experiorfinancial.ca for a personalized consultation. Let’s explore how life insurance, investment services, and travel coverage can give you the peace of mind you deserve.

Call to Action:
Don’t wait for tomorrow—secure your future today. Together, we’ll create a financial plan that protects what matters most.

About the Author:

Esther Ijewere is an experienced media strategist and Senior Financial Associate at Experior Financial Group, Canada. With a passion for empowering individuals and families, she combines her expertise in financial services and strategic communication to help clients build secure and prosperous futures.

In Career Gems January 2, 2025 By Women of Rubies

Financial Tips for Women Entrepreneurs: Managing and Growing Your Wealth

Women entrepreneurs face unique challenges when it comes to financial management. From securing funding to balancing personal and business finances, the path to financial independence can be daunting. However, with the right financial strategies, women business owners can manage their wealth effectively and grow their businesses. This article shares practical financial tips for women entrepreneurs to help them achieve financial success and long-term stability.

1. The Importance of Budgeting for Women Entrepreneurs

One of the first steps toward financial success is creating a budget. Budgeting helps you track your income and expenses, ensuring you have a clear picture of your business’s financial health. By separating personal and business finances, you can more easily manage your cash flow and avoid overspending. Additionally, budgeting gives you the opportunity to plan for future investments and savings.

Tip: Use financial software like QuickBooks or Wave to track your business and personal expenses and create a monthly budget that aligns with your financial goals.

2. Saving for the Future: Build an Emergency Fund

Life as an entrepreneur can be unpredictable. Having an emergency fund is essential to protect your business from unexpected expenses and economic downturns. Aim to save at least three to six months of business and personal expenses. This safety net will allow you to weather financial storms without compromising your business operations or personal finances.

Tip: Set up an automatic transfer to a separate savings account to build your emergency fund over time.

3. Investing Wisely: Plan for Growth and Retirement

Investing is key to growing your wealth and securing your future. As a woman entrepreneur, consider both personal and business investments. In your business, invest in technology, marketing, and talent to fuel growth. On the personal side, start investing early in retirement plans like a Roth IRA or 401(k), even if you’re self-employed.

Tip: Consult with a financial advisor to explore investment options that align with your risk tolerance and long-term goals.

4. Seeking Funding: Know Your Options

Accessing funding can be a challenge for many women entrepreneurs, but there are several opportunities available. From loans to grants and investors, it’s important to explore different sources of capital for your business. Consider seeking out women-focused funding organizations, such as The Women’s Business Enterprise National Council (WBENC), or venture capitalists who specialize in supporting women-led businesses.

Tip: Create a solid business plan and pitch when seeking funding. Be clear about your vision and how the capital will help you grow your business.

5. Monitor Your Cash Flow Regularly

Cash flow is the lifeblood of any business. Without proper cash flow management, even profitable businesses can struggle to stay afloat. Monitor your cash flow regularly to ensure you have enough working capital to meet your business’s needs. Use tools like Xero or Zoho Books to automate cash flow tracking and alert you of potential issues.

Tip: Keep an eye on accounts receivable and ensure you’re invoicing clients on time. Late payments can significantly impact your cash flow.

6. Building Financial Literacy: Educate Yourself and Your Team

Financial literacy is crucial for women entrepreneurs. Understand the basics of accounting, taxes, and investment strategies to make informed decisions about your business. Consider taking online courses or hiring a mentor to help you strengthen your financial knowledge. Educate your team about financial matters as well, as everyone should be aligned with the business’s financial goals.

Tip: Attend workshops or seminars on financial management for entrepreneurs to stay updated on best practices and strategies.

7. Tax Planning and Deductions

Tax planning is a key aspect of financial management that can help you save money and avoid surprises at tax time. Ensure you’re aware of all the tax deductions available to your business, such as equipment purchases, business travel, and home office expenses. Hire an accountant to help you navigate tax laws and optimize your tax strategy.

Tip: Set aside a percentage of your income for taxes throughout the year, so you’re not caught off guard during tax season.

Managing and growing your wealth as a woman entrepreneur requires a combination of financial literacy, discipline, and strategic planning. By implementing these financial tips—budgeting, saving, investing, seeking funding, and educating yourself—you can ensure your financial independence and set your business up for success. Take control of your finances today, and watch your wealth and business flourish.

