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Tony Elumelu

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Ife Durosinmi-Etti – The Amazon Helping Women Win At Life

Ife Durosimi-Etti

Ife Durosinmi-Etti is an author, entrepreneur and a sales and marketing expert with over a decade experience across fashion, marketing and manufacturing industries.

She holds a bachelor’s degree in Biochemistry from Covenant University, Nigeria, and an MBA in Global Business from Coventry University.

Ife started her career as an operations analyst in a bank in Nigeria during her mandatory one-year National Youth Service.

She volunteered with the British Red Cross at the time she was completing her MBA and joined a British multinational retailing company headquartered in London.

She moved back to Nigeria in 2012 and joined Nigerian Breweries (Heineken Operating Company in Nigeria) as a Young African Talent (YAT) and transitioned to their Corporate Communications Department as Corporate Social Responsibility and Sustainability Support Manager.

In 2015, Ife decided to bridge a gap in the furniture market for newborns and together with Olamide Olatunbosun, founded Parliamo Bambini, a baby and child furniture company with products manufactured locally.

In 2016, Parliamo Bambini was selected by the Tony Elumelu Foundation for its Tony Elumelu Entrepreneurship Program as one of the companies whose idea can transform Africa.

Parliamo Bambini is also the winner of the Jumia Super Startup Competition in 2017 In the same year, Ife was also selected as a Global Shaper of the World Economic Forum.

She has been selected as a mentor on one of Young African Leaderships Initiative (YALI)’s programmes and has been a panelist at Harvard University’s African Development Conference discussing the role of women in democracy and how it impacts on business in Africa.

Ife is the author of “Accessing Grants for Startups,” a book that shows the opportunities available locally and internationally for entrepreneurs in Africa that can help take their businesses to the next level.

Ife is also an associate member of the Advertising Practitioners Council of Nigeria (APCON).

Ife is also one of the Leading Ladies Africa’s 100 Most Inspiring Women in Nigeria for 2019.

Ife, alongside her AGS tribe also raised N22M for Late Olamide Alli Kid’s.

We celebrate her for giving women a voice and helping them win at life.

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MARY OLUSHOGA : 7 FINANCING PROGRAMS FOR NIGERIAN ENTREPRENEURS

Are you an entrepreneur in Nigeria, here are 7 funding programs you should know.

For many entrepreneurs around the world, access to financing is a major concern. In “Listening and Learning for Success – What Nigerian Women Entrepreneurs Need,” I describe the needs of women entrepreneurs in Nigeria. Amongst the top issues discussed, was finding methods to reduce the costs associated with doing business in Nigeria and the need for competitive interest rates on loan products. Many young entrepreneurs in Nigeria feel that they cannot start a business because they do not have access to the capital required, and those who have started a business feel that there is little to no access to capital to expand or move on to the next level. It is important to highlight the grants, competitions, and prizes available to entrepreneurs around the world. Some of these funding programs are annual, while others are a one-time event. This article aims to inform entrepreneurs living in Nigeria of seven (7) funding programs to know. Some of these government programs and private organizations seek to increase accessibility, equality, and transparency by supporting the growth, development, and sustainability of businesses in Nigeria.

  • The Government Enterprise and Empowerment Program (GEEP) – GEEP is an initiative of the federal government of Nigeria and Bank of Industry. The GEEP program offers a no-interest loan scheme with a one-time 5 percent administrative fee for costs. GEEP to date has disbursed 23,400 loans to artisans, traders, farmers and entrepreneurs across 13 states. You can make GEEP part of your success story by applying for funding here. http://www.boi.ng/marketreg/
  • The Lagos State Employment Trust Fund (LSETF) – this is an initiative of the Lagos State government. The mission of the fund is to create employment and wealth for all Lagosians. The fund wants to target 100,000 small to medium-sized enterprises (SMEs) by 2019. Through the fund, entrepreneurs receive a loan at 5 percent interest rate per annum. It is also important to note that 20 percent of SMEs in Nigeria call Lagos home. Participants of this program have received funding as high as 5 million Naira.
  • The Made in Nigeria Business Challenge (MINC) – this is an initiative of the Senate President, Bukola Saraki’s office. The challenge was created to promote nation building and to celebrate everything uniquely Nigerian. The ‘Made-In-Nigeria’ challenge provides entrepreneurs with locally sourced products a platform to connect with government officials, agencies and an opportunity to discuss how the Senate President can continue to support entrepreneurial efforts through policy changes and legislation.
  • The Tony Elumelu Entrepreneurial Program (TEEP) – is an initiative by the Tony Elumelu Foundation that provides a $5000 seed capital to enterprising young people with good ideas. TEEP requires its program participants to attend an intensive business training and mentoring course. To date, the program has reached a total of 51 African countries with an investment of over $ 4 million.
  • LoftyInc Capital Management (LCM) – is an initiative of Idris Bello and partners. The firm recently announced the launch of a new $25 million fund for African entrepreneurs, which will focus on early stage Africa-facing enterprises that leverage technologies to create social impact and tackle big problems.
  • The AWP Network – founded by Mary Olushoga is a platform powering business success for African entrepreneurs. The platform helps you to turn your ideas into a reality. What can you expect from visiting the site, you can: read a story about an entrepreneur, attend an event, learn how to apply for various business grants and competitions, how to pitch, write a business plan, create a pitch deck and be connected to experts from around the world.
  • Omojuwa Small Business Support Fund (SBS) – is the initiative of Japheth Omojuwa, chief strategist at Alpha Reach, the small business support fund provides grants ranging from 50,000 to 120, 000 naira to business owners in need of funding support. The purpose of the fund is to help young Nigerian entrepreneurs starting a business, it also provides existing businesses with the additional cash flow to move forward. The fund recently disbursed over 2 million naira to over 30 businesses. In addition, will help awarded entrepreneurs with website development services, media and professional support as well as business development training from volunteers.

Have more programs, organizations or firms that we should know about? Please share, email: mary (at) awpnetwork.com

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