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Esther Ijewere

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Sabine Soumare
In Career Gems By

Sabine Soumare: Empowering Women Entrepreneurs as Executive Director of WEKH

Sabine Soumare serves as the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH), part of the Diversity Institute (DI). In this role, Sabine is dedicated to amplifying the impact of women entrepreneurs across Canada. She collaborates with ten WEKH regional hubs and over 250 partners nationwide, working to build partnerships, share knowledge, and promote best practices that foster a more inclusive and supportive entrepreneurship ecosystem for women.

A Leader in Diversity and Inclusion

Sabine brings over seven years of experience in diversity and inclusion, which she has used to connect and empower Canadian Francophone communities and other diverse groups. As a bilingual communications expert, she actively bridges language and cultural gaps, ensuring that the needs and contributions of Francophone entrepreneurs are recognized and supported across Canada.

A Wealth of Experience in Communications and Public Affairs

With a career spanning more than 15 years in communications, marketing, and public affairs, Sabine’s expertise lies in strategic storytelling and advocacy. Her consulting business provides strategic guidance to institutions and non-profits focused on supporting women, newcomers, and racialized communities. Her background includes a pivotal role as Senior Communications and Stakeholder Relations Advisor to Ontario’s Attorney General and the Minister of Francophone Affairs from 2015 to 2018, where she honed her skills in government relations and stakeholder engagement.

Building a Stronger Ecosystem for Women Entrepreneurs

Under Sabine’s leadership, WEKH has made significant strides in creating a collaborative platform that leverages insights from over 250 partners, enabling entrepreneurs, policymakers, and researchers to build a more inclusive, equitable landscape for women in business. Her commitment to WEKH’s mission continues to drive transformative change, empowering women across Canada to thrive in entrepreneurship.

Through her work, Sabine Soumare exemplifies the power of inclusive leadership and strategic partnerships in strengthening support for women entrepreneurs across Canada’s diverse communities.

Learn more about her work on WEKH’s website.

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Erica Ayisi
In Interviews&profile By

Erica Ayisi: Global Storyteller Highlighting Untold Human Stories

Erica Ayisi is an accomplished international freelance journalist dedicated to uncovering human-interest stories from around the world. Her work shines a light on unique narratives often overlooked by mainstream media, particularly those within the African diaspora and other communities of color. Her insightful reporting has appeared in major publications, including NBCNEWS.com, Mongabay, Rhode Island PBS Weekly, The Root, ESSENCE, Lonely Planet, Afroelle Magazine, and xoNecole, among others.

A Diverse Reporting Portfolio

Erica’s journalistic reach spans an impressive array of topics and regions, capturing complex stories that celebrate culture, identity, and resilience. Some highlights include:

  • Profiling Bose Ogulu – the ‘momager’ to Afrobeat sensation Burna Boy.
  • Exploring Surfing Communities in Ghana – diving into the budding surf culture along Ghana’s coast.
  • Examining Black Atheism in London – a rare glimpse into an often-underrepresented community.
  • Unpacking Colorism in Jamaican Politics – addressing how skin tone affects political dynamics.
  • Ballet Dancing in Nigeria – highlighting the rise of ballet in a country where it’s gaining popularity.
  • Legacy of Civil Rights Activist Recy Taylor – a powerful story on her impact and legacy.
  • The Business of Chocolate Across Africa – investigating the ethics and economics of African chocolate production.
  • Documentary on Whaling Merchant Paul Cuffee – exploring the legacy of this historic African-American entrepreneur.

Erica’s diverse portfolio reflects her commitment to showcasing stories of heritage, culture, and identity with depth and authenticity.

Bringing Journalism to the Classroom

In addition to her journalism career, Erica has an extensive background as an educator. She’s taught media literacy, television production, and English Language Arts at both the middle and high school levels in the United States. Erica’s work in education highlights her dedication to helping young people understand media’s role in society and empowering them to tell their own stories.