In Career Gems January 2, 2025 By Esther Ijewere

How to Build a Sustainable Business: A Guide for Women Entrepreneurs

Building a sustainable business is a journey that requires careful planning, persistence, and the ability to adapt to changing market conditions. For women entrepreneurs, the road to success may come with unique challenges, but the rewards of creating a thriving business that lasts for years are well worth the effort. Here’s a step-by-step guide on how to build a sustainable business and ensure long-term success.

1. Start with a Clear Vision and Purpose

A strong business foundation begins with a clear vision and purpose. As a woman entrepreneur, it’s essential to define what your business stands for and how it contributes to the world. Ask yourself:

What problem does your product or service solve?
How does your business align with your personal values and goals?
Who is your target market, and how can you serve them better than anyone else?

A well-defined vision will guide your decisions, help you stay focused, and motivate you through tough times.

2. Conduct Thorough Market Research

Before diving into business operations, it’s important to understand your market. Research is key to identifying trends, opportunities, and potential gaps in the market that your business can fill. This is especially important for women entrepreneurs who may face competition in male-dominated industries.

Ask yourself:

Who are your competitors, and what are they doing well?
What are the unique needs of your target audience?
What can you offer that will set you apart from the competition?

Market research will provide valuable insights and help you refine your business model.

3. Create a Solid Business Plan

A business plan acts as a roadmap for your venture. It outlines your goals, strategies, financial projections, and growth plans. A solid business plan is essential for attracting investors, securing loans, and staying on track as you grow. Your business plan should include:

Executive summary: A brief overview of your business.
Business description: What your business does and its market position.
Market analysis: An overview of industry trends, competitors, and target market.
Marketing and sales strategies: How you plan to attract and retain customers.
Financial projections: Expected income, expenses, and profitability.

Your business plan will evolve as your business grows, but it’s an essential starting point.

4. Focus on Building Strong Relationships

Networking and building relationships with other business owners, customers, and mentors is crucial. As a woman entrepreneur, forming a support network of like-minded individuals can provide invaluable advice, opportunities, and moral support. Here’s how to build meaningful relationships:

Attend networking events, both online and offline, to connect with other entrepreneurs.
Join industry-specific groups and communities to share ideas and resources.
Find a mentor who can guide you through challenges and offer insights based on experience.

Strong relationships will not only help your business thrive but also create a sense of community that fosters growth and collaboration.

5. Manage Your Finances Wisely

Financial management is at the core of building a sustainable business. Many women entrepreneurs struggle with securing funding or managing their finances effectively, but with the right tools and strategies, you can ensure long-term profitability. Consider the following tips:

Create a budget and track your expenses to ensure you’re staying within your financial limits.
Build an emergency fund to cover unexpected costs.
Seek out funding options such as grants, loans, and investors, but ensure you understand the terms and risks.
Regularly review your financial statements to monitor cash flow and profitability.

Responsible financial management will keep your business afloat and ensure its sustainability in the long run.

6. Adapt to Market Changes and Embrace Innovation

The business world is constantly evolving, and it’s crucial to stay ahead of the curve. As a female entrepreneur, you need to be flexible and open to change, whether that means adapting your products, services, or business model. Stay informed about industry trends, new technologies, and customer preferences to keep your business relevant.

Here are a few ways to embrace innovation:

Invest in technology to streamline operations and improve efficiency.
Continuously seek customer feedback to improve your offerings.
Be open to pivoting your business model if needed to stay competitive.

By staying adaptable and forward-thinking, you’ll ensure that your business remains viable and ready to tackle future challenges.

7. Prioritize Work-Life Balance

Sustaining a successful business is not just about financial growth—it’s also about personal well-being. Women entrepreneurs often face the challenge of balancing their business responsibilities with personal life, which can lead to burnout if not managed carefully.

To maintain a healthy work-life balance:

Set clear boundaries between work and personal time.
Delegate tasks when possible to avoid overwhelming yourself.
Take time for self-care, whether it’s through exercise, hobbies, or spending quality time with loved ones.

Taking care of yourself will ensure that you remain energized, focused, and able to lead your business with clarity.

