In celebration of Black History Month, Women of Rubies is hosting the Media Pitch Challenge, a visibility-focused initiative spotlighting women whose work deserves greater recognition. This challenge creates intentional space for women to confidently share their stories, articulate their impact, and position themselves for meaningful media exposure.

Ahead of the live virtual event on February 28th, 2026, all registered participants will receive structured guidance and direct access to expert coaches who will host a live group pitch session to prepare them for the challenge.

Esther Ijewere – Award-Winning Media Strategist & Founder, Women of Rubies

Esther Ijewere is an award-winning media strategist, coach, and Founder of Women of Rubies, a global platform and community of over 200,000 women dedicated to amplifying female voices. She has been a columnist with The Guardian Newspaper for 10 years and facilitates workshops for managers and emerging leaders, helping them sharpen communication, visibility, and leadership skills.

Through strategic storytelling, editorial features, and impact-driven initiatives, Esther has supported thousands of female entrepreneurs in gaining credibility, recognition, and growth opportunities.

During the pre-challenge coaching session, she will guide participants on refining their message, strengthening their positioning, and understanding what makes a pitch compelling within competitive media spaces.

Dr. Olwanifemi Fagbohun – Business Growth Strategist & Founder, Montreal Vendors

Dr. Fagbohun is a dynamic entrepreneur, business growth strategist, and coach dedicated to helping founders scale strategically. As the Founder of Montreal Vendors, she supports over 17,000 entrepreneurs across Canada through visibility, strategic growth opportunities, and advocacy for inclusion.

In 2026, history was made at Montreal City Hall as Dr. Oluwanifemi “Niffy” Fagbohun signed the Canadian Historic Golden Book as a laureate during Mois de l’Histoire des Noirs (Black History Month). Recognized alongside the Mayor of Montreal and directors of the Round Table for Black History Month, she became the first Nigerian in Montreal, Quebec, to receive this prestigious honor, cementing her place in history while celebrating Black excellence and cultural legacy.

She is also the force behind Niffy Signature and Niffy Wellness Foundation, championing empowerment rooted in sustainability and impact. In the live group pitch session, she will help participants align media exposure with long-term business growth and brand authority.

Wendy Nwajiufor – Founder, WinTech & Digital Influence Coach

Wendy Nwajiufor, fondly known as Chylove, is a remarkable force in today’s digital age, where technology and innovation are key drivers of change. She is a visionary entrepreneur, successful YouTuber, Executive Director, and coach whose influence extends across the globe. Her journey is one of passion, dedication, and a relentless drive to empower others, especially women in the tech industry.

Her YouTube channel, which boasts over 50,000 subscribers, began as a platform to share unique and delicious meal recipes inspired by her Nigerian heritage and immigrant experience in Canada. Today, it has grown into a community where people from all walks of life find educational, inspirational, and practical content.

As part of the Media Pitch Challenge preparation, Wendy will guide participants on confident delivery, digital storytelling, and leveraging online platforms to amplify their voice and visibility.

On the day of the event, participants will have the opportunity to pitch directly to our distinguished panel of judges, gaining real-time feedback and exposure within a visibility-focused ecosystem.

What Participants Will Receive

All registered participants will gain access to practical tools and guided support designed to ensure they pitch with clarity and confidence:

• Media Pitch Workbook – A structured guide to clarify your story, message, and impact.

• Live Group Pitch Coaching Session – Direct access to the coaches for guidance on pitching fundamentals and visibility best practices.

• Exposure to Industry Judges & Media Partners – Pitches reviewed within a curated visibility-focused ecosystem.

• Certificate of Participation from Women of Rubies – Official recognition of participation in the Media Pitch Challenge.

How the Women of Rubies Media Pitch Challenge Works

1. Register – Secure your spot via womenofrubies.com/mediapitch and receive confirmation with next steps.

2. Create Your Pitch – Record a 2–3 minute video introducing who you are, what you do, and why your story deserves media visibility.

3. Submit Your Video – Send your pitch and bio to pitch@womenofrubies.com

4. Get Shortlisted – A select group of standout pitches will be invited to present live.

5. Pitch Live & Get Feedback – Receive real-time feedback from media and industry experts.

6. Winner Selected – The winner receives a premium media visibility package featuring Women of Rubies, The Guardian, Canada News Journal, podcasts, and strategic amplification across partner platforms.