Award-Winning Investigative Work

Erica has been recognized for her dedication to impactful journalism through multiple awards and fellowships. She is a two-time Pulitzer Center on Crisis Reporting Grantee, with two significant investigative projects:

  • “Swallowed by Sea” – an exploration of climate change’s impact on Ghana’s coastal communities.
  • “If This Hair Could Talk” – a detailed examination of ethical sourcing in the human hair trade, focusing on Cambodia and the U.S.

Her passion for capturing critical issues earned her accolades, including a Distinguished Alumni & Friends of the Worcester Public Schools Achievement Award, the Ceremonial Key to the City of Worcester, Massachusetts, the 2021 Ethel Payne African Reporting Fellowship, and the Salute to Excellence Award for International Reporting from the National Association of Black Journalists. Erica was also selected as a 2024 Diversity Fellow for the Society of Environmental Journalists Annual Conference.

Educational Background and Entrepreneurial Ventures

A graduate of the New York Institute of Technology (NYIT), Erica holds both a master’s and bachelor’s degree in Communication Arts. She has further expanded her passion for cultural storytelling by founding Akosua’s Closet, an online boutique featuring African-sourced goods that celebrate the beauty and craftsmanship of the continent.

Championing Global Stories

Through her work, Erica Ayisi is not only an ambassador of compelling storytelling but also an advocate for the voices of diverse communities worldwide. Her commitment to revealing unique stories continues to inspire audiences and amplify voices that deserve to be heard.

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Victoria Nkong
In Inspiration By

Victoria Nkong: The Multilingual Entertainment Powerhouse

Victoria Nkong is a dynamic and versatile figure in the African entertainment industry, with nearly two decades of experience under her belt. She is a multilingual entertainment consultant, music business executive, TV and events producer, talent manager, public speaker, and PR consultant, all rolled into one. Born and raised in Nigeria, Victoria’s influence spans the entire continent and beyond, impacting the creative, entertainment, and humanitarian sectors in profound ways.

From Tinapa to KORA: The Journey Begins

Victoria’s foray into the entertainment world began with her involvement in the Tinapa International Trade Expo, an experience that set the stage for her expansive career. However, it was her role as a bilingual presenter at the KORA All Africa Music Awards that truly cemented her place in the industry. This prestigious opportunity not only showcased her bilingual skills but also opened doors for her to become the Personal Assistant to the President of KORA and later, the Line Producer for the awards show. These roles allowed her to hone her skills in event production and gave her invaluable insight into the entertainment landscape.

Building Bridges Across Africa

Victoria is the founder of The Bridge Africa, a brand that helps creatives across Africa expand their reach and take their brands beyond borders. Her dedication to the entertainment and creative industries goes beyond mere business; she is deeply passionate about human capacity development and youth empowerment. This passion has driven her to launch several life-changing initiatives, including:

  • Qtaby Talent Reality Show: A project designed to train and empower youth in the creative industry, helping them hone their craft and turn their talents into sustainable careers.
  • Slum Invasion: For five years, Victoria led this initiative focused on children and youth living in slums, providing scholarships and skill acquisition programs to help them escape poverty.
  • Share Your Closet: A project aimed at widows, running for two years, where she helped widows gain financial independence by providing business skills and startup capital.

Managing Talent Across Africa

Victoria has worked with some of the most prominent artists and entertainers from across Africa and the globe. Her talent management and booking expertise have connected her with A-list acts like Psquare, Akon, Wizkid, Koffi Olomide, Didi B, Asake, Magic System, and many more. She has also collaborated with international superstars such as 50 Cent, Shaggy, and Yvonne Chaka Chaka, providing them with the support and strategic insights they need to excel in the industry.

Her role as a talent booking agent for leading brands like MTN, Globacom, MOOV, and high-profile award shows like The Headies and AFRIMA has made her a household name in talent management. Victoria has been instrumental in the success stories of many artists, guiding them through the complexities of the music and entertainment business while ensuring they reach their full potential.

