Times Magazine


Sade Muhammad has been named Chief Marketing Officer of TIME. In this role, Muhammad will oversee the brand’s integrated marketing, customer success, branded content, and communications, as well as TIME’s newly created impact division.

As TIME begins its centennial year, this appointment marks the first time the brand has named a CMO since becoming an independent company in 2018 under the ownership of Co-Chairs Lynne and Marc Benioff. As CMO, Muhammad will focus on invigorating the TIME brand for the next 100 years and accelerating TIME’s digital transformation and growth opportunities.

“We are thrilled to welcome Sade Muhammad, who has a proven track record of innovation, revenue generation, and building trust with audiences,” said TIME CEO Jessica Sibley. “As TIME enters a pivotal moment in its 100-year history, Sadé’s background as a marketer, trained journalist, and changemaker makes her the perfect person to lead TIME as our Chief Marketing Officer.”

Sade Muhammad

“My passion is harnessing the power of authentic brands to get audiences to listen and, in turn, unlock their unique power to affect change,” said Muhammad. “TIME is one of the world’s most trusted storytellers and I am thrilled to bring our partners’ stories to life with imaginative ideas to inspire a smarter, better marketplace.”

Muhammad joins TIME from Forbes and brings over a decade of experience in marketing and innovating advertising products to the role. Most recently, she founded Forbes’ Representation & Inclusion Practice, an award-winning B2B ad business which encouraged marketing partners to broadcast DEI as an underpinning to their company’s growth strategy, after identifying a gap in thought leadership around equity and inclusion in company design.

Muhammad led all business development, sales and marketing strategy, client relations, and execution of sponsorships for the Practice.

Muhammad graduated BSc, Cum Laude, in Magazine Journalism from Newhouse School of Public Communications at Syracuse University and was honored as one of the International News Media Association’s 30 Under 30 for Achievement in Advertising. She began her career at NBC as part of the NBC Page Program.

The appointment of Sadé Muhammad as Chief Marketing Officer aligns with a period of record growth for TIME, including the launch of six new divisions: the Emmy Award-winning film and television division TIME Studios that has generated more than $100 million in revenue; a rapidly growing global live events business built around its iconic TIME100 and Person of the Year franchises; an industry-leading web3 division including the TIMEPieces NFT community; Red Border Studios, producer of award-winning branded content; the website-building platform TIME Sites, which TIME acquired earlier this year; and the sustainability and climate-action platform CO2 by TIME.

Today, TIME reaches the largest audience in its history—more than 100 million people around the world across its platforms—and its iconic magazine, with more than 1.3 million subscribers, remains the largest U.S. print title in news.

American poet and activist Amanda Gorman captured the hearts of not just Americans, but the whole world, at President Joe Biden‘s recent Inauguration ceremony when she performed a stirring poem. And so, it’s no surprise that she’s gracing the cover of TIME’s latest Issue: “The Black Renaissance”, a special project created in collaboration with Ibram X. Kendi.

For TIME’s new cover, Amanda Gorman who was the first person to be named National Youth Poet Laureate joins former US First Lady Michelle Obama in a conversation about creativity, art, identity, optimism, the recent Inauguration among other things.

“We’re living in an important moment in Black art because we’re living in an important moment in Black life,” Gorman says. “What’s been exciting for me is I get to absorb and to live in that creation I see from other African-American artists that I look up to. But then I also get to create art and participate in that historical record,” Amanda says.

Read excerpts from their conversation below:

We’re here to talk about the current renaissance in Black art—this surge of creativity we’ve seen over the past six years or so. What do you make of calling this period a “renaissance”? And where do you see yourself within it?

We’re living in an important moment in Black art because we’re living in an important moment in Black life. Whether that’s looking at what it means politically to have an African-American President before Trump, or looking at what it means to have the Black Lives movement become the largest social movement in the United States. What’s been exciting for me is I get to absorb and to live in that creation I see from other African-American artists that I look up to. But then I also get to create art and participate in that historical record. We’re seeing it in fashion, we’re seeing it in the visual arts. We’re seeing it in dance, we’re seeing it in music. In all the forms of expression of human life, we’re seeing that artistry be informed by the Black experience. I can’t imagine anything more exciting than that.

You are part of a rising generation that isn’t afraid to call out racism and injustice when you see it. Your generation was out front at the Black Lives Matter protests last summer, and you were using your voices long before that to demand change. How do you think art fits into these larger social movements? Do you think about these things as you write?

Absolutely. Poetry and language are often at the heartbeat of movements for change. If we look to the Black Lives Matter protests, you see banners that say, They buried us but they didn’t know we were seeds. That’s poetry being marshaled to speak of racial justice. If you analyze Martin Luther King’s “I Have a Dream” speech, it’s a great document of rhetoric that’s also a great document of poetry, of imagery, of song. Never underestimate the power of art as the language of the people.

