Story telling.

“Eze Ada, you are meant to be a boy”- this Is a phrase that has been said way too many times to me by mother and I have always wondered why; was it because of the way I walked- as a fast walker, did that mean I didn’t possess the grace that a woman was meant to have or was it because I have always rebelled for independence regardless of the consequences- was being bold a trait exclusive for men?


Lolo Cynthia Is a public health specialist, sexuality educator and founder of the social enterprise LoloTalks, that employs all forms of media (online and offline) to create awareness and sustainable solutions to our contemporary social and health issues in Africa.  She also doubles as a documentary and talk show producer and lends her voice on issues regarding interpersonal relationships, sexuality, gender, and social issues through her YouTube channel LoloTalks and her blog.

I once asked a group of entrepreneurs ‘’why do you tell stories?’’

I got the following responses.

I tell stories for:

Clarity, sharing of insights and my life lessons

To inspire/encourage

Connect with someone

Brand awareness – more people need to know about my brand

More eyeballs = more prospects = more sales

I’ll be seen in the right light, by the right people at the right time

Why these reasons are great, they may not give you the result you need as an influential storyteller or entrepreneur.

They are good reasons to tell a good story, however, there are 4 important steps you need to take to telling great stories that resonate.

  1. Find the people who have the same worldviews as you do

What do I mean by that?

Worldviews refer to people’s perspectives or beliefs on different life issues.

You need to find the people who share the same perspective or belief about your subject matter.

  1. Find people with a bias to listen to you

Beyond finding people with similar beliefs, find people with a bias to listen to you.

People interested in listening to your message and falling in love with your brand and your stories.

Why do you need to do that?

You need to do that so you can share stories that resonate deeply with them and inspire them to take massive action.

For my brand, I focus on attracting new entrepreneurs who love stories, understand the power of stories and are willing to learn to tell better stories so they can attract more of the right audience to their stories and grow their business.

  1. Be clear about who your audience is and why they would listen to you

You should also ask yourself who exactly is my audience and why would they listen to me?

Understanding who your audience is helps you determine how you will communicate your stories to them, what mediums you will use and how frequently you will engage with them.

  1. Be clear about where you will find them

Another thing you need to know is how to find them.

How do you find these people?

Get clear about the kind of people who need your message and stories

Find out where they congregate online and offline

Find out the issues or topics they are very passionate about

Find out what common problems and experiences they have

Find out what common result they seek

Most importantly get clear about the kind of customers you do and don’t want to attract.

Beyond knowing these 4 steps, ensure you implement them so you can start seeing results in your business.

Remember, good things happen to those who take massive action.


About Esohe

Esohe Igbinoba is the Founder, The Global Brand Network. GBN is a brand management organization with a focus on teaching entrepreneurs the art of influential storytelling for attracting visibility and building an engaged audience so they can build profitable businesses. She helps them to achieve this through her unique system: The Influential Storytelling Formula. She has helped over 150 people in 10 countries. She helps them through her online school, GBN Business School where she offers one on one coaching programs, online courses and training programs.

You can connect with her on Social media @queenesohe

Or send an email to esohe@queenesohe.com

Or on her website queenesohe.com