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Lanette Ware-Bushfield is a versatile actor and producer, set to star as Coach Carter in MGM’s Flint Strong and in Netflix’s The Madness. As a Lifetime Member of The Actors Studio and a member of SAG, AFTRA, and other acting unions, she brings extensive experience to her craft. She is also the CEO of A WWB Production, Inc., dedicated to creating innovative and empowering stories. A London Academy graduate with a BA in Drama, Lanette has furthered her studies in Cinematic Language at The Toronto Film School and is a licensed Red Cross Instructor. Her published works appear in prestigious outlets, including The Globe and Mail and Mothering Magazines. In addition, Lanette has taught public speaking and drama in Toronto, Vancouver, and New York.

She shares her inspiring journey exclusively in this interview with Esther Ijewere

Your Journey in the Entertainment Industry: What Inspired You to Become an Actor and Producer?

From my earliest memories, I have always had an extremely vivid imagination and thankfully my immediate family encouraged me to use it. I have always felt a magical connection to the arts and was putting on shows for relatives before I ever knew what acting was. Growing up in New York City allowed for an early exposure, ease of exposure and access to museums, plays, concerts and records that helped shape the way I see the world. New York City in and of itself was the first character I ever learned to build a relationship with, in its fast-paced, hectic energy. I learned to navigate varying degrees of extreme emotions thrown at me on any given day, at a very young age. To this day, the kind of joy I experience when on set, building a character, producing a series, or creating an original world is something I can’t explain nor ever want to lose. And of course, I am not alone.

If I were doing anything else, I would never be truly happy on my life’s journey. As an actor, I am most alive when immersed in a new role. As a producer, I believe we all have significant stories to tell, and nothing brings me more joy than helping bring certain stories that best reflect our true humanity to light—uncomfortable stories, untold stories, complex stories that make us feel something, consider something, and change something in ourselves and the world around us.

Acting and producing allow me to live life in technicolour, which is how I see the world. It is an honor for me to be able to represent the human experience in all its complexities and glory as both an actor and producer—an absolute honour.

Preparing for Your Role as Coach Carter in Flint Strong

I smile when reflecting on this project, despite some unexpected hiccups like a hotel water main break and a few backstage pigeon visits. Thankfully, everything worked out in the end.

In preparation for the role of Coach Carter, I immersed myself in extensive research. Playing real-life figures—like Carrie Everett from Five Days at Memorial and now Coach Carter in Flint Strong—is both thrilling and daunting. The challenge of accurately portraying someone so significant is immense, but it’s incredibly rewarding. I eagerly explored boxing footage and interviews to bring Coach Carter’s story to life, focusing on her interactions and unique body movements.

To capture Coach Carter’s physical presence, I studied her stride and body language, aligning it with my own experiences from childhood. This attention to detail helped me create a more authentic portrayal. Internally, I pondered the significance of being the first Black American woman to win consecutive Olympic Gold medals in boxing. Imagining Coach Carter’s profound impact motivated me deeply.

During filming, we encountered some unexpected challenges. One night, a water main break at our hotel led to an evacuation at 3 AM. Despite the inconvenience and lack of sleep, everyone remained positive and the crew continued filming until around 4 AM the next day. Such is the unpredictable nature of show business!

Challenges Faced as a Woman in the Film and Television Industry: How You Overcame Them

As a woman in the film and television industry, I’ve faced numerous challenges. However, change is underway, and I find strength in my faith, family, and friends who keep me grounded. When faced with discouragement, I channel my energy into creating my own material—be it a poem, short film, or serialized drama. I prefer to take initiative rather than wait for permission, seizing every opportunity to bring my ideas to life.

Being underestimated due to stereotypes related to my gender or race has been a significant challenge. Despite facing these biases, I transform obstacles into opportunities. I remain focused on delivering high-quality performances and meaningful content, ensuring that excellence stands out despite any skepticism.

Accurate representation is crucial to me. I am committed to projects that highlight underrepresented communities. While rejections and setbacks are part of the journey, I stay resilient by surrounding myself with support, seeking mentorship, and believing in my capabilities. Every rejection brings me closer to success. My goal is to challenge norms and create space for diverse voices, driving me forward as both a creative and a leader.