Empowering the Next Generation

Victoria Nkong’s work goes beyond the spotlight. Her commitment to empowering others, especially youth and underprivileged communities, sets her apart as not just a leader but a true advocate for change. Whether through her talent management, her youth empowerment projects, or her role on the board of trustees for the Jegede Paul Foundation & Life Fountain Orphanage Home, she continues to impact lives in significant ways.

In addition to her consulting work, Victoria runs a blog column series focused on Talent Management—exploring its pros and cons, and offering valuable advice to upcoming talents looking to navigate the entertainment industry.

A Visionary Leader

Victoria Nkong’s passion for human development, her dedication to the African entertainment industry, and her drive to help talents transform their skills into professional careers make her a truly exceptional leader and innovator. Her journey, from a presenter at KORA Awards to a sought-after entertainment consultant, exemplifies resilience, hard work, and a commitment to making a difference.

As Victoria continues to help creatives across Africa achieve their dreams, she remains a beacon of inspiration for anyone looking to leave a meaningful mark on their industry and community.

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Colleen James
In Career Gems By

Colleen James: Pioneering Change in Regional Leadership and Equity Advocacy

In October 2022, Colleen James was elected to the Regional Council, representing the residents of the City of Kitchener. With over 15 years of experience in municipal government, both at the city and regional levels, Colleen has built a reputation as a trusted leader and advocate for equity and inclusion. Her work has left an indelible mark on her community and beyond.

A Career Dedicated to Equity and Inclusion

Colleen’s professional journey is not just defined by her role in government. As the founder of Divonify Incorporated, she has established herself as a leading consultant on equity and inclusion. Her work spans locally, nationally, and internationally, partnering with public, private, and not-for-profit organizations dedicated to driving meaningful change. Her expertise and guidance have helped many businesses and institutions build more inclusive environments.

Values That Drive Leadership

Colleen’s leadership is shaped by a set of core values that influence her decisions and interactions as a Councillor. These values include:

  • Building trusted relationships: Colleen believes that trust is the foundation of effective leadership.
  • Equity-informed community discussions: She ensures that all voices are heard and that discussions are approached through the lens of equity.
  • Listening and collaborating: Colleen understands the power of collaboration and actively listens to community members.
  • Empowering and amplifying: She strives to empower others and amplify underrepresented voices.
  • Taking meaningful action: Colleen is committed to creating tangible outcomes that benefit her community.
  • Being accountable: She holds herself accountable to the community she serves, ensuring transparency in her decisions and actions.

Academic Excellence and Community Recognition

Colleen is a proud graduate of the University of Toronto, where she earned an Honours B.A. in history, political science, and Caribbean studies. She furthered her education with a master’s degree in leadership, higher, and adult education from U of T’s Ontario Institute for Studies in Education (OISE).

Her dedication to excellence has not gone unnoticed. In 2020, Colleen was named one of the Top 100 Black Women to Watch by the Canada International Black Women Event. A year later, she was recognized as one of the Top 25 Diversity Equity and Inclusion (DEI) Persons of the Year by the Canadian Multicultural Group. In 2024, she was honored with the Public Service Excellence Award by Women of Dignity International.

Commitment to the Waterloo Region

Colleen’s involvement in the community extends far beyond her political role. She is a graduate of Leadership Waterloo Region and has contributed her expertise to several local boards and committees, including the Kitchener Public Library and KW Oktoberfest. Additionally, she plays an active role in the Caribbean Canadian Association of Waterloo Region, where she established the James STEM scholarship to support students in science, technology, engineering, and mathematics.

A Proud Kitchener Resident

Born and raised in Kitchener, Colleen’s family immigrated to the Waterloo Region over 50 years ago. Today, she continues to live in Kitchener with her partner, Daren, and their daughter, Maleigha, deeply connected to the community that has shaped her life and career.

Colleen James is not just a Regional Councillor; she is a leader dedicated to equity, community collaboration, and creating a brighter future for Kitchener and beyond.