Conclusion

Building a sustainable business as a woman entrepreneur requires dedication, resilience, and a strategic approach. By starting with a clear vision, conducting market research, creating a solid business plan, and managing finances wisely, you can set a strong foundation for long-term success. Remember to network, stay adaptable, and prioritize your well-being to ensure your business continues to thrive for years to come.

At Women of Rubies, we are committed to empowering women entrepreneurs by providing the tools, resources, and support needed to build sustainable businesses that make a lasting impact. Keep striving, and together, we can create a future of limitless possibilities.

In Career Gems January 2, 2025 By Esther Ijewere

10 High-Paying Jobs For Women In Canada ( With Salary)

Canada offers a wealth of opportunities for women looking to build rewarding and financially secure careers. As the country continues to promote gender equality in the workplace, women have increasingly been able to break barriers and thrive in high-paying professions across various industries. From healthcare to finance and technology, here are 10 high-paying jobs for women in Canada, complete with salary estimates, key skills, and reasons why these careers are so lucrative.

Physician/Surgeon

Salary: $150,000 – $350,000+ per year
Key Skills: Medical expertise, decision-making, attention to detail, patient care, communication, problem-solving, leadership.
Why It’s Lucrative: Physicians and surgeons are compensated highly due to the extensive education and training required, as well as the critical nature of their work. Specializing in high-demand areas such as cardiology or neurosurgery can significantly increase earning potential. The need for skilled healthcare professionals remains high, driving up salaries.

2. Dentist

Salary: $120,000 – $250,000+ per year
Key Skills: Dental knowledge, manual dexterity, patient care, communication, problem-solving, business management (for private practices).
Why It’s Lucrative: Dentists are highly paid because of the technical expertise needed and the high demand for dental care. Specializations such as orthodontics or oral surgery come with even higher salaries, and those who own their practices can significantly boost their income.

3. Pharmacist

Salary: $90,000 – $130,000+ per year
Key Skills: Pharmaceutical knowledge, attention to detail, communication, patient counseling, inventory management, problem-solving.
Why It’s Lucrative: Pharmacists are well-compensated due to their critical role in healthcare. They ensure patients receive the right medications and advise on their use, which requires specialized knowledge and ongoing education. Positions in hospitals, or owning a pharmacy, can increase their earning potential.

4. Lawyer

Salary: $100,000 – $300,000+ per year
Key Skills: Legal knowledge, negotiation, communication, critical thinking, research, attention to detail, time management.
Why It’s Lucrative: Lawyers earn high salaries due to the specialized knowledge required to navigate complex legal matters, including contracts, litigation, and corporate law. Senior roles in corporate law, intellectual property, or family law tend to be the most lucrative, with additional bonuses or profit-sharing opportunities in private firms.

5. Engineer

Salary: $80,000 – $150,000+ per year
Key Skills: Technical expertise, problem-solving, analytical thinking, project management, teamwork, creativity.
Why It’s Lucrative: Engineers work in high-demand sectors such as software development, petroleum, and civil engineering. The technical skills required, along with the ability to solve complex problems, make engineers highly valuable. Specialized fields, such as petroleum engineering, often offer the highest salaries due to the expertise needed.

6. IT Manager/Software Developer

Salary: $85,000 – $140,000+ per year
Key Skills: Programming, software development, problem-solving, leadership, project management, systems analysis, cybersecurity.
Why It’s Lucrative: The tech industry is booming, and highly skilled IT professionals and software developers are in high demand. Their ability to create, manage, and protect complex systems has made them indispensable to businesses. The demand for cybersecurity and software development is particularly strong, leading to competitive salaries.

7. Financial Manager/Analyst

Salary: $90,000 – $160,000+ per year
Key Skills: Financial analysis, forecasting, strategic thinking, budgeting, communication, data interpretation, problem-solving.
Why It’s Lucrative: Financial managers and analysts oversee critical aspects of business operations, such as budgeting, investments, and financial planning. Their expertise is essential for the financial health of organizations, driving up salaries. Women who rise to senior roles, such as CFO or financial director, can see higher earnings.

