Fatoumata Ba is a 29 years old successful entrepreneur from Senegal.  She hacked her father’s computer at the age of 9, created her first email address at age 11, and built her first website at the age of 16. She has a Masters Degree in Management, Strategy, Marketing, Finance, from Toulouse Business School. She is the Founder and Group Chief Marketing Officer of Jumia. She first launched Jumia Ivory Coast, an online retail platform supported by Africa Internet Group. From 10 employees in 2013, to more than 300 in 2015, Jumia Ivory Coast became the fastest growing African e-commerce site with more than 500,000 monthly unique visitors buying more than 50,000 products.

She later on took the reins of Jumia Nigeria, the largest e-commerce site on the continent in market share, employees and revenues. She has partnered with more than 30,000 vendors and brands, including Apple, L’Oreal and New Look. Jumia spans across 9 verticals (Mall, Market, Food, Travel, Deals, Cars, House, Jobs, Pay) and 23 countries in Africa. She is member of Jumia Executive Committee after having served as Founder & CEO of Jumia in Ivory Coast from 2013 to 2015, and Managing Director of Jumia in Nigeria from 2015 to 2016.

She is also the brain behind Rocket Internet; the largest, fastest and most successful international online venture builder. Since 1999, Rocket Internet has built over 100 companies in 43 countries and had over 40 successful exits. Rocket Internet’s ventures includes Citydeal, which was merged with Groupon, Alando, which was sold to eBay Europe and global Fashion ecommerce leaders Zalando & Dafiti. Rocket Internet was also an early investor in Facebook, Linkedin and Zynga.

She has been featured on CNN, Forbes, etc. Some of her awards includes, Choiseul 100 Africa Economic Leaders of Tomorrow, Forbes Africa 30 Entrepreneurs Under 30.


Credits: Linkedin, Forbes, google.com

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