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Yetunde Ayo-Oyalowo
In Interviews&profile By

Yetunde Ayo-Oyalowo: Transforming Healthcare Access in Nigeria

Since 2017, Yetunde Ayo-Oyalowo, founder of Market Doctors Nigeria, has been at the forefront of making primary healthcare accessible to Nigeria’s informal sector. With over a decade of experience in health insurance and public health, she launched Market Doctors with a vision to deliver healthcare directly to people where they need it most—the markets.

Innovative Healthcare Delivery

Market Doctors brings healthcare to Nigeria’s bustling markets through mobile and static clinics, reducing the time spent traveling to hospitals and waiting for care. By doing so, Yetunde and her team minimize disruption to the economic activities of market traders, ensuring they can access essential health services without sacrificing their livelihoods. Since its inception, Market Doctors has delivered care to over 400,000 people across 20 states in Nigeria.

Strategic Partnerships and Expanding Reach

The success of Market Doctors is fueled by partnerships with state governments, multinational organizations, and international foundations. These collaborations have enabled the organization to expand its reach and impact, bringing much-needed healthcare services to underserved communities across the country.

Pioneering Health Programs

Beyond Market Doctors, Yetunde has pioneered several impactful health programs:

  • School Health Clubs: Implemented in over 10 schools, focusing on health education and wellness.
  • Doctors Discuss Malaria: A World Malaria Day initiative that has trained over 1,200 doctors over six years on the best practices in malaria diagnosis and treatment.
  • Spirit of Excellence Program: A training initiative that has provided more than 200 medical and hospital staff with enhanced skills in healthcare delivery.

Leadership in Healthcare Consulting

In addition to her work with Market Doctors, Yetunde is a Senior Partner at Preventive Health Managers, a health consulting firm that supports employee health and wellness programs for corporate organizations. Her expertise spans health system strengthening, health insurance, and healthcare access, making her a leading voice in improving healthcare delivery for Nigeria’s informal sector.

Awards and Recognitions

Yetunde’s work has earned her widespread recognition for innovation and impact in healthcare, including:

  • Most Innovative Business Award by Fidelity Bank SME Connect (2019)
  • Most Innovative Business in Healthcare (2020)
  • Fellowship at Sub-Saharan Africa Cartier Women’s Initiative (2021)
  • Vital Voices UN SDG Award Winner (2022)
  • Bill and Melinda Gates Foundation Goalkeeper (2023)
  • United Nations SDG3 Advocate (2024)

A Vision for the Future of Healthcare

With over 20 years of experience in healthcare management, Yetunde continues to shape the future of healthcare delivery in Nigeria and Africa through Market Doctors and Preventive Health Managers. Her work is driving positive change, ensuring that healthcare becomes more accessible and inclusive, especially for informal-sector workers.

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Taiwo Awojoodu
In Interviews&profile By

Taiwo Awojoodu: Fashion Designer, Entrepreneur Redefining Style, Shining Star Award Winner

Taiwo Awojoodu is a dedicated fashion designer and serial entrepreneur with a passion for creating versatile and stylish clothing that caters to both men and women. As the founder of TML VENTURE (HOUSE OF TML), Taiwo is committed to offering high-quality, affordable, comfortable, and durable pieces that suit a wide range of styles and tastes.

Versatile Fashion for Everyday and Special Occasions

Taiwo’s expertise spans both everyday wear and custom bridal outfits, ensuring that each design is thoughtfully crafted to make customers look and feel their best. With a keen eye for detail and a deep understanding of fabrics and trends, her collections are a reflection of style, elegance, and individuality. From the selection of materials to the final stitch, each product mirrors Taiwo’s passion for fashion and dedication to craftsmanship, making her brand a standout in the competitive fashion landscape.

Honored with the Sacred Motherhood Women of Rubies Shining Star Award

In recognition of her remarkable contributions and unwavering commitment to excellence, Taiwo Awojoodu was honored with the prestigious Shining Star Award at the maiden edition of the Sacred Motherhood Women of Rubies Shining Star Awards held in May 2024. This accolade, presented by Sacred Motherhood in partnership with Women of Rubies, celebrates Taiwo’s outstanding impact in the fashion industry and her dedication to empowering women through her work.

