Public relations


Social media has become an indispensable tool for businesses and individuals seeking to amplify their message and capture the attention of journalists. With the right strategies, you can leverage social media platforms to extend your reach, engage with mediaprofessionals, and ultimately secure valuable media coverage. Here’s how you can use social media to boost your media presence effectively.

Why Social Media?

Social media platforms offer unparalleled opportunities to connect with a wide audience, including journalists and media outlets. These platformsallow you to share your news, updates, and stories directly with the public, increasing your visibility and impact. Moreover, social media enables real-time engagement, making it easier to build relationships with journalists and media professionals.

Amplify Your Message

To make the most of social media, you need to consistently share your news, updates, and stories. Regular posting helps keep your audience engaged and increases the likelihood that journalists will notice your content. Here are a few tips to amplify your message:

  1. Create Engaging Content: Share compelling stories, high-quality images, and videos that resonate with your audience.
  2. Post Regularly: Maintain a consistent posting schedule to keep your audience engaged and informed.
  3. Utilize Different Formats: Experiment with various content formats like live videos, stories, and polls to capture attention.

Tag Media Outlets

Tagging media outlets and journalists when sharing relevant content is crucial. This not only ensures that your posts reach the right people but also increases your chances of getting noticed. Here’s how you can effectively tag media outlets:

  1. Research Relevant Journalists: Identify journalists and media outlets that cover topics related to your industry or niche.
  2. Tag Appropriately: When you share news or updates, tag these journalists and outlets in your posts to alert them directly.
  3. Be Respectful: Ensure your content is relevant to their interests and beat, and avoid over-tagging to prevent spamming.

Engage with Journalists

Building relationships with journalists is essential for securing media coverage. Social media offers a direct line of communication, allowing you to engage with journalists in meaningful ways. Here are some strategies to engage effectively:

  1. Comment on Their Posts: Share thoughtful comments on journalists’ posts to show your interest in their work.
  2. Share Their Articles: Amplify their work by sharing it on your platforms, adding your insights or comments.
  3. Join Relevant Conversations: Participate in discussions on topics that journalists are interested in, positioning yourself as a knowledgeable source.

Use Hashtags Wisely

Hashtags are powerful tools for increasing the discoverability of your content. By using trending and industry-specific hashtags, you can make your posts more visible to journalists and media outlets. Here’s how to use hashtags effectively:

  1. Research Trending Hashtags: Keep an eye on popular hashtags in your industry and incorporate them into your posts.
  2. Create Branded Hashtags: Develop unique hashtags for your campaigns to build a cohesive brand narrative.
  3. Use a Mix: Combine trending, industry-specific, and branded hashtags to maximize your reach.

Track and Adjust

Monitoring the performance of your social media efforts is crucial for understanding what works and what doesn’t. Use analytics tools to track your engagement, reach, and overall impact. Based on this data, you can adjust your strategy to improve your chances of capturing media attention. Here are some key metrics to track:

  1. Engagement Rates: Measure likes, comments, shares, and interactions on your posts.
  2. Reach and Impressions: Track how many people see your content and how often it appears in their feeds.
  3. Follower Growth: Monitor the growth of your audience over time to ensure your reach is expanding


Get Madia Visibility Bootcamp Replay

To learn more about how to leverage social media for media coverage, grab a copy of the Women of Rubies Media Visibility Bootcamp recording on womenofrubies.com/mvbc3.


By leveraging social media effectively, you can significantly enhance your chances of securing media coverage. Start by sharing compelling content, tagging relevant media outlets, engaging with journalists, using hashtags wisely, and continuously tracking your performance. With these strategies, you can amplify your message, build valuable media relationships, and ultimately achieve greater visibility and recognition. Start tagging, engaging, and sharing today to make the most of your social media presence!

Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.

Know Your Target Media Outlets

Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.

Craft a Captivating Subject Line

The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.

Research and Personalize

Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.

Start with a Compelling Hook

Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.

Clearly Outline the Value

Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.

Showcase Your Expertise

Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.

Keep it Concise and Focused

Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.

Include Supporting Materials

Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.

Below are two example pitches for Esther Ijewere and Oprah Winfrey that can serve as helpful guides:

Pitch for Esther Ijewere, Founder of Women of Rubies:

Subject: Empowering Women Globally: A Story of Resilience and Impact

Dear [Recipient’s Name],

I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.

Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.

I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.

Here are a few key points we can explore in the feature:

  • Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
  • Notable initiatives and projects undertaken by Women of Rubies.
  • Impactful stories of women whose lives have been transformed through the organization’s efforts.

I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.

Best regards, [Your Full Name] [Your Contact Information]

The art of pitching

Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Pitch for Oprah Winfrey:

Subject: Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Dear [Recipient’s Name],

I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.

Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.

Key points we can explore in this feature include:

  • Oprah Winfrey’s journey from media mogul to influential philanthropist.
  • Insightful details on Oprah’s notable philanthropic initiatives and organizations.
  • Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.

I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.

If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.

Best regards, [Your Full Name] [Your Contact Information]


Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!

Grab our free PR guide E-book here for enhanced visibility!

