Women of Rubies

Author

Esther Ijewere

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I want us to talk about 5 brand stories you should be sharing with your audience. There are 5 types of stories your brand should be sharing:

Your personal story

If you want to start a conversation with a stranger, you do one of two things:

Introduce yourself briefly and ask about the other person

Find common interests and instantly bond based on shared interests.

None of the strategies is wrong, you can employ both.

The important thing is you make sure to share parts of your personal story that resonates with your audience.

Your self-awareness story

This is keeeeeeeeeeeeeeeeeeeeeeeey

You didn’t just wake up and decide to start the niche business that you are currently working on.

Even if you’re still finding clarity about what you want to do, you can share the different insights you’ve gotten from your self-introspection.

Your growth story

As you get more aware of yourself and you grow, you need to find out what periods in your life you experienced tangible growth (in your mind, capacity or results).

Journal all these experiences and use them as often as you can in your brand stories, as long as your audience can relate to them.

 

Your result-oriented story.

This is the part a lot of us jump right on to.

It’s not a very effective strategy.

The saying holds through, ‘’I don’t care how much you know until I know how much you care’’.

Hence, you communicate your results-based story with EMPATHY.

Communicate with a shared sense of understanding of the problem and struggles of your audience and how your growth journey and key milestones achieved qualifies you as a guide to help them on their own journey.

Make it all about them.

Never about you.

You’re the guide remember?

Empower your hero to stay in the spotlight. Be the guide.

 

Your movement story

This is when your storytelling gets interesting.

You have gotten the attention and trust of your hero and you’ve shared your journey: struggles, failures, milestones, successes and how that qualifies you as a guide.

Now, you have to CLEARLY communicate the journey you are taking the hero on and how you will take him on that journey.

Introduce your movement and trigger curiosity, interest, and excitement.

Find other heroes and introduce them too to your movement.

Lead your tribe.

 

About Esohe

Esohe Igbinoba is the Founder, The Global Brand Network. GBN is a brand management organization with a focus on teaching entrepreneurs the art of influential storytelling for attracting visibility and building an engaged audience so they can build profitable businesses. She helps them to achieve this through her unique system: The Influential Storytelling Formula. She has helped over 150 people in 10 countries. She helps them through her online school, GBN Business School where she offers one on one coaching programs, online courses and training programs.

You can connect with her on

Social media @queenesohe

Or send an email to esohe@queenesohe.com

Or on her website queenesohe.com

“A common saying states that; “You attract who you are” and a lot of ladies wonder, how come they’re attracting players into their lives  when they don’t do the same.

I understand that you may have these questions and thoughts in your mind like:

  1. I am a good girl but I keep attracting men that want to rape me. Does it mean I’m a rapist too?
  2. I try to spend all of my income on my girlfriends yet they always end up using me. Am I guilty of the same offense?
  3. Why is it only married men that come after me? What have I done to deserve that?

My answer:

You don’t have to be a player or rapist to attract one but you can be projecting a part of you that attracts such men.

Let’s look into life of Monique for an example.

Monique was raped at the age of 8 and she developed a quick hatred for men following that incident. At the age of 10, when she went visiting her uncle. His friend molested her yet she could not tell anyone. Her parents were the busy and absent type and even when they came around, they were usually fighting or shutting her down which made her develop low self-esteem.

She grew wishing she didn’t come to that family and she also hated God for making the rape happen. When she got into the university, she became difficult for men to talk to yet she was very pretty. Some cult guys in the school that tried chasing her decided to set her up for a rape again at age 20. At this point, she was done for. She became bitter. She went ahead to join a girls cult and became a lesbian too. Her aim was to gun down men that try to get at her or punish her rapist in the best way possible.

After she graduated, she had to go for her NYSC, get a job and start her life all over. Monique had also lost some of her gangs in the final year while she was in school. All through school, she never dated any man. She joined a church later on after much persuasion from her neighbor and she got better by the day.

The only problem she had was that, she still had her secrets. She had not worked on herself or sorted things out. Most of the men that came around her were either touchy or requesting for sex at the first date. What could be wrong?

She was trying to run from the kinds of men that raped her but it wasn’t working that way.

Monique has to undergo an emotional therapy that can help her understand what happened in her past, change the meanings attached to her experience, spot out the positive reasons behind her past, forgive herself for the hurts, forgive the rapist which is very difficult but possible, forgive her parents for their kind of parenting, seek completeness in God, release the total experience and start a new journey.