A Testament to Drive, Creativity, and Vision

Winning this award is a testament to Taiwo’s relentless drive, creativity, and vision as a fashion entrepreneur. Her journey from building a brand to being recognized on such a platform highlights not only her entrepreneurial spirit but also her commitment to making a difference in the fashion world.

Embodying Style, Quality, and Individuality

Whether it’s a chic everyday outfit or a stunning bridal gown, Taiwo Awojoodu’s creations embody style, quality, and individuality, making her a true leader in the fashion industry and a source of inspiration for aspiring designers.

A Fashion Trailblazer with a Lasting Impact

As she continues to expand her brand and influence, Taiwo is set to leave an indelible mark, inspiring many more with her journey and achievements.

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Priscilla Iyari
In Interviews&profile By

Priscilla Iyari: Leading Change in Brand Marketing and Women’s Empowerment

Priscilla Iyari is a results-driven Brand and Marketing Communications professional with over 14 years of experience developing and executing brilliant strategies that have built beloved brands across various industries in 16 countries. Her expertise spans diverse sectors, including financial services, sports, consumer packaged goods (CPG), technology, non-profit, consulting, and healthcare. With a passion for excellence and a keen eye for detail, Priscilla consistently drives positive bottom-line impacts and amplifies brand influence for the organizations she supports.

Current Role and Impact

Currently, Priscilla serves as the Regional Marketing and Communications Outreach Officer at FACE Coalition, where she plays a pivotal role in connecting Black entrepreneurs to funding, resources, opportunities, and wrap-around support. Her work helps scale their businesses and facilitates the creation of generational wealth. Priscilla’s commitment to empowering others is evident in her strategic approach and her dedication to fostering an inclusive business environment.

Academic Excellence and Recognition

In addition to her professional commitments, Priscilla is furthering her education by enrolling in an Executive MBA Program (double honors) at Queens and Cornell Universities. This endeavour showcases her dedication to personal growth and lifelong learning, allowing her to stay at the forefront of industry trends and best practices.

Her remarkable contributions have not gone unnoticed. Priscilla is an alumna of several prestigious awards, including the United Nations Women and UNDP International Women’s Day Award in 2023 for her outstanding contributions to Gender Equality in the Private Sector. She also received the Cannes Young Lions Award for Public Relations in France and participated in the Atlas Corps Leadership Institute for Community Development in the US. Additionally, she holds a Postgraduate Diploma in Stakeholder Management from the University of Pretoria, alongside certifications in Brand Management and Advertising.

Empowering Women through TAVS

Beyond her professional achievements, Priscilla is the founder of The Actionable Visioning Scheme (TAVS), a mentorship program that has empowered over 150 minority women (aged 25-45) across four continents in less than two years. Through TAVS, participants benefit from peer accountability, actionable resources, and tools that have led to impressive results: 70% of mentees have landed bigger career opportunities, and 88% have surpassed their annual financial goals.

A Sought-After Speaker

Priscilla’s wealth of knowledge and experience makes her a sought-after speaker. She has graced various panels, workshops, and conferences, where she inspires and motivates audiences by sharing her unique insights and lived experiences. Her ability to connect with people and convey powerful messages has established her as a respected voice in the industry.

Personal Life

Outside of her professional pursuits, Priscilla enjoys exploring the world with her best friend, Ewere, and has a soft spot for Hallmark movies. Her vibrant personality and love for adventure complement her professional accomplishments, making her a well-rounded individual committed to making a positive impact.

Conclusion

Priscilla Iyari exemplifies what it means to be a leader in brand and marketing communications. Her dedication to excellence, empowerment, and positive change sets her apart as a true trailblazer in her field. As she continues to inspire others and build meaningful connections, Priscilla is undoubtedly a force to be reckoned with in the world of business and beyond.

