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A black woman seeking makeup application services at an Ulta Beauty store in New Jersey says an employee told that her “skin was too dark for most colors in the store.” Now, she’s calling for the beauty store chain to give its workers’ diversity training.

Ebony Kankam London, an expecting mother from Houston, Texas, told KTRK-TV that she traveled to the East Coast for a baby shower on Dec. 28 planned by her mother-in-law. She says she went to the Ulta Beauty store a day before to book a makeup appointment and confirm that their makeup artists were comfortable working with her skin tone.

“Sometimes with darker skin, some people don’t feel comfortable [or] don’t know what they’re doing,” she told the ABC News affiliate. “So, I went in the day before just to see if they could achieve the look I was wanting.” However, she says the makeup artist assigned to her did a botch job and criticized her complexion.

“So today at Ulta Beauty in Holmdel I went in to get my makeup done for my baby shower. I brought in a picture for reference and was told that my skin tone was too dark for most colors in the store,” Kankam London wrote on Facebook and Instagram. She also shared side-by-side images of what she wanted and the look she ended up with.

When London told the makeup artist that she was dissatisfied with her work, she says the staffer “got really upset” and told her that “was the best she could do” because “her skin was too dark” for most of the products in the store.

“In a store full of people who didn’t look like me I felt sad and upset,” Kankam London wrote on social media. “Like my skin tone was a problem.”

The employee also asked her if she had ever had her makeup done professionally. Kankam London told her that she did and even shops at Ulta Beauty, but the staffer didn’t believe her.

In a separate update posted on Facebook on Monday, Kankam London said she was contacted by a manager at the Holmdel store “who is apparently biracial and witnessed the entire situation” but she “didn’t want to make a big scene” by interfering. Kankam London added that the store manager told her that she felt “comfortable doing black makeup” and offered to do her makeup over along with a bag of sample lotions as compensation. Kankam London, however, declined to get her makeup done at the store since she was returning to Houston, reports NBC News.

Ulta said it was in contact with Kankam London in a statement published Thursday on Twitter.

“Guest satisfaction with our services is a top priority,” a spokeswoman said. “We never want to hear that a guest has had anything less than a great in-store experience. This is our responsibility and we take it seriously.”

Ulta provides “ongoing artistry education, and diversity and inclusion trainings across the organization, which is an important commitment that we recognize requires daily action and accountability,” the spokeswoman said. “We remain committed to provide a welcoming, inclusive environment where our guests can feel their best.”

Female rapper Cardi B is desiring to become a politician. She has made several statements about her passion to be in the Congress, making decisions about how good she will be good at it.

“I love government. I’m obsessed with presidents. I’m obsessed to know how the system works.” According to an earlier interview she had.

“I think I want to be a politician, I really love government even tho I don’t agree with government How are you trying to go against a country and possibly start a war when this country lacks patriotism? I barely see people claiming they love been American.

She happens to be a regular critic of Donald Trump, and she condemned the U.S strike that killed Maj. Gen. Qasem Soleimani, and then, threatened to move to Nigeria.

“I do feel like if I go back to school and focus up I can be part of Congress. I deadass have sooo much ideas that make sense.I just need a couple of years of school and I can shake the table.”

Some of her fans even praised her  opinion on social media. One said, “No need to go back to school if you don’t want to, you can learn plenty from folks already fighting in movements, and read up on your own or with others. You’ll be great,” said a twitter user.

ALEXZANDRIA WOLLISTON SAYS THAT HER TWO SETS OF TWIN BOYS, BORN MARCH AND DECEMBER, ARE BLESSINGS FROM HER GRANDMOTHERS, WHO BOTH LOST TWIN BOYS AT BIRTH.

A Florida woman is now the mother of two sets of twin boys. The babies were all born in the same year, a pair in March and another in December.

Local NBC affiliate WPTV spoke to Alexzandria Wolliston about her remarkable deliveries. She told the outlet that she was surprised to find out that she was expecting twins during her first pregnancy of the year. Wolliston was even more shocked to find out on Mother’s Day that she would be welcoming another. The West Palm Beach mom says the boys, named Mark, Malakhi, Kaylen and Kayleb are her “jackpot.” They join a 2-year-old big sister Ar’Mani.

Wolliston was recently made aware that multiples run in her family. Both her grandmothers lost twin boys at birth. She now believes that her babies are blessings from above. “I always say that I feel like my grandmothers gave me their kids because two sets of twins and their twins passed away,” the 25-year-old shared with WPTV. “I feel like they just sent them down for me.”

