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Media Visibility Bootcamp
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Elevate Your Brand at the Women of Rubies Media Visibility Bootcamp 4.0

Women of Rubies, a groundbreaking platform dedicated to celebrating and empowering women, is excited to announce the Media Visibility Bootcamp 4.0. This signature event, crafted specifically for female entrepreneurs and emerging influencers, offers essential tools and strategies to amplify their media presence and create meaningful impact in their fields.

The Media Visibility Bootcamp is more than a learning experience—it’s a transformative journey. With expert-led guidance, interactive exercises, and a supportive community, attendees will gain the skills to elevate their personal brand, amplify their voice, and create a lasting impression. The two-day program is designed to help women excel in media visibility, boost their credibility, and advance in today’s competitive landscape.

“We are thrilled to bring the Media Visibility Bootcamp 4.0 to life, offering an invaluable opportunity for entrepreneurs to learn from top industry leaders,” says Esther Ijewere, Founder of Women of Rubies. “At Women of Rubies, we believe in empowering women through strategic media visibility. This bootcamp is designed to provide participants with the tools they need to elevate their brands and maximize their impact. We’ve seen the transformative power of enhanced visibility, and we are here to help our community shine.”

Event Details:

  • Dates: December 7th & 8th, 2024
  • Location: Online via Zoom
  • Ticket: Grab it on our website  or via Selar  here and here on Strip
  • Enquiries, collaboration and sponsorship; mediabootcamp@womenofrubies.com

Join us to make your voice heard, grow your brand, and stand out in your field, all from the comfort of your own space.

Meet our 10  Inspiring Industry Speakers:

Esther Ijewere – Multi award-winning Media Strategist & Founder of Women of Rubies

Esther Ijewere is a multi-award-winning media strategist, founder of Women of Rubies, and passionate advocate for women’s empowerment. She convenes the Media Visibility BootCamp and Sip and Network and is a columnist with The Guardian newspaper. Through her platform, Women of Rubies, and The Guardian, Esther has featured over 1,000 inspiring women, amplifying their voices and stories globally.

Media Visibility Bootcamp 4
Esther Ijewere, Multi Award Winning Media Strategist and Founder, Women of Rubies Inc.

Prudence Zoe Glorious – PR Expert, PZG PRPrudence Zoe Glorious

Prudence Zoe Glorious is a Tanzanian thought leader and strategist, redefining public relations and strategic communications across Africa. As CEO of PZG PR and Strategic Advisor at The Foundation for Civil Society, her work spans youth empowerment, philanthropy, and sustainable development. With over 11 years of experience, Prudence is known for using strategic communications to bridge divides and drive social impact. She is also an accomplished author and philanthropist, dedicated to improving the lives of marginalized communities.

Sophia Etuhube – Renowned Journalist

Sophia Etuhube is an award-winning journalist, storyteller, and entrepreneur dedicated to uplifting communities through human interest stories. Currently a reporter and editor at CBC/Radio-Canada, she highlights diverse experiences, particularly those of immigrants in Canada. As CEO of Softlanding Canada, she provides essential resources and guidance to newcomers, easing their transition into a new country. With a solid background in Nigerian media and a Master’s in Organizational Management, Sophia uses her voice to inspire and champion the underrepresented.

Media Visibility Bootcamp 4
Sophia Etuhube, Journalist

Heather McWilliam – Founder, Brave Inspires Brave

Heather McWilliam is an award-winning entrepreneur and changemaker who has redefined bravery through her journey of overcoming workplace abuse and advocating for mental health. After a decade as a police officer in Canada, she founded Brave Inspires Brave, a movement that empowers individuals to embrace leadership and foster conversations about trauma and resilience. Her landmark victory in a Human Rights case against a major police service has highlighted the need for systemic change in law enforcement.

Heather McWilliam
Heather McWilliam – Founder, Brave Inspires Brave

Kesiena Edafiogho – Career Coach & IT Consultant

Kesiena Edafiogho, known as Sena, is a trailblazer in the Canadian tech industry and an inspiring figure for immigrants. With a diverse academic background and over 15 years of IT experience, she has consulted for top banks and government offices, specializing in digital transformation and project management. As the founder of Synergy One Consulting Corporation, Sena empowers new immigrants and career changers through tailored training programs and mentorship. Her commitment to creating pathways for success and fostering an inclusive tech community highlights her dedication to uplifting others.

Kesiena Edafiogho
Kesiena Edafiogho, Careeer Coach and IT Consultant

 

Priscilla Iyari – Marketing & Comms Officer, FACE Coalition

Priscilla IyariPriscilla IyariPriscilla Iyari is a seasoned Brand and Marketing Communications professional with over 14 years of experience enhancing brand influence across 16 countries. Currently serving as the Regional Marketing and Communications Outreach Officer at FACE Coalition, she connects Black entrepreneurs to essential resources and support. An Executive MBA student at Queens and Cornell Universities, Priscilla is also the founder of The Actionable Visioning Scheme (TAVS), empowering minority women globally. Recognized for her contributions to gender equality, she is a dynamic speaker and advocate dedicated to fostering inclusive business environments.