Now, it sounds easy to write but it is a long journey to activate. Why is this necessary?

For every experience you have had, there is always a belief system you create around them which forms your perception. All of these reality becomes your model of the world.

Monique must have created beliefs like; “All men are bad”, “All men are rapist”, “Parents are always too busy”, “Any man coming around wants sex” etc. As little as these beliefs sounds, they determine your decisions and destiny.

The law of projection works with the beliefs in your subconscious mind which is the main reason why you need to undergo a process of recovery, transformation and repositioning. If you don’t, you will keep attracting the unhealthy beliefs you have.

As tough as she thought she was, she was insecure, had low self-esteem and didn’t see any worth in herself. As much as she projected that image behind her expensive dress, insecure men came around and tried to touch her too. It works in a mysterious way.

If you are a plus size, you may keep thinking that you cannot meet a man that can appreciate your size, you may be forced to start begging a man to stick with you.

“If your mind believes that it is impossible to attract a man that is not a rapist, that will be the reality.”

This is why when I engage my coaching clients, I start with the vision they want in a relationship or marriage and then tackle what the problem is. It usually stems from the mindset. There’s usually a fault in the belief system or an emotional trauma.

When I was younger, my uncles lived with us and almost every day, I kept hearing about their sexcapades with girls and I developed a thick skin against players, the truth is, for so long, I kept attracting men that wanted to sleep with me. It was a struggle actually.

Anything you try to run from can end up being your reality.

So what should you do? Seek for professional help that can help you identify and eliminate the wrong beliefs and experiences. You deserve the best relationship ever.

 

About Nike

Nike Adedokun Folagbade helps singles build healthy relationships via break up, dating and relationships coaching.

Her goal is to help many singles recover from heartbreaks, attract and keep the right partner and build healthy relationships.

She has been featured in numerous magazines, newspaper, television and radio programs like Channels, The Punch, Business Day News, CoreTv, The guardian, City fm, Happenings Radio amongst others.

Her Facebook group, The Right Partner Community is targeted at helping one single at a time achieve their relationship milestone. She blogs at www.nikefolagbade.com and can be reached via adenikeadedokun@gmail.com or hello@nikefolagbade.com

 

Zaynab Alkali is a Nigerian novelist, poet, short story writer and is regarded as the first woman novelist from Northern Nigeria.

Born in Tura-Wazila in Borno State, she graduated from Bayero University Kano with in 1973 and  obtained a doctorate degree in African Literature in English in 1979.

She became the principal of Sakera Girls’ boarding school and went on to be a lecturer in English at two universities in Nigeria. She rose to be a dean in the Faculty of arts at Nasarawa State University in Keffi where she taught creative writing.

Although, Zaynab writes to empower women economically, politically and psychologically, that was not her focus when she started. She was a very bad speaker and had a phobia for public appearance.

“I actually started writing because I discovered that when I was in school and the teacher asked questions, I had the answers, especially in literature, but I was too petrified to put up my hand. So I would right the answers down. Soon, one of the teachers, who happened to be a European, noticed that whenever I had an assignment in literature, I would score an A or B+. Yet, my hand was never up in class,” she told Punch in an interview.

By the time she was 20 years old, married and still a student, she started writing but the stories weren’t for publication. She was just writing to express herself.

Even though she didn’t plan to publish her work, she gave an expatriate, who called for  submission of short stories her manuscript and begged him not to show anyone, but, the expatriate went on to read one of the stories read on the British Broadcasting Corporation.

 

For Zaynab, writing is therapeutic. “Unlike some people who have said that they do not write because of any trauma in their lives, I think that writing has been the only thing that has helped me to pull through a lot of things, including depression. I  suffered severe depression in the past. But whenever it happened, I would sit down,” she said.

 

At first, she wrote only for her own pleasure and benefit. But, when she started getting positive reviews and comments in the newspapers, she had to change her mind.

Last year, my daughter saw me scribbling fast on my notepad and wanted to know what I was up to. I told her about my New Year resolutions and she was interested in writing hers, said Rita Bada, lead speaker for a teens-based outfit called Riospeaks.

“So, together, we embarked on a project of writing her New Year resolutions. She wrote down things she wanted to accomplish the next year and how to accomplish them. So far, she did accomplish most of them and I am glad we did it together.”

