Public relations


As a seasoned public relations and media strategist, I frequently encounter entrepreneurs in pursuit of the elusive ‘magic’ formula for success. My response is simple: in our ever-evolving landscape, success hinges on one’s ability to learn and adapt at a pace that outpaces the competition.

I consistently emphasize the importance of pursuing relevance over mere popularity, emphasizing that this can only be attained through unwavering consistency and a commitment to continuous reinvention.”

In this article, we’ll explore 8 ways to stay relevant in your industry;

1. Network, network, network

Building relationships with industry peers will enable you to gain a broader perspective of what’s going on in your field, while also learning new work styles and problem-solving approaches. Here are 5 ways to network

2. Build a presence on social media

In today’s workplace, simply being on social media isn’t enough. To fully leverage these platforms, you have to be actively using these sites. This means taking the time to share other people’s tweets or posts, comment on industry news, and build your follower base. Consistency is key. Here are strategies to help build a presence on social media

3. Improve your visibility and develop high-quality content

Content is a valuable asset for staying connected and engaged with buyers. To remain relevant, create problem-solving content, and improve your visibility in the media.

4. Specialize in your niche

It is better to find your natural talent and excel in that area than to become someone who knows a little about a range of specialties. Becoming an expert in one area can attract offers from companies looking for experts in your field.

5. Stay Informed with Industry Updates

Stay ahead of the curve by regularly exploring industry-specific news and insights shared on various websites tailored to your skill set. This knowledge is a valuable asset for staying relevant in your field.

Watch: How To Be A Competent Leader

6. Cross-Industry Collaboration

Accept innovative collaboration to make sure your business stays relevant. The best part of working with people from other industries is you can share your knowledge and skills and learn from others. It’s an exchange program where both parties benefit each other.

7. Study the Success of Your Competitors

When you encounter competitors who have achieved greater success, take the opportunity to observe their operations and business practices. Investigate the strategies that set them apart and consider adapting these approaches to your profession.

8. Elevate Your Credibility and Reputation with the Guidance of a PR Expert

If you’re interested in delving into the world of PR and leveraging it to enhance your media visibility, You can also reach out via email at admin@womenofrubies.com

Explore my PR page to discover profiles of some remarkable women I’ve highlighted and gain further insights on how to maintain your industry relevance.

Don’t miss out on this valuable resource – Download your FREE PR Guide E-book now

Free PR Guidebook


Meet Mercy Itohan Osayi, a remarkable woman with a profound dedication to empowering women and youth. As the President and Founder of Women of Dignity International (WODI), a registered nonprofit organization in Canada, she has made it her life’s mission to uplift and nurture individuals, helping them discover their potential and build better personalities.

Education and Expertise

Mercy’s journey in Mass Communication began at Auchi Polytechnic, where she earned her diploma. Her quest for knowledge led her to Delta State University, where she obtained her Bachelor’s degree, and later to the University of Lagos, where she secured her master’s degree. Her academic accomplishments laid a strong foundation for her career.

Professional Experience

Mercy’s professional journey is a testament to her commitment to helping others. She has a wealth of experience in public relations, customer protection, and counseling. Her career started at The Quadrant Public Relations, where she worked as a trainee Executive. She later served as the Client Protection and Support Manager at LAPO Microfinance Bank. Additionally, Mercy has been a dedicated volunteer, contributing her time and expertise to organizations like Culture Link Community Services, Salvation Army, and New Circles Community Services, all in Montreal and Toronto, Canada.

Mercy’s dedication to her craft is evident through her numerous certifications, including the Canadian Retail and Customer Service certification, Canadian Workplace Essentials, Customer Service Excellence Certificate, and START Customer Care Program Certificate. She also holds a diploma in Community Work and Human Resource Management.

Community Engagement

Mercy Itohan Osayi is not just a leader in her professional life but also an active contributor to her community. She sits on several boards of reputable incorporated companies, nonprofit organizations, and foundations in Canada, further solidifying her commitment to making a positive impact on society.

Mercy Itohan Osayi
Mercy Itohan Osayi

Empowering Women and Youth

One of the significant milestones for Women of Dignity International (WODI) was its initiative to train women in Canada. Recognizing the commonality of community ideas and initiatives, WODI embarked on collaborations with other meaningful organizations. These partnerships marked a turning point in WODI’s commitment to serving women and the community. Through these healthy relationships, many individuals have discovered their true potential and become active contributors to society. WODI eagerly anticipates more opportunities to empower its clients and members.

Personal Life

Beyond her professional and community roles, Mercy Itohan Osayi is a loving mother and wife. She is married to Prince Monday Onaiwu-Osayi and is blessed with four wonderful children: Idiakhosa, Eloghosa, Osarefe, and Osaruese.

In Mercy’s life journey, her dedication to empowering women and youth shines as a beacon of hope and inspiration. Through her leadership at WODI and her active involvement in her community, she is shaping a brighter future for all those she touches. Her passion for nurturing individuals and fostering personal growth is a testament to the power of dedication and compassion.