Amaechi Omijeh – Business Blogger

Amaechi Omijeh, known as MRSOTHEBRAND, is a vibrant blogger and influencer dedicated to promoting small businesses and entrepreneurship, especially among women. Through her blog and social media platforms, she shares valuable insights, resources, and success stories that inspire and empower entrepreneurs. Her mission is to create a supportive community where business owners can connect, learn, and grow together.

Media Visibility Bootcamp 4
Amaechi Omijeh, Business Blogger

 

Erica Ayisi – International Journalist

Erica Ayisi is an international freelance journalist with a focus on human feature stories from the African diaspora and communities of color. Her work has been published in NBCNews.com, The Root, ESSENCE, and other outlets. Erica is also a two-time Pulitzer Center grantee and has taught media literacy and English in U.S. schools. She holds a master’s degree in Communication Arts from NYIT and is the founder of Akosua’s Closet, an African-sourced online boutique.

Media Visibility Bootcamp 4
Erica Ayisi, International Journalist

 

Victoria Nkong – Creative Entrepreneur

Victoria Nkong is a multilingual entertainment consultant and seasoned music business executive from Nigeria. With nearly two decades of experience in events production, she has established herself as a leading figure in the industry. Victoria is also a skilled talent manager, public speaker, and PR consultant, known for her work across events and TV production. Her expertise spans various sectors of the entertainment world, making her a sought-after professional in the African creative scene.

Victoria Nkong
Victoria Nkong, Creative Entrepreneur

 

Blessing Okebe – Personal Branding Strategist

Blessing Okebe_Women of Rubies
Blessing Okebe, Personal Branding Strategist

Blessing Okebe is a seasoned Media and Communications Professional, Personal Branding Strategist, and Corporate MC. She helps brands and individuals amplify their impact through strategic communication and personal branding. With a wealth of experience across various industries, Blessing is also a dynamic event host, known for engaging audiences and creating lasting memories

Keynote Speaker: Sabine Soumare

Sabine Soumare

Sabine Soumare is the Executive Director of the Women Entrepreneurship Knowledge Hub (WEKH) within the Diversity Institute (DI). In this role, she is committed to amplifying the impact of women entrepreneurs across Canada. Collaborating with ten regional WEKH hubs and over 250 partners nationwide, Sabine works to build partnerships, share knowledge, and promote best practices, advancing a more inclusive and supportive entrepreneurship ecosystem for women.

What You’ll Learn:

  • Media Visibility Strategies: Proven approaches to boost your brand’s recognition.
  • Storytelling Skills: Techniques to create engaging narratives that connect with audiences.
  • Personal Branding Essentials: Insights on how to stand out in your industry
  • Secure your spot today at womenofrubies.com/mvbc4 or find the link in our bio.

Why You Should Attend MVBC 4:

  • Expert Media Strategies: Proven tactics to enhance your brand’s visibility.
  • Practical Growth Tools: Actionable insights for business expansion.
  • Networking Opportunities: Connect with industry leaders and like-minded entrepreneurs.
  • VIP Perks: Exclusive access to an in-depth class and feature on Women of Rubies.
  • Global Accessibility: Join from anywhere with lifetime access to valuable content.

Since its inception in August 2023, the Women of Rubies Media Visibility Bootcamp has supported over 300 women and featured more than 30 inspiring speakers. Don’t miss this chance to join an empowering journey and take your brand to new heights!

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In Career Gems By

How to Use Social Media for Media Coverage

Social media has become an indispensable tool for businesses and individuals seeking to amplify their message and capture the attention of journalists. With the right strategies, you can leverage social media platforms to extend your reach, engage with mediaprofessionals, and ultimately secure valuable media coverage. Here’s how you can use social media to boost your media presence effectively.

Why Social Media?

Social media platforms offer unparalleled opportunities to connect with a wide audience, including journalists and media outlets. These platformsallow you to share your news, updates, and stories directly with the public, increasing your visibility and impact. Moreover, social media enables real-time engagement, making it easier to build relationships with journalists and media professionals.

Amplify Your Message

To make the most of social media, you need to consistently share your news, updates, and stories. Regular posting helps keep your audience engaged and increases the likelihood that journalists will notice your content. Here are a few tips to amplify your message:

  1. Create Engaging Content: Share compelling stories, high-quality images, and videos that resonate with your audience.
  2. Post Regularly: Maintain a consistent posting schedule to keep your audience engaged and informed.
  3. Utilize Different Formats: Experiment with various content formats like live videos, stories, and polls to capture attention.

