Philanthropy - Women of Rubies

In Inspiration March 28, 2024 By Esther Ijewere

Ijeoma Scholarstica Ugochukwu: Championing Empowerment and Community Service

Ijeoma Scholarstica Ugochukwu stands as a guiding force of empowerment and leadership within her community. As the Founder of Immaculate Trios Cleaning Services & Ijeoma Motivates Inc. Canada, she has spearheaded a profit-making organization that transcends conventional business models. Instead, her focus lies on fostering synergy, promoting survivorship, and instilling positive motivations in everyday life.

A Trailblazer in Leadership and Service

Ijeoma’s journey towards transformative leadership began with a foundation in Economics from the University of Ado Ekiti, complemented by a diploma in Human Resources. Currently pursuing her Masters Degree at York University, her dedication to education mirrors her commitment to personal and professional growth.

Community Engagement and Volunteerism

Ijeoma’s passion for community service shines through her volunteer work with esteemed organizations such as the Salvation Army, New Circles Community, and Neighbourhood Link. Serving as a community service assistant in various capacities, she has demonstrated a profound dedication to supporting and uplifting those in need.

Excellence in Healthcare and Senior Care

In addition to her community endeavors, Ijeoma has made significant strides in the healthcare sector as a Personal Support Worker and caregiver at VHA Home Health Care Organization. Her compassionate approach and unwavering commitment to the well-being of Canadian seniors during the challenging times of the COVID-19 pandemic earned her the esteemed title of Best Staff of the Year in 2021. Ijeoma’s dedication, support, and care serve as a beacon of hope and inspiration to all those she serves.

Motivating Change and Empowering Futures

Through Ijeoma Motivates Inc Canada, Ijeoma harnesses her passion for positive change, survivorship, and motivation to uplift individuals and communities. By fostering synergy and developing positive motivations in day-to-day life, she empowers others to navigate life’s challenges with resilience, optimism, and determination.

Ijeoma’s Inspirations: Celebrating the Impact of Mercy Itohan Osayi, Maryam Muritala, and Her Beloved Mother

Within the tapestry of Ijeoma’s life, three remarkable women stand as pillars of inspiration, guidance, and unwavering support. From mentors to family, each has left an indelible mark on her journey, shaping her into the woman she is today.

Mercy Itohan Osayi: As an extraordinary mentor, support system, and cherished big sister, Mercy embodies the essence of encouragement and empowerment. Her wisdom, guidance, and unwavering belief in Ijeoma’s potential have been instrumental in her personal and professional growth, instilling confidence and resilience every step of the way.

Maryam Muritala: A beacon of inspiration and a guiding light within the Nigerian-Canadian community and diaspora, Maryam’s impact transcends boundaries. Her dedication to community upliftment, advocacy, and leadership serves as a source of inspiration for Ijeoma and countless others, igniting a passion for positive change and social impact.

My Mom: Above all, Ijeoma’s beloved mother holds a special place in her heart as her biggest supporter and steadfast companion. Through every triumph and challenge, her mother’s unwavering love, guidance, and strength have been a source of solace and encouragement, providing the foundation for Ijeoma’s resilience and determination.

Together, these three extraordinary women represent the embodiment of love, resilience, and empowerment in Ijeoma’s life. Their influence and support have been instrumental in shaping her journey, inspiring her to reach greater heights and make a positive impact in the world.

Black Women Initiators of Canada

In her dedicated mission to foster empowerment and uplift marginalized communities, Ijeoma Scholarstica Ugochukwu founded Black Women Initiators of Canada. This visionary leadership brings forth her passion for social impact and her unwavering commitment to driving positive change.

Through building a platform that amplifies the voices of Black women and creates opportunities for growth, empowerment, and community support, Ijeoma is spearheading a movement towards a more inclusive and empowered society. Join us as we delve into her collaborative vision and the transformative impact of her work on communities across Canada.

As Ijeoma continues to make a profound impact in both business and community spheres, her legacy of empowerment and inspiration will undoubtedly endure for generations to come.