Alexzandria Wolliston with family that includes two sets of twin boys.
ALEXZANDRIA WOLLISTON HAS STARTED A GOFUNDME PAGE FOR HER GROWING FAMILY THAT INCLUDES TWO SETS OF TWIN BOYS. PHOTO CREDIT: GOFUNDME

The University of Central Florida graduate says she was nervous at first about the news that two more boys would be joining her brood but now contends that she’s won the “twin lottery.”

In a YouTube vlog, Wolliston, who gave birth on Dec. 27, shares her excitement and admits to the surprising nature of it all. “This is going to be my second set of twins born in the same year. How crazy is that? Who you know have two sets of twins in the same year? I’ll wait,” she playfully says. “I need a TV show. Somebody call CBS. Somebody call NBC. Somebody call —put me on the news. I done broke history.”

Wolliston’s original due date was Feb. 5, with doctors hoping she made it at least to 38 weeks. That didn’t happen and now she’s adjusting to her new normal as her young boys make their way from the hospital. According to People, Kayleb was released from the hospital on Monday and Kayleb will remain in the NICU as he learns to eat on his own.

 

Credit: Essence

  • It is definitely not easy raising kids already. But again, how does a mother cope when she feels really down health-wise? What can you do when you can barely keep your head up to do those house chores?

This seems like an impossible task. Yet mom from all around the world manage to keep themselves and their kids functioning during seasons like this..Hang on we’ve got some tips to help you moms!

Lower your dining expectations

kids would always eat something, they can’t afford to skip a meal. Make it easy on yourself by having quck and easy meal plan. Do not go worrying about real meals. You can pick out healthy fruits and vegetables as side menu, and consider meals like noodles which dont take long to prepare. For breakfast, opt for cereals.

Have some meals frozen before hand that your microwave can quickly heat up to feed the little ones. While you didn’t plan to get sick, if you have family and friends nearby, ask them to come by with a homemade meal — even better if they stay and play with the kids for a bit.

Ask for help

You do not have to hesitate to ask for help when you need to. Ask when you need it, especially when you’re sick and your kids are little. Let your husband understand the situation, so he can proffer solutions as well. If you have siblings and trusted friends nearby, why not have them help too.

Go easy on yourself

Finally, quit the idea that you have to do it all. Meals do not have to be as lavish as they were, your kids bedtime stories can be a little shorter.  You can also drop the kids with their grannies if that’s possible.

Rest, drink plenty of water, take a hot shower and do anything that helps you deal with stress. Taking good care of yourself would also teach your kids about self-care and therefore gives them examples of how to act when they’re adults.

These tips may not necessarily make you feel better, but hopefully, they’ll make being sick more easy to handle at home with the kids.

Taraji is an American actress who has starred in mutiple roles like Think like a man to The Empire amongst others. On wednesday night she announced her natural hair care line TPH by Taraji. She has been dropping hints about the new brand for months, about her plans to unveil it this new year.

So, she finally posted a short video about the hair care line on her instagram page.

“I created this hair care line because I wanted to maintain healthy hair [and] a healthy scalp while wearing wigs, weaves, or installs,” she said. “I realized a lot of women were putting weaves in their hair totally neglecting their hair. And I know the weave is fabulous honey, but you have to take care of that hair underneath. That’s what TPH by Taraji will give you—the most amazing, refreshing experience. This line is perfect for taking care of your natural hair.”

The line includes products for cleansing, hydrating, detangling, maintaining moisture,repairing, styling, and also laying those edges like an expert.

This brand is now available on target.com, and in Target stores beginning January 29. Prices start at $8.99. according to Essence.

Mariya Russell, chef de cuisine of Chicago’s Kikko and Kumiko just became the first Black woman to earn a michelin star in the Guide’s 94-year history, Chicago Mag reports. 

The Michelin Guide is one of the oldest guide books, published by the Michelin tire company first in 1926, rating restaurants and hotels. The Michelin star is a mark of excellence for restaurateurs and one of the highest honors a chef can receive.

Russell is an Ohio native who found her passion for cooking early in life.

During high school, she enrolled in a culinary training program where she performed exceptionally well. She eventually moved on to culinary school, getting her first job as a line cook. She met Noah Sandoval, the owner of Kikko and Kumiko, when they both worked at another restaurant, Green Zebra. Sandoval went on to open several avant-garde restaurants including, Senza, a wheat-free restaurant which closed in 2014, and Oriole, an interactive upscale dining experience that runs customers about $215 per person. By the time Noah asked Russell to run a bar for him, she had already fallen in love with his inventive approach.

Kumiko found near instant success. The Japanese inspired dishes and omakase format were a hit with Chicagoans. Last summer, they separated the omakase tasting menu and a la carte drink and snack menus, making the tasting menu reservations-only, renaming that portion of the restaurant, Kikko. The omakase format of the bar means that everything is left up to Russell, including the dishes and ingredients served, and the alcoholic pairings, no substitutions. Every night, she greets the guests, encouraging them to ask questions about the food and reminding them to have a great time.

