Esther Ijewere

In self development March 5, 2025 By Esther Ijewere

How Gusi Tobby Lordwilliams is Redefining Executive Service with the School of Service

Gusi Tobby Lordwilliams, popularly known as the LORD T OF IMPACT, is on a mission to revolutionize the executive assistant profession. In the fast-paced world of business and leadership, executive assistants have often been seen as essential yet overlooked support staff. With the launch of the School of Service, she is reshaping this narrative by equipping executive assistants with the skills, mindset, and influence to become strategic powerhouses.

A Visionary Leader in Executive Service and Volunteerism

With a background in law, Gusi Tobby has spent years transforming individuals into high-performing executive assistants and service professionals. Her expertise in volunteer management, leadership development, and executive support systems has positioned her as a leading authority in the field.

Having coached over 500 executive assistants (EAs) into high-paying roles, she has become a sought-after mentor, helping professionals connect with high-net-worth individuals (HNWIs) and advance their careers. Beyond training, she is the founder of Girl Hub Africa, Nigeria’s largest all-female volunteering network, dedicated to bridging the gender gap through volunteering, training, and advocacy.

The Game Changer: The School of Service

Launching on February 10, 2025, the Executive Assistant Mastery Course at the School of Service is designed to shatter outdated perceptions of executive support roles. This program will mold participants into strategic thinkers, trusted advisors, and indispensable partners to high-performing executives.

“This isn’t just another training program,” says Gusi Tobby. “It’s a movement to dismantle the tired narrative around executive assistants. They’re not ‘just’ anything, they’re powerhouses, and we’re here to amplify that truth.”

World-Class Faculty for a Transformative Experience

The School of Service brings together an all-star lineup of industry disruptors and experts, including:

Jimi Tewe – Career Success Catalyst and Leadership Coach
John Obidi – Digital Leadership Expert and Founder, Headstart Africa
Esther Ijewere – PR Consultant, Award-winning Social Activist, and Advocate for Women
Dr. Linus Okorie – Leadership and Organizational Development Strategist
Carisa Caleb – Global Leadership Expert
Aproko Doctor – Digital Health Advocate
Praise Fowowe – Family Life Coach and Visionary Consultant
Belinda Enoma – Data Privacy Consultant and Speaker
FII Stephen – AI/Business Strategist
Patience Olusuyi – Legal & Entrepreneurship Efficiency Specialist

Beyond Training: A Pathway to Certification

The School of Service is not just about training—it’s about transformation. Alongside the Mastery Course, the institution is introducing a Diploma in Executive Services and Management, offering a pathway for professionals who aspire to become certified Executive Service Coaches.

“The School of Service is for the bold,” Gusi affirms. “It’s for those who are tired of mediocrity, for those who see themselves as more than a title, and for those who know that service is a superpower.”

Why This Matters

For too long, executive assistants have been undervalued. The School of Service is here to change that by empowering professionals to claim their space as key players in leadership and business success. With a curriculum designed to foster strategic thinking, personal branding, and career growth, this launch marks a seismic shift in how EAs are trained, valued, and positioned in the corporate world.

Join the Movement

If you’re ready to elevate your career, step into leadership, and make a lasting impact, the School of Service is your gateway to transformation.

For enrollment or partnership inquiries, contact: 📞 +234 707 997 7003
📩 Josephine Opene-Terry, Head of Administration
📧 Hello@schoolofservice.com
🌐 www.schoolofservice.com

About Gusi Tobby

Gusi Tobby is an Executive Service Coach, Volunteer Management Consultant, and Founder of Girl Hub Africa. Renowned for her unapologetic passion and groundbreaking initiatives, she continues to inspire and empower professionals to break barriers, rise above limitations, and create transformative impact.

In Career Gems January 24, 2025 By Esther Ijewere

Trailblazing Women Shaping the Future of Real Estate

The real estate industry, long viewed as a male-dominated space, is transforming remarkably. Women are participating and emerging as leaders, innovators, and trailblazers. These phenomenal women are reshaping neighborhoods, dismantling barriers, and redefining the narrative of what it means to succeed in real estate.

Every month, we honor extraordinary women across various fields. These celebrations go beyond applause; they recognize the struggles, victories, and new opportunities created by women who dare to dream big. They remind us that women are contributors and innovators who pave the way for others.

In real estate, women across the globe are changing the landscape. From advocating for affordable housing to creating luxurious developments, these leaders combine purpose, passion, and persistence to inspire others while leaving a lasting legacy.

This article celebrates incredible women making waves in real estate. Their stories are a testament to resilience, determination, and the power of dreams. May their journeys inspire you to create your own future rather than wait for it to be handed to you.

Folorunso Alakija, Nigeria’s richest woman, is a global icon who has excelled in fashion, oil, and real estate. As Vice Chairman of Dayspring Property Development Company, she has helped expand the company globally. Known for her resilience and business acumen, she has built a legacy across multiple industries, inspiring women to thrive with vision and determination.

Sandra Rinomato

Sandra Rinomato is a Canadian real estate expert and television personality whose journey into the industry began serendipitously. What started as an accidental foray quickly evolved into a fulfilling career fueled by passion and purpose.

Sandra’s authentic approach and dedication to helping clients make confident decisions have made her a trusted figure in Canada’s real estate world. Her story exemplifies how unexpected opportunities can lead to extraordinary success when embraced with the right mindset.

Stella Okengwu

Stella Okengwu is a Nigerian entrepreneur and CEO of Winhomes Global Estate, a respected name in the Nigerian real estate industry. She has led the successful development of numerous high-value properties, earning recognition for her strategic vision and dedication to excellence. Stella is also passionate about empowering women in real estate and entrepreneurship through mentorship.

Barbara Corcoran

Barbara Corcoran is a real estate mogul and investor on Shark Tank, known for building a multi-billion-dollar real estate empire. As the founder of The Corcoran Group, she is a powerful advocate for women in business and real estate, inspiring others to take bold steps toward success.

Theresa Oppong Beeko

Theresa Oppong Beeko is the founder and CEO of Magnet Group, a leading real estate firm in Ghana. With a BA in Political Science and Sociology from the University of Ghana (1985), she founded Magnet Group in 1992 and became one of the wealthiest women in Ghana, currently the country’s second richest woman. Her leadership and vision have propelled the company to prominence in the real estate sector.