Connect with Ijeoma via her Instagram page @Ij_motivates

In Career Gems December 19, 2023 By Esther Ijewere

The Art of Pitching: A Comprehensive Guide To Securing Media Features

Securing media features can be a game-changer for individuals or businesses looking to boost their visibility and credibility. Crafting a compelling pitch is the first step toward grabbing the attention of journalists and editors. In this guide, we’ll explore the strategies and best practices for effectively pitching for media features.

Know Your Target Media Outlets

Understanding the media outlets you’re targeting is essential. Research their focus, audience, and the types of features they typically run. Tailor your pitch to align with the publication’s tone, style, and content preferences.

Craft a Captivating Subject Line

The subject line of your pitch is the gateway to getting noticed. Craft a concise, intriguing subject line that encapsulates the essence of your story. Make it clear why your feature is newsworthy or resonates with their readership.

Research and Personalize

Address the journalist or editor by name and reference their previous work or recent articles. Show that you’ve done your homework and understand their interests. A personalized pitch demonstrates your genuine interest in their platform.

Start with a Compelling Hook

Open your pitch with a strong hook that immediately engages the recipient. Clearly state the unique angle or story your feature offers and why it matters. Journalists are drawn to pitches that promise a fresh perspective or highlight a compelling narrative.

Clearly Outline the Value

Explain why your feature is valuable to their audience. Clearly articulate the benefits and relevance of your story. Whether it provides insights, addresses a current trend, or offers a unique perspective, emphasize what makes your feature stand out.

Showcase Your Expertise

Highlight your credentials or the unique insights you bring to the table. Journalists are more likely to feature stories from credible sources. If applicable, share any notable achievements, awards, or relevant experience that adds weight to your pitch.

Keep it Concise and Focused

Journalists receive numerous pitches daily, so keep yours concise and focused. Provide a brief yet comprehensive overview of your feature, emphasizing key points without overwhelming the reader. Make it easy for them to grasp the essence of your story quickly.

Include Supporting Materials

Enhance your pitch with supporting materials that add depth to your story. Include high-quality images, relevant statistics, or links to additional resources. Ensure all materials align with the publication’s guidelines and contribute to the overall appeal of your feature.

Below are two example pitches for Esther Ijewere and Oprah Winfrey that can serve as helpful guides:

Pitch for Esther Ijewere, Founder of Women of Rubies:

Subject: Empowering Women Globally: A Story of Resilience and Impact

Dear [Recipient’s Name],

I hope this message finds you well. My name is [XXX], and I am reaching out to you on behalf of Women of Rubies, a dynamic organization founded by the inspirational Esther Ijewere.

Esther’s journey and the incredible work of Women of Rubies are a testament to resilience, empowerment, and the unwavering commitment to uplift women worldwide. With impactful initiatives ranging from education and media to advocacy for women’s rights, Women of Rubies is at the forefront of creating positive change.

I would love to offer you the opportunity to feature Esther Ijewere and Women of Rubies in [Publication Name]. Esther’s story, combined with the organization’s achievements, aligns seamlessly with [Publication Name]’s commitment to highlighting stories of empowerment and social impact.

Here are a few key points we can explore in the feature:

Esther Ijewere’s inspiring journey and vision behind Women of Rubies.
Notable initiatives and projects undertaken by Women of Rubies.
Impactful stories of women whose lives have been transformed through the organization’s efforts.

I believe this feature would resonate strongly with your readership and contribute to the ongoing dialogue on empowerment and social change. If you are interested, I am happy to provide more information, schedule an interview, or supply additional materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this impactful feature.

Best regards, [Your Full Name] [Your Contact Information]

Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Pitch for Oprah Winfrey:

Subject: Trailblazing Philanthropy: Unveiling Oprah Winfrey’s Impactful Initiatives

Dear [Recipient’s Name],

I hope this message finds you in good health. My name is [XXX], and I am reaching out to you with a compelling story that I believe aligns seamlessly with [Publication Name]’s commitment to showcasing influential figures making a positive impact.