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Prudence Zoe Glorious
In Interviews&profile By

Prudence Zoe Glorious: Transforming Tanzanian Communications and Driving Social Impact Across Africa

Prudence Zoe Glorious is not your typical strategist; she is a Tanzanian visionary whose influence transcends borders. As a thought leader, strategist, and trusted advisor, she is redefining the narrative of public relations and strategic communications across Africa. Her work has touched various sectors, from youth empowerment and education to philanthropy and sustainable development.

Prudence currently wears two prominent hats: she is the Chief Executive Officer of Prudence Zoe Glorious (PZG PR)—Tanzania’s first eponymous impact communications firm, which she founded in 2020—and serves as a Strategic Advisor at The Foundation for Civil Society, where she has also practiced as an independent consultant and previously served as a United Nations advisor.

Championing the Power of Strategic Communications

With a career spanning over 11 years, Prudence has established herself as a force to be reckoned with in strategic communications, public relations, and social impact. Her expertise is rooted in her belief that public relations can be used to bridge divides, unify voices, and shape global narratives that promote wellness and social good. She has honed her skills in various facets, including impact communications, content strategy, visual storytelling, social listening, and interactive and print copywriting.

Her approach goes beyond conventional PR practices, focusing instead on creating long-lasting relationships, leveraging digital analytics, and using performance benchmarks to inform strategy. Whether it’s crafting compelling content, designing interactive experiences, or delivering powerful speeches, Prudence’s skill set is diverse, making her a sought-after advisor and thought leader in both corporate and non-profit circles.

A Versatile Author and Thought Leader

Beyond her work in communications, Prudence is also an accomplished writer. She is the author of the Children’s Book Series, Jua na Ua—a collection aimed at nurturing young minds and celebrating African heritage. Her dedication to thought leadership is evident in her previous work with The Citizen, where she contributed a weekly column on digital connectivity, shedding light on the potential of digital transformation to drive social and economic change. She has also authored a coffee table book for the International Youth Foundation & MasterCard Foundation, showcasing impactful youth stories and programs.

Philanthropy and Social Impact: A Personal Mission

Prudence’s passion for philanthropy and social impact is at the heart of everything she does. She is one of the Board of Trustees at New Life Foundation, an organization that runs a babies’ home, school, and vocational training programs for young children and mothers. With a focus on improving the lives of marginalized communities, Prudence leverages her influence to advocate for the well-being of children during their formative years and to promote agricultural initiatives as a means of enhancing youth employment and economic empowerment.

Driving Change Across Multiple Frontiers

What sets Prudence apart is her ability to seamlessly navigate different roles and responsibilities while maintaining a strong focus on her core mission—to use strategic communications as a tool for change. Whether she’s advising on high-level strategy, supporting community-based initiatives, or mentoring the next generation of leaders, Prudence’s contributions are transformative.

Her experience includes:

  • Strategy Development and Relationship Building: Formulating impactful strategies that drive both business objectives and social good.
  • Visual Storytelling and Content Management: Crafting stories that resonate across diverse audiences.
  • Marketing and Editing: Designing narratives that are as persuasive as they are authentic.
  • Social Responsibility and Philanthropy: Advancing social causes and advocating for community development.

A Visionary Leader with a Global Impact

Prudence Zoe Glorious is more than just a strategist; she is a beacon of innovation and resilience, using her platform to advocate for a world where strategic communication is a catalyst for positive change. Her passion, coupled with her extensive expertise, makes her an invaluable asset to the organizations and communities she serves.

With her remarkable journey, Prudence continues to inspire and set the standard for women leaders across Africa and beyond. Whether it’s through her groundbreaking work at PZG PR or her strategic insights at The Foundation for Civil Society, she is truly a transformative force, paving the way for a more connected and empowered continent.

For those looking to redefine what it means to be a leader in communications and social impact, Prudence Zoe Glorious is a name that stands out—a Pan-African thought leader, advocate, and change-maker who is constantly pushing the boundaries of possibility.