Tag Media Outlets

Tagging media outlets and journalists when sharing relevant content is crucial. This not only ensures that your posts reach the right people but also increases your chances of getting noticed. Here’s how you can effectively tag media outlets:

  1. Research Relevant Journalists: Identify journalists and media outlets that cover topics related to your industry or niche.
  2. Tag Appropriately: When you share news or updates, tag these journalists and outlets in your posts to alert them directly.
  3. Be Respectful: Ensure your content is relevant to their interests and beat, and avoid over-tagging to prevent spamming.

Engage with Journalists

Building relationships with journalists is essential for securing media coverage. Social media offers a direct line of communication, allowing you to engage with journalists in meaningful ways. Here are some strategies to engage effectively:

  1. Comment on Their Posts: Share thoughtful comments on journalists’ posts to show your interest in their work.
  2. Share Their Articles: Amplify their work by sharing it on your platforms, adding your insights or comments.
  3. Join Relevant Conversations: Participate in discussions on topics that journalists are interested in, positioning yourself as a knowledgeable source.

Use Hashtags Wisely

Hashtags are powerful tools for increasing the discoverability of your content. By using trending and industry-specific hashtags, you can make your posts more visible to journalists and media outlets. Here’s how to use hashtags effectively:

  1. Research Trending Hashtags: Keep an eye on popular hashtags in your industry and incorporate them into your posts.
  2. Create Branded Hashtags: Develop unique hashtags for your campaigns to build a cohesive brand narrative.
  3. Use a Mix: Combine trending, industry-specific, and branded hashtags to maximize your reach.

Track and Adjust

Monitoring the performance of your social media efforts is crucial for understanding what works and what doesn’t. Use analytics tools to track your engagement, reach, and overall impact. Based on this data, you can adjust your strategy to improve your chances of capturing media attention. Here are some key metrics to track:

  1. Engagement Rates: Measure likes, comments, shares, and interactions on your posts.
  2. Reach and Impressions: Track how many people see your content and how often it appears in their feeds.
  3. Follower Growth: Monitor the growth of your audience over time to ensure your reach is expanding

 

Get Madia Visibility Bootcamp Replay

To learn more about how to leverage social media for media coverage, grab a copy of the Women of Rubies Media Visibility Bootcamp recording on womenofrubies.com/mvbc3.

Conclusion

By leveraging social media effectively, you can significantly enhance your chances of securing media coverage. Start by sharing compelling content, tagging relevant media outlets, engaging with journalists, using hashtags wisely, and continuously tracking your performance. With these strategies, you can amplify your message, build valuable media relationships, and ultimately achieve greater visibility and recognition. Start tagging, engaging, and sharing today to make the most of your social media presence!

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The art of pitching
In Career Gems By

The Art of Pitching: A Comprehensive Guide To Securing Media Features

Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.

Know Your Target Media Outlets

Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.

Craft a Captivating Subject Line

The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.

Research and Personalize

Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.

Start with a Compelling Hook

Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.

Clearly Outline the Value

Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.

Showcase Your Expertise

Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.

Keep it Concise and Focused

Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.

Include Supporting Materials

Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.

Below are two example pitches for Esther Ijewere and Oprah Winfrey that can serve as helpful guides:

Pitch for Esther Ijewere, Founder of Women of Rubies:

Subject: Empowering Women Globally: A Story of Resilience and Impact

Dear [Recipient’s Name],

I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.

Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.

I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.

Here are a few key points we can explore in the feature:

  • Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
  • Notable initiatives and projects undertaken by Women of Rubies.
  • Impactful stories of women whose lives have been transformed through the organization’s efforts.

I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.

Best regards, [Your Full Name] [Your Contact Information]

The art of pitching

Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Pitch for Oprah Winfrey:

Subject: Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Dear [Recipient’s Name],

I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.

Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.

Key points we can explore in this feature include:

  • Oprah Winfrey’s journey from media mogul to influential philanthropist.
  • Insightful details on Oprah’s notable philanthropic initiatives and organizations.
  • Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.

I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.

If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.

Best regards, [Your Full Name] [Your Contact Information]

Conclusion

Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!

Grab our free PR guide E-book here for enhanced visibility!

Free PR Guidebook

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How to stay relevant
In Career Gems By

Esther Ijewere: 8 Ways To Stay Relevant In Your Industry ( FREE PR Guide E-book Included)

As a seasoned public relations and media strategist, I frequently encounter entrepreneurs in pursuit of the elusive ‘magic’ formula for success. My response is simple: in our ever-evolving landscape, success hinges on one’s ability to learn and adapt at a pace that outpaces the competition.

I consistently emphasize the importance of pursuing relevance over mere popularity, emphasizing that this can only be attained through unwavering consistency and a commitment to continuous reinvention.”