Oprah Winfrey, a global icon and trailblazer in media and philanthropy, continues to inspire millions with her unwavering dedication to creating positive change. I am eager to propose a feature that delves into Oprah’s philanthropic endeavors, shedding light on the transformative initiatives that have made a profound impact on communities worldwide.

Key points we can explore in this feature include:

Oprah Winfrey’s journey from media mogul to influential philanthropist.
Insightful details on Oprah’s notable philanthropic initiatives and organizations.
Personal stories of individuals whose lives have been positively influenced by Oprah’s philanthropy.

I believe a feature on Oprah Winfrey’s philanthropic legacy would be of great interest to [Publication Name]’s audience, adding a unique and impactful narrative to your esteemed publication.

If this proposal aligns with your editorial vision, I am happy to provide additional information, arrange an interview, or share supporting materials.

Thank you for considering this pitch, and I look forward to the possibility of collaborating on this compelling feature.

Best regards, [Your Full Name] [Your Contact Information]

Conclusion

Pitching for media features requires a strategic approach and a deep understanding of your target publications. By crafting personalized, attention-grabbing pitches and clearly showcasing the value of your story, you increase the likelihood of securing media features that can significantly impact your visibility and credibility. Remember, each pitch is an opportunity to tell a compelling story and make a lasting impression on the media landscape. Good luck!

Grab our free PR guide E-book here for enhanced visibility!

In Inspiration September 4, 2023 By Esther Ijewere

10 Things That Define Oprah Winfrey’s Trailblazing Media Journey

Oprah Winfrey, a name synonymous with media success, started her journey in the media industry as a local news anchor in Nashville, Tennessee. Despite facing numerous challenges and setbacks early in her career, Oprah’s determination and passion for storytelling propelled her to greater heights.

In 1986, Oprah launched “The Oprah Winfrey Show,” a nationally syndicated talk show. It didn’t take long for the show to become a cultural phenomenon. Her authenticity, empathy, and ability to connect with her audience resonated deeply. Oprah used her platform to address a wide range of important issues, from personal growth to social justice.

One of her most significant achievements was the book club segment on her show. Oprah’s Book Club had a transformative impact on the literary world, turning obscure books into bestsellers and encouraging millions to rediscover the joy of reading.

Beyond television, Oprah ventured into film production, philanthropy, and launched her magazine, “O, The Oprah Magazine.” She became a powerful influencer and advocate for various social causes, including education and healthcare.

Today, Oprah Winfrey is not only a media mogul but also a symbol of inspiration and empowerment for women and individuals worldwide. Her journey from a local news anchor to a global media icon demonstrates the immense possibilities that come with determination, authenticity and a commitment to making a positive impact through media. Oprah’s success story is a testament to the transformative power of storytelling and the influence one person can have on the world through the media.

1. Authenticity Personified

Oprah’s authenticity is her superpower. Her ability to be genuine and open on camera has endeared her to millions worldwide. Her audience feels a deep connection because she doesn’t shy away from sharing her own life experiences.

2. The Oprah Effect: A Media Phenomenon

The term “The Oprah Effect” refers to Oprah’s ability to turn virtually unknown products and books into overnight sensations. Her endorsement or feature on her show often resulted in a significant boost in sales and visibility.

3. Masterful Interviewer

Oprah’s skill in conducting interviews is legendary. She has a unique way of drawing out her guests’ stories and emotions, making for compelling and transformative conversations. Her interviews with public figures and everyday people alike have touched the hearts of millions.

4. The Literary Impact of Oprah’s Book Club

Oprah’s Book Club played a pivotal role in promoting literature and reading. Her selections became instant bestsellers, and her influence on the publishing industry is immeasurable.

5. A Philanthropic Force

Oprah’s media success enabled her to become a philanthropist of great influence. She has donated millions to various causes, including education and healthcare, making a tangible impact on communities around the world.

6. Global Icon

Oprah’s reach transcends borders. Her shows and media empire have garnered a global following, making her an icon and an inspiration to diverse audiences worldwide.

7. A Trailblazing Entrepreneur

From her humble beginnings as a news anchor, Oprah evolved into a media mogul. Along the way, she shattered glass ceilings and paved the path for women and minorities in the media and entertainment industry.