According to history, the ancient Babylonians are said to have been the first people to make New Year resolutions, some 4000 years ago. New Year resolutions have to do with making goals that we want to carry out in a new year. In summary, they are promises we make in order to live a better life. It is not enough to make resolutions. We must state the objectives of that goal.

The foremost teen coach stressed that children are certainly not left out, “I believe that great things start with small beginnings and as such children should be encouraged to start now so that as they grow older, it becomes a part of them. There is no better time than now to teach your children why and when they should write their New Year resolutions. From an early age, it teaches them to be purpose driven, focused and goal-oriented. This goes with them as they grow into adulthood.

Bada noted that when her daughter wrote down her resolutions, she pasted it on the wall and it was a constant reminder of what she was supposed to do from time to time. It guarded her daily actions because she had a column where she ticked done after she had accomplished any, and where she missed one she tried to make up for it. This really helped her to understand the importance of goal- setting.

It is important that parents guide their children in making New Year resolutions by intentionally having a simple conversation about it and then help them put it into writing with colourful descriptions and pictures. An example is, if the goal is to live a healthier life, then state when and how many times, snacks is taken to school in a week.

Here are five simple tips to help you and your child in keeping your New Year resolution.

Be Realistic: When setting New Year resolutions, be realistic. Do not set goals you know your child cannot attain. Make smart (specific, measurable, attainable, realistic and timely) goals.

Outline your plan: After you must have decided on the goal, it is important that you outline steps that will help in achieving that goal. For example, if your child wants to be the best in his class, then there is a need to draw up a personal timetable and reduce TV time or time spent on social media.

Track your progress: It is important to have an assessment tool. Find a way of measuring your child’s success from time to time. You might need to talk to his teacher about his performance, constantly review homework together and find better ways to improve.

Celebrate small wins: There is a need to constantly reward your child when you see improvements especially in the achievement of their New Year resolutions. Get a small gift or take him out. This will further boost his morale to do more and stay motivated.

Stick to it: Sometimes, it’s easy for children to lose focus. It is our duty as parents to guide them through the process of achieving their New Year resolutions by encouraging them always.

Bada noted that children should be allowed to make age appropriate resolutions; an example is you cannot expect your five-year old to wash the toilet, but you can expect him to tidy his room by making sure all his toys are neatly kept away. “I want to urge every parent out there to remember that when it comes to resolution, it is important to lead by example.”

Source: Guardian Woman

Njeri Rionge, one of Africa’s most celebrated entrepreneurs, used to work as a hairdresser and a yogurt vendor. When she saw a business opportunity, she immediately acted on it, made it grow and became one of the very few pioneers in the technology sector. In fact, one of her several successful companies, the Wananchi Group, is now worth over $173 million!

“I believe that success is defined by increased value — not simply financial rewards,” Rionge once said and she continues to demonstrate that throughout her own entrepreneurial career.

Humble beginnings

At age 19, Rionge started her first business of selling yogurt from a friend’s car trunk to two schools in Kenya over their school breaks. They would go to another town to stock up on their products and return to school every day to sell it.

Around that time also, Rionge also worked in a salon as a hairdresser. In her line of work, she realized a business opportunity in selling luxury products to her wealthy clients. She regularly flew to London using discounted airplane tickets. There, she would buy luxury goods and re-sell them to her clients for a profit.

A leap of faith

During the 1990s, many people didn’t have any idea about technology and the Internet yet but Rionge already saw a great opportunity to make it accessible to the general public. In the year 2000, she co-founded East Africa’s first mass-market oriented Internet Service Provider called Wananchi Online, which is a Swahili word meaning ‘citizen’ or ‘the people. It made Internet connectivity affordable for the average household for the first time.

As one of the very few pioneers in the ICT sector, Wananchi sure faced challenges including industry regulators, government monopoly, existing competition, and even the firm belief that Internet was only for the upper class. But despite it all, she grew the business from a $500,000 startup business to East Africa’s leading and largest ISP worth over $173 million.

Continuous success

Because of her passion for creating businesses, she continued launching numerous companies that are becoming successful one after another. She founded Ignite Consulting, a business consultancy firm; Ignite Lifestyle, a health care consultancy firm; Insite, a digital marketing company; and Business Lounge, Kenya’s leading startup incubator.