“The Hill We Climb” mentions your being a descendant of slaves. What role does poetry have to play in helping you make sense of our history?

I wanted to give the American people some access to myself. A lot of the inspiration for that came from your speech at the DNC in which you said, “I wake up every morning in a house that was built by slaves.” Poetry is the lens we use to interrogate the history we stand on and the future we stand for. It’s no coincidence that at the base of the Statue of Liberty, there is a poem. Our instinct is to turn to poetry when we’re looking to communicate a spirit that is larger than ourselves. Whenever I’m writing, I’m looking at the history of words. The specific history of words in the Inaugural poem was: We have seen the ways in which language has been violated and used to dehumanize. How can I reclaim English so we can see it as a source of hope, purification and consciousness?

What was your experience of the Inauguration itself? Were you able to listen to the performances and speeches, or were you just focused on what you came to do?

I was living in two spheres of my mind. There was the “Wow: Joe Biden’s speech was amazing. Lady Gaga just killed it.” But at the same time, 66% of my brain was dedicated to questions: “How am I going to get up to the podium without tripping? My hands are cold. Am I going to be able to flip these pages because my fingers are going numb?”

Do you have any advice for young girls, and Black girls in particular, who earn their way into the spotlight?

My question is do they have any advice for me. I’m new to this, so I’m still learning. I would say anyone who finds themselves suddenly visible and suddenly famous, think about the big picture. Especially for girls of color, we’re treated as lightning or gold in the pan—we’re not treated as things that are going to last. You really have to crown yourself with the belief that what I’m about and what I’m here for is way beyond this moment. I’m learning that I am not lightning that strikes once. I am the hurricane that comes every single year, and you can expect to see me again soon.

Excited about her cover, Amanda shared the news on social media to thank TIME for letting her grace the cover of its special issue. She wrote, “Wow, thank you @time for letting me grace the cover of your new special issue, “The Black Renaissance.”

Created in collaboration with @ibramxk , the issue includes a conversation between me and former First Lady @michelleobama (read our discussion at the link in bio). So proud to be part of an issue that highlights so many Black artists I’ve looked up to for years. As the edition says: “THE RENAISSANCE IS BLACK.”


Photograph by @awolerizku for TIME. Fashion styling by @jasonbolden

Makeup by @autumnmoultriebeauty—@thewallgroup

Dress by @gretaconstantine

Jewellery by @khiryofficial

Read the full conversation on TIME.com.

TIME magazine has released its 100 Most Influential People list, featuring some of the most well-known artists, politicians, and world leaders. The list is divided into five categories: pioneers, artists, leaders, titans, and icons.

For the first time ever – 48 of the artists, icons, leaders, pioneers, and titans who made the list are women, last year, 45 women made the list. The issue includes big names like pop star Taylor Swift, Canadian Actress, Sandra Oh, former first lady Michelle Obama and more.

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See all the 2019 #TIME100 honorees in under a minute — Presented by @Cadillac #KeepRising http://mag.time.com/SloyyDo 19.4K12:45 PM – Apr 17, 20199,910 people are talking about thisTwitter Ads info and privacy

Take a look at the full list below:


  1. Nancy Pelosi
  2. Donald Trump
  3. Greta Thunberg
  4. Andres Manuel Lopez Obrador
  5. Alexandria Ocasio-Cortez
  6. Jacinda Ardern
  7. Juan Guaido
  8. Abiy Ahmed
  9. Mitch McConnell
  10. Brett Kavanaugh
  11. Jane Goodall
  12. Benjamin Netanyahu
  13. Zhang Yiming
  14. Hoesung Lee
  15. William Barr
  16. Pope Francis
  17. Xi Jinping
  18. Leana Wen
  19. Imran Khan
  20. Crown Prince Mohamed bin Zayed
  21. Cyril Ramaphosa
  22. Robert Mueller
  23. Mahathir Mohamad
  24. Matteo Salvini
  25. Jair Bolsonaro
  26. Zhang Kejian


  1. Sandra Oh
  2. Indya Moore
  3. Marlon James
  4. Chrissy Teigen
  5. Massimo Bottura
  6. Hasan Minhaj
  7. Samin Nosrat
  8. Ninja
  9. Arundhati Katju and Menaka Guruswamy
  10. Naomi Osaka
  11. Leah Greenberg and Ezra Levin
  12. Fred Swaniker
  13. Lynn Nottage
  14. Tara Westover
  15. Adam Bowen and James Monsees
  16. Barbara Rae-Venter
  17. He Jiankui
  18. Aileen Lee
  19. Jay O’Neal and Emily Comer
  20. Shep DoelemanB