8. Airline Pilot

Salary: $80,000 – $200,000+ per year
Key Skills: Technical knowledge of aviation, communication, problem-solving, decision-making, leadership, attention to detail, stress management.
Why It’s Lucrative: Airline pilots are highly trained professionals responsible for the safety and efficiency of air travel. The job requires not only technical flying skills but also the ability to make quick decisions and handle stressful situations. Senior pilots, especially those working for major international airlines, earn lucrative salaries.

9. University Professor (Tenured)

Salary: $100,000 – $200,000+ per year
Key Skills: Expertise in a specific academic field, research, communication, presentation, mentorship, critical thinking, time management.
Why It’s Lucrative: Tenured professors enjoy job security and the opportunity to earn a high salary, particularly in specialized fields such as law, engineering, or medicine. The combination of teaching, research, and administrative responsibilities can make this a rewarding and financially stable career. Those with strong research funding or leadership roles in their departments may see higher salaries.

10. Marketing Director/Manager

Salary: $80,000 – $150,000+ per year
Key Skills: Strategic thinking, creativity, market research, digital marketing, communication, project management, leadership.
Why It’s Lucrative: Marketing professionals, particularly those in leadership positions, are responsible for driving brand awareness, market penetration, and customer engagement. Their role is crucial for the success of an organization, and their ability to create and execute effective marketing strategies is highly valued. Companies are willing to pay a premium for experienced marketing directors and managers, particularly in high-demand industries like tech, healthcare, and consumer goods.

Conclusion

The Canadian workforce offers numerous high-paying career options for women, spanning diverse industries such as healthcare, law, engineering, finance, and technology. These roles not only provide financial security but also empower women to make a significant impact in their fields. The combination of specialized skills, high demand, and the critical nature of these professions makes them particularly lucrative. Whether you’re looking to enter one of these professions or already working in a high-paying field, the opportunities for women in Canada are abundant and diverse. With the right skills and experience, women can continue to break barriers and succeed in these rewarding careers.

In Inspiration December 17, 2024 By Esther Ijewere

Celebrating Excellence in Innovation: The Entrepreneur Awards 2024 Announced

The stage is set for the highly anticipated fifth-anniversary celebration of the Entrepreneur Awards 2024, honoring the visionaries and trailblazers shaping the future of business. The prestigious event will take place on December 21st at Viceroy Banquet Hall in Vaughan, Ontario.

Since its inception in 2020, the Entrepreneur Awards have celebrated outstanding achievements in entrepreneurship across diverse industries. The first edition was held virtually during the COVID-19 lockdown, with the second edition marking the first in-person ceremony in 2021 in Mississauga, Ontario.

Organized by Maryam Muritala, the founder of Canada Vendors and the Pan-African Arts, Culture, and Trades Institute (PAACATI), the Entrepreneur Awards recognize individuals and organizations that have made significant contributions to areas such as innovation, sustainability, and community impact. This year’s event will bring together leaders, investors, and influencers from around the world to celebrate entrepreneurial excellence and inspire the next generation of changemakers.

Award Categories Include:

Entrepreneur of the Year
Youth Entrepreneur of the Year
Business Innovation Award
Business Impact Award
Realtor of the Year
Media Impact Award
Legal Impact Award

“Entrepreneurs are the backbone of innovation and economic growth. These awards celebrate their resilience and creativity,” said Maryam Muritala, Founder, Canada Vendors & PAACATI.

Maryam Muritala on the Milestone of the Award

The fifth anniversary of the Entrepreneur Awards is a significant milestone, and I am incredibly proud of how far we’ve come. Over the years, this platform has not only recognized exceptional entrepreneurs but has also created a space for connection, growth, and inspiration. The awards have empowered countless individuals, fostering innovation and driving positive change across industries. I am excited to see how this event continues to evolve and impact the entrepreneurial landscape, helping to shape the future of business for generations to come.”

Event Highlights:

Keynote speeches by industry leaders
Networking opportunities with global business leaders and public officials
Exclusive insights into emerging trends in entrepreneurship
Entertainment showcasing the diverse Canadian ethnic culture groups

About The Entrepreneur Awards: The Entrepreneur Awards is an annual celebration of entrepreneurial excellence, organized with the mission to honor and empower innovators. The event has become a hallmark of inspiration, networking, and recognition within the global business community.

