Instagram users who follow Jenner can swipe over to their live camera and see what they look like with a Kylie Cosmetics lipstick.
The filter allows users to virtually wear seven of the most famous Kylie Cosmetics lip colors — Candy K, Dolce, Posie K, Say No More, Shady, Boy Bye and Glitz — which are sold on KylieCosmetics.com, as well as at the brand’s various pop-up shops and mobile truck events.
In addition to testing out the ultra-glam virtual lipstick, the filter will also define and darken lashes, softly blur the face and give users a Jenner-like contour.
Forbes reports that Kylie Cosmetics has sold more than $630 million worth of makeup since its initial launch, which includes an estimated $330 million in 2017 alone.
Kylie Cosmetics is currently a $900 million business.
Credit: People Magazine
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