8. Catalyst for Cultural Change

Oprah’s influence extends beyond the media; she’s a cultural influencer. Her discussions on self-improvement, mental health, and social justice have ignited crucial conversations that continue to shape society.

9. Sharing Wisdom with “Oprah’s Master Class”

Through her series, “Oprah’s Master Class,” she offers profound insights into the journeys, struggles, and successes of accomplished individuals, inspiring countless viewers.

Oprah Winfrey Media Journey — First Lady Michelle Obama greets Oprah Winfrey before they participate in a conversation about “Trailblazing the Path for the Next Generation of Women” during The United State of Women Summit at the Walter E. Washington Convention Center in Washington, D.C., June 14, 2016.

10. Oprah Winfrey Network (OWN)

Oprah co-founded the Oprah Winfrey Network (OWN), a platform dedicated to inspirational programming. It’s a testament to her unwavering commitment to sharing stories of hope, resilience, and personal growth.

Oprah Winfrey’s media journey is a testament to the transformative potential of media when infused with authenticity, empathy, and an unyielding dedication to positive change. Her career continues to inspire aspiring media professionals and stands as a testament to the enduring influence of impactful storytelling.

In Inspiration May 11, 2023 By Women of Rubies

Women in Finance: A Spotlight on Tokunboh Ishmael’s Career Journey

Introduction

Women in finance are a force to be reckoned with, breaking through barriers and shattering glass ceilings in an industry long dominated by men. One such woman is Tokunboh Ishmael, a trailblazer in finance with a career spanning over two decades.

Ishmael has made a name for herself in private equity, investment banking, and economic development and is recognized as one of the most influential women in Africa’s financial sector. In this article, we will look closer at Ishmael’s impressive career journey, highlighting her accomplishments, challenges, and insights that can inspire and empower women in finance and beyond.

Early Life and Education

Tokunboh Ishmael was born in Lagos, Nigeria, in 1968. She attended the prestigious Queen’s College, Lagos, for her secondary education and later studied economics at the London School of Economics (LSE). After completing her undergraduate degree, Ishmael earned a Master of Business Administration (MBA) from Harvard Business School in 1994. Her education at these highly regarded institutions gave her a strong foundation for her future career in finance and investment.

First steps In finance: Internships and entry-level positions

After completing her education, Tokunboh Ishmael took her first steps into finance through internships and entry-level positions. She began her career as an investment banker at Salomon Brothers in New York and later worked as a consultant at McKinsey & Company in London.

Milestones

The rise to prominence of Tokunboh Ishmael in the finance industry has been nothing short of remarkable. With a career spanning several decades, Ishmael has amassed an impressive list of achievements and milestones that have cemented her reputation as a leading figure in finance.

One of her key achievements was leading the team that advised on selling a Nigerian oil block for $1.3 billion, one of the most significant transactions in Africa at the time. Additionally, she co-founded Alitheia Identity, a private equity fund focused on investing in women-owned or led businesses in Africa.

Through her innovative ideas and dedication, Ishmael has become a prominent figure in the finance industry and a role model for aspiring women in business. From her early beginnings as an intern and entry-level employee to her current position as a highly respected venture capitalist, Ishmael’s journey has been marked by hard work, determination, and a passion for excellence.

Challenges

Tokunboh Ishmael faced several challenges as a woman in finance, particularly in a field that has historically been male-dominated. Women in finance have often faced biases and discrimination in the workplace, including unequal pay and limited opportunities for advancement.

Additionally, they often lack support and mentorship, making breaking through the industry’s proverbial “glass ceiling” difficult. Despite these challenges, Tokunboh Ishmael persevered and blazed a trail for other women in finance, using her experiences to inspire and empower others.

Here are some challenges that women in finance may face:

Gender bias and discrimination in the Workplace
Lack of female role models and mentors
Difficulty balancing work and family responsibilities
Unequal pay and opportunities for career advancement compared to male colleagues
Stereotypes and assumptions about women’s abilities in finance
Fewer networking opportunities compared to male colleagues
Lack of diversity in leadership positions within the finance industry
Pressure to conform to male-dominated workplace culture.