For more information about registration, tickets, sponsorship opportunities, or attending the event, please contact Maryam Muritala at info@canadavendors.ca.

In self development December 18, 2024 By Women of Rubies

Heather McWilliam: The Role of Media Platforms in Combating Mental Health Stigma and Fostering Workplace Wellness

Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement. During her presentation at the Women of Rubies Media Visibility Bootcamp, Heather shared her powerful story of resilience, emphasizing how media platforms can drive meaningful change by amplifying courageous conversations and promoting healing.

In today’s fast-paced digital world, media platforms hold an incredible opportunity—and responsibility—to reshape how society views mental health. They can challenge outdated stigmas, create safer workplaces, and promote overall well-being by encouraging open conversations and amplifying stories of resilience and healing.

We may not have walked a mile in anyone else’s shoes, but we can choose to keep an open mind. Everyone has valuable lessons for humanity as we continue to grow and evolve together.

1. Normalize Conversations About Mental Health

Open conversations about mental health are the first step toward reducing stigma and fostering personal and professional growth. Media platforms play a crucial role in making these discussions part of the mainstream narrative.

2. Storytelling & Testimonials

Personal stories are powerful. When individuals share their mental health journeys, it humanizes the issue and builds empathy. Media platforms can:

Share real-life stories about overcoming mental health challenges.
Highlight testimonials of personal growth, healing, and recovery.
Showcase diverse experiences to normalize mental health struggles and triumphs.

Compassionate Coverage

Responsible storytelling is equally important. Media outlets should:

Focus on stories of healing, accountability, and personal development.
Share stories from both survivors and those working toward accountability and resolution.
Use a trauma-informed approach, as media coverage may be someone’s first step toward reclaiming their life and mental health.

Intentional, compassionate coverage creates trust and offers hope to those facing mental health challenges, whether in the workplace or personal life.

3. Hope for Transitioning from Unhealthy Workplaces

Transitioning from an unhealthy workplace can be daunting, but it’s also a powerful opportunity for personal growth and reinvention. Media platforms can play a critical role by sharing stories of successful career pivots, offering expert advice, and providing access to resources that empower individuals to pursue new opportunities.

Removing Barriers of Fear

Share success stories of individuals who transitioned from toxic workplaces to fulfilling careers.
Highlight career coaches, business mentors, and human rights advocates offering actionable guidance.
Address how fear can be paralyzing but overcome through intentional planning, mindset shifts, and resource access.

4. Becoming an Entrepreneur: Turning Pain Into Purpose

Feature entrepreneurs who turned personal struggles into purpose-driven businesses.
Provide access to free and/or affordable retraining programs for entrepreneurship, digital skills, and leadership development.
Offer insights on how to build a business from lived experiences and skills gained even in toxic environments.

Access to Leaders & Coaches

Spotlight leadership programs, business coaches, and mental health advocates who support career transitions.
Offer information on online platforms, coaching networks, and mentorship programs.
Share testimonials from leaders who’ve built successful careers after overcoming personal and workplace challenges.

5. Human Rights, Legal Access & Advocacy

Media platforms can also educate the public about their workplace rights and provide legal resources. Access to legal information helps individuals understand when to advocate for themselves or seek external support.

Know Your Rights

Highlight legal experts discussing employee rights, workplace safety laws, and human rights protections.
Provide access to legal aid organizations and human rights commissions for filing workplace complaints.

Restorative Justice & Advocacy

Share real-life cases where individuals have won legal battles or achieved workplace reform.
Feature organizations supporting workplace fairness and advocating for legislative change.

6. Financial Tips for Career Transition

Transitioning from a toxic workplace can be financially challenging, but careful planning can reduce risks and help individuals pursue fulfilling careers. Media platforms can share financial tips, budgeting advice, and funding sources for personal development.

Building Financial Resilience

Share expert-driven budgeting tips for creating emergency funds before leaving a toxic job.
Offer strategies for managing debt, saving money, and building credit while pursuing new careers.

Access to Financial Resources

Highlight grants, scholarships, and business loans available for entrepreneurs and career changers.
Feature organizations offering financial literacy courses for professionals making career pivots.