“I create companies serially because I believe that Africa is the next economic frontier and we must build indigenous organizations that will support this growth,” she said.

Aside from building companies, she also builds dreams that ignite the potential of other entrepreneurs. She invests more on Business Lounge to help start-up entrepreneurs develop their ideas into successful businesses. She also provides motivational speaking and coaching to encourage future entrepreneurs through sharing her wisdom and experiences under her personal brand Njeri Rionge.

With over three decades of experience in leadership and management, Rionge is definitely a perfect inspiration for other entrepreneurs. She encourages them to be resilient as she believes that resilience, or having a strong backbone that can handle challenges, is the key to successful entrepreneurship.

Source:Black business

At just thirteen years old, Lexi Proctor launched her own hair care line, Curlanista, because she wanted girls to feel empowered to wear their natural curls proudly. Her brand most recently received the top honor in the Sally Beauty Cultivate Program where they won $25,000 in funding and support to help grow their business.

Lexi is a beautiful girl with natural curls. But she felt otherwise when she was bullied about her hair. She even tried straightening her curls up to the point of damaging it just so the bullies would stop.

Eventually, she learned how to embrace her natural hair and encouraged others to do the same thing. It’s what inspired her to create homemade blends from what she learned as a STEM student. Her brand, Curlanista, definitely promotes healthy, curly hair and self-love.

“I wanted to build this brand to help other girls going through what I went through. I want them to not only love who they are but know that what other people say doesn’t matter,” Lexi told Hello Beautiful.

Her ideas are what made her win the Sally Beauty Cultivate “For Women by Women” accelerator program. Curlanista will receive $25,000 in financial support, product distribution at SallyBeauty.com, select local store distribution in Maryland and Virginia, mentorship from the Sally Beauty management team and fellow female brand entrepreneurs, among others.

Moreover, Lexi looks up to successful Black women such as Beyonce and Oprah, but she said it’s her mother Monica Proctor, who is also the brand’s co-founder, that really pushed her to dream big.

“My mom is literally my biggest cheerleader. I thank her because she has given me so many opportunities to try out different interests and experience new things,” she said. “I have so much confidence because of her. When times get hard she pushes me to not give up and even offers to help me when she can.

As a young entrepreneur, Lexi is continuously learning. She is being hands-on with the business while at the same time prioritizing her studies. She said, “If I have a homework assignment or project due I make sure I get that done first because education is my priority. Then I work on my business each day even if its a 15 minute post I write to make sure I engage with my followers.”

Lexi encourages other young entrepreneurs to show hard work, consistency, and dedication to be taken seriously in the adult-dominated business world. She added, “You will be amazed at what you can do if you don’t give up.”

One of academias most intractable problems is gender distribution and representation.

The number of accomplished women though appreciably increasing in recent year is a barb, compared to their male counterparts.

Even in religious circles, restrictions are enforced on the extent to which a woman ‘owns’ the space.

And the list is endless…

This discovery is not new, I am only jostled by recent research outcome on women participation in seminars.

Findings reveal that women ask the least questions.

This makes me wonder and think about the struggle against patriarchy.

A seminar is a for-all kind of participation except if there are specific dictates against it. Particularly in the academia where participants are not only learned, but also usually have strong arguments and opinions on issues.

I am forced to think, that as much as we favor patriarchy in discourses of gender relations and participation in various fields, perhaps, there is an innate disposition of a woman, to be less confrontational.

This line of thoughts amongst other more acclaimed arguments bordering on physical attributes, emotional relations etc sits to juxtapose all reasoning of gender equality.

As research evolves, new line of thoughts are provoked. Maybe the fight to adopt in this present time is the one for human rights.

Gender equality in all its complexities continues to unveil limitless dimensions.

While you are sweating it, trying to convince the unlettered, perhaps, your argument would hold more water if there’s a human right slant to it.

Adetetu OJ Alabi is a Nigerian model, anti-bully activist, tambour beading artist, social entrepreneur and advocate for beauty tribal marks and indigenous body modifications.