View image on Twitter

View image on Twitter


Introducing the 2019 #TIME100 http://mag.time.com/QmwNur0 38.8K12:02 PM – Apr 17, 201915.1K people are talking about thisTwitter Ads info and privacy


  1. Dwayne Johnson
  2. Regina King
  3. Khalid
  4. Emilia Clarke
  5. BTS
  6. Brie Larson
  7. Joanna and Chip Gaines
  8. Ariana Grande
  9. Mahershala Ali
  10. Glenn Close
  11. Rami Malek
  12. Luchita Hurtado
  13. Ozuna
  14. Dream Hampton
  15. Richard Madden
  16. Yalitza Aparicio
  17. Clare Waight Keller

READ – Aretha Franklin Is The First Female Artist To Receive the Pulitzer’s Special Citation For The Arts


  1. Taylor Swift
  2. Michelle Obama
  3. Spike Lee
  4. Christine Blasey Ford
  5. David Hockney
  6. Desmond Meade
  7. Lady Gaga
  8. Radhya Almutawakel
  9. Pierpaolo Piccioli
  10. Maria Ressa
  11. Caster Semenya
  12. Mirian G.
  13. Grainne Griffin, Ailbhe Smyth and Orla O’Connor
  14. Loujain al-Hathloul


  1. Mohamed Salah
  2. LeBron James
  3. Jennifer Hyman
  4. Gayle King
  5. Mark Zuckerberg
  6. Tiger Woods
  7. Jeanne Gang
  8. Bob Iger
  9. Pat McGrath
  10. Alex Morgan
  11. Vera Jourova
  12. Ryan Murphy
  13. Mukesh Ambani
  14. Ren Zhengfei
  15. Marillyn Hewson
  16. Jerome Powell
Former Minister of Education, Dr. Obiageli Ezekwesili, has been announced as Forbes Woman Africa Social Influencer at the Forbes Woman Africa Awards inaugural gala dinner which held in Durban, South Africa.

The Anti-corruption campaigner and convener of the Bring Back our Girls movement was celebrated for her efforts in launching the viral #BringBackOurGirls campaign.

Other recipients of awards at the prestigious gala were Dr. Divine Simbi-Ndhlukula (Business); Rachel SibandeCaster Semenya (Sports); Sho Madjozi (Entertainment); Uche Pedro (New media), among others.

The Managing Editor of Forbes Africa and Forbes Woman Africa, Methil Renuka, said:

 The ceremony was the perfect conclusion to a highly constructive day of networking and concept sharing by Africa’s most dynamic women.”

Renuka congratulated the women for their efforts in impacting the lives of young women worldwide.

Ezekwesili was also named among the World’s 100 Most Influential People by Time Magazine in 2018 and was shortlisted for the 2018 Nobel Peace Prize.


Credit: Pulse News

A Nigerian startup, BabyMigo, founded by Adeloye Olanrewaju, has been named as one of Time Magazine’s 50 Genius Companies.

Babymigo was specifically selected for creating and being a community for new and expectant mothers.

(Photo: Babymigo)

Babymigo is an online community that connects mothers-to-be with information, medical experts, services and other parents. The platform is also equipped with an SMS subscription service for pregnant women that informs them of prenatal appointments and their babies’ development.

Since inception, the response has been huge, and the Babymigo team has since tapped into a massive, unmet demand for Africa-centric pregnancy, birth and baby information. The app has been downloaded over 30,000 times and its mobile-friendly website has over 90,000 registered users.

(Photo: Babymigo)

Adeloye says:

“There are 10.4 million babies born every year in Nigeria, and every one of those mothers is hungry for the kind of information we provide.”

Earlier this year, the company was one of the inaugural set of African startups to go through the Google’s Africa Launchpad Accelerator program, which afforded a $10,000 grant — just one of the company’s many well-deserved achievements.

TIME Magazine has released the 2018 edition of its annual list of “Next Generation Leaders” and our girl Farida Ado has been featured.

Featuring 11 people from around the world, including pop stars The Weeknd and Ariana Grande, TIME describes Farida as “Kano’s Jane Austen.”

32-year-old Farida is known for her romance novels. Picture a Mills & Boon novel, but in Hausa.
Speaking to TIME, Farida said: “Women turn to romance novels to figure out how to live their own lives.”
And her books draw inspiration from real-life events, too!

Discussing her series “The Block of Ashes,” Farida revealed she was inspired by the story of her neighbor who, trying to solve her marital problems, decided to see a juju priest. She said:
I try to reflect the reality of society in my stories. These juju doctors had become a menace in many homes.