Career Transition Tools

Recommend career development platforms offering free and affordable retraining programs, professional certifications, and industry-specific skills.
Share personal stories of individuals who succeeded after making significant career shifts, emphasizing financial planning strategies.

7. Share Practices for Personal Transformation

Media platforms can inspire personal transformation by sharing stories, expert advice, and real-life examples of how individuals can pivot from surviving to thriving.

Self-Awareness & Higher Consciousness

Promote mindfulness, meditation, and reflective practices for personal clarity.
Share content encouraging individuals to become more self-aware, enabling them to better navigate life’s challenges.

Forgiveness & Letting Go of Ego

Feature personal stories on forgiveness and the power of releasing resentment.
Offer expert perspectives on overcoming ego-driven conflicts and embracing humility in personal and professional relationships.

Turning Pain Into Purpose

Encourage individuals to reflect on their struggles and recognize the lessons within their pain.
Share stories of those who found a greater calling by embracing life’s challenges as opportunities for transformation.

7. Engage & Empower Communities

Media platforms can go beyond storytelling by creating interactive spaces where individuals can connect, share, and learn from one another.

Interactive Forums & Live Q&As

Host live discussions and Q&A sessions focused on mental health topics.
Create peer-support forums where people can find encouragement and understanding.

Social Media Connection

Respond to mental health conversations with empathy and supportive messaging.
Share positive, uplifting content while promoting available mental health resources.

8. Encourage Healing Through Media Representation

Healing happens when individuals see themselves reflected in positive, supportive media narratives. Media platforms can create events and initiatives focused on emotional processing and personal growth.

Peaceful Gatherings & Emotional Processing

Partner with organizations to hold community events centered on healing and personal development.
Create events where individuals can process difficult news stories in supportive environments.
Highlight stories of individuals who have rebuilt their lives after facing mental health challenges.

Conclusion: Building Supportive Cultures

Media platforms have the potential to be powerful allies in reducing mental health stigma and promoting workplace wellness. They can create a supportive culture where personal development, financial resilience, and professional growth are prioritized by fostering open conversations, providing expert-driven resources, and sharing personal success stories.

In a world where healing begins with conversation, media platforms can guide us toward understanding, hope, and transformation—one courageous story at a time.

Learn more about Heather Mcwilliam work via her website

In Inspiration December 17, 2024 By Esther Ijewere

Lieutenant-General Jennie Carignan: Canada’s First Female Chief of the Defence Staff

In July 2024, Lieutenant-General Jennie Carignan officially assumed her role as Chief of the Defence Staff, becoming the first woman to lead the Canadian Armed Forces (CAF). Her appointment marks a historic milestone for Canada’s military and a powerful testament to her 35-year career of exceptional service and leadership.

Trailblazing Career Spanning Over 35 Years

Lieutenant-General Carignan’s career is a testament to resilience and dedication. Over her 35 years of service, she has achieved numerous firsts, including becoming the first woman in CAF history to command a combat arms unit in 2008. Her extensive experience includes leading over 10,000 soldiers as commander of the 2nd Canadian Division and spearheading crisis operations, such as flood relief efforts in Quebec.

Her international deployments to Afghanistan, Bosnia-Herzegovina, and Syria, as well as her leadership of NATO Mission Iraq from 2019 to 2020, underscore her capability to navigate complex global challenges.

Since 2021, she has served as Chief, Professional Conduct and Culture at National Defence, working to transform the culture within the CAF. Her contributions have earned her numerous accolades, including the Meritorious Service Medal and the Meritorious Service Cross.

Looking Ahead: Leadership in Challenging Times

Lieutenant-General Carignan assumes leadership at a critical time. With evolving security threats, the CAF’s role in defending Canada, supporting NATO allies, and providing humanitarian assistance during natural disasters has never been more vital.

In her new role, she will oversee these ongoing operations while advancing efforts to foster a respectful and inclusive environment for all members of the Armed Forces.

Her leadership promises to shape the future of the CAF, ensuring it remains a strong, secure, and adaptable institution capable of addressing modern challenges.

Acknowledging General Wayne Eyre’s Legacy

Lieutenant-General Carignan’s appointment follows the retirement of General Wayne Eyre, who has led the CAF since 2021. With over 40 years of service, General Eyre has been recognized for his dedication and contributions. His leadership has been pivotal during critical moments, and his legacy will continue to inspire future generations of military leaders.