 

Credit: Because Of Them We Can

 

Serena Williams the world famous tennis champion has won her tittle since becoming a new mom. This happens to be her 73rd tittle and, first since becoming a new mom.

Serena proudly carrying her daughter

Williams hasn’t won a tittle since the birth of her daughter, Olympia. “Finally!” She gushed.
“Oh, it feels good!” said Williams, winner of 23 Grand Slam singles titles. “It’s been a long time. I think you could see the relief on my face.
“It’s pretty satisfying just to get a win in the final.
“That was really important for me, and I just want to build on it. It’s just a step towards the next goal.”
“You have to be your biggest cheerleader, especially if you’re feeling you’re not doing everything right — or even if you are doing everything right but things aren’t working out for you,” she added.
she donated to the fundraising appeal for victims of Australian wildfires.”

This year, whatever brand tone you adopt, the most important rule is to ensure that your brand tone is authentic. Trying to fake your voice is like asking a goat to sing. You’re literally bleating and people can easily spot anything fake these days. As studies have shown throughout the years, consumers buy products from brands that they connect to on an emotional level. They also stay away from brands that they cannot connect with.

 As 2019 came to an end, a good number of startup founders took some time off work to do some introspection. What worked? What didn’t? How can they outsmart the competition in the coming decade?

In my limited interaction with all the sales and end of year bundle ads that flew around, I noticed a predictable pattern: most brands have lost their brand voice in a bid to cash in and stamp “sold out” across their social media pages. While that seems to work short term, it won’t be business as usual in 2020.

How do you keep your “I am different” slogan and still make some cool cash? I have four methods to share with you. But before then, let’s talk about marketing your new business.

New product idea? Check.

A good customer base? Double-check.

Before you proceed with marketing your new business, product or brand, you must define your ‘brand voice’. Your company’s brand voice is the heart and soul of your communication. It is the tone you adapt to speak and connect with your audience.

The absence of a brand voice means that you can’t create your blog, publish your first post, tweet or post a caption on Instagram. Your brand’s voice can range from being authoritative to fun, informative or witty. This year, whatever brand tone you adopt, the most important rule is to ensure that your brand tone is authentic. Trying to fake your voice is like asking a goat to sing. You’re literally bleating and people can easily spot anything fake these days. As studies have shown throughout the years, consumers buy products from brands that they connect to on an emotional level. They also stay away from brands that they cannot connect with.

So how do you make your brand’s voice unique enough to stand out from its competitors?

Build Prototypes

As you work on determining your brand’s voice, you must know who you’re talking to — beyond your audiences’ basic demographics. One trick to help you easily identify this is to pick a person from your target market (it could be the elderly, working mums, stay-at-home parents, bachelors, etc) to answer the following questions:

  • What does he or she look like?
  • What does he or she care about?
  • Where does he or she work?
  • What does he or she do for fun?
  • And, most importantly, what does he or she expect from your brand?

Answering these questions will give an insight into people’s heads and teach you how to attract them to your brand. Plus, it’s the first step to defining what brand voice to adopt.

Identify The Language Your Target Audience (Customers) Use

Pay attention to where your target audience gathers: online or in-person? Visit those places and observe the way they write and speak. See how they describe the challenges they face that your product or service solves and bring those terms into your official vocabulary. By using their words, you make it easier for potential customers to immediately understand your company’s value.

Answer These Questions

The next step is to answer the following questions:

  • I want my brand to make people feel _______ (happy, important, belong, create nostalgia, etc).
  •  _______ makes me feel this way.
  • I want people to _______ when they see my brand.
  • Three words that describe my brand are _______ , _______ , and _______.
  • I want to mimic the brand voice of _______.
  • I dislike brand voices that sound _______ (cliché, rude, angry, unsympathetic, and arrogant?).
  • Connecting with my clients and potential clients makes me feel _______.

Since your aim would be to adopt a sincere and natural brand tone, you must pay attention to the answers you get from the questions above. Should your brand voice be plain, witty, authoritative or funny? Is it rolling-on-the floor funny or laugh-out-loud funny? Should it be scholarly authoritative or I’m explaining something to a younger brother/sister authoritative? Take your pick!

Create a Test Group

Get a bunch of your closest people together (families and friends). Please note that these people should also represent your (proposed) target market. Ask for their opinion about:

  • What excites them the most about your brand?
  • What makes it unique?
  • What words describe your brand?

Based on their feedback, craft a 1-2 sentence mission statement in a few different brand voices. Then decide which one feels the most natural to you or excites you the most.