Soraya Dempsey

In her five years in the industry, award-winning realtor Soroya Dempsey has quickly made a name for herself in Toronto’s real estate scene. She is the recipient of Royal LePage’s Diamond Award (awarded to the top 3% of agents in their marketplace) and is among the top 10% of individual Royal LePage agents in all of Canada. Dempsey sits on the board of the Black Realtors Association of Canada, an organization that empowers Black real estate professionals.

Tonya Lagrasta

As Head of Environmental, Social, and Governance (ESG) for Colliers Real Estate Management Services, Tonya Lagrasta applies innovative solutions to ensure that client properties remain viable long-term investments. Lagrasta works with clients to maximize their ESG performance, developing strategies that reduce operational emissions and energy-related costs and improve resiliency.

Dr. Jayne Obioma Onwumere

Dr. Jayne Obioma Onwumere co-founded Properly World Africa Network (PWAN) in 2012, revolutionizing real estate with network marketing. Under her leadership, PWAN became a major network with 62 affiliate companies and over 300,000 independent professionals. She also launched the PWAN Food Network to combat food insecurity, showing her commitment to both real estate and social impact.

Natalie Voland

For over 20 years, Natalie Voland has been transforming the heritage real estate space through Montréal-based GI Quo Vadis where she serves as president and founder. Voland prioritizes heritage conservation with a focus on uniting communities and making sure projects hit 3 targets: people, planet and profit. Voland was named as a finalist for the 2019 RBC Canadian Women Entrepreneur Awards for the TELUS Trailblazer Award.

Olajumoke Adenowo

Olajumoke Adenowo, a trailblazer in Nigerian architecture and real estate, is the founder of AD Consulting. Combining architectural expertise with property development, she has delivered impactful, high-profile projects. Known for her resilience in a male-dominated field, Olajumoke remains a leading voice in creating transformative, sustainable spaces.

Karen Yolevski

Karen is the Chief Operating Officer of Royal LePage’s corporately owned brokerages (Royal LePage Real Estate Services Ltd., Johnston & Daniel, Royal LePage Sussex, Royal LePage West Real Estate Services & Mont Tremblant Real Estate), serving 2,000 agents spanning three provinces. Karen joined the Corporate Brokerages in April 2021. Her community involvement includes the Royal LePage Shelter Foundation, Canada’s largest charity focused on eliminating domestic violence and supporting the women and children who fall victim to it. Yolevski began her career as a lawyer at Basman Smith, LLP, a Toronto-based law firm, where she became a partner in the Business and Real Estate Practice Group.

Kemi Olomola-Sijuwade (KoS)

Kemi Olomola-Sijuwade is a distinguished professional at the forefront of real estate and law, with over two decades of expertise in both Canada and Nigeria. As the Founder of Greenland Concepts Nigeria Limited, she has pioneered innovative real estate solutions, blending her legal background with a deep understanding of the property market.

KoS’s entrepreneurial vision extends beyond her successful ventures in Nigeria, with recent expansion into Canada, marking her global growth in real estate. As the Managing Director of Nigeria Police Force Property Development and Construction Company Limited, she continues to influence the legal and real estate sectors, shaping the future of property development with a commitment to excellence and community empowerment.

Her journey serves as an inspiration to aspiring professionals, showcasing the power of leadership, resilience, and adaptability in real estate and beyond.

Tope Mark-Odigie

Tope Mark-Odigie is a visionary entrepreneur, real estate expert, and advocate for societal transformation. With over a decade of experience as an award-winning host of Nigeria’s top breakfast show, Tope uses her platform to inspire and educate. As the CEO of REB360, she leads initiatives focused on wealth creation through real estate and is the driving force behind WIRE Africa, empowering African women in real estate.

Tope is passionate about coaching individuals to see the possibilities of business success, particularly within real estate, and in life more broadly. She believes that anyone can be multi-potential and succeed by embracing diverse talents and opportunities. Through her work, Tope inspires others to break through limitations and achieve success in multiple areas of life.

Sue Yannaccone

Sue Yannaccone, CEO of Anywhere Brands and Advisors, is a transformative leader in real estate. Known for her strategic vision and integrity, Sue has redefined leadership while inspiring industry innovation. Recognized as one of real estate’s most powerful women, she exemplifies resilience and authenticity.

Grace Ofure

Grace Ofure is a Nigerian economist, philanthropist, and businesswoman whose inspiring journey into real estate began at just 26 years old—without formal training. Driven by her passion for property and a vision to create wealth for herself and others, Grace built a thriving real estate business from the ground up.

Known for her integrity and innovative approach, Grace helps families find their dream homes and guides investors to make sound decisions. Her projects have revitalized neighborhoods, creating spaces for families and businesses to flourish. Beyond property development, she empowers women and supports education through philanthropic efforts.

Grace’s dedication to mentoring aspiring entrepreneurs underscores her commitment to creating opportunities for others. Her story is one of resilience, empowerment, and the transformative power of a bold dream.

Khushboo Jha

Armed with a background in tech from time spent working at companies like Amazon, Khushboo Jha is revolutionizing the real estate game with her company BuyProperly. The investing platform launched in 2019 and is dedicated to making real estate available to every Canadian by demystifying and simplifying the process. Thanks to a fractional investing method, the company aims to allow Canadians to invest in a property with a first deposit as low as $2,500.

Deborah Ojo

Deborah Ojo, a Nigerian-born entrepreneur and philanthropist, has become a respected name in Canada’s competitive real estate market. From her beginnings as a teacher, Deborah honed communication skills that now serve her well as the CEO of DeborahHomes.

An award-winning broker, Deborah has guided countless families and investors through the complexities of real estate. Her expertise spans residential and commercial properties, earning her a reputation for informed and trustworthy advice.

Passionate about mentoring women and underrepresented groups, Deborah also supports financial literacy programs and community initiatives. Her journey from teacher to CEO is a testament to the power of reinvention and resilience.

Nene Akintan

Nene Judy Akintan is an Entrepreneur, Mentor, Speaker, Author, Realtor, Advocate, and God’s unique creation. With degrees in Sociology & Anthropology, an MBA in Marketing, and an MSc in Management/Human Resources, she has excelled in banking, entrepreneurship, and real estate for over 20 years.

An award-winning real estate broker, Nene is part of The E Team and Oakville Living With Nene, passionately delivering exceptional real estate services with unwavering dedication, integrity, and genuine care for her clients.

Nene and her young adult children Temi, Tife, and Olympia run a family nonprofit, **I AM. I CAN. I WILL**, supporting minority women and children.

Dr. Ololade Abuta

Dr. Ololade Valentina Abuta is the CEO of Gracias Group of Companies, a leading name in Nigeria’s real estate sector. She specializes in both luxury and affordable housing, bridging gaps and making property ownership accessible.

