social impact


Amidst the ever-changing landscape of business, the sustainability of a brand stands as a linchpin for enduring success. For women entrepreneurs and leaders, the journey toward building a sustainable brand extends far beyond mere profitability. It embodies the aspiration to forge lasting impacts, nurture meaningful relationships, and catalyze positive societal transformations. Here at Women of Rubies, we are steadfast in our commitment to empowering women, not only to construct thriving brands but also to effect tangible change on a global scale.

Here are 5 ways to build and sustain your brand, including leveraging media visibility;

Building a Strong Foundation

The journey towards brand sustainability begins with laying a strong foundation. At Women of Rubies, we provide women with the tools, resources, and support they need to establish a solid groundwork for their brands. From strategic planning to market research and brand positioning, we guide women through every step of the branding process, ensuring that their businesses are built on a strong and resilient foundation.

Authenticity and Integrity

In a world where authenticity is increasingly valued, maintaining integrity is essential for brand sustainability. At Women of Rubies, we emphasize the importance of staying true to oneself and one’s values in all aspects of branding. Whether it’s in the products and services offered or the messaging and communication strategies employed, authenticity and integrity are at the core of sustainable branding.

Community and Collaboration

Building a sustainable brand is not a solitary endeavor; it requires the support and collaboration of a strong community. At Women of Rubies, we foster a supportive and inclusive community where women can connect, collaborate, and uplift one another. Through networking events, workshops, and mentorship programs, we provide women with opportunities to learn from each other, share experiences, and collaborate on projects that drive positive change.

Embracing Innovation and Adaptability

In today’s fast-paced world, innovation and adaptability are key drivers of brand sustainability. At Women of Rubies, we encourage women to embrace innovation and stay ahead of the curve in their respective industries. Whether it’s adopting new technologies, exploring creative marketing strategies, or adapting to changing consumer preferences, we empower women to innovate and evolve their brands to meet the demands of a dynamic marketplace.

Social Impact and Corporate Responsibility

True brand sustainability goes beyond financial success; it encompasses social impact and corporate responsibility. At Women of Rubies, we encourage women to use their brands as vehicles for social change and philanthropy. Whether it’s through sustainable business practices, community outreach programs, or partnerships with social causes, we empower women to make a positive impact on the world and leave a lasting legacy.


At Women of Rubies, we believe that every woman has the potential to build a sustainable brand that not only thrives in the marketplace but also makes a meaningful difference in the world. By providing women with the tools, resources, and support they need to succeed, we empower them to create brands that are not only financially successful but also socially impactful and culturally relevant. Together, we can build a future where women-led brands are at the forefront of positive change and innovation.

Join Women of Rubies today and embark on a journey towards building a sustainable brand that leaves a lasting legacy.

Ijeoma Scholarstica Ugochukwu stands as a guiding force of empowerment and leadership within her community. As the Founder of Immaculate Trios Cleaning Services & Ijeoma Motivates Inc. Canada, she has spearheaded a profit-making organization that transcends conventional business models. Instead, her focus lies on fostering synergy, promoting survivorship, and instilling positive motivations in everyday life.

A Trailblazer in Leadership and Service

Ijeoma’s journey towards transformative leadership began with a foundation in Economics from the University of Ado Ekiti, complemented by a diploma in Human Resources. Currently pursuing her Masters Degree at York University, her dedication to education mirrors her commitment to personal and professional growth.

Community Engagement and Volunteerism

Ijeoma’s passion for community service shines through her volunteer work with esteemed organizations such as the Salvation Army, New Circles Community, and Neighbourhood Link. Serving as a community service assistant in various capacities, she has demonstrated a profound dedication to supporting and uplifting those in need.

Excellence in Healthcare and Senior Care

In addition to her community endeavors, Ijeoma has made significant strides in the healthcare sector as a Personal Support Worker and caregiver at VHA Home Health Care Organization. Her compassionate approach and unwavering commitment to the well-being of Canadian seniors during the challenging times of the COVID-19 pandemic earned her the esteemed title of Best Staff of the Year in 2021. Ijeoma’s dedication, support, and care serve as a beacon of hope and inspiration to all those she serves.

Motivating Change and Empowering Futures

Through Ijeoma Motivates Inc Canada, Ijeoma harnesses her passion for positive change, survivorship, and motivation to uplift individuals and communities. By fostering synergy and developing positive motivations in day-to-day life, she empowers others to navigate life’s challenges with resilience, optimism, and determination.

Ijeoma’s Inspirations: Celebrating the Impact of Mercy Itohan Osayi, Maryam Muritala, and Her Beloved Mother

Within the tapestry of Ijeoma’s life, three remarkable women stand as pillars of inspiration, guidance, and unwavering support. From mentors to family, each has left an indelible mark on her journey, shaping her into the woman she is today.

Mercy Itohan Osayi: As an extraordinary mentor, support system, and cherished big sister, Mercy embodies the essence of encouragement and empowerment. Her wisdom, guidance, and unwavering belief in Ijeoma’s potential have been instrumental in her personal and professional growth, instilling confidence and resilience every step of the way.

Maryam Muritala: A beacon of inspiration and a guiding light within the Nigerian-Canadian community and diaspora, Maryam’s impact transcends boundaries. Her dedication to community upliftment, advocacy, and leadership serves as a source of inspiration for Ijeoma and countless others, igniting a passion for positive change and social impact.

My Mom: Above all, Ijeoma’s beloved mother holds a special place in her heart as her biggest supporter and steadfast companion. Through every triumph and challenge, her mother’s unwavering love, guidance, and strength have been a source of solace and encouragement, providing the foundation for Ijeoma’s resilience and determination.

Together, these three extraordinary women represent the embodiment of love, resilience, and empowerment in Ijeoma’s life. Their influence and support have been instrumental in shaping her journey, inspiring her to reach greater heights and make a positive impact in the world.

Black Women Initiators of Canada

In her dedicated mission to foster empowerment and uplift marginalized communities, Ijeoma Scholarstica Ugochukwu founded Black Women Initiators of Canada. This visionary leadership brings forth her passion for social impact and her unwavering commitment to driving positive change.

Through building a platform that amplifies the voices of Black women and creates opportunities for growth, empowerment, and community support, Ijeoma is spearheading a movement towards a more inclusive and empowered society. Join us as we delve into her collaborative vision and the transformative impact of her work on communities across Canada.

As Ijeoma continues to make a profound impact in both business and community spheres, her legacy of empowerment and inspiration will undoubtedly endure for generations to come.

Connect with Ijeoma via her Instagram page  @Ij_motivates