Folasayo Adefemi is the  founder of, a multivendor online marketplace for women products and services (SHEmarketplace). Fola as she is fondly called is  very passionate about women and I believe she is called to see women progress and do well in life.

She derives joy from bringing women together and see them achieve their life goals.

Being a single mum of 2, her  passion led to the birth of The sMothers Tribe, a support community for single mums. It is this same passion that has fueled this , “feminitease”,  dream with the primary aim of promoting women business and making online shopping a seamless experience for women.

She shares her inspiring story, the inspiration behind with Esther Ijewere

Childhood Influence

My childhood played a major role in the woman I am today. I was raised by a single mum and so when my marriage failed and I became a single mum myself, I knew I had to stand out. I had to own up to the status without shame or a call for pity. I consider being a single mum my super power and this is where I find strength to not conform to any societal mentality of who or what single mothers represent.

Inspiration behind Feminitease

I have a desire to see women succeed, to have an easier life than what is readily available in our immediate society. Feminitease represents trading and shopping with ease for women. Women like to own their own corner, we like platforms that brings us together. Research shows that women with a group of other strong women are more likely to succeed. This is the core of the Feminitease vision, to see women succeed in their life and business.

The Journey so far

So far, we are getting a lot of positive feedback and acceptance. We are positive that Feminitease is a need in our time.

 Feminitease helping  user and buyer experience

The platform is available to all, it is free to users, though there are packages for vendors who would like us to promote their products specially for exposure and sales. There are several categories on site and we are creating more categories as the need arise. Buyers will be exposed to variety, they will be spoilt for choice under one platform rather going from one ecommerce site to another. Feminitease is making sure to bring vendors that will cover a woman’s every need. Another good thing is that business relationships will be formed as buyers and seller meet.
We have also created a vendors forum to maintain interactions with our vendors.

My platform for Single Moms
The sMothers tribe, this platform is the magic place for single mums. I started it 3 years ago and I can proudly say that I and many other single mums are better today because of the tribe.
The sMothers tribe was born out of a need for support and fellowship among single mums. There’s nothing as soothing as knowing that your struggles are not peculiar to you, and learning to overcome through the experiences of people who have been through similar struggles and won. We are a close knit community, we grew from strangers to friends until we became sisters. (Sister’s sister 🌻)

Society’s reception to single moms
Not enough but way better than it used to be years ago. At least I remember how difficult growing up as a child of a single mother was for me, the stigma both on mother and child. Society is coming around to accept that life and parenting is not a one way street, there are lots of diversions and intersections along they way. If life happens to you, you make the best out of the experience and ‘happen to life’ too. Motherhood is a blessing no matter the circumstances. Women are coming to terms with their powers are pushing back at society. Soon it would not matter anymore if you are a single mum or not, what would matter would be the impact and difference we made with our lives.

Challenges of being a Social Entrepreneur

They are quite some challenges but standing out among them is getting the right audience and resources required for visibility and growth.

Feminitease in 5 years

Our vision is that Feminitease will be a major tool for growth and development for women in Nigeria and beyond.

Being a Woman of Rubies

I will say I stand out in many ways. I consider myself a unique woman and there’s only one of me. My strength, my resilience, my shamelessness and my pride. My loving heart and my untamed mind.

How to advertise  feminsitease is a multivendor website for women products and services. Sign up and advertise your business for FREE to millions of customers.

Promote your business for FREE just by registering on

Confirm your registration in your email and start uploading your products. Shikenan!

Please make sure to use your WhatsApp Business Api (link). This is how potential customers will contact you. The platform is completely FREE till September 30th. We will start taking orders for promoted ads from October 1st. I will encourage you to maximize the opportunity.

There is no limit to number of products you can post. Details and descriptions are very key to making sales.

We will create new categories as the need arise, just let us know if your product categories are not listed.There’s a category for services as well.


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