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Kesiena Edafiogho
In Editor's Choice By

Kesiena Edafiogho Edionhon: Pioneering Technopreneur Transforming Careers in Canada

Kesiena Edafiogho, popularly known as Sena, is a remarkable example of success and resilience in the Canadian tech industry. Born and raised in Nigeria, Sena made a significant transition to Canada almost 20 years ago and has since established herself as a respected voice in the North American tech space. Her inspiring journey is marked by relentless self-improvement, impactful mentorship, and a commitment to empowering others.

From Nigeria to Canada: Building a Foundation for Success

Sena’s academic and professional background is as diverse as it is impressive. She holds a Bachelor’s Degree in Accounting from the prestigious Igbinedion University in Nigeria. After relocating to Canada, she pursued further education, obtaining a Post-Graduate Degree in International Business Management and Human Resources from Humber College in Toronto. Sena didn’t stop there—she went on to complete several advanced certifications in Project Management, Anti-Money Laundering, Business Analysis, and Leadership and Mentorship, showcasing her dedication to continuous learning and professional development.

Making Her Mark in the IT Sector

With over 15 years of experience in the IT space, Sena has consulted for some of the top banks and government offices across Canada and the United States. Her expertise spans a wide range of areas, including digital transformation, project management, and software consulting. Sena’s ability to blend strategic thinking with technical acumen has made her a sought-after consultant and a trusted advisor in her field.

However, Sena’s contributions go far beyond traditional consulting. As a digital transformation enthusiast, she’s been at the forefront of helping organizations leverage technology to achieve business goals. But her real passion lies in making technology accessible to others, particularly those from non-tech backgrounds.

Kesiena Edafiogho

Empowering the Next Generation of Tech Professionals

Recognizing the challenges faced by new immigrants and individuals transitioning into tech, Sena created an online training program tailored to support these groups. Her program doesn’t just focus on technical skills; it’s designed to provide a comprehensive understanding of the digital landscape, equipping participants with the confidence and competence to excel in the competitive tech industry.

“I believe that transitioning into tech is not just about learning to code or acquiring technical skills—it’s about understanding the ecosystem, building resilience, and having the right mindset,” Sena shared. Her holistic approach has helped over 200 students establish successful careers in tech within just four years, a testament to her impactful mentorship and training methods.

Synergy One Consulting Corporation: Creating Pathways for Success

Sena’s dedication to empowering others led her to establish Synergy One Consulting Corporation (https://synergy1cc.com/), a platform that goes beyond education to offer career mentorship and job placements. Synergy One bridges the gap for tech professionals who have the skills but struggle with securing employment—a common issue for many new immigrants and career changers. By providing tailored mentorship and connecting trainees with opportunities, Synergy One ensures that individuals can translate their skills into tangible career success.

Overcoming Challenges and Thriving

Sena’s journey is not without its share of challenges. Moving to a new country two decades ago, she faced unique obstacles that many new immigrants still encounter today—cultural adjustments, professional uncertainties, and finding a sense of belonging. But through perseverance and an unwavering focus on her goals, Sena has transformed these challenges into opportunities, becoming an influential leader and a role model in the tech community.

A Balanced Approach to Life

Beyond her professional accomplishments, Sena is also a champion of maintaining a healthy work-life balance. With three children aged 15, 11, and 9, she values family time and strives to be as present at home as she is in her professional life. Sena’s success story is not just about excelling in tech but also about nurturing a fulfilling personal life.

Looking Ahead: The Legacy of a Technopreneur

As a mentor, a technopreneur, and a consultant, Sena’s impact is felt not just in the organizations she has worked with but in the lives of countless individuals she has guided into thriving tech careers. Her story serves as an inspiration to new immigrants, aspiring tech professionals, and anyone seeking to break into a new field.

In the coming years, Sena hopes to expand her training programs and continue building Synergy One Consulting into a powerhouse of support for professionals navigating the tech industry. Through her vision and leadership, she is paving the way for a more inclusive and diverse tech community in Canada and beyond.

