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Vanessa Ideh Adekoya

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A popular wealth creator once said: “When money realizes that it is in good hands, it wants to stay and multiply in those hands.” That’s what Vanessa Ideh Adekoya represents in her industry. She understands the power of merging financial Literacy with creativity. Vanessa has managed to turn YouTube into a lucrative business, and she is now teaching other women how to do it.

In April 2020 she joined Youtube and started creating content around trending topics, and in June 2021, the certified financial education instructor (CFEI) and former accountant decided to start from scratch and build a brand-new channel called, Launch To Wealth.

The platform has now evolved into a goldmine, making Vanessa one of the top black Youtubers in the world. In November 2021, she made $23,700 from her YouTube channel in just five months of launching it, and her subscribers increased significantly. The inspiring financial coach has turned her hobby into a career, and she is reaping the fruit of her labour, hard work and tenacity.

In this Interview with Esther Ijewere, she shares her passion for gender equity and how she is using her platform to teach women the importance of financial freedom.

Vanessa Ideh Interview with Women of Rubies
Vanessa Ideh

Childhood Influence

Yes, My childhood influenced me in a way. I can look back on my childhood and find patterns of creativity and expression through words.  At the same time, I have always been good with numbers so I knew that whatever I would do as an adult had to allow me to use those skills simultaneously.

Why I Pitched My Tent In the Financial Literacy Sector  

Making a mark in the world of Financial Literacy as a digital creator is me coming full circle with myself. For as long as I have known myself, I have been a confident speaker and creative thinker but growing up in an African household, I thought there was no way for me to express my natural talents and be financially stable at the same time. You were either a broke artist or an educated professional. So, I decided to be an educated professional and it doesn’t get more professional than being an Accountant.

However, after landing a job at one of the Big 4 accounting firms, I quickly realized that I would never feel fulfilled if I did not have room to be creative and to speak often as part of my job. That was when the search for an alternative path began. I had coffee chats with people who worked in Marketing, PR and other communication-heavy fields but it wasn’t until I found a brand called Clever Girl Finance that I felt like someone had created exactly what I wanted to create. I did further research and found that she is a Certified Financial Education Instructor so I became one too. The rest is history.

The Journey So Far

It’s been Amazing. On many days, I feel like I am living in a dream because I recognize how much of a privilege it is to show up as your full self, work in a field that you were naturally designed to work in and make a difference in the lives of many. I see it as God’s goodness and I never want to take God’s goodness for granted.

Challenges I Encounter In My Line Of Work

It depends on what room I am in. In some spaces, the challenge is explaining what exactly I do for a living. In other spaces, the challenge is finding the right people to join my team so we can move the vision forward. However, regardless of the challenges I face, I still find joy in doing what I do.

The Society and Its Support For Content Creators

It is a relatively new field and so people don’t understand it enough to appreciate it. It is only a matter of time, though. I see that changing in the future.

Vanessa Ideh - Founder of Launch To Wealth
Vanessa Ideh – Founder, Launch To Wealth

Other Projects and Activities

I am currently working on a project that would shed light on the creator economy. It is something I am so passionate about because it is the reason why I am able to do what I do in a sustainable way.

What I Enjoy Most About My Job

The level of impact that my work has. People literally pray for me every day because I expose them to opportunities that they otherwise would not be exposed to.

 3 Women Who Inspire Me And Why 

Bola Sokunbi, the CEO of Clever Girl Finance. I love the fact that she was bold enough to build a platform centered around women and money. Those are two subjects that get me fired up and as far as I’m concerned, she is a blueprint.

Tara Durotoye, the CEO of House of Tara. I love her love for life and for people. She wears many hats well and I think that is not easy for anyone to do.

Myleik Teele, the CEO of Curlbox. That’s a woman who believed she could and did. She built a social media community and then turned around to create an amazing company around the needs of the women in her community. That’s remarkable; in my humble opinion.

How I Use My Passion For Financial Literacy and Gender Equality To Create Room For Other Women in Our Industry

I actually have a closed community for black women in the financial literacy and media space. It’s one of my most recent projects and something I am very passionate about. I love to see women thrive and succeed.

One Thing I Wish To Change In The World

I would make room for more black women to thrive. We need more women at the table.

How To Empower Women In The Society

Teach them how money works. I don’t think women can be empowered if we aren’t financially empowered.

Being  A Woman of Rubies

My audacity. I think it takes a lot of courage to break away from a traditional path, tell yourself the truth about who you are and then find or create a path that allows you to show up as your best self. Many more people would do this too if they had the audacity so I would say audacity makes me unique.

To Young Women Trying To Navigate Their Path In Life

I will probably say 2 things:

Who you are is enough. Find where people like you get paid and go there

Give yourself options. You never want to be in a situation where you feel stuck so ensure you make decisions that open you up to multiple opportunities

Take a look at other related interviews we’ve had in the past:

Women of color are reaching great heights in the financial world. They are pathfinders for the younger generation to trend, especially black women. It resonates better when someone who looks like you smash similar goals that you desire to accomplish. Their financial achievement serves as encouragement that if they could meet their objective you sure can!

In a homogeneous industry and the so-called imposter syndrome that serves as a barrier, it is liberating to see female financial gurus break those barriers and stand as mentors for women majoring in finance.

On their social media handles, books, and communities these financial experts give inspiration, resources, and tips for improving money habits and gaining financial freedom.

Here are 11 female financial gurus you need to follow in 2023

  1. Raya Reaves

At her site ‘CityGirlSavings’ a lot of information is shared with women attempting an economic reset on their way to fiscal success.