Philanthropic Ventures: Giving back to the community

Tokunboh Ishmael knows the importance of philanthropy to impact society positively, and she is an excellent example. Through various philanthropic endeavors, she has given back to the community. Her work in this area is a testament to her dedication to improving the world.

Furthermore, throughout her career, Tokunboh Ishmael has been involved in various philanthropic ventures, including supporting education, health, and entrepreneurship initiatives. Ishmael has also been active in promoting gender equality and empowering women in finance through mentorship programs and speaking engagements. Her commitment to making a positive impact on society serves as an inspiration to many.

Future goals and plans and career development

As a highly accomplished professional in the finance industry, Tokunboh Ishmael continues to strive for excellence and has set her sights on future career goals. She has expressed her desire to increase women’s financial representation and mentor the next generation of leaders. Tokunboh has also mentioned her interest in pursuing more board roles and investing in technology-driven businesses.

In addition to her career aspirations, Tokunboh is passionate about positively impacting the world. She plans to continue her philanthropic ventures and use her platform to empower women and youth through education and entrepreneurship.

With her drive, experience, and dedication, there is no doubt that Tokunboh Ishmael will continue to make significant contributions to the finance industry and beyond.

Advice for aspiring women in finance

As a successful woman in finance, Tokunboh Ishmael has gained valuable experience and insights throughout her career. She is a true trailblazer who has overcome challenges and achieved remarkable success in her field. Here are some lessons learned and advice from Tokunboh that can inspire and guide aspiring women in finance:

Believe in Yourself: One of the most critical lessons Tokunboh has learned is to believe in yourself and your abilities. Self-confidence is essential to success in any career, but it is vital in finance, where women are still underrepresented.
Persevere Through Challenges: Tokunboh has faced many challenges in her career, but she did not let them discourage her. Instead, she persevered and used each challenge as an opportunity to learn and grow.
Find Mentors and Role Models: Mentors and role models are crucial for career development. They can provide valuable guidance, advice, and support, especially for women in finance who may face unique challenges.
Be Open to New Opportunities: Tokunboh advises aspiring women in finance to be open to new opportunities and experiences. You never know where a unique opportunity may lead or what you may learn from it.
Give Back to the Community: Tokunboh believes in the importance of giving back to the community, and she has been involved in various philanthropic ventures throughout her career. Aspiring women in finance can also find ways to use their skills and expertise to impact the world positively.

Tokunboh Ishmael’s career journey is a shining example for women in finance. Her valuable lessons and advice can inspire and guide aspiring women to achieve success in this dynamic and rewarding field.

Tokunboh Ishmael’s Impact

Tokunboh Ishmael’s Impact on the Finance Industry in Africa is a topic that highlights the contributions and achievements of Tokunboh Ishmael in shaping the finance industry on the African continent. From her early career in finance to her rise to prominence, Tokunboh has left an indelible mark on the industry through her dedication to creating investment opportunities and supporting entrepreneurship.

Her impact has been felt in various sectors, including private equity, venture capital, and impact investing. Tokunboh Ishmael played several roles in transforming the finance industry in Africa. She co-founded and served as the Managing Director of Alitheia Capital, a leading private equity fund focused on investing in high-growth businesses that empower women and their communities.

Additionally, she served on the boards of several financial institutions and organizations, including the Nigerian Sovereign Investment Authority and the African Venture Capital Association. Through her leadership and dedication, Ishmael has significantly impacted the finance industry in Africa.

Conclusion

In conclusion, Tokunboh Ishmael is an accomplished woman in finance who has significantly impacted Africa’s finance industry. From her early beginnings in finance to rising to prominence and giving back to the community through philanthropic ventures, she has faced and overcome numerous challenges.

Her advice and lessons learned offer valuable insight for aspiring women in finance, and her career continues to inspire and transform the industry. With her visionary leadership and impressive track record, Ishmael will remain a prominent figure in the finance world for years.