In this article, we’ll explore 8 ways to stay relevant in your industry;

1. Network, network, network

Building relationships with industry peers will enable you to gain a broader perspective of what’s going on in your field, while also learning new work styles and problem-solving approaches. Here are 5 ways to network

2. Build a presence on social media

In today’s workplace, simply being on social media isn’t enough. To fully leverage these platforms, you have to be actively using these sites. This means taking the time to share other people’s tweets or posts, comment on industry news, and build your follower base. Consistency is key. Here are strategies to help build a presence on social media

3. Improve your visibility and develop high-quality content

Content is a valuable asset for staying connected and engaged with buyers. To remain relevant, create problem-solving content, and improve your visibility in the media.

4. Specialize in your niche

It is better to find your natural talent and excel in that area than to become someone who knows a little about a range of specialties. Becoming an expert in one area can attract offers from companies looking for experts in your field.

5. Stay Informed with Industry Updates

Stay ahead of the curve by regularly exploring industry-specific news and insights shared on various websites tailored to your skill set. This knowledge is a valuable asset for staying relevant in your field.

Watch: How To Be A Competent Leader

6. Cross-Industry Collaboration

Accept innovative collaboration to make sure your business stays relevant. The best part of working with people from other industries is you can share your knowledge and skills and learn from others. It’s an exchange program where both parties benefit each other.

7. Study the Success of Your Competitors

When you encounter competitors who have achieved greater success, take the opportunity to observe their operations and business practices. Investigate the strategies that set them apart and consider adapting these approaches to your profession.

8. Elevate Your Credibility and Reputation with the Guidance of a PR Expert

If you’re interested in delving into the world of PR and leveraging it to enhance your media visibility, You can also reach out via email at admin@womenofrubies.com

Explore my PR page to discover profiles of some remarkable women I’ve highlighted and gain further insights on how to maintain your industry relevance.

Don’t miss out on this valuable resource – Download your FREE PR Guide E-book now

Free PR Guidebook

 

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Mercy Itohan Osayi WODI
In Career Gems By

Mercy Itohan Osayi: Empowering Women And Youth Through Women Of Dignity International (WODI)

Meet Mercy Itohan Osayi, a remarkable woman with a profound dedication to empowering women and youth. As the President and Founder of Women of Dignity International (WODI), a registered nonprofit organization in Canada, she has made it her life’s mission to uplift and nurture individuals, helping them discover their potential and build better personalities.

Education and Expertise

Mercy’s journey in Mass Communication began at Auchi Polytechnic, where she earned her diploma. Her quest for knowledge led her to Delta State University, where she obtained her Bachelor’s degree, and later to the University of Lagos, where she secured her master’s degree. Her academic accomplishments laid a strong foundation for her career.

Professional Experience

Mercy’s professional journey is a testament to her commitment to helping others. She has a wealth of experience in public relations, customer protection, and counseling. Her career started at The Quadrant Public Relations, where she worked as a trainee Executive. She later served as the Client Protection and Support Manager at LAPO Microfinance Bank. Additionally, Mercy has been a dedicated volunteer, contributing her time and expertise to organizations like Culture Link Community Services, Salvation Army, and New Circles Community Services, all in Montreal and Toronto, Canada.

Mercy’s dedication to her craft is evident through her numerous certifications, including the Canadian Retail and Customer Service certification, Canadian Workplace Essentials, Customer Service Excellence Certificate, and START Customer Care Program Certificate. She also holds a diploma in Community Work and Human Resource Management.

Community Engagement

Mercy Itohan Osayi is not just a leader in her professional life but also an active contributor to her community. She sits on several boards of reputable incorporated companies, nonprofit organizations, and foundations in Canada, further solidifying her commitment to making a positive impact on society.

Mercy Itohan Osayi
Mercy Itohan Osayi

Empowering Women and Youth

One of the significant milestones for Women of Dignity International (WODI) was its initiative to train women in Canada. Recognizing the commonality of community ideas and initiatives, WODI embarked on collaborations with other meaningful organizations. These partnerships marked a turning point in WODI’s commitment to serving women and the community. Through these healthy relationships, many individuals have discovered their true potential and become active contributors to society. WODI eagerly anticipates more opportunities to empower its clients and members.

Personal Life

Beyond her professional and community roles, Mercy Itohan Osayi is a loving mother and wife. She is married to Prince Monday Onaiwu-Osayi and is blessed with four wonderful children: Idiakhosa, Eloghosa, Osarefe, and Osaruese.

In Mercy’s life journey, her dedication to empowering women and youth shines as a beacon of hope and inspiration. Through her leadership at WODI and her active involvement in her community, she is shaping a brighter future for all those she touches. Her passion for nurturing individuals and fostering personal growth is a testament to the power of dedication and compassion.

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