Lanette Ware-Bushfield
Lanette Ware-Bushfield

Women in the Industry Who Inspire Lanette

The three remarkable women in the industry who inspire me most, and have each left an indelible mark on my focus more specifically as a producer, are:

Ava DuVernay: Ava’s excellence and meticulousness in storytelling resonate deeply with me. She crafts narratives that authentically validate the Black experience, shining a light on stories often overlooked. She’s a true trailblazer.

Issa Rae: As a successful actor and producer, Issa creates new lanes for the next generation. Her work also challenges norms, celebrates diversity, and amplifies voices with humor, which is always refreshing. Her dedication to honest representation—from our hairstyles to our language to unapologetically announcing on red carpets on live television that she roots for everyone who looks like us—is awe-inspiring.

Viola Davis: Viola is the biggest boss actress of color there is. Full stop, and her recent EGOT achievement is a testament to her brilliance. Like Audra McDonald’s vocal instrument as a gift, Viola’s acting instrument is unparalleled.

I respect these women deeply, and so many others who have paved the way for their contributions and commitment to their art. It doesn’t hurt that they each have remarkable individual style and taste, which I certainly revere!

What Makes Lanette a “Woman of Rubies”

Being recognized as a “Woman of Rubies” by Esther Ijewere is both an honor and a responsibility. The qualities of strength, resilience, and inspiration have been woven into the fabric of my life and work for as long as I can recall.

In life, as in my art, I draw strength from my roots—the family and friends who helped shape me. As an actor and producer, I stand tall, knowing that my journey is a testament to the strength within me. It’s a God-given gift that allows me to portray characters authentically, breathing life into their struggles and triumphs.

Life has taught me that resilience isn’t about avoiding adversity; it’s about rising after every fall. I’ve weathered major storms—both personal and professional—but have learned to bounce back. Resilience fuels my creativity; it’s the fire that keeps me pushing boundaries and telling stories that matter.

To inspire is to ignite a spark in others, lighting their path. As a woman of color in this industry, I carry the torch for those who come after me while celebrating those who paved the way. When I step into a role, I think of young dreamers watching, hoping to see themselves reflected on screen. That’s my purpose—to be a beacon of possibility. I firmly believe we shine brightest when we lift each other up. For me, it’s about inspiring countless young hearts and minds, showing them they too can be anything they put their hearts and minds to.

The Influence of Your Experience as a Published Writer on Acting and Producing

For me, creativity starts with the written word. From crafting monologues for New York actors to exploring plays and poetry, the written word shapes my approach to acting and producing. It guides character development and sets the tone for every project. Dialogue, subtext, and stage direction are crucial in making a story compelling and emotionally engaging. Story isn’t just a starting point; it’s the heartbeat of our craft, influencing every artistic choice. My work is driven by the nuance and magic of words, reflecting what lies between the lines.

How Teaching Public Speaking, Self-Empowerment, and Drama Influenced My Career

Teaching public speaking, self-empowerment, and drama has profoundly shaped my career. By helping others reconnect with their authentic selves and build confidence, I’ve deepened my appreciation for the transformative power of these skills. I take great joy in guiding individuals to overcome their fears and embrace their potential, which in turn enriches my approach to acting and producing. The most fulfilling aspect of teaching is witnessing the personal growth of my students as they gain confidence and discover their voices. This experience reinforces my commitment to creativity, playfulness, and personal development in all my professional endeavors.

What to Expect from Upcoming Projects at A WWB Production

We have several exciting projects on the horizon at A WWB Production. First, we’re working on a romantic comedy set in the vibrant restaurant industry. I’ve co-written and am executive producing this film, which features a diverse cast and explores themes of love, laughter, and community. We’re excited that it has received government support. Additionally, we’re starting production on a dark drama with a remarkable cast, including Elizabeth Saunders and Conrad Coates. This film will explore deep emotional landscapes and showcase diverse perspectives. Our goal is to create impactful and engaging stories that resonate with audiences and foster a greater understanding of different experiences.

