The Women of Rubies Media Pitch Challenge 2026 brought together visionary women founders ready to elevate their brands through clarity, confidence, and strategic storytelling.

While Dr. Omo Ogbamola emerged after thoughtful deliberation, every finalist moved her brand forward. Each pitch reflected courage, innovation, and the power of intentional visibility.

Here are the remarkable women who took the stage.

Dr. Omo Ogbamola |Founder & CEO, Tripplemos Food Processing Company

Dr. Omo Ogbamola is a Nigerian-born Canadian entrepreneur building a nationally distributed food manufacturing brand producing authentic African spices locally in Canada. Tripplemos Food products are available on Amazon Canada, Walmart Canada Marketplace, and over 20 retail stores, with expansion underway. Her pitch reflected strong operational structure, manufacturing growth potential, and a clear media positioning strategy.

Victoria Ekwenuke |Founder & CEO, FASS (For A Short Stay)

Victoria is a hospitality-tech entrepreneur reimagining airport lodging through luxury micro-suites for modern travellers. With over 15 years of global brand management experience at companies including Colgate-Palmolive, Unilever, eBay, and Meta, she brings corporate precision and inclusive innovation into the travel space. Her pitch demonstrated scale, strategy, and strong market positioning. Learn more about her work here

Ejiro Osakede |Life & Transformational Coach | Host, Stretch Street Podcast

Widely known as The Energetic EJ, Ejiro is a certified transformational coach dedicated to helping women rediscover abandoned dreams and step into renewed purpose. Her pitch centered on clarity of voice, measurable impact, and long-term community transformation through coaching and media. Learn more about her work here

Julieth Agbo |Founder, A-Aston Technologies & Data for Her

A digital and data inclusion advocate, Julieth equips women and young people with practical digital literacy skills for the future of work. Through her remote business support company and data initiative, she is closing access gaps and building sustainable systems. Her pitch highlighted impact-driven technology with strong scalability. Learn more about her work here

Oluwabunmi Asaolu | Founder, Canada CEOs &Hutteywilly Collections

Oluwabunmi is a community builder and digital marketer empowering women and newcomers across Canada to build sustainable, profitable businesses. Through Canada CEOs, she creates visibility, collaboration, and business growth opportunities. Her pitch showcased community-driven entrepreneurship with measurable impact. Learn more abou her work here

Beyond the Pitch: A Room Full of Momentum

The Media Pitch Challenge was not just about winning. It was about positioning.

Each finalist demonstrated:

• Clear brand identity
• Strategic storytelling
• Market awareness
• Growth readiness
• Media potential

This is what happens when women are given both the platform and the preparation. At Women of Rubies, we believe visibility is not accidental — it is intentional, strategic, and transformative.

To our finalists: your courage to step forward has already created momentum. And this is only the beginning.

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen, not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, this guide is for you.

What Does It Mean to Pitch Your Story?

A pitch is a short, clear explanation of:

Who you are
What you do
Who you serve
Why your work matters

It can be used for:

Media opportunities
Panels and speaking engagements
Funding and grants
Partnerships and collaborations
Visibility platforms and features

A strong pitch helps others quickly understand your value, without confusion or oversharing.

Why Many Women Struggle With Pitching

Women often:

Over-explain instead of clarifying
Focus on credentials instead of impact
Minimize achievements to avoid sounding “too much”
Assume people already understand their work

The result? Missed opportunities, weak visibility, and stories that get overlooked.

Pitching is not about shrinking yourself. It’s about owning your work with intention.

The 5 Key Elements of a Strong Story Pitch

1. Start With Clarity, Not Background

Avoid long introductions about how you started.
Instead, lead with what you do now and why it matters.

Example:
“I help women-led businesses position their work for media visibility and growth.”

2. Define the Problem You Solve

People connect faster when they understand the problem.

Ask yourself:

What challenge does my audience face?
What gap does my work address?

This gives your story relevance.

3. Highlight Impact, Not Just Activity

Don’t just say what you do, say what changes because of it.

Instead of:
“I run workshops for women entrepreneurs.”

Say:
“I help women entrepreneurs gain the clarity and confidence needed to attract funding and visibility.”

4. Keep It Human and Relatable

Your story should feel grounded, not rehearsed.

You don’t need perfect language; you need authenticity and intention.

5. End With Purpose

Every pitch should have a direction:

An invitation to learn more
A call to collaborate
A reason to follow up

Never end your pitch without a clear next step.

How Long Should Your Pitch Be?

Written pitch: 150–250 words
Video pitch: 1–2 minutes
Live pitch: 60–120 seconds

Shorter is often stronger; clarity beats complexity.

Common Pitching Mistakes to Avoid

Trying to impress instead of connecting
Using too much jargon
Listing every role you’ve ever had
Apologizing for your work
Assuming people already “get it”

Your story deserves intention and structure.

Why Pitching Matters More Than Ever

In today’s digital world, visibility is currency.

Media platforms, funders, and collaborators are not just looking for ideas — they’re looking for clear, confident storytellers who can articulate impact.

If you can pitch your story well, you open doors.

Pitch Your Story with Impact: Join the Media Pitch Challenge

Many women are doing powerful, impactful work, building businesses, leading organizations, creating change, yet remain unseen. Not because the work isn’t good enough, but because the story isn’t landing clearly.

Pitching your story is not about bragging or exaggerating. It’s about communicating your impact in a way people understand, remember, and want to support.

If you’ve ever struggled to explain what you do, felt nervous reaching out to media or partners, or wondered why opportunities pass you by, our Media Pitch Challenge is designed to guide you from preparation to exposure. This initiative gives women founders and creators the tools, feedback, and platform to craft a pitch that opens doors to media features, partnerships, funding, and visibility opportunities.

Through this challenge, you’ll:

Learn to communicate your value clearly and confidently
Connect your story to audiences that matter
Practice pitching in a supportive environment
Gain direct access to media, decision-makers, and collaborators

Your story deserves to be heard. The Media Pitch Challenge is your opportunity to step into visibility and ensure your work is seen, recognized, and celebrated.

Learn more and register for the Media Pitch Challenge →

Women Founders

Meet the Finalists of the Women of Rubies Media Pitch Challenge 2026