For those looking to transition into the tech industry or seeking mentorship in their career journey, Kesiena “Sena” Edafiogho is truly a name to know and a leader to follow.

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Media Visibility Bootcamp 4
In Inspiration By

Sophia Etuhube: Trailblazer in Journalism, Immigrant Advocacy

Sophia Etuhube is not your typical journalist, she’s an award-winning storyteller, coach, mentor, speaker, and entrepreneur whose work is driven by her passion for people. With a focus on using human interest stories to inspire, uplift, and empower communities, Sophia has become a beacon of hope and an influential figure for immigrants and newcomers to Canada.

Currently a reporter and editor at CBC/Radio-Canada, Sophia crafts compelling narratives highlighting the diverse experiences of individuals living in New Brunswick and beyond. Her ability to bring untold stories to light and connect with people from all walks of life makes her an invaluable voice in Canadian media. Whether covering topics of resilience, cultural integration, or personal triumphs, Sophia’s storytelling style captures the heart of her audience and sparks meaningful conversations.

Beyond Journalism: A Leader in Settlement Services

Sophia’s commitment to supporting others extends beyond her journalism career. She is also the CEO of Sofftlanding Canada, a settlement agency dedicated to helping newcomers navigate the complexities of settling into a new country. Through Sofftlanding, Sophia and her team provide essential services, resources, and guidance to immigrants across Canada, easing their transition and setting them up for long-term success. She has been a guide and mentor for many newcomers, helping them find their footing and thrive in their new environment.

Building a Media Legacy in Nigeria

Before she made her mark in Canada, Sophia was already a prominent figure in the Nigerian media industry. As co-owner, senior producer, and content writer at JAAS Pictures Media, a video production company in Lagos, she produced an array of high-quality content that captured the vibrant stories of Nigerians. Her work at JAAS Pictures helped shape the visual storytelling landscape, highlighting everyday people’s struggles and successes.

Before running her own media company, Sophia held various roles in leading Nigerian television networks such as Galaxy Television, HipTv, Royal Roots Television, PopCentral, and Folio Nigeria. Her expertise ranged from content development and scripting to directing and producing. She even took on a managerial role at the prestigious Miss Nigeria pageant, showcasing her versatility and leadership in the industry.

A Passion for Human Interest Documentaries

Sophia’s interest in human interest stories deepened over time, leading her to explore documentary video production. She travelled to several communities in Nigeria, bringing to the forefront the inspiring stories of resilience and determination from ordinary citizens. Her documentaries have been celebrated for their depth, authenticity, and powerful messaging, leaving a lasting impact on viewers and stakeholders alike.

An Impressive Academic Background

Sophia’s professional journey is underpinned by a solid academic foundation. She holds a Master’s Degree in Organizational Management from Crandall University in Canada, which complements her Bachelor’s Degree in Linguistics from the University of Nigeria, Nsukka. This blend of organizational and linguistic studies has equipped her with the analytical and communication skills to effectively engage diverse audiences and influence positive change.

Embracing a New Chapter in Canada

Sophia moved to Canada in December 2021 with her husband and two children, seeking new opportunities and a fresh start. They have since made Fredericton, New Brunswick, their home, embracing the community and contributing in meaningful ways. Sophia’s personal experience as an immigrant has fueled her passion for supporting others in similar situations. She understands firsthand the challenges of settling into a new country and is determined to make the journey smoother for others.

A Vision for a Better World

What drives Sophia is her unwavering belief in the power of people working together to create a better world. Whether through her work at CBC/Radio-Canada, Sofftlanding Canada, or her various volunteer roles, she is committed to making a difference. Sophia actively supports both immigrant and non-immigrant initiatives, offering her skills and expertise to projects that aim to build stronger, more inclusive communities.

In every role she takes on, Sophia Etuhube is a storyteller at heart—using her voice to champion the underrepresented, uplift the vulnerable, and inspire the next generation of leaders. As she continues to make her mark in Canada, one thing is certain: her story is just beginning, and her impact will be felt for many years to come.

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