A Message of Confidence and Optimism

Prime Minister Justin Trudeau expressed his confidence in Lieutenant-General Carignan’s ability to lead the CAF into the future, stating:
“Her exceptional leadership qualities, commitment to excellence, and dedication to service have been a tremendous asset to our Armed Forces. I am confident that, as Canada’s new Chief of the Defence Staff, she will help Canada be stronger, more secure, and ready to tackle global security challenges.”

Similarly, Defence Minister Bill Blair highlighted her track record of excellence in difficult operations and her readiness to navigate emerging challenges.

A Historic Moment for Canada

Lieutenant-General Jennie Carignan’s appointment is not just a personal milestone but a moment of progress for Canada. Her leadership marks a turning point in the representation of women in senior military roles and sets an inspiring example for future generations.

As the nation looks ahead to her formal appointment in July 2024, her story continues to resonate as one of perseverance, excellence, and transformative leadership.

In Career Gems December 17, 2024 By Women of Rubies

How to Budget for Your Side Hustle: A Guide to Turning Passion into Profit

Are you thinking about transforming your side hustle into a full-fledged business? One of the first steps on this exciting journey is to establish a solid business budget. A well-planned budget can help you navigate the financial landscape of running a business, ensuring you stay afloat and grow.

What is a Business Budget?

A business budget is a detailed financial plan that outlines your business’s income, expenses, and profits. It serves as a roadmap to help you understand how much money is coming in and where it’s going. This insight is crucial for making informed decisions and keeping your business running smoothly.

There are various formats you can use to create a business budget. A simple Excel sheet can be a good starting point. For more advanced options, you might consider using budgeting software like Freshbooks, PocketGuard, or Xero.

Why You Need a Business Budget

As a small business owner, you might be tempted to mix your personal and business finances. However, maintaining a separate business budget is essential for several reasons:

Clarity in Financial Management: A business budget helps you track expenses, revenues, and profits, reducing the risk of financial confusion or overspending.
Tax Preparation: Keeping your business finances separate simplifies tax filing and ensures you don’t miss out on deductions.
Financial Health Monitoring: Understanding your cash flow helps you anticipate and plan for slow periods, preventing unexpected financial shortfalls.

Steps to Create a Business Budget

Creating a business budget doesn’t have to be daunting. Here are six simple steps to guide you:

Identify Your Income Sources

Begin by listing all the ways your business earns money. This could include product sales, services offered, or other revenue streams. For example, if you’re a photographer, your income streams might include:
- Weddings: $300
- Engagement shoots: $200
- Portrait shoots: $150
Calculate your total monthly revenue to understand your average income and identify peak and low periods.
Detail Your Expenses

Next, list all your business expenses. Be thorough and include everything from rent and utilities to software subscriptions and marketing costs. Common expenses include:
- Payroll (including your salary if you’re a solo entrepreneur)
- Rent or office space costs
- Utilities and internet
- Advertising and marketing expenses
- Taxes and business insurance
- Office supplies and equipment
Calculate Your Profit or Loss

Subtract your total expenses from your total revenue to determine your profit or loss. This calculation will give you a clear picture of your financial health over a specific period, such as the last quarter or year.
Adjust Your Budget as Needed

If you’re not satisfied with your profit margin, consider adjusting your budget. Look for areas where you can cut costs, such as reducing unnecessary services or finding more affordable suppliers. Additionally, explore ways to increase revenue, like introducing new products or services or adjusting your pricing strategy.
Establish an Emergency Fund

As your business generates consistent profit, set aside funds for emergencies. Aim to save at least three months’ worth of essential expenses, such as payroll and rent. This emergency fund can be a lifeline during unexpected downturns or personal time off.
Stick to Your Budget

Finally, discipline is key. Stick to your budget and avoid unnecessary expenditures. While it’s important to reward yourself for hard work, be mindful of your spending to ensure long-term financial stability.

By creating and adhering to a business budget, you’ll gain control over your finances, make informed decisions, and set your business on a path to success. Remember, a budget is not just a financial tool; it’s a strategic guide to help you achieve your business goals.