Faith Oloruntoba is an entrepreneur, strategist, and innovator reshaping two worlds often seen as miles apart; travel and technology. Her story reflects a rare blend of creativity, resilience, and purpose that continues to empower women and businesses across continents.
From Luxury Travel to Life-Changing Experiences
As the Lead Travel Advisor and Founder of Ivory Luxe Journeys, Faith has built one of North America’s most trusted luxury travel consultancies. Over the past five years, she has curated bespoke travel experiences for more than 1,000 clients, spanning 200 destinations across Africa, Europe, Asia, and the Caribbean.
Her work goes beyond logistics, it’s about storytelling through travel. Each itinerary is designed to connect people to culture, community, and self-discovery. Through her 500-member women’s travel community, Faith inspires women especially caregivers and professionals to travel boldly and guilt-free.
“Every trip is more than leisure; it’s an act of freedom, connection, and rediscovery.” — Faith Oloruntoba
Empowering Small Businesses Through Innovation
In addition to her travel ventures, Faith founded Groupbuyhive, a tech-driven platform helping independent grocery retailers leverage collective buying power to reduce costs and increase profitability. Her approach bridges cultural intelligence with innovation, empowering underrepresented entrepreneurs with access to equitable resources.
Her leadership in digital innovation and community economics has earned her features during Black Futures Month and recognition from leading Canadian accelerator programs including League of Innovators, Black Founders Network Accelerate, and Elevate eCommerce North.
Championing Women’s Empowerment and Social Justice
Faith’s dedication to advocacy and equity extends far beyond business. As a Humanity in Action Senior Fellow, she has contributed to policy discussions at the European Union Parliament in Strasbourg and the Flight and Migration Forum in Berlin, highlighting issues around gender, migration, and minority representation.
She also founded SHE Talks Initiative, a youth-focused campaign providing sexual health education for Nigerian teenage girls, proof that her commitment to empowerment is both local and global.
A Legacy of Learning and Leadership
Faith holds degrees from some of the world’s most respected institutions, the University of Hamburg (Germany), Rotman School of Management (University of Toronto), Schulich School of Business (York University), and the University of Lagos (Nigeria).
Today, she serves as a Senior UX Content Designer at RBC Wealth Management, where she humanizes financial technology for clients through accessibility and inclusion.
Designing a Future of Dignity and Joy
For Faith, success is not measured by titles or trophies, but by the impact of community-driven innovation. Whether helping small businesses grow, mentoring women leaders, or curating global travel experiences, she continues to champion a world where technology, storytelling, and empathy intersect to create lasting change.
Faith Oloruntoba stands as a true Woman of Rubies, proving that with passion, purpose, and persistence, one woman can bridge industries and inspire transformation across borders.
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