Siju Yusuf is a relationship counsellor and writer whose articles have been featured in several online publications and websites. She currently works as a social media influencer and a contributor for several marriage and women based online magazines.
She is passionate to see people live out God’s plan for their relationships and marriages. Her debut book Happily. Ever. After. Life, is a book on actualizing the fiery happily ever after life is targeted at unmarried partners and married couples.
She loves to listen and share real-life experiences with friends. She runs a blog where she typically shares her personal experiences in mundane every-day life, with the aim of identifying to her diverse audience and inspiring hope. She is married and blessed with a son.
In this interview Siju shares her passion and the reason why the increasing rate of divorce and bad marriages inspired her to write a book. In her words “I believe in relationships, I believe in marriages, I’m a big fan for love stories and happily ever afters”
Childhood Influence
I talked a lot as a child, I talked so much my parents said I would ask from time to time, ‘Am I talking too much?’ I guess my parents noticed the strength of a communicator in me and they encouraged me. They answered almost all the questions that I asked. They also invested in novels. I read a lot as a child and I remember writing a novel at 9 where I used big words like ‘Soliloquize’. I cannot remember in what context now. My friends thought it was too big to be relevant.
Also, I remember as a child, I loved giving people a sense of being, a sense of belonging. I seemed to always have the right words to cheer people on so even though I talked a lot, I also listened a lot, which are both key to what I do now.
Meet Me!
I am Siju Yusuf. A writer, a social media influencer and a passionate women health (psychology) activist. I have two masters degrees; one in human relations and the other in media and communication. I am an optimist and very passionate about drawing virtue even from mundane things. I am a wife and a mum, most importantly, I am a child of God. House flies are my greatest phobia (lol).
My Passion
I inspire. I speak. I write. I write on topical issues to influence rational thinking with the aim of inspiring a better people.
Why I wrote “H.E.A.L”
Happily. Ever. After. Life, all about? In 2016, I woke up with a burden on my heart. There seemed to be so much divorce in the land and I knew the marriage institution was under heavy attack. Happily Ever After life is a book that marries real life experiences with the biblical illustration of marriage. It aims to help readers align, re-align to the intent of God concerning and also to wake up to the lies as postulated by the devil in this age. It’s available on amazon in ebook and paperback and a must have for every family especially newly weds.
Culture of reading as a challenge
The challenges are age-long. Interestingly because of my background, I tend to have majority of my audience from my home-country, Nigeria. The general belief is that Nigerian’s would rather watch than read. We prefer visual to textual. I am quite happy though that this is fast changing and more converts are arising. Writers are also finding new ways of interpreting graphics into texts.
Quitting the banking sector for Media…
Interestingly, the move was not something I planned for. I knew it would happen, but not at the time it did. I was on my one year maternity leave when I returned to my first love (writing). It is safe to say many things happen when our minds are freer. I was on the phone to my life coach when she said ‘Siju, your maternity leave ends in a few months, why don’t you write something?’ I remember that night, when I ended the call, I wrote 19 full articles. It was as if I had been unleashed. After my leave. I tried to go back to banking (for the money) but obviously God has other plans. I don’t regret it one bit. A lot has happened since then that would not have happened if I was still a banker. My life has been much more impactful. Purpose has been redefined and I am maximising potentials.
Other Projects & Activities
There is HUG Initiative. A non-profit organisation established to support people psychologically and materially. I run a blog and also contribute on other blogs.
Greatest Reward
Thank you! The look of fulfilment and the gratitude in the words ‘Thank you’ is enough to push me to do more.
Where I see my brand in 5 years
I honestly cannot put into words the visualised 5 years. The vision is beyond me. The feat that I have achieved today is not something I would have thought of a few years ago. I know the vision is big and we are very prepared for whatever is ahead.
Not Giving up
Giving up is relative. I have felt dejected sometimes but never to give up. I am driven not by physical strength but by psychological awareness. I am quite aware about the strength of our minds. Whatever is cooked in that space channels the course of our actions therefore, I pay a lot of attention to what happens there.
Inspired by Purpose
The realization that I am supposed to live purposefully and to impact others. There are a lot of women I admire their strengths. Too many to mention.
What makes me a woman of Rubies
Crisp. My renewed mind.
Final words
My message for women most times stems from the obvious, the patriarchal nature of the world we live. Rather than fight this fact, rather than expend energy on unnecessary debates, let us renew our minds. The freedom women seek starts from their minds.
