L'Oreal - Women of Rubies

In Career Gems September 11, 2019 By Editor

HOLLYWOOD ACTRESS, VIOLA DAVIS ANNOUNCED AS L’OREAL PARIS’ NEWEST INTERNATIONAL SPOKESPERSON

In her new role, the How to Get Away with Murder leading lady will join heavyweight A-list stars including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello, among others, representing the brand. The appointment builds on the brand’s mission to reflect the diversity of the modern world through spokeswomen, encouraging beauty inclusivity, self-worth and empowering people everywhere.

Davis says that she grew up not having people who told her that she was beautiful or smart and that it’s important to build confidence in women from childhood.

As a young girl, I wasn’t always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.

Global Brand President of L’Oréal Paris Delphine Viguier-Hovasse says that they are thrilled to have Viola join them. She also adds that her tenacity, authenticity and bold spirit resonate with and inspire so many people.

We are thrilled to welcome Viola as a member of our family. Viola’s tenacity, authenticity and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It.

Making her brand debut at an event in New York City yesterday, Viola will appear in TV, print and digital advertising campaigns for Age Perfect beginning later this month.

Credit: Bella Naija

Photo credit: L’Oreal Paris

In Career Gems March 12, 2019 By Editor

DJ CUPPY BECOMES ‘MAYBELLINE IT GIRL’ FOR NIGERIA & GHANA

An international DJ, Musician, and Philanthropist with a rapidly increasing fan base, Cuppy is well known around the continent and recognized for her skills on the turntable, her philanthropic work, and warm personality.

“As a young African female, it is an honour for me to be able to represent and join the Maybelline New York family! As a teenager, Maybelline was my first ever makeup purchase,” said Cuppy. “It is exciting to be a voice for not only myself but for every other young girl who wants to feel appreciated and valued in their various communities. We are strong, beautiful and capable of exceeding expectations and that to me is what Maybelline stands for. I could not be prouder to represent them and make it happen.”

Cuppy joins an impressive lineup of international ‘IT GIRLS’ who have helped shape the identity of the iconic Maybelline New York brand. “Cuppy embodies the determination, passion, and dream of making it happen in New York City,” said Sekou Coulibaly, Managing Director, L’Oréal West Africa.

Credit: Bella Naija

In Career Gems April 3, 2021 By Editor

Adeola Olubamiji, Toyo Ajibolade Named Among L’oreal Paris Women Of Worth Honorees

Two Nigerians have made the L’Oréal Paris Women of Worth (Canadian Edition) final list, released this month.

Toyo Ajibolade of Lady Ballers Camp, and Adeola Olubamiji of STEMHub Foundation are the women on the list which “honours extraordinary women making a beautiful difference in their communities.”

Each of the 10 women will receive a $10,000 grant for her non-profit organization. Voting has commenced (till March 4th) for one of the women to be selected as the National Honouree and receive an additional $10,000 grant to further support her charitable work. See how to vote HERE.

About Toyo’s Lady Ballers Camp:

Lady Ballers Camp is a non-profit organization that develops girl-centered programs which encourage non-competitive physical, emotional, and educational development. Lady Ballers Camp operates within an anti-oppressive framework and is committed to social change. Through the organization, young women are encouraged to advocate for themselves and their communities. Since its inception, over 600 girls have participated in the camp and last year 90% of the campers attended free of charge. Lady Ballers Camp champions an unyielding belief that through teamwork, resilience, and opportunity, young women will have the courage to reach for and achieve their goals.

About Adeola’s STEMHub Foundation:

STEMHub’s innovative educational programs are creative, interactive, and provided at no financial cost to participants. The Foundation focuses on providing skill development services to females, visible minorities and underserved youth in the fields of Science, Technology, Engineering, and Mathematics (STEM). It also facilitates mentorship opportunities for university students and early career professionals to fuel ambitions and inspire excellence through career guidance and further development of a specialized skillset. In the past year, STEMhub has aided 1,000 youths in Canada and over 2,000 youth living in Africa, to secure admission and scholarship opportunities for graduate and undergraduate degrees. In partnership with the Jean Augustine Centre for Young Women’s Empowerment, Frontlines Toronto, Restoration House Hamilton and many other organizations, STEMHub Foundation is providing girls and minority youths with STEM role models who offer STEM workshops as volunteers. One of the strategic partnerships with the Toronto Police Service enables StemHub Foundation to help with bridging the gap between the police and young minorities (especially black youths). Through Adeola’s leadership, the composition for STEMHub’s board of directors amplifies the foundations vision that all people should have the opportunity to pursue STEM careers and leadership roles, no matter where they get their start in life.