As the founder of Real Business Network, Dr. Abuta empowers entrepreneurs and fosters innovation across industries. Her belief in Nigeria’s vibrant youth drives her efforts to promote economic growth and create opportunities. Through her leadership, she is transforming the real estate landscape while inspiring others to dream big.

Elena Saradidis

Elena Saradidis earned her real estate license at the age of 22 and in three short years, she is now the number one realtor at Brad J. Lamb Realty with $40M in sales and a $10M real estate portfolio. Without the help of her parents, she’s already managed to purchase six properties. She’s also known to demystify real estate on Instagram with her signature personable style. Her background in PR has taught her how to get in front of the right people quickly, allowing her to put clients first in today’s fast-paced real estate environment.

Dr. Funke Kehinde

Dr. Funke Kehinde is the visionary CEO of Brilliant Concept and a Harvard Business School graduate. Her career in real estate began with her passion for property development and her strategic acumen. As the Public Relations Officer of the Real Estate Developers Association of Nigeria, Lagos Chapter, she has become a trailblazer in the industry.

Dr. Kehinde is also the founder of MFK School of Mentorship, empowering entrepreneurs to navigate the business world with confidence. Her relentless pursuit of excellence and her commitment to uplifting others continue to leave an indelible mark on the real estate sector.

Sherry Chris

Sherry Chris is a seasoned leader in real estate with over 27 years of experience. As the President and CEO of the Expansion Brands Portfolio at Realogy Holdings Corporation, she oversees iconic brands like Better Homes and Gardens Real Estate.

Renowned for her strategic vision and dedication to empowering agents, Sherry has built a legacy of innovation and growth. Her career highlights the importance of adaptability and the profound impact of strong leadership in shaping the future of real estate.

Nena Akua Oppong

Ghanaian architect and real estate entrepreneur, Nena Akua Oppong is the founder of a groundbreaking real estate firm that blends modern design with sustainability. Her work focuses on creating accessible, quality housing, overcoming challenges in funding and land acquisition through resilience and strong networks. Nena’s innovative approach has made her a transformative force in the industry.

Wu Yajun

Wu Yajun, co-founder of Longfor Properties, built one of China’s leading property development firms from humble beginnings. As a self-made billionaire, her vision, adaptability, and smart investments have revolutionized urban housing, making her a global icon of resilience and success.

In self development February 10, 2025 By Esther Ijewere

Exceptional Counselors, Coaches, Therapists Transforming Lives

In a world filled with challenges, uncertainties, and emotional turbulence, therapists, coaches, and counselors emerge as beacons of hope. They create safe spaces where individuals can confront fears, explore emotions, and begin the journey of healing. Counselling transcends mere advice; it is a deeply personal process that brings clarity, peace and hope to lives once weighed down by pain and confusion.

This article celebrates a group of extraordinary professionals who have dedicated their lives to helping others find resilience, rediscover themselves, and overcome trauma. Through empathy and unwavering commitment, these counselors and therapists exemplify the transformative power of their work.

Praise Fowowe: Championing Family and Sexuality Education

Praise Fowowe is a Family Life Strategist and founder of Praise Fowowe Research LLC in Irving, Texas, with two decades of global impact. He specializes in innovative family dynamics and leads the Family Systems Engineering approach to create sustainable family structures.

His work spans five continents, impacting families, governments, and faith organizations. Notable innovations include the Family Systems Engineering Certification Program, Out of the Box Parenting, Human Engineering Programming, Strategic Junior Church Leadership Systems, and the Ready for Life Child Development Program. Praise was recently awarded the USA Presidential Lifetime Achievement Award and is a member of the Family Life Coaching Association USA and the International Association of Marriage and Family Counselors.

A devoted husband to Oluwatosin and a proud father of two, Praise balances his professional endeavors with his commitment to family life. Through his work, he inspires positive change, empowering individuals and communities to lead healthier and more fulfilling lives.

Marie-Claire O’Donoghue: Healing Through Movement

Based in Calgary, Alberta, Marie-Claire O’Donoghue specializes in somatic and embodiment-based therapies. She helps clients navigate challenges like Autism, ADHD, and anxiety through mindfulness and movement. Founder of The Moving Self Therapy, she blends creativity and empathy to support healing journeys.

Her social media platform is a hub for mental wellness insights, making her a source of inspiration for many seeking emotional balance.

Modupe Ehinrin – Building Healthy Relationships and Emotional Well-being

Modupe Ehinrim is a counselor, therapist, and family life advocate passionate about helping individuals and families build healthy relationships. She is actively involved in the Family Systems Engineering Certification (FSEC) program, equipping professionals to address family dynamics effectively. Through her work, Modupe provides tailored guidance to help clients navigate life’s challenges and foster emotional well-being.

Dr. Margaret E. Machara: Empowering Families Through Education

A professor at Tennessee State University, Dr. Margaret E. Machara combines academic expertise with practical family life coaching. Specializing in child development, she co-founded the Family Life Coaching Association to provide support to families worldwide.

Her research and teaching focus on parenting, interpersonal relationships, and play-based learning, all aimed at fostering healthier family systems.

Chidinma Nwobi: The Queen of Happiness

Known as the “Queen of Happiness,” Chidinma Nwobi is a Nigerian Applied Positive Psychology practitioner and family life consultant. As the founder of the Happify Humanity Project, she empowers families to lead joyful, purposeful lives.

Chidinma’s work at the Institute of Family Engineering and Development Africa equips future practitioners with tools to nurture emotional intelligence and resilience, creating stronger relationships.

Dr. John M. Gottman: Redefining Relationship Science

Globally renowned psychologist Dr. John M. Gottman has spent decades unraveling the mysteries of marital stability. His “Love Lab” research has provided groundbreaking insights into relationship dynamics.

Co-founder of The Gottman Institute, he continues to empower couples with his research-backed advice, as seen in his best-seller The Seven Principles for Making Marriage Work.

Dr. Gary Chapman: Speaking the Language of Love

With his revolutionary Five Love Languages theory, Dr. Gary Chapman has transformed relationships worldwide. His books and radio show, Building Relationships, offer invaluable insights into understanding love and connection. Dr. Chapman’s decades of counseling experience inspire couples to create healthier, more fulfilling bonds.

Dr. Kingsley Okonkwo: Advocating for Family Empowerment

A prominent Nigerian pastor and relationship coach, Dr. Kingsley Okonkwo, has dedicated his life to strengthening families. Founder of David’s Christian Centre and Heart and Mind Consulting Services, he provides training and resources to improve family dynamics.