The answers you get here hugely determine the brand tone you adopt. Additionally, it’s okay to combine parts of the answers to the second question above to get the final product. Finding your brand tone can be likened to painting: sometimes, it requires adding a splash of this and that to get the perfect result.

In Conclusion

Finding a unique voice that your customers will love isn’t easy. It isn’t impossible either. With tons of commotion and unhealthy comparisons on social media, it’s hard to stand out and easy to get lost in the noise. However, remember that it’s very easy to create a bad or easily forgettable experience that will make your followers bored and press the mute or unfollow button.

When you develop and stick to a brand voice, social media interactions get easier. People easily identify your brand and know what to expect from it. Make sure to promote your brand voice and have a clear vision of how everyone sees your brand. Brand perception is extremely important!

Here’s to your success in the new decade.

Happy New Year

By Farida Yahya

Credit: Bellanaija

 

 

Jean-Baptiste and her team have launched several products including Google Assistant, Gmail’s Smart Compose feature and Google’s Pixel Camera. She has worked tirelessly to test the product for racially and gender-insensitive language.

As head of product inclusion at Google, Annie Jean-Baptiste works to ensure that the products and services Google offers are inclusive and reflective of the diverse audience the company serves.

Since starting at Google nine years ago, the 31-year-old has served as an account manager and a diversity programs manager before stepping into her current role two years ago. When reflecting on the books that have influenced her the career the most, Jean-Baptiste tells CNBC Make It Adam Grant’s “Originals: How Non-Conformists Move the World,” comes to mind.

“Just given that sometimes you’re in a space that’s new and a little bit uncharted, I think that reading about people who have started something from scratch or started something that people didn’t totally get at first is interesting,” she says. “It’s just really interesting to see how they build that consensus up from the ground floor.”

In Grant’s bestselling book, the Wharton School professor uses data and research to show readers what it takes to bring an original idea to life. He also challenges the belief that you have to take a crazy amount of risk in order to birth a great idea.

“You don’t have to be a round peg in a square hole to be original,” Grant said on CNBC’s “On the Money” in 2016. “In fact, many originals hate taking risks.”

For example, he says, “If you look at the data, entrepreneurs who avoid risk by saying, ‘You know what, I’m going to keep my day job before I go all in’ are 33% less likely to fail.”

Though Grant’s book may be perceived as a read that focuses on entrepreneurship, Jean-Baptiste can relate to the idea of building something from the ground up, considering her current role at Google was non-existent a few years ago.

“Product inclusion” includes elements of business, product and diversity, and Jean-Baptiste had worked in all of those areas, she says. But that doesn’t mean the transition was easy“It’s a culmination of a lot of the work that I’ve been lucky enough to do and learn at Google,” she says. “So seeing there was an opportunity and an opening to do that and to build that out, even though it hadn’t been something that was happening before, can sometimes be scary.”

In her two years as head of product inclusion, Jean-Baptiste and her team have launched several products including Google Assistant, Gmail’s Smart Compose feature and Google’s Pixel Camera. When developing the Google Assistant, which is an artificial intelligence-powered virtual assistant that can hold a two-way conversation with its user, Jean-Baptiste and her team worked tirelessly to test the product for racially and gender-insensitive language before its launch.

“Google has always said focus on the user and all else will follow,” the tech executive says in a video about the product launch of Google Assistant. “If you’re thinking about a challenge or product, you need to make sure that you’re intentional about expanding who your users could and should be.”

Similarly with Gmail’s Smart Compose, Jean-Baptiste and her team tested the product before its launch to ensure that the predictive text feature wouldn’t create any negative or offensive messages. They also tested Google’s Pixel Camera before its launch to ensure that the lens accurately reflected all skin tones.

“I think, you know, the crux of this work is to really ensure that everyone feels seen and valued for their differences and feel like they were thought of,” she says. “We know that we have work to do and that we’re on a journey, but we’re really excited and committed to making sure that we’re building for everyone and with everyone.”

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Source CNBC

Oprah Winfrey has kicked off the new year with her Oprah’s 2020 Vision: Your Life in Focus tour in partnership with Weight Watchers, according to Essence.

In the words of Oprah, let’s make 2020 our year to triumph!

Winfrey intends motivating all with this. She said, “to make 2020 the year of renewal and celebrate all we are meant to be.” According to Because of Them We can There will be interactive morning sessions, dance parties by Daybreaker, wellness planning and workbook exercises followed by afternoon sessions featuring Julianne Hough and her KINRGY method. And of course, there will be interviews with Oprah and the featured celebrity guests.

This tour has kicked off January 4th in Ft. Lauderdale, Florida with Lady Gaga which was an impressive one..