Free PR Guidebook

As a seasoned public relations and media strategist, I frequently encounter entrepreneurs in pursuit of the elusive ‘magic’ formula for success. My response is simple: in our ever-evolving landscape, success hinges on one’s ability to learn and adapt at a pace that outpaces the competition.

I consistently emphasize the importance of pursuing relevance over mere popularity, emphasizing that this can only be attained through unwavering consistency and a commitment to continuous reinvention.”

In this article, we’ll explore 8 ways to stay relevant in your industry;

1. Network, network, network

Building relationships with industry peers will enable you to gain a broader perspective of what’s going on in your field, while also learning new work styles and problem-solving approaches. Here are 5 ways to network

2. Build a presence on social media

In today’s workplace, simply being on social media isn’t enough. To fully leverage these platforms, you have to be actively using these sites. This means taking the time to share other people’s tweets or posts, comment on industry news, and build your follower base. Consistency is key. Here are strategies to help build a presence on social media

3. Improve your visibility and develop high-quality content

Content is a valuable asset for staying connected and engaged with buyers. To remain relevant, create problem-solving content, and improve your visibility in the media.

4. Specialize in your niche

It is better to find your natural talent and excel in that area than to become someone who knows a little about a range of specialties. Becoming an expert in one area can attract offers from companies looking for experts in your field.

5. Stay Informed with Industry Updates

Stay ahead of the curve by regularly exploring industry-specific news and insights shared on various websites tailored to your skill set. This knowledge is a valuable asset for staying relevant in your field.

Watch: How To Be A Competent Leader

6. Cross-Industry Collaboration

Accept innovative collaboration to make sure your business stays relevant. The best part of working with people from other industries is you can share your knowledge and skills and learn from others. It’s an exchange program where both parties benefit each other.

7. Study the Success of Your Competitors

When you encounter competitors who have achieved greater success, take the opportunity to observe their operations and business practices. Investigate the strategies that set them apart and consider adapting these approaches to your profession.

8. Elevate Your Credibility and Reputation with the Guidance of a PR Expert

If you’re interested in delving into the world of PR and leveraging it to enhance your media visibility, You can also reach out via email at admin@womenofrubies.com

Explore my PR page to discover profiles of some remarkable women I’ve highlighted and gain further insights on how to maintain your industry relevance.

Don’t miss out on this valuable resource – Download your FREE PR Guide E-book now

Free PR Guidebook


Meet Mercy Itohan Osayi, a remarkable woman with a profound dedication to empowering women and youth. As the President and Founder of Women of Dignity International (WODI), a registered nonprofit organization in Canada, she has made it her life’s mission to uplift and nurture individuals, helping them discover their potential and build better personalities.

Education and Expertise

Mercy’s journey in Mass Communication began at Auchi Polytechnic, where she earned her diploma. Her quest for knowledge led her to Delta State University, where she obtained her Bachelor’s degree, and later to the University of Lagos, where she secured her master’s degree. Her academic accomplishments laid a strong foundation for her career.

Professional Experience

Mercy’s professional journey is a testament to her commitment to helping others. She has a wealth of experience in public relations, customer protection, and counseling. Her career started at The Quadrant Public Relations, where she worked as a trainee Executive. She later served as the Client Protection and Support Manager at LAPO Microfinance Bank. Additionally, Mercy has been a dedicated volunteer, contributing her time and expertise to organizations like Culture Link Community Services, Salvation Army, and New Circles Community Services, all in Montreal and Toronto, Canada.

Mercy’s dedication to her craft is evident through her numerous certifications, including the Canadian Retail and Customer Service certification, Canadian Workplace Essentials, Customer Service Excellence Certificate, and START Customer Care Program Certificate. She also holds a diploma in Community Work and Human Resource Management.

Community Engagement

Mercy Itohan Osayi is not just a leader in her professional life but also an active contributor to her community. She sits on several boards of reputable incorporated companies, nonprofit organizations, and foundations in Canada, further solidifying her commitment to making a positive impact on society.

Mercy Itohan Osayi
Mercy Itohan Osayi

Empowering Women and Youth

One of the significant milestones for Women of Dignity International (WODI) was its initiative to train women in Canada. Recognizing the commonality of community ideas and initiatives, WODI embarked on collaborations with other meaningful organizations. These partnerships marked a turning point in WODI’s commitment to serving women and the community. Through these healthy relationships, many individuals have discovered their true potential and become active contributors to society. WODI eagerly anticipates more opportunities to empower its clients and members.

Personal Life

Beyond her professional and community roles, Mercy Itohan Osayi is a loving mother and wife. She is married to Prince Monday Onaiwu-Osayi and is blessed with four wonderful children: Idiakhosa, Eloghosa, Osarefe, and Osaruese.

In Mercy’s life journey, her dedication to empowering women and youth shines as a beacon of hope and inspiration. Through her leadership at WODI and her active involvement in her community, she is shaping a brighter future for all those she touches. Her passion for nurturing individuals and fostering personal growth is a testament to the power of dedication and compassion.