Through books and seminars, he and his wife, Pastor Mildred Okonkwo, inspire healthier relationships and personal growth.

Wendy Ologe: Guiding Parents with Intention

As the founder of The Intentional Parent Academy, Wendy Ologe equips parents with tools to navigate the journey of raising well-rounded children. Her books, including From Yelling to Calm, have earned her international recognition, and her online community has impacted over 30,000 parents.

Pastor Bisi Adewale: Strengthening Families Globally

Founder of Family Booster Ministries International, Pastor Bisi Adewale has written over 120 books on family life, including Marriage Without Tears. His radio and TV programs, along with the popular Singles and Married Lagos Conference, have helped countless families build stronger connections.

Bose Fawehinmi: Faith-Based Relationship Coach and Counselor

Bose Fawehinmi is a certified Christian counselor and infidelity recovery expert, dedicated to helping individuals and couples navigate relationships with grace and faith. With a unique blend of faith-based guidance and practical strategies, she empowers clients to rebuild trust, heal emotionally, and create fulfilling connections.

Originally trained as an engineer, Bose transitioned into life coaching and entrepreneurship, bringing analytical precision and a passion for personal growth to her practice. Her authentic, empathetic approach, grounded in both professional expertise and personal experience, has made her a trusted advisor in relationship counseling.

Karen Morley: Supporting Youth Mental Health

With over 26 years of experience, Karen Morley specializes in helping children and young adults overcome anxiety and OCD. Based in New Jersey, she uses evidence-based therapies like CBT and DBT to empower her clients to manage emotions and develop resilience.

Ayodeji Lawrence: Bringing Joy to Families

Nigerian family life consultant Ayodeji Lawrence, or “Ayo,” combines her expertise in mathematics with her passion for emotional wellness. As the creator of the Balanced ME™ brand, she offers counseling, coaching, and resources that inspire individuals and families to thrive.

Desola Sosan: Bringing Emotional Resilience to Families

Desola Sosan is a therapist and counselor based in the UK, founder of The Desola Sosan Foundation and The Daisy Place UK Limited. She educates individuals on mental health and provides coaching, therapy, and support, specializing as a Parenting and Teen Coach. Recognized for her efforts in mental health advocacy, Desola collaborates with organizations to reduce stigma in both Nigeria and the UK.

Akinropo Akinola: Advocating Positive Parenting Across Africa

Akinropo Akinola is a parenting coach and founder of ParenMark Academy. Formerly an accountant, he transitioned into parenting consultancy, empowering parents with training and resources. Akinola is a passionate advocate for fatherhood, fostering balanced families across Africa.

Kemi Tony-Akinwunmi: Strengthening Relationships Through Compassionate Counseling

Kemi Tony-Akinwunmi is a life practitioner, psychotherapist, and intimacy coach. She offers premarital counselling, therapy, and corporate training. Her initiatives, like “ON-ONE THERAPY FOR MEN”, address emotional and behavioral growth. Kemi uses social media to foster mental health awareness and personal development.

Nike Folagbade: Family Life Coach and Relationship Expert

Nike Folagbade is a renowned Family Life Coach, Certified Emotional Intelligence Coach, and SYMBIS Facilitator. Through Nike Folagbade International, she empowers singles and couples with faith-based and practical strategies to build thriving relationships and marriages.

As the founder of the Warrior Brides Network and President of The Life in the Ark Global Ministry, Nike has impacted lives in over 20 countries, helping individuals heal, discover purpose, and elevate their relationships.

Aameenah Yunus-Ali: Guiding Families Toward Healing and Growth

She is a family therapist, trauma recovery specialist, and teen transition coach. She combines therapy with cultural sensitivity, helping clients heal and strengthen relationships. Aameenah is also an author of Whispers of Salaam, advocating for peace and mental health awareness.

Olawunmi Esan: Embracing Emotional and Sexual Well-being

Olawunmi Esan is a psychologist, sex therapist, and pleasure coach with over 16 years of experience. She is the author of Sexcapades: My Book of Erotic Adventures, promoting intimacy and sexual health. Olawunmi uses social media to share insights and empower individuals to embrace emotional and sexual well-being.

Maryam Lemu: Inspiring Purposeful Lives and Harmonious Relationships

Maryam Lemu is an Islamic scholar, educator, and author. As a director at ProStart Consultants and Head of Administration at New Horizons College, she focuses on personal development and relationships. With 30+ years of experience, Maryam is a sought-after speaker and counselor, inspiring others to live purposeful lives.

Bisola Adebajo Nathaniel: Empowering Minds Through Healing

Bisola Adebajo Nathaniel, founder of The FountainHead Academy, is a passionate coach and mental health advocate. A certified Neuro-Linguistic Practitioner and Trauma-Informed Coach, Bisola’s own journey through abuse and emotional pain fuels her dedication to freeing others from limiting beliefs.

After overcoming years of trauma, she created The FountainHead Academy to guide individuals on their healing journey, offering support and empowerment to those facing emotional challenges. Bisola’s mission is to transform pain into healing, helping others find strength and liberation.

Funmi Fatona-Ayowole: Founder of The Soul Clinic

Funmi Fatona-Ayowole is the founder of TheVirtualSoulClinic, a nonprofit providing free, accessible mental health support through virtual safe spaces. By connecting trained volunteer coaches with individuals in need, the clinic offers diagnostic surveys, support calls, and personalized recommendations to help clients begin their healing journey.

Focused on empowering immigrants and young leaders of color, Funmi’s mission is to foster mental and emotional resilience while leaving a legacy of impact for future generations. Through TheSoulClinic, her private coaching practice, she delivers group and individual programs designed to build clarity, independence, and soul strength.

In Career Gems January 12, 2025 By Esther Ijewere

12 Side Hustle Ideas for Women to Make Extra Money in 2025

Financial independence is key to empowerment, and having a side hustle can be a game-changer. Whether you’re a student, stay-at-home mom, or working professional, there are endless opportunities to generate extra income while pursuing your passions. Here’s a detailed guide tailored for women to explore 12 side hustle ideas in 2025, with links to help you get started.

1. Freelance Services

Turn your skills into a profitable business by offering services like writing, graphic design, programming, or social media management. Platforms like Upwork, Fiverr, and Toptal make it easy to connect with clients globally.

Tip: Highlight your expertise with a strong portfolio, and start by offering competitive prices to build credibility.

