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Erica Effah
In Inspiration By

Erica Effah: Content Marketing Expert Redefining Business Growth

Erica Effah is a seasoned professional based in Toronto, with expertise spanning over 7 years in marketing and operations within the Direct-to-Consumer (D2C) and Business-to-Business (B2B) technology sectors. In today’s dynamic digital landscape, the role of content marketing has become more critical than ever in driving business success.

A Journey of Evolution

Erica’s journey into the world of content marketing is marked by a trajectory of evolution and innovation. Beginning as a digital creator, she cultivated her skills in crafting engaging content and building online communities. However, her passion for creativity and storytelling soon intersected with her corporate aspirations, leading her to explore avenues where she could leverage her talents to drive tangible business outcomes.

Bridging Creativity with Corporate Expertise

Transitioning into roles as a Marketing and Business Development Executive and Operations Team Lead, Erica brought her unique blend of creativity and strategic acumen to the forefront. Here, she played pivotal roles in devising and implementing content marketing strategies that not only captured audience attention but also propelled organizational growth. From B2B SaaS startups to global supply chain companies, Erica’s impact was felt across diverse sectors, where her initiatives contributed to navigating the complexities of scaling businesses from seed stage to securing Series A funding.

Driving Growth Through Innovation

At the heart of Erica’s approach lies a commitment to innovation and data-driven decision-making. By harnessing the power of analytics and leveraging insights to inform content strategy, she has consistently delivered measurable results. Whether it’s optimizing legacy facilities or spearheading organic marketing efforts, Erica’s ability to drive growth through innovation has positioned her as a trusted leader in the content marketing space.

A Vision for Business Transformation

As the founder of Erica Tiwaa Agency, Erica is on a mission to redefine how businesses approach content marketing. With a focus on efficiency, strategic thinking, and a deep understanding of the unique challenges faced by early to mid-stage businesses, she aims to empower organizations to unlock their full potential in the digital realm. Through her expertise, Erica is paving the way for businesses to navigate the complexities of today’s digital landscape with confidence and clarity.

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work-from-anywhere jobs
In Career Gems By

7 Companies Providing Work-from-Anywhere Jobs with Salaries Over $100,000

Work-from-anywhere jobs employees have the freedom to work from any location, independent of time zones or geographic boundaries. While some companies are urging their employees to return to the office, those in marketing, tech, and video game design are doubling down on remote work, prioritizing flexibility and location independence.

If you’ve ever dreamed of working from a beachside cafe in Toronto or a cozy cabin in Bali, your dream could be closer to reality than you think. A recent study by FlexJobs has revealed that careers in marketing, tech, and video game design continue to offer some of the most flexible remote job opportunities. This trend, which began with the onset of the pandemic, shows no signs of slowing down.

work-from-anywhere

FlexJobs identified the top companies currently hiring for work-from-anywhere positions by analyzing its database of job postings from January to June 2023. These companies offer both full-time and part-time remote positions with no location restrictions, meaning you can work from anywhere you desire. Here are seven companies with a high volume of work-from-anywhere job openings:

  1. The Wikimedia Foundation
  2. Invisible Technologies
  3. Cash App
  4. Yodo1
  5. Finixio
  6. Chainlink Labs
  7. Magic Media & Entertainment Group

You can exploremore remote jobs here

The growing popularity of work-from-anywhere jobs is driven by the increasing demand for flexibility among professionals. According to Flexa Careers, the percentage of job seekers interested in “work from anywhere” roles has risen from 80% in April to 88% in June—a significant increase since tracking began last year.

Many work-from-anywhere positions come with competitive salaries, often exceeding $100,000. For instance, a job posting for a senior site reliability engineer at the Wikimedia Foundation offers a salary range of $105,309 to $163,646. Similarly, a payment operations manager position at Cash App guarantees a minimum salary of $156,400 to $184,100, depending on the employee’s location.

Black woman working remote
Image: SamsonKatt

Several companies on FlexJobs‘s list have reported that offering location-flexible jobs has allowed them to attract top talent from around the world. Approximately half of the Wikimedia Foundation’s staff is based outside of the U.S., and Invisible Technologies boasts employees on six continents.

As the demand for flexible work arrangements continues to rise, the prospect of working from anywhere in the world is becoming increasingly attainable. Whether you’re in marketing, tech, video game design, or other fields, the opportunities to work remotely and on your terms are more accessible than ever. So, pack your laptop, choose your dream destination, and embark on your work-from-anywhere adventure.

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