Start up


A Nigerian startup, BabyMigo, founded by Adeloye Olanrewaju, has been named as one of Time Magazine’s 50 Genius Companies.

Babymigo was specifically selected for creating and being a community for new and expectant mothers.

(Photo: Babymigo)

Babymigo is an online community that connects mothers-to-be with information, medical experts, services and other parents. The platform is also equipped with an SMS subscription service for pregnant women that informs them of prenatal appointments and their babies’ development.

Since inception, the response has been huge, and the Babymigo team has since tapped into a massive, unmet demand for Africa-centric pregnancy, birth and baby information. The app has been downloaded over 30,000 times and its mobile-friendly website has over 90,000 registered users.

(Photo: Babymigo)

Adeloye says:

“There are 10.4 million babies born every year in Nigeria, and every one of those mothers is hungry for the kind of information we provide.”

Earlier this year, the company was one of the inaugural set of African startups to go through the Google’s Africa Launchpad Accelerator program, which afforded a $10,000 grant — just one of the company’s many well-deserved achievements.