2. Online Tutoring

If you excel in subjects like math, science, or languages, consider tutoring online. Websites like VIPKid, Chegg Tutors, and Preply connect educators with eager learners.

Bonus Idea: Offer virtual coaching in areas like exam prep or professional skills to expand your reach.

3. Dropshipping and E-commerce

Start an online store without the hassle of inventory. Platforms like Shopify and Spocket make it simple to source and sell trending products.

Quick Tip: Use tools like Oberlo to streamline your product selection and fulfillment process.

4. Content Creation

Create and monetize your passion through blogging, vlogging, or podcasting. Use platforms like YouTube, Medium, or Anchor to reach your audience.

Monetization Ideas: Partner with brands for sponsorships or use platforms like Patreon for subscriptions.

5. Social Media Management

Businesses need help managing their online presence. If you’re skilled in creating content or growing social media accounts, offer your services on platforms like Indeed, LinkedIn, or Hubstaff Talent.

Pro Tip: Specialize in specific platforms (e.g., Instagram or TikTok) to stand out.

6. Virtual Assistance

Provide remote administrative support like email management, scheduling, or customer service. Sign up on platforms like Fancy Hands or Belay.

Insider Advice: Highlight your organizational skills and reliability to attract clients.7. Affiliate Marketing

Earn commissions by promoting products and services you love. Join programs like Amazon Associates, ShareASale, or ClickBank.

Tip for Women: Focus on promoting products that align with your interests, like wellness, beauty, or parenting tools.

8. Online Courses and Workshops

Share your expertise by creating online courses or hosting workshops. Use platforms like Teachable, Udemy, or Skillshare to reach a global audience.

Idea: Bundle your courses with downloadable resources for added value.

9. Pet Sitting or Dog Walking

If you love animals, offer pet-sitting or dog-walking services. Apps like Rover and Wag! connect you with pet owners in your area.

Perk: It’s a great way to earn money while enjoying time outdoors.

10. Ridesharing and Delivery Services

Use your vehicle to earn with ridesharing services like Uber or Lyft. Alternatively, consider delivery platforms like DoorDash, Uber Eats, or Instacart.

Flexible Option: Choose your hours and work on your schedule.

11. Selling Handmade Goods

Turn your creativity into cash by selling handmade products like jewelry, candles, or crafts. Set up a shop on Etsy or participate in local craft fairs.

Pro Tip: Use Instagram or Pinterest to showcase your creations and attract buyers.

12. Real Estate Investing

Explore real estate through rental properties, REITs, or platforms like Fundrise and Roofstock.

Beginner-Friendly Advice: Start with small investments and reinvest your returns to grow your portfolio.

Final Thoughts

Side hustles are more than just extra income—they’re opportunities to explore passions, develop skills, and achieve financial independence. The key is to start small, stay consistent, and adapt as you learn what works best for you.

2025 is the perfect time to take the leap into the world of side hustles. With determination and the right resources, your side hustle can become a stepping stone to greater opportunities.

Which idea resonates with you? Let us know in the comments, or share your success stories to inspire others!

In Inspiration January 9, 2025 By Esther Ijewere

Veronica Olukotun: Inspiring Change Through Cosiste Fashion

Veronica Olukotun is an award-winning fashion designer, educator, and entrepreneur whose journey beautifully intertwines artistry, education, and innovation. Recently honored as the 2024 recipient of the AC Awards Fashion Designer Award in Edmonton, Veronica has solidified her place as a trailblazer in the fashion industry. Her designs, recognized for their elegance and ingenuity, inspire creativity and empowerment in communities far and wide.

A Legacy Rooted in Creativity and Determination

Veronica’s passion for creativity was ignited early by her parents, who instilled in her the values of education, resilience, and vision. Her father, a dynamic entrepreneur and devoted educator, was her greatest cheerleader, constantly championing her talents to all who cared to listen. He often shared her beautiful creations with his colleagues, securing her first customers through his workplace connections.

Her mother, a teacher and businesswoman, exemplified grace and strength, managing her shop and teaching career with seamless dedication. Together, her parents taught her that creativity paired with education holds the power to transform lives.

Veronica named her brand Cosiste Fashion in their honor—a tribute to ‘Cosy’ for her father and ‘Siste’ for her mother. Their influence has been the cornerstone of her life’s work and the inspiration for her latest endeavor: Cosiste Fashion Academy, which will launch on January 20, 2025.

Academic Excellence and Artistic Mastery

Veronica’s academic and creative journey is a testament to her insatiable thirst for knowledge. She holds dual Bachelor’s degrees from Obafemi Awolowo University and the Northern Alberta Institute of Technology (NAIT), as well as a Master’s in Information Technology from the University of Lagos.

Her quest for mastery in fashion led her to several renowned fashion schools and specialized training at the Lagos Jewelry School, where she refined her expertise in jewelry design and craftsmanship. These experiences enabled her to merge her technical background as an IT professional with her creative aspirations, giving birth to a distinctive style that integrates technology, fashion, and passion.

A Life Dedicated to Teaching and Empowering

Beyond her career achievements, Veronica is a mother to three amazing boys—fondly called The EDJ Crew (Emmanuel, David, and Joshua). As a devoted mother, she finds immense joy in nurturing creativity and potential, not only in her children but also in the young minds she mentors.

Her love for children extends into her community, where she teaches at her church, inspiring young learners with values of compassion, creativity, and confidence. This dedication to education has been the driving force behind her commitment to empowering others, culminating in the creation of Cosiste Fashion Academy.

An Award-Winning Visionary and Published Author

Veronica’s talents extend far beyond designing. As a thought leader in the industry, she is set to launch her highly anticipated book, Tee-Craft Blueprint, alongside the opening of her academy. This comprehensive guide to T-shirt design reflects her dedication to sharing her expertise and empowering aspiring designers with the tools and inspiration to succeed.

Her designs and contributions to the fashion world have earned her widespread recognition, including her recent AC Awards honor and her work as a designer for major events such as Africarnival. She has also made impactful contributions to her community, including the donation of bespoke African-print jackets to Hope Mission, reflecting her deep commitment to giving back.

Shaping the Future of Fashion

As the CEO and Creative Director of Cosiste Fashion, Veronica continues to break boundaries by merging creativity, technology, and education. Her academy is more than a school—it is a legacy of empowerment, inspired by her parents and driven by her passion for transforming lives through design.

Through her work, Veronica celebrates the beauty of artistry, the transformative power of education, and the joy of nurturing potential. She invites you to join her on this incredible journey as she inspires the next generation of creators, dreamers, and innovators.

