toronto - Women of Rubies

In Inspiration March 2, 2024 By Women of Rubies

Erica Effah: Content Marketing Expert Redefining Business Growth

Erica Effah is a seasoned professional based in Toronto, with expertise spanning over 7 years in marketing and operations within the Direct-to-Consumer (D2C) and Business-to-Business (B2B) technology sectors. In today’s dynamic digital landscape, the role of content marketing has become more critical than ever in driving business success.

A Journey of Evolution

Erica’s journey into the world of content marketing is marked by a trajectory of evolution and innovation. Beginning as a digital creator, she cultivated her skills in crafting engaging content and building online communities. However, her passion for creativity and storytelling soon intersected with her corporate aspirations, leading her to explore avenues where she could leverage her talents to drive tangible business outcomes.

Bridging Creativity with Corporate Expertise

Transitioning into roles as a Marketing and Business Development Executive and Operations Team Lead, Erica brought her unique blend of creativity and strategic acumen to the forefront. Here, she played pivotal roles in devising and implementing content marketing strategies that not only captured audience attention but also propelled organizational growth. From B2B SaaS startups to global supply chain companies, Erica’s impact was felt across diverse sectors, where her initiatives contributed to navigating the complexities of scaling businesses from seed stage to securing Series A funding.

Driving Growth Through Innovation

At the heart of Erica’s approach lies a commitment to innovation and data-driven decision-making. By harnessing the power of analytics and leveraging insights to inform content strategy, she has consistently delivered measurable results. Whether it’s optimizing legacy facilities or spearheading organic marketing efforts, Erica’s ability to drive growth through innovation has positioned her as a trusted leader in the content marketing space.

A Vision for Business Transformation

As the founder of Erica Tiwaa Agency, Erica is on a mission to redefine how businesses approach content marketing. With a focus on efficiency, strategic thinking, and a deep understanding of the unique challenges faced by early to mid-stage businesses, she aims to empower organizations to unlock their full potential in the digital realm. Through her expertise, Erica is paving the way for businesses to navigate the complexities of today’s digital landscape with confidence and clarity.

In Career Gems June 12, 2023 By Women of Rubies

Steph Honey: The Canadian DJ Revolutionizing The Art Of Music Curation

In the ever-evolving world of music, there are artists who go beyond the conventional, pushing boundaries and redefining the art form. DJ Steph Honey, a versatile talent based in Toronto, is one such artist. With her unparalleled passion, unique style, and unyielding determination, she is making waves and creating extraordinary experiences that transcend traditional DJ performances. Let’s dive into the world of DJ Steph Honey and discover what sets her apart.

A Musical Heritage

Born into a family of DJs, DJ Steph Honey has music flowing through her veins. Growing up under the influence of her father, who was a DJ himself, and other inspiring mentors, she developed a deep love and understanding of the power of music. This rich heritage laid the foundation for her own artistic journey and shaped her belief in the limitless possibilities that music offers.

Pushing Boundaries

DJ Steph Honey’s approach to music goes far beyond simply playing popular tunes. She is a true connoisseur of sound, constantly seeking out unconventional and necessary spaces to share her craft. It is this willingness to venture into uncharted territories that sets her apart from the rest. With each performance, she aims to transport her audience into a realm of pleasure and delight, curating sounds that resonate deeply with their souls.

Style and Taste

Not only does DJ Steph Honey possess an impeccable ear for music, but she also brings a unique sense of style and taste to her craft. With a flair for fashion and a graceful presence, she elevates every aspect of her professional life. Understanding that being a DJ is about more than just mixing and matching tracks, she embraces the role of an artist, carefully curating a visual and auditory experience that leaves a lasting impression on her audience.

Demand and Recognition

Steph Honey’s unique talent and artistic approach have not gone unnoticed. Her reputation as a visionary DJ has earned her recognition and demand from both clients and audiences alike. Her performances have graced renowned venues and events, attracting a diverse range of fans who appreciate her ability to create an immersive and unforgettable musical journey. As her popularity continues to grow, Steph Honey’s name is becoming synonymous with innovation and excellence in the world of music curation.

A Journey of Magic

For DJ Steph Honey, music is an enchanting journey. Her passion lies in the transformative power of music, taking listeners on a magical ride that transcends ordinary boundaries. With her impeccable taste and unwavering dedication, she continues to break barriers, challenge conventions, and redefine what it means to be a DJ.

DJ Steph Honey is an artist who defies expectations and reimagines the role of a DJ. Through her unique blend of music, style, and artistry, she creates unforgettable experiences that transport her audience to a world of pleasure and delight. As she continues to push the boundaries and explore new avenues, DJ Steph Honey is destined to leave an indelible mark on the global music scene. So, keep an eye out for this rising star as she continues to enchant and inspire with her extraordinary talent and passion for music.

In Inspiration September 28, 2022 By Esther Ijewere

#WCW | Meet Maryam Muritala,The Entrepreneur Giving Canadian Vendors Visibility

Maryam Muritala is a Foreign trained lawyer with areas of specialization in Business, Technology , Copyright, Trademark law , and Contract Management.

She is also an experienced Business Development Consultant. She has helped entrepreneurs across five continents launch successful and thriving businesses. Maryam is the founder of Canada Vendors a Business Development and Advertising Company using digital marketing tools to give structured visibility to businesses across Canada and the diaspora.

At Canada Vendors, they offer Business Development Consultations and Solutions, Advertise brands using digital technology, connect service providers with prospective clients, and host Business Networking Events. Between 2020 and 2022 during the lockdown, they interviewed 255 Small businesses across various communities in Canada offering support.

Maryam Muritala is also the convener of Brand Expo, a brand visibility event that showcases the work of different brands across Canada.

She recently launched a mini-series on YouTube in 2021 titled “THE ENTREPRENEURIAL JOURNEY” spotlighting business owners across communities in Canada, so far they have interviewed entrepreneurs from Ontario, Quebec, New Brunswick, British Columbia, and Alberta.

We celebrate Maryam for her tenacity, determination, and her support for female business owners in Canada.

Follow her: @canadavendors to know more about her work.