Lanette Ware-Bushfield
Lanette Ware-Bushfield

Balancing Roles as Actor, Producer, Writer, and CEO

Juggling multiple roles as an actor, producer, writer, and CEO requires effective strategies. I prioritize delegation, meditation, and quality time with loved ones. Delegating tasks to a capable team allows me to focus on high-impact decisions and creative aspects of my work. Daily meditation helps me manage stress, maintain clarity, and stay centered amid a hectic schedule. Balancing work with family and friend vacations is crucial for recharging and sparking new ideas. Regular relaxation practices like massages and spa visits also contribute to my well-being and creativity.

Vision for the Future of Diversity and Representation in Entertainment

My vision for the future of the entertainment industry focuses on authentic representation and diversity. At A WWB Production, we are dedicated to creating television and film projects that accurately depict underrepresented communities. By spotlighting diverse voices and stories, we aim to challenge stereotypes and promote a nuanced understanding of different cultures. My hope is to inspire other producers to prioritize inclusivity and excellence in their projects. Genuine diversity should become a fundamental aspect of storytelling, fostering empathy and reducing prejudice. Through my work, I strive to ensure that historically overlooked voices find their place and contribute to a more inclusive industry.

Tanya Kelen, the founder and CEO of Kelencontent, stands at the forefront of a transformative movement in the media and education industry. With a rich career spanning over 20 years, Ms. Kelen has demonstrated her commitment to serving diverse communities through creative innovation and allyship. Her company, Kelencontent, is a dynamic media and education powerhouse, known for producing and distributing a wide array of Film, TV, and digital projects.

Elevating BIPOC Voices

At the heart of Kelencontent is its Creative Management Group, which plays a pivotal role in representing emerging and established BIPOC writers, directors, and producers. This focus on diverse talent ensures that a wide range of voices and perspectives are brought to the forefront of the industry, contributing to a richer and more inclusive media landscape.

Incubating New Projects

Kelencontent’s venture studio is instrumental in launching new projects on both national and global stages. Through its incubator programs, the company nurtures innovative ideas and supports the development of groundbreaking content. This approach not only fosters creative growth but also enhances job creation and wellbeing programs across various sectors.

Bridging Canada and Nigeria

A notable recent initiative led by Ms. Kelen is the development of a Film and TV masterclass training program that bridges Canada and Nigeria. This program exemplifies her commitment to fostering international collaboration and providing valuable learning opportunities for aspiring filmmakers and media professionals. Women of Rubies was honored to be invited to participate in this transformative program, reflecting the company’s dedication to nurturing diverse voices and creating impactful storytelling.

Creative Innovation Meets Social Impact

Kelencontent’s projects merge creative innovation with social impact through transformational storytelling. By focusing on groundbreaking content that addresses important social issues, the company ensures that its work not only entertains but also educates and inspires. Ms. Kelen’s heart-centered leadership and the company’s mission to enhance job creation and well-being further demonstrate a profound commitment to making a positive difference in the world.

Tanya Kelen’s work with Kelencontent is a testament to the power of creative leadership and the importance of fostering diverse voices in media. Through her efforts, she continues to shape the industry and create opportunities that drive both artistic excellence and social progress.

Ava DuVernay, the celebrated filmmaker behind works like “Selma” and When They See Us,” continues to make waves in the world of cinema. Her latest project, “Origin,” has not only generated immense buzz but has also marked a historic moment in film history. DuVernay’s presence at the Venice Film Festival shattered a long-standing barrier, making her the first African-American woman to have a film compete in the festival’s 80-year history, as reported by NBC News.

In a press conference held during the festival, DuVernay addressed the challenges that Black filmmakers often face when trying to enter their projects into prestigious film festivals. She shed light on the discouragement they encounter, being told that international audiences don’t care about their stories or films.

“For Black filmmakers, we’re told that people who love films in other parts of the world don’t care about our stories and don’t care about our films. This is something that we are often told: you cannot play international film festivals, no one will come,” DuVernay said candidly. “People will not come to the press conferences, people won’t come to the P&I screenings. They will not be interested in selling tickets. You might not even get into this festival, don’t apply.”

DuVernay went on to emphasize the significance of her groundbreaking achievement, saying, “I can’t tell you how many times I’ve been told, ‘Don’t apply to Venice, you won’t get in. It won’t happen.’ And this year, something happened that hadn’t happened in eight decades before an African American woman in competition. So now that’s a door open that I trust and hope the festival will keep open.”