She is using social media to create awareness and change the tale of people with tribal marking in Africa. The beautiful model recently caught the  attention of International Music star Rihanna after started a campaign called #tribalmarkschallenge, to encourage Africans with tribal marks and also advocate for the ban of facial scarring. Tutu believes permission should be sought before it is carried out

“I started modelling last year after I came out from my shell or hiding due to my tribal marks. The bullying started in my primary and secondary school days. Due to this, I learnt a skill instead of going to university” says the beautiful mum of one whose baby daddy left after she got pregnant because of her tribal marks

She shares her story with me in this inspiring interview.

Growing up

My mum died when I was four years old, so I grew up with my dad. I was brought up by my dad and he taught me to be prepared for anything life brings to me, this has been guiding principle ever since.

Effect of Tribal marks on my education

I was supposed to study law but I decided not to take the Unified Tertiary Matriculation Examination at all because I was scared of being bullied in the university. I believed that if I attended university, I might end up killing myself, but that perception has changed now with my renewed confidence.

The Rihanna move

I have always been a fan of Rihanna since she came out and I was inspired to do the post that went viral because I also had a photo which Rihanna did the same posture for her Fenty beauty advert. It has always been  my dream as a child to model with the tribal marks. I have been bullied so much and the follow back from Rihanna has helped  build my confidence and others that have tribal marks too.

 My Social Media Bullying experience 

I have been experiencing bullying since my childhood but Social media especially  Facebook opened me up to it because of my Tribal marks. Few months before my story went viral I was bullied on Facebook and became suicidal at a point but some of my Facebook friends  rallied round me whenever someone talked me down.They gave me reasons to fight and stand up for myself and not give in to bullying.

#Tribalmarkschallenge and Future Plans

I started the campaign this year to advocate for people with tribal marks and It’s gone viral to my surprise and helped boost the confidence of those living with it. I have gotten testimonies from a lot of people who told me my boldness in advocating for this cause helped renewed their confidence and re-ignite their trust in humanity. People are talking about how to conceal their marks but this is me. You can be anything you want to be. Don’t let your scars bring you down”

In 2019, I am starting another pet project to create awareness on tribal marks with  major focus on rural areas in Nigeria

Other Projects

 Apart from modeling, I am also a tambour beading artist and a traditionalist. I also have a clothing line and a shoe line though they’re still in the baby stages of start-ups.

The Adetutu OJ brand in 5 years

 I see myself spreading my skills and talents all over the world along with my brand. I see myself sharing my story globally and encouraging women with tribal marks .

Giving up

Being  an orphan and  because most of my friends are people I know online, I barely have someone to talk to whenever I feel depressed or giving up especially since I’m not earning enough yet. I was suicidal twice this in 2018 even after the story went viral and had so much media  attention globally. I have thought of quitting many times but I encourage myself to look at the bright side always

Rejected by my child’s father because of my Tribal Marks

I got pregnant in 2009 after a brief relationship and told him and he absconded while I have to take care of my daughter by placing her in her orphanage then after 9 years he saw me on the internet and seek to see my daughter and claimed he couldn’t bear to tell me he couldn’t move with me because of my tribal marks. My daughter and I got help from Pastor Ituah and his foundation (Lydia Grace Foundation and Heritage Homes & Orphanage). These people helped me focus on how get ahead in life through my rejection and lonely period.

My Inspiration

 My daughter inspires me to do better and never give up. whenever I feel down. She makes me challenge myself because she is watching everything I do and because of her I have to succeed against all odds.

Reception from the Modelling Industry

The modelling industry in Nigeria have not really accepted me yet because I’m unconventional and I’m different from the regular models due to my tribal marks. I recently got featured in Davido’s new music video and I am looking forward to other opportunities in the new year. I am grateful to the founder of Isis models Africa who sees potential in me. With support from people like her and others, I believe I can go beyond the sky and achieve my dreams.

Being a woman of Rubies

What makes a woman of rubies is the fact that I refuse to give up and made lemonades from the lemonades life threw at me.

I made a name for myself with what I was being bullied for, I am a woman of Rubies and more.

January 1st was  Nollywood actress Mercy Aigbe‘s birthday and she  shared some  new photos to celebrate her 41st birthday.

She also shared a message to herself on her social media page and it is so fierce. We love her energy going into the new year.

On this Day! Several years ago, a QUEEN was born, she is Strong, Dogged, a goal getter , yet with the purest of hearts!!…… She reigns supreme on her throne!…..Her Crown is heavy but she wears it gracefully as if it were a feather, there is strength in her heart, determination in her eyes, and the will to survive resides within her soul, she is me, a warrior, a fighter, an Amazon, HER ROYAL MAJESTY, QUEEN M……..Happy Birthday to me

 

See the photos below.

Credits:
Make up @beautifixx
Hair @ayochicandstyle
Accessories @wowaccessorries
Styling @styledbyseun
Photography @osbaltphotography
Outfit @ceolumineeofficial

At first glance Esther Okade seems like a normal 10-year-old. She loves dressing up as Elsa from “Frozen,” playing with Barbie dolls and going to the park or shopping.

But what makes the British-Nigerian youngster stand out is the fact that she’s also a university undergraduate.
Esther, from Walsall, an industrial town in the UK’s West Midlands region, is one of the country’s youngest college freshmen.
Esther Okade & Family
The talented 10-year-old enrolled at the Open University, a UK-based distance learning college, in January and is already top of the class, having recently scored 100% in a recent exam.
“It’s so interesting. It has the type of maths I love. It’s real maths — theories, complex numbers, all that type of stuff,” she giggles. “It was super easy. My mum taught me in a nice way.”
She adds: “I want to (finish the course) in two years. Then I’m going to do my PhD in financial maths when I’m 13. I want to have my own bank by the time I’m 15 because I like numbers and I like people and banking is a great way to help people.”
And in case people think her parents have pushed her into starting university early, Esther emphatically disagrees.
“I actually wanted to start when I was seven. But my mum was like, “you’re too young, calm down.” After three years of begging, mother Efe finally agreed to explore the idea.
A marvelous mathematical mind
Esther has always jumped ahead of her peers. She sat her first Math GSCE exam, a British high school qualification, at Ounsdale High School in Wolverhampton at just six, where she received a C-grade. A year later, she outdid herself and got the A-grade she wanted. Then last year she scored a B-grade when she sat the Math A-level exam.
Esther’s mother noticed her daughter’s flair for figures shortly after she began homeschooling her at the age of three. Initially, Esther’s parents had enrolled her in a private school but after a few short weeks, the pair began noticing changes in the usually-vibrant youngster.
Efe says: “One day we were coming back home and she burst out in tears and she said ‘I don’t ever want to go back to that school — they don’t even let me talk!’
“In the UK, you don’t have to start school until you are five. Education is not compulsory until that age so I thought OK, we’ll be doing little things at home until then. Maybe by the time she’s five she will change her mind.”
Efe started by teaching basic number skills but Esther was miles ahead. By four, her natural aptitude for maths had seen the eager student move on to algebra and quadratic equations.
And Esther isn’t the only maths prodigy in the family. Her younger brother Isaiah, 6, will soon be sitting his first A-level exam in June.
A philanthropic family
Not content with breaking barriers to attend college at just 10 years old, Esther is also writing a series of math workbooks for children called “Yummy Yummy Algebra.”
“It starts at a beginner level — that’s volume one. But then there will be volume two, and volume three, and then volume four. But I’ve only written the first one.
“As long as you can add or subtract, you’ll be able to do it. I want to show other children they are special,” she says.
Meanwhile, Esther’s parents are also trying to trail blaze their own educational journey back in Nigeria.
The couple have set up a foundation and are in the process of building a nursery and primary school in Nigeria’s Delta region (where the family are from). Named “Shakespeare’s Academy,” they hope to open the school’s doors in September.
The proposed curriculum will have all the usual subjects such as English, languages, math and science, as well as more unconventional additions including morality and ethics, public speaking, entrepreneurship and etiquette. The couple say they want to emulate the teaching methods that worked for their children rather than focus on one way of learning.
“Some children learn very well with kinesthetics where they learn with their hands — when they draw they remember things. Some children have extremely creative imaginations. Instead of trying to make children learn one way, you teach them based on their learning style,” explains Efe.
The educational facility will have a capacity of 2,000 to 2,500 students with up to 30% of students being local children offered scholarships to attend.
Efe says: “On one hand, billions of dollars worth of crude oil is pumped out from that region on a monthly basis and yet the poverty rate of the indigenous community is astronomical.”
While Paul adds: “(The region has) poor quality of nursery and primary education. So by the time the children get secondary education they haven’t got a clue. They haven’t developed their core skills.
“The school is designed to give children an aim so they can study for something, not just for the sake of acquiring certifications. There is an end goal.”
Source:CNN