Welcome to the world of Veronica Olukotun—a place where dreams are stitched into reality, and creativity knows no bounds.

In Career Gems January 12, 2025 By Esther Ijewere

Why Insurance Is Essential for a Secure Financial Future

Life is full of uncertainties, but one thing we can control is how prepared we are for them. Whether it’s securing your family’s well-being, planning for retirement, or safeguarding your health while traveling, insurance plays a pivotal role in building a stable and secure future.

Despite its importance, many people overlook or delay getting the right coverage. Here’s why insurance is not just a financial tool but a cornerstone of a safe and prosperous future.

This article explores the key reasons why insurance is essential, highlights its various types, and offers actionable insights for building a secure financial future.

What is Insurance and Why Do You Need It?

Insurance is a financial safety net that protects you, your loved ones, and your assets from unforeseen risks. From life insurance to critical illness coverage, each type of insurance plays a unique role in reducing financial burdens during challenging times.

When you invest in insurance, you’re not just buying a policy—you’re investing in your future security and that of your family.

Key Benefits of Insurance

1. Life Insurance & Critical Illness Coverage: Protecting Your Family

Life insurance ensures that your loved ones are financially supported if the unthinkable happens. It covers everyday expenses, mortgages, and even long-term goals like education.

Critical illness coverage provides financial relief if you’re diagnosed with a severe health condition, so you can focus on recovery without worrying about medical bills.

Did You Know? Tailored life insurance policies can adapt to your family’s changing needs, ensuring continuous protection.

2. Investment Services: Securing Your Retirement

Planning for the future is a vital step toward financial independence. With tools like TFSAs (Tax-Free Savings Accounts), RRSPs (Registered Retirement Savings Plans), and RESPs (Registered Education Savings Plans), you can grow your wealth while minimizing tax burdens.

These investment options are designed to help you achieve long-term financial goals, whether that’s a comfortable retirement or funding your children’s education.

3. Children’s Plans & Estate Planning: Building a Legacy

Your children’s future is one of your greatest priorities. Education savings plans ensure they have the resources needed to succeed, while estate planning preserves your wealth for generations to come.

A well-structured estate plan is a powerful tool to protect your assets and make sure your legacy aligns with your wishes.

4. Group Benefits & Travel Insurance: Comprehensive Coverage

Health and travel insurance are critical for safeguarding your well-being.

Group Benefits: Offer your employees or yourself access to healthcare, dental, and vision coverage.
Travel Insurance: Protect yourself from unexpected expenses while exploring new destinations.
Super Visa Insurance: Tailored for parents and grandparents visiting on Super Visas, ensuring they receive adequate medical coverage.

Pro Tip: Travel insurance isn’t just for vacations—it’s essential for any trip to cover medical emergencies, cancellations, or lost belongings.

How Insurance Supports Financial Growth

Insurance isn’t just about protection; it’s a strategic financial tool. By investing in the right policies, you can:

Create wealth through structured savings plans.
Mitigate risks associated with health issues or accidents.
Free yourself from the anxiety of unexpected expenses.

Why Act Now?

Time is a critical factor in insurance and investment planning. The earlier you start, the more benefits you can unlock. Premiums are often lower when you’re younger, and investments have more time to grow.

Waiting until an emergency occurs can limit your options and cost you significantly more. Be proactive and take the first step toward building a secure future today.

Let Me Help You Secure Your Future

Are you ready to protect your family, grow your wealth, and build a legacy? As a licensed financial and insurance broker, I’m here to tailor solutions that meet your unique needs.

📩 Contact me today – eijewere@experiorfinancial.ca for a personalized consultation. Let’s explore how life insurance, investment services, and travel coverage can give you the peace of mind you deserve.

Call to Action:
Don’t wait for tomorrow—secure your future today. Together, we’ll create a financial plan that protects what matters most.

About the Author:

Esther Ijewere is an experienced media strategist and Senior Financial Associate at Experior Financial Group, Canada. With a passion for empowering individuals and families, she combines her expertise in financial services and strategic communication to help clients build secure and prosperous futures.

In Career Gems January 2, 2025 By Esther Ijewere

How to Build a Sustainable Business: A Guide for Women Entrepreneurs

Building a sustainable business is a journey that requires careful planning, persistence, and the ability to adapt to changing market conditions. For women entrepreneurs, the road to success may come with unique challenges, but the rewards of creating a thriving business that lasts for years are well worth the effort. Here’s a step-by-step guide on how to build a sustainable business and ensure long-term success.

1. Start with a Clear Vision and Purpose

A strong business foundation begins with a clear vision and purpose. As a woman entrepreneur, it’s essential to define what your business stands for and how it contributes to the world. Ask yourself:

What problem does your product or service solve?
How does your business align with your personal values and goals?
Who is your target market, and how can you serve them better than anyone else?

A well-defined vision will guide your decisions, help you stay focused, and motivate you through tough times.

2. Conduct Thorough Market Research

Before diving into business operations, it’s important to understand your market. Research is key to identifying trends, opportunities, and potential gaps in the market that your business can fill. This is especially important for women entrepreneurs who may face competition in male-dominated industries.

Ask yourself:

Who are your competitors, and what are they doing well?
What are the unique needs of your target audience?
What can you offer that will set you apart from the competition?

Market research will provide valuable insights and help you refine your business model.

3. Create a Solid Business Plan

A business plan acts as a roadmap for your venture. It outlines your goals, strategies, financial projections, and growth plans. A solid business plan is essential for attracting investors, securing loans, and staying on track as you grow. Your business plan should include:

Executive summary: A brief overview of your business.
Business description: What your business does and its market position.
Market analysis: An overview of industry trends, competitors, and target market.
Marketing and sales strategies: How you plan to attract and retain customers.
Financial projections: Expected income, expenses, and profitability.

Your business plan will evolve as your business grows, but it’s an essential starting point.

4. Focus on Building Strong Relationships

Networking and building relationships with other business owners, customers, and mentors is crucial. As a woman entrepreneur, forming a support network of like-minded individuals can provide invaluable advice, opportunities, and moral support. Here’s how to build meaningful relationships:

Attend networking events, both online and offline, to connect with other entrepreneurs.
Join industry-specific groups and communities to share ideas and resources.
Find a mentor who can guide you through challenges and offer insights based on experience.

Strong relationships will not only help your business thrive but also create a sense of community that fosters growth and collaboration.

5. Manage Your Finances Wisely

Financial management is at the core of building a sustainable business. Many women entrepreneurs struggle with securing funding or managing their finances effectively, but with the right tools and strategies, you can ensure long-term profitability. Consider the following tips:

Create a budget and track your expenses to ensure you’re staying within your financial limits.
Build an emergency fund to cover unexpected costs.
Seek out funding options such as grants, loans, and investors, but ensure you understand the terms and risks.
Regularly review your financial statements to monitor cash flow and profitability.

Responsible financial management will keep your business afloat and ensure its sustainability in the long run.

6. Adapt to Market Changes and Embrace Innovation

The business world is constantly evolving, and it’s crucial to stay ahead of the curve. As a female entrepreneur, you need to be flexible and open to change, whether that means adapting your products, services, or business model. Stay informed about industry trends, new technologies, and customer preferences to keep your business relevant.

Here are a few ways to embrace innovation:

Invest in technology to streamline operations and improve efficiency.
Continuously seek customer feedback to improve your offerings.
Be open to pivoting your business model if needed to stay competitive.

By staying adaptable and forward-thinking, you’ll ensure that your business remains viable and ready to tackle future challenges.

7. Prioritize Work-Life Balance

Sustaining a successful business is not just about financial growth—it’s also about personal well-being. Women entrepreneurs often face the challenge of balancing their business responsibilities with personal life, which can lead to burnout if not managed carefully.

To maintain a healthy work-life balance:

Set clear boundaries between work and personal time.
Delegate tasks when possible to avoid overwhelming yourself.
Take time for self-care, whether it’s through exercise, hobbies, or spending quality time with loved ones.

Taking care of yourself will ensure that you remain energized, focused, and able to lead your business with clarity.

Conclusion

Building a sustainable business as a woman entrepreneur requires dedication, resilience, and a strategic approach. By starting with a clear vision, conducting market research, creating a solid business plan, and managing finances wisely, you can set a strong foundation for long-term success. Remember to network, stay adaptable, and prioritize your well-being to ensure your business continues to thrive for years to come.

At Women of Rubies, we are committed to empowering women entrepreneurs by providing the tools, resources, and support needed to build sustainable businesses that make a lasting impact. Keep striving, and together, we can create a future of limitless possibilities.

In Career Gems January 2, 2025 By Esther Ijewere

10 High-Paying Jobs For Women In Canada ( With Salary)

Canada offers a wealth of opportunities for women looking to build rewarding and financially secure careers. As the country continues to promote gender equality in the workplace, women have increasingly been able to break barriers and thrive in high-paying professions across various industries. From healthcare to finance and technology, here are 10 high-paying jobs for women in Canada, complete with salary estimates, key skills, and reasons why these careers are so lucrative.

Physician/Surgeon

Salary: $150,000 – $350,000+ per year
Key Skills: Medical expertise, decision-making, attention to detail, patient care, communication, problem-solving, leadership.
Why It’s Lucrative: Physicians and surgeons are compensated highly due to the extensive education and training required, as well as the critical nature of their work. Specializing in high-demand areas such as cardiology or neurosurgery can significantly increase earning potential. The need for skilled healthcare professionals remains high, driving up salaries.

2. Dentist

Salary: $120,000 – $250,000+ per year
Key Skills: Dental knowledge, manual dexterity, patient care, communication, problem-solving, business management (for private practices).
Why It’s Lucrative: Dentists are highly paid because of the technical expertise needed and the high demand for dental care. Specializations such as orthodontics or oral surgery come with even higher salaries, and those who own their practices can significantly boost their income.

3. Pharmacist

Salary: $90,000 – $130,000+ per year
Key Skills: Pharmaceutical knowledge, attention to detail, communication, patient counseling, inventory management, problem-solving.
Why It’s Lucrative: Pharmacists are well-compensated due to their critical role in healthcare. They ensure patients receive the right medications and advise on their use, which requires specialized knowledge and ongoing education. Positions in hospitals, or owning a pharmacy, can increase their earning potential.

4. Lawyer

Salary: $100,000 – $300,000+ per year
Key Skills: Legal knowledge, negotiation, communication, critical thinking, research, attention to detail, time management.
Why It’s Lucrative: Lawyers earn high salaries due to the specialized knowledge required to navigate complex legal matters, including contracts, litigation, and corporate law. Senior roles in corporate law, intellectual property, or family law tend to be the most lucrative, with additional bonuses or profit-sharing opportunities in private firms.

5. Engineer

Salary: $80,000 – $150,000+ per year
Key Skills: Technical expertise, problem-solving, analytical thinking, project management, teamwork, creativity.
Why It’s Lucrative: Engineers work in high-demand sectors such as software development, petroleum, and civil engineering. The technical skills required, along with the ability to solve complex problems, make engineers highly valuable. Specialized fields, such as petroleum engineering, often offer the highest salaries due to the expertise needed.

6. IT Manager/Software Developer

Salary: $85,000 – $140,000+ per year
Key Skills: Programming, software development, problem-solving, leadership, project management, systems analysis, cybersecurity.
Why It’s Lucrative: The tech industry is booming, and highly skilled IT professionals and software developers are in high demand. Their ability to create, manage, and protect complex systems has made them indispensable to businesses. The demand for cybersecurity and software development is particularly strong, leading to competitive salaries.

7. Financial Manager/Analyst

Salary: $90,000 – $160,000+ per year
Key Skills: Financial analysis, forecasting, strategic thinking, budgeting, communication, data interpretation, problem-solving.
Why It’s Lucrative: Financial managers and analysts oversee critical aspects of business operations, such as budgeting, investments, and financial planning. Their expertise is essential for the financial health of organizations, driving up salaries. Women who rise to senior roles, such as CFO or financial director, can see higher earnings.

8. Airline Pilot

Salary: $80,000 – $200,000+ per year
Key Skills: Technical knowledge of aviation, communication, problem-solving, decision-making, leadership, attention to detail, stress management.
Why It’s Lucrative: Airline pilots are highly trained professionals responsible for the safety and efficiency of air travel. The job requires not only technical flying skills but also the ability to make quick decisions and handle stressful situations. Senior pilots, especially those working for major international airlines, earn lucrative salaries.

9. University Professor (Tenured)

Salary: $100,000 – $200,000+ per year
Key Skills: Expertise in a specific academic field, research, communication, presentation, mentorship, critical thinking, time management.
Why It’s Lucrative: Tenured professors enjoy job security and the opportunity to earn a high salary, particularly in specialized fields such as law, engineering, or medicine. The combination of teaching, research, and administrative responsibilities can make this a rewarding and financially stable career. Those with strong research funding or leadership roles in their departments may see higher salaries.

10. Marketing Director/Manager

Salary: $80,000 – $150,000+ per year
Key Skills: Strategic thinking, creativity, market research, digital marketing, communication, project management, leadership.
Why It’s Lucrative: Marketing professionals, particularly those in leadership positions, are responsible for driving brand awareness, market penetration, and customer engagement. Their role is crucial for the success of an organization, and their ability to create and execute effective marketing strategies is highly valued. Companies are willing to pay a premium for experienced marketing directors and managers, particularly in high-demand industries like tech, healthcare, and consumer goods.

Conclusion

The Canadian workforce offers numerous high-paying career options for women, spanning diverse industries such as healthcare, law, engineering, finance, and technology. These roles not only provide financial security but also empower women to make a significant impact in their fields. The combination of specialized skills, high demand, and the critical nature of these professions makes them particularly lucrative. Whether you’re looking to enter one of these professions or already working in a high-paying field, the opportunities for women in Canada are abundant and diverse. With the right skills and experience, women can continue to break barriers and succeed in these rewarding careers.

In Inspiration December 17, 2024 By Esther Ijewere

Celebrating Excellence in Innovation: The Entrepreneur Awards 2024 Announced

The stage is set for the highly anticipated fifth-anniversary celebration of the Entrepreneur Awards 2024, honoring the visionaries and trailblazers shaping the future of business. The prestigious event will take place on December 21st at Viceroy Banquet Hall in Vaughan, Ontario.

Since its inception in 2020, the Entrepreneur Awards have celebrated outstanding achievements in entrepreneurship across diverse industries. The first edition was held virtually during the COVID-19 lockdown, with the second edition marking the first in-person ceremony in 2021 in Mississauga, Ontario.

Organized by Maryam Muritala, the founder of Canada Vendors and the Pan-African Arts, Culture, and Trades Institute (PAACATI), the Entrepreneur Awards recognize individuals and organizations that have made significant contributions to areas such as innovation, sustainability, and community impact. This year’s event will bring together leaders, investors, and influencers from around the world to celebrate entrepreneurial excellence and inspire the next generation of changemakers.

Award Categories Include:

Entrepreneur of the Year
Youth Entrepreneur of the Year
Business Innovation Award
Business Impact Award
Realtor of the Year
Media Impact Award
Legal Impact Award

“Entrepreneurs are the backbone of innovation and economic growth. These awards celebrate their resilience and creativity,” said Maryam Muritala, Founder, Canada Vendors & PAACATI.

Maryam Muritala on the Milestone of the Award

The fifth anniversary of the Entrepreneur Awards is a significant milestone, and I am incredibly proud of how far we’ve come. Over the years, this platform has not only recognized exceptional entrepreneurs but has also created a space for connection, growth, and inspiration. The awards have empowered countless individuals, fostering innovation and driving positive change across industries. I am excited to see how this event continues to evolve and impact the entrepreneurial landscape, helping to shape the future of business for generations to come.”

Event Highlights:

Keynote speeches by industry leaders
Networking opportunities with global business leaders and public officials
Exclusive insights into emerging trends in entrepreneurship
Entertainment showcasing the diverse Canadian ethnic culture groups

About The Entrepreneur Awards: The Entrepreneur Awards is an annual celebration of entrepreneurial excellence, organized with the mission to honor and empower innovators. The event has become a hallmark of inspiration, networking, and recognition within the global business community.

For more information about registration, tickets, sponsorship opportunities, or attending the event, please contact Maryam Muritala at info@canadavendors.ca.

In Inspiration December 17, 2024 By Esther Ijewere

Lieutenant-General Jennie Carignan: Canada’s First Female Chief of the Defence Staff

In July 2024, Lieutenant-General Jennie Carignan officially assumed her role as Chief of the Defence Staff, becoming the first woman to lead the Canadian Armed Forces (CAF). Her appointment marks a historic milestone for Canada’s military and a powerful testament to her 35-year career of exceptional service and leadership.

Trailblazing Career Spanning Over 35 Years

Lieutenant-General Carignan’s career is a testament to resilience and dedication. Over her 35 years of service, she has achieved numerous firsts, including becoming the first woman in CAF history to command a combat arms unit in 2008. Her extensive experience includes leading over 10,000 soldiers as commander of the 2nd Canadian Division and spearheading crisis operations, such as flood relief efforts in Quebec.

Her international deployments to Afghanistan, Bosnia-Herzegovina, and Syria, as well as her leadership of NATO Mission Iraq from 2019 to 2020, underscore her capability to navigate complex global challenges.

Since 2021, she has served as Chief, Professional Conduct and Culture at National Defence, working to transform the culture within the CAF. Her contributions have earned her numerous accolades, including the Meritorious Service Medal and the Meritorious Service Cross.

Looking Ahead: Leadership in Challenging Times

Lieutenant-General Carignan assumes leadership at a critical time. With evolving security threats, the CAF’s role in defending Canada, supporting NATO allies, and providing humanitarian assistance during natural disasters has never been more vital.

In her new role, she will oversee these ongoing operations while advancing efforts to foster a respectful and inclusive environment for all members of the Armed Forces.

Her leadership promises to shape the future of the CAF, ensuring it remains a strong, secure, and adaptable institution capable of addressing modern challenges.

Acknowledging General Wayne Eyre’s Legacy

Lieutenant-General Carignan’s appointment follows the retirement of General Wayne Eyre, who has led the CAF since 2021. With over 40 years of service, General Eyre has been recognized for his dedication and contributions. His leadership has been pivotal during critical moments, and his legacy will continue to inspire future generations of military leaders.

A Message of Confidence and Optimism

Prime Minister Justin Trudeau expressed his confidence in Lieutenant-General Carignan’s ability to lead the CAF into the future, stating:
“Her exceptional leadership qualities, commitment to excellence, and dedication to service have been a tremendous asset to our Armed Forces. I am confident that, as Canada’s new Chief of the Defence Staff, she will help Canada be stronger, more secure, and ready to tackle global security challenges.”

Similarly, Defence Minister Bill Blair highlighted her track record of excellence in difficult operations and her readiness to navigate emerging challenges.

A Historic Moment for Canada

Lieutenant-General Jennie Carignan’s appointment is not just a personal milestone but a moment of progress for Canada. Her leadership marks a turning point in the representation of women in senior military roles and sets an inspiring example for future generations.

As the nation looks ahead to her formal appointment in July 2024, her story continues to resonate as one of perseverance, excellence, and transformative leadership.