The Venice Film Festival represents a historic milestone for DuVernay and paves the way for greater representation and recognition of Black voices in cinema on an international stage.

DuVernay’s commitment to her craft and her dedication to authentic storytelling were further emphasized during the press conference. She discussed her decision to keep “Origin” as an independent production after it initially began in the studio system.

“I don’t feel like we would have had the cast that we had if it had remained in the studio system,” DuVernay explained. “The studio system is a place where I worked and made projects that I’m proud of, but there is really an aspect of control over who plays what. And there is an idea about who makes money, attracts attention, and sometimes that sits at odds with who might be the best person for the part. Aunjanue Ellis-Taylor was the best person for this part.”

Aunjanue Ellis-Taylor’s casting in “Origin” exemplifies DuVernay’s commitment to ensuring that the right talent is chosen for the roles, irrespective of industry norms.

The independent film production and distribution company Neon acquired the worldwide rights to “Origin” on September 5, further solidifying the film’s journey to reach a global audience.

In addition to her groundbreaking film achievements, DuVernay has been making strides in diversifying the entertainment industry’s workforce. She recently announced a partnership between her ARRAY Crew database for film crew workers and the Impact professional network, creating the largest hiring network in the entertainment industry. This initiative seeks to foster greater inclusivity behind the scenes, ensuring that the industry reflects the diverse voices and talents it represents on screen.

Ava DuVernay’s journey continues to inspire and pave the way for greater representation and inclusivity in the world of cinema, making her a true trailblazer and visionary in the field. As she continues to break barriers, her impact on the film industry and society as a whole is undeniable.

In a historic leap for African representation in the entertainment industry, Netflix has unveiled its very first original African animation series titled “Supa Team 4.” This groundbreaking show, created by Zambian writer Malenga Mulendema, takes center stage in Netflix’s Representation Matters Collection, cementing its importance in promoting diverse narratives.

Originally known as “Mama Ks Team 4,” this vibrant series is set in the heart of Zambia’s capital, Lusaka. It introduces us to a quartet of undercover teenage superheroes recruited by a former spy. These young heroes harness their unique powers to combat crime while juggling the challenges of ordinary life and school.

African Representation Takes the Global Stage

Malenga Mulendema, the creative genius behind “Supa Team 4,” is passionately committed to amplifying African voices on the global platform. She shares, “In creating a superhero show set in Lusaka, I hope to introduce the world to four strong African girls who save the day in their own fun and crazy way. Most importantly, I want to illustrate that anyone from anywhere can be a superhero,” as reported by CBS News.

The genesis of this remarkable series began when Malenga pitched her idea during a pan-African talent search organized by Triggerfish Animation Studios in 2015, ultimately emerging as the victor. Netflix recognized the immense potential of “Supa Team 4” and acquired it in 2019. This milestone follows Netflix’s expanding presence on the African continent, buoyed by the success of other African-produced series like “Blood and Water.”

Malenga Mulendema Excitement

Malenga Mulendema is filled with excitement and anticipation as “Supa Team 4” takes its place in history. She hopes that the series will resonate with global audiences, transcending borders and inspiring countless young hearts. Notably, the series’ theme song is composed by the renowned Sampa the Great, who emphasized its significance for young Zambians. “I’m excited that the world finally gets to see the fantastic show that the incredibly talented super team, from Africa and beyond, have put together… We hope Supa Team 4… will lead to further investment and collaboration so we can continue to grow the industry,” she exclaimed.

Ready for Action: Stream “Supa Team 4” on Netflix

“Supa Team 4” is now available for streaming on Netflix, marking a monumental moment in African storytelling. To catch a glimpse of the captivating world of Zambia’s teen superheroes, be sure to watch the thrilling trailer. “Supa Team 4” not only promises entertainment but also stands as a testament to the power of diverse narratives in shaping our global cultural landscape.

Meet Malenga Mulendema

She is a visionary writer and creator, making waves in the world of entertainment. Hailing from Zambia, she stands as a trailblazing figure as the mastermind behind Netflix’s groundbreaking African animation series, “Supa Team 4.” Malenga’s dedication to amplifying African voices and narratives on a global scale has earned her recognition and acclaim. Through her work, she strives to inspire young minds and pave the way for diverse storytelling in the industry.