She learned through her experience of facing eviction the importance of budgeting. From paying off thousands in credit card debt in under a year she quickly got to a million dollars in retirement savings.

Raya Reaves founded her website to empower and educate working-class women to obtain financial independence through money management system, budgeting, expenditure accountability, and debt payoff processes.

From DIY money mastery to individual coaching, you’ll discover several ways to obtain financial liberty with Reaves. There are blog posts, recommended reads, pinned posts, kits, guides, and freebies for you if funds are restricted. If you want further one-on-one guide she’ll develop a budget for you.

Reaves helps women business owners and offers a community for working with other women on your journey to breaking financial challenges for free.

Raya Reaves
Raya Reaves
  1. Lynnette Khalfani-Cox

Lynnette Khalfani-Cox is also known as ‘The Money Coach,’ who you might have seen in major media networks on television, or read her books like Zero Debt, New York Times bestsellers, The Ultimate Guide to Financial Freedom all over America.

She is a co-owner of the Money Coach LLC with her husband which was launched in 2003. Previously, Lynette, the ex-financial news journalist wrote for Associated Press, Wall Street Journal, Philadelphia Inquirer, and other media platforms.

Lynette with her co-founder provides courses and workshops on financial literacy subjects on their website ‘Ask the Money.’

Khalfani-Cox discusses her knowledge of numerous personal monetary topics on her blog and video-based program. The program covers improving credit, paying for college, lowering debt, saving, budgeting, entrepreneurship, securing mortgages,  and wealth generation.

Lynnette Khalfani-Cox
Lynnette Khalfani-Cox

3. Nimi Akinkugbe

She is the Chief Executive Officer and Founder of Bestman Games Ltd. She has 23 years of experience working with Stanbic IBTC Bank Plc.

Nimi is on a mission to empower people with financial security through her online platforms: Money Matters with Nimi, speaking engagements, Monopoly Board Games, her books, television, and radio appearances.

Her channels offers honest financial knowledge of understanding wealth management issues and personal finance that empower men and women to take responsibility for the money matters in their lives.

Female financial guru
Nimi Akinkugbe

4. Tonya Rapley

As a millennial money guru, Tony Rapley commits to matching the common millennial paycheck-to-paycheck process. She is a co-founder of the FinTech app and offers workshops for clients all over America.

Tonya Rapley
Tonya Rapley

5. Sola Adesakin

Sola Adesakin is an established Chartered Accountant with over 17 years of experience in SMEs and Personal finance. She is the CEO and Lead Coach of Smart Stewards.

Sola is a Conference/Seminar Speaker and Personal Finance Coach. Through the Smart Stewards Academy and her blog, she has assisted a lot of people to enjoy wealth and financial liberty.

 

Female financial guru

 

6. Jamila Souffrant

Jamila Souffrant is a personal finance expert that urges her followers to enjoy the journey of pursuing financial liberty. She moved from being a guest on Good Morning America (GMA) to feature in the New York Times. She teaches her audience to comprehend how peer pressure, mental health, and even family traditions, impact our financial processes

Jamila Souffrant
Jamila Souffrant

7. Reni Odetoyinbo

Reni is a  content creator, marketing consultant and finance enthusiast based in Toronto, Canada. She shares content centered around  resources around career development, lifestyle and financial literacy on her Youtube channel. After buying her first house at the age of 23, she decided to share her knowledge with others with the goal of helping  them become more financially literate and share tips to help them excel in their careers. From finance to career and lifestyle content, Reni’s aim is to make complex topics, simple.

Financial expert
Reni Odetoyinbo

8. Vanessa Ideh Adekoya

Vanessa has managed to turn YouTube into a lucrative business, and she is now teaching other women how to do it. In April 2020 she joined Youtube and started creating content around trending topics, and in June 2021, the certified financial education instructor (CFEI) and former accountant decided to start from scratch and build a brand-new channel called, Launch To Wealth.

The platform has now evolved into a goldmine, making Vanessa one of the top black Youtubers in the world. In November 2021, she made $23,700 from her YouTube channel in just five months of launching it, and her subscribers increased significantly. The inspiring financial coach has turned her hobby into a career, and she is reaping the fruit of her labour, hard work and tenacity. Vanessa

Vanessa Ideh Interview with Women of Rubies

9. Jennifer Awirigwe

Jennifer Awirigwe is a financial guru who has leveraged the social media space to discover the right community to serve. She is the founder of FinTribe and is also known as Financial Jennifer.

Awirigwe is out to increase the population of financial gurus by providing people with easy-to-understand guides on an individual’s financial management.

Through her online platform – FinTribe, Jennifer established a network for financial literacy for people in Nigeria by enabling them to discover the right information expected to invest wisely.

Female Financial Gurus
Jennifer Awirigwe

10. Clarissa the Budget Queen

Clarissa is one of the financial gurus who believe that no matter the money you make you should properly manage it.  She is popularly known by her fans as ‘The Money Coach,’ because she not only teaches but practices as she once paid off $43,000 in credit card debt in a year and 4 months.

Clarissa uses her Instagram account strategically to educate working-class women on how to manage, make, and multiply money so they can enjoy a good living.

Female financial gurus
Clarissa

11. Nicole Hatcher

Nicole Hatcher owns a community called the ‘Frugal Chic Life.’ She is on a mission to achieve financial liberty in over 10 years. She is sharing useful acquired knowledge with others along her journey.

Her mission is focused on debt elimination, spending wisely, investing, saving long-term, and still being ‘chic.’

Nicole offers free YouTube video trainings as well as courses and products on investing, one-on-one coaching, consultation sessions, side hustles, and budgeting. She is one of the amazing female financial gurus